SADA
SADA is a US-based Google Cloud solutions integrator acquired by Insight Enterprises in 2023, delivering cloud strategy, migration, modernization, and AI integration services to mid-market and enterprise clients worldwide under the Insight brand.
- Company typePrivate
- Founded2003
- HeadquartersNorth Hollywood, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What SADA does
SADA is a cloud solutions integrator that delivers end-to-end Google Cloud services, from cloud strategy and migration through modernization and AI integration, primarily for US mid-market organizations with extensions into enterprise clients. Its core technology is deep Google Cloud Platform expertise supplemented by multicloud capabilities across Microsoft Azure and AWS; delivery is anchored by a 6-time Google Cloud Partner of the Year credential and 20+ years of practice. In 2021 SADA acquired ByteWave Digital to expand ISV and delivery capacity, and in 2023 it was acquired by Insight Enterprises (NASDAQ: NSIT), a Fortune-500 solutions integrator, with the SADA brand subsequently transitioned into the Insight identity while the Google Cloud practice continues under Insight's go-to-market. SADA's revenue model is professional-services based, quote-based enterprise engagements spanning consulting, implementation, and ongoing support. Following the Insight acquisition, SADA's go-to-market now combines its Google Cloud specialization with Insight's global field-sales and channel infrastructure, and management has paused further M&A to focus on integrating SADA alongside the Sekuro and Inspire11 acquisitions while driving organic growth.
SADA firmographics
Firmographics- Name
- SADA
- Legal name
- Insight Enterprises
- Website
- https://sada.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- SADA is a US-based Google Cloud solutions integrator acquired by Insight Enterprises in 2023, delivering cloud strategy, migration, modernization, and AI integration services to mid-market and enterprise clients worldwide under the Insight brand.
- Ownership category
- akta.pro rank
SADA industry classification
Industry- Product category
- Cloud Consulting and Integration Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Consulting & Migration (BPAHAEAE)
- akta.pro secondary industries
- Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud Architecture & Migration Integration (BPAEAAAH), Cloud Landing Zone & Architecture (Network, IAM, Governance) (BPAEACAE), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where SADA is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
SADA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Cloud Solutions and Services: SADA generates revenue through cloud consulting services, implementation, and ongoing support for Google Cloud and multicloud environments. The company provides end-to-end digital transformation services including cloud strategy, migration, and AI integration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SADA product offering
Product offeringCore offering
SADA provides end-to-end cloud consulting and implementation services focused on Google Cloud Platform, including cloud strategy, migration, modernization, and AI integration for mid-market and enterprise clients. Following its 2023 acquisition by Insight Enterprises, the offering now extends to multicloud capabilities across Microsoft Azure and AWS, delivered as a professional services engagement rather than a packaged software product.
Product overview
SADA operates as a cloud solutions integrator offering professional services rather than a standalone software product. The company's core offering is Google Cloud-focused consulting and implementation services, including cloud strategy, infrastructure migration, modernization, and AI-enabled technology solutions. Following its acquisition by Insight Enterprises in 2023, SADA's expertise has been integrated into Insight's broader portfolio of end-to-end digital transformation services.
Differentiator
Problem solved
Functional benefit
Products and services
- SADA Cloud Solutions Services
Companies that use SADA
Customer profileSegments1 record
Ideal customer profiles2 records
SADA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SADA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google CloudcoreSADA has been a trusted leader in Google Cloud solutions for 20+ years, earning 6-time Google Cloud Partner of the Year recognition. The partnership focuses on cloud migration, modernization, and AI-enabled technology solutions for mid-market and enterprise clients.
- Insight EnterprisescoreIn 2023, SADA and Insight entered a strategic partnership with SADA bringing Google Cloud expertise and track record of helping clients modernize. Insight added global reach and end-to-end capabilities. SADA is now operating under the Insight brand following this acquisition.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SADA competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a global consulting firm with deep Google Cloud and multi-cloud transformation practices serving mid-market and enterprise clients. Directly comparable to SADA in cloud strategy, migration, and modernization services focused on Google Cloud ecosystems.
- Onix: Onix is a Google Cloud Premier Partner specializing in cloud migration, data analytics, and AI/ML implementations. Closely comparable to SADA as a Google Cloud-focused specialty SI targeting enterprise transformation engagements.
- Rackspace Technology: Rackspace Technology is a cloud managed services and solutions provider spanning AWS, Azure, and Google Cloud. Comparable to SADA in multi-cloud consulting, migration, and managed services delivery for mid-market and enterprise customers.
- Pythian: Pythian is a cloud data and analytics services firm with strong Google Cloud expertise and managed services offerings. Comparable to SADA in cloud consulting, data platform migration, and managed cloud operations.
Broad incumbents
- Wipro: Wipro is a global IT services firm with a multi-cloud transformation practice and Google Cloud partnership. Comparable to SADA in cloud consulting and migration services, particularly for cost-sensitive enterprise engagements.
- Accenture: Accenture is a global professional services giant with a large Google Cloud Business Group and broad cloud transformation capabilities. Overlaps with SADA on enterprise cloud strategy and migration work but competes from a much broader portfolio.
- Capgemini: Capgemini provides cloud transformation services across AWS, Azure, and Google Cloud with global delivery scale. Competes with SADA on enterprise cloud migration and modernization engagements with broader capability bundling.
- Cognizant: Cognizant offers cloud and digital transformation services with multi-cloud capabilities including Google Cloud. Competes with SADA on enterprise modernization programs, typically at larger deal sizes with bundled managed services.
- Deloitte: Deloitte's Google Cloud alliance delivers large-scale cloud transformation and AI services to enterprise clients. Comparable to SADA on cloud migration and modernization deals, particularly for Fortune 500 programs.
Emerging players
- Persistent Systems: Persistent Systems is a digital engineering and cloud modernization services firm with growing Google Cloud footprint. Comparable to SADA in cloud migration and modernization services targeting mid-market and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SADA social profiles
Digital presenceSADA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SADA leadership team
Management profileNumber of profiles
Profiles10 records
SADA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SADA M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SADA
What does SADA do?
SADA provides end-to-end cloud consulting and implementation services focused on Google Cloud Platform, including cloud strategy, migration, modernization, and AI integration for mid-market and enterprise clients. Following its 2023 acquisition by Insight Enterprises, the offering now extends to multicloud capabilities across Microsoft Azure and AWS, delivered as a professional services engagement rather than a packaged software product.
Is SADA a public or private company?
SADA is a private company. It is classified as corporate owned and is currently acquired.
When was SADA founded?
SADA was founded in 2003. It employs 501 to 1,000 people.
Where is SADA based?
SADA is headquartered in North Hollywood, United States, in the North America region.
How does SADA make money?
One revenue line is on record: cloud Solutions and Services.
Who are SADA's main competitors?
Direct peers on record are Slalom, Onix, Rackspace Technology and Pythian. Broad incumbents are Wipro, Accenture, Capgemini, Cognizant and Deloitte. Persistent Systems is listed as an emerging player.
Does SADA have an API?
No public API is recorded for SADA.
What industry is SADA in?
SADA's product category is Cloud Consulting and Integration Services. Its primary akta.pro industry code is BPAHAEAE, Cloud Consulting & Migration, with a secondary code of BPAEACAA, Cloud Strategy, Assessment & Roadmap. Its NAICS code is 54151 and its SIC code is 7373.