RIWI Corp.
RIWI Corp. is a publicly traded Toronto-based market research and sample platform that uses its patented Random Domain Intercept Technology to deliver randomized global survey data and neuroscience-enriched consumer insights to enterprise, government, and CPG clients across 229 countries.
- Company typePublic
- Founded2010
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RIWI Corp. does
RIWI Corp. is a publicly traded (TSX Venture Exchange: RIWI) market research and sample platform headquartered in Toronto, Canada, founded by Neil Seeman in 2010. The company's core offering is the RIWI Platform, which combines traditional survey methodologies with neuroscience-enriched techniques (Implicit Association Testing, eye-tracking, emotion measurement) to capture both conscious claims (System 2) and unconscious reactions (System 1) in a single integrated workflow. Its foundation is the patented Random Domain Intercept Technology (RDIT), which renders opt-in surveys to web users encountering dormant domains, enabling randomized sampling rather than paid-panel recruitment; the company reports more than 2 billion respondent interactions across 229 countries and territories.
RIWI monetizes through three primary streams: subscription syndicated data products (Compass Series Indexes, CAPER, China Data Feeds), custom research engagements (advertising, packaging, product solutions, RIWI Audiences), and platform/technology access (CoolTool by RIWI, Sampling Technology, Respondent Marketplace, RIWI Communities). Pricing is quote-based and undisclosed, consistent with an enterprise sales motion. Following a 2025 strategic pivot away from government and public health clients, market research agencies and Consumer Packaged Goods organizations now represent 79% of revenue; named customers include the World Bank, Amnesty International, Freedom House, ThinkData Works, Headspace, and CIAS Innovation. FY2025 revenue was $5.67M USD (10.4% growth YoY), with Q2 2025 revenue up 45.7% YoY; net loss widened to $2.24M against integration costs from the October 2024 TheoremReach acquisition ($2.4M USD) and a $948K goodwill impairment. The company is debt-light but active in capital markets, having closed an approximately $2.5M CAD non-brokered private placement in early 2026 and a $1M CAD loan from Pathfinder Asset Management.
RIWI Corp. firmographics
Firmographics- Name
- RIWI Corp.
- Legal name
- RIWI Corp.
- Website
- https://riwi.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIWI Corp. is a publicly traded Toronto-based market research and sample platform that uses its patented Random Domain Intercept Technology to deliver randomized global survey data and neuroscience-enriched consumer insights to enterprise, government, and CPG clients across 229 countries.
- Ownership category
- akta.pro rank
RIWI Corp. industry classification
Industry- Product category
- Market Research Technology
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM)
- akta.pro secondary industries
- Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN), Clinical Trial Monitoring Support (On-site/Remote) (HLAGACAG)
Keywords
Where RIWI Corp. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RIWI Corp. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Subscription Products: Syndicated data streams on industry and macro trends, including Compass Series Indexes (Cold War II Index, Military Conflict Index, Polarization Risk Index), The Clinician and Patient Experience Registry, and China Data Feeds covering geopolitical, political, and economic topics.
- Custom Research Services: Custom survey and research engagements for enterprise and government clients, including advertising solutions, packaging solutions, product solutions, and RIWI Audiences for targeted sample and panel access.
- Platform Access and Technology Licensing: Access to the integrated conscious and non-conscious research platform including CoolTool by RIWI, Sampling Technology, RIWI Respondent Marketplace, and RIWI Communities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RIWI Corp. product offering
Product offeringCore offering
RIWI operates an AI-powered research and sample platform that combines its patented Random Domain Intercept Technology (RDIT) with neuroscience-enriched methods to collect survey and behavioral data from randomized web users across 229 countries and territories. The company sells custom research services, syndicated data subscriptions (Compass Series Indexes, Clinician and Patient Experience Registry), and sector-specific solutions for advertising, packaging, and product testing to enterprise and government clients.
Product overview
RIWI is an AI-powered market research and sample platform combining traditional survey methodologies with neuroscience-enriched approaches to uncover both conscious claims and unconscious truths. The core offering is The RIWI Platform, which integrates CoolTool, Sampling Technology (RDIT), RIWI Respondent Marketplace, and RIWI Communities. Subscription products include Compass Series Indexes (Cold War II Index, Military Conflict Index, Polarization Risk Index) and the Clinician and Patient Experience Registry (CAPER). Sector solutions encompass Advertising, Packaging, and Product Solutions, along with specialized services like RIWI Elections Tracking and RIWI China Data Feeds. The company expanded through acquisitions: TheoremReach (2024) for survey monetization capabilities and Research On Mobile (ROM, 2022) for mobile survey reach. The platform leverages Random Domain Intercept Technology (RDIT) and Implicit Association Testing for comprehensive consumer insights.
Differentiator
Problem solved
Functional benefit
Brands
- RIWI Omni: Product solution platform for market research
- RIWI Audiences
- RIWI Communities
- RIWI Respondent Marketplace
- CoolTool by RIWI
- Compass Series Indexes
Products and services
- The RIWI Platform
Quantifiable outcome
- Predicted Australian same-sex marriage referendum with 60% support, nearly matching the actual 61.6% result
- +2 more outcomes
Companies that use RIWI Corp.
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles6 records
RIWI Corp. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
RIWI Corp. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and strategic.
- TheoremReachcoreAcquired TheoremReach, a survey monetization platform, for approximately $2.4 million USD with potential earn-out payments contingent on future revenue and profit targets. The acquisition enhances RIWI's platform with an advanced survey monetization system and global respondent access, expected to generate additional revenue and cost synergies by mid-2025.
- Research On Mobile (ROM)coreAcquired Research On Mobile (ROM), a research technology company that develops survey software, for USD 525,000 in cash. The deal expanded RIWI's data products and introduced a new revenue stream, with ROM sourcing approximately two million respondents monthly from 80 countries.
- World BankflagshipMultiple collaborations with World Bank including Open Government study in 63 countries, Extractive Industries survey in 14 mineral-rich countries, and Open Financial Data reports in Indonesia and Kenya. RIWI's RDIT technology recognized in World Bank's Guide to Evaluating Digital Citizen Engagement.
- Digital Public SquareflagshipThe Aswat Project - collaboration to amplify marginalized women's voices from across MENA region. RIWI leveraged its patented RDIT technology to anonymously engage over 65,000 individuals in 16 countries without capturing personally identifiable information. Project revealed alternative narratives contradicting ISIL propaganda.
- British CouncilflagshipPeace Perceptions Poll partnership with International Alert and British Council. RIWI deployed Web-based surveys across multiple countries including Brazil, Colombia, DRC, Hungary, India, Lebanon, Myanmar, Nigeria, Philippines, South Africa, Syria, Tunisia, Ukraine, UK, and USA. Findings presented to UN and government representatives.
- ThinkData WorksstrategicPartnership to create custom multi-country realtime COVID healthcare sentiment data stream. RIWI collected data from 16 markets and transferred it to ThinkData's Namara platform for integration with other COVID-related data streams.
- Cornell UniversitystrategicPartnership with Cornell Law School Senior Fellow Daniel Alpert on US Private Sector Job Quality Index research. Survey found that among 36 million workers called back after layoff, 27% were laid off again.
- National Democratic Institute (NDI)strategicNDI commissioned RIWI to conduct a survey of 2,000 randomly engaged citizens across 10 regions in Mali and the district of Bamako ahead of Malian presidential elections.
- HeadspacestrategicYouth mental health study gathering data from over 2,000 respondents in each of 8 countries (Australia, Canada, Denmark, Ireland, Israel, New Zealand, UK, USA). Results presented at the 3rd International Conference on Youth Mental Health.
- University of Toronto (Munk School of Global Affairs)strategicMultiple collaborations including Iranian protests study, Bahrain public opinion research, and academic publications in Journal of Affective Disorders on World Survey of Mental Illness Stigma involving over 1 million respondents.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
RIWI Corp. competitors and assessment
Company assessmentDirect peers
- YouGov: Global online market research and polling company that conducts surveys across many countries and sells syndicated consumer opinion data. Highly comparable to RIWI's polling, public-opinion, and consumer-insights subscription offerings.
- Toluna: Online panel and sample provider enabling consumer research through a global respondent community. Directly comparable to RIWI's Respondent Marketplace and sampling technology, especially following the TheoremReach acquisition.
- Cint: Global consumer research exchange connecting sample buyers and suppliers. Comparable to RIWI's marketplace-style respondent access and survey monetization infrastructure.
- Dynata: One of the world's largest first-party data and sample providers for research, with global panel coverage. Comparable to RIWI's RDIT-driven respondent access and monetization capabilities.
- Prolific: Online participant recruitment platform for academic and commercial research, emphasizing verified, diverse respondents. Comparable to RIWI's emphasis on randomized, opt-in, globally diverse respondent sourcing.
Emerging players
- Savanta: Mid-sized market research and analytics agency offering custom research, panels, and brand tracking. Comparable to RIWI's custom research and CPG/agency-targeted offerings, with overlap in target customers.
Broad incumbents
- NielsenIQ: Global consumer intelligence and measurement company serving CPG and retail clients with large-scale data and insights. Comparable to RIWI's CPG-focused research, advertising, and packaging solutions at far greater scale.
- Qualtrics: Large experience management and survey platform owned by Silver Lake / CPP Investments. Competes with RIWI in the enterprise survey and insights market with a much broader portfolio and significantly greater scale.
- Ipsos: Global market research and public opinion firm with syndicated and custom research offerings. Comparable to RIWI's custom research, polling, and consumer insights work but at much larger scale across CPG, public sector, and healthcare.
- Kantar: One of the largest global market research and consumer insights firms, with deep CPG client relationships. Overlaps directly with RIWI's CPG and advertising-solutions focus but serves a much broader portfolio of research needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RIWI Corp. social profiles
Digital presenceRIWI Corp. compliance and trust
Trust signalCompliance2 records
RIWI Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIWI Corp. leadership team
Management profileNumber of profiles
Profiles9 records
RIWI Corp. subsidiaries and ownership
Company hierarchySubsidiaries2 records
RIWI Corp. funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIWI Corp. M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIWI Corp.
What does RIWI Corp. do?
RIWI operates an AI-powered research and sample platform that combines its patented Random Domain Intercept Technology (RDIT) with neuroscience-enriched methods to collect survey and behavioral data from randomized web users across 229 countries and territories. The company sells custom research services, syndicated data subscriptions (Compass Series Indexes, Clinician and Patient Experience Registry), and sector-specific solutions for advertising, packaging, and product testing to enterprise and government clients.
Is RIWI Corp. a public or private company?
RIWI Corp. is a public company. It is classified as public and is currently operating.
When was RIWI Corp. founded?
RIWI Corp. was founded in 2010. It employs 11 to 50 people.
Where is RIWI Corp. based?
RIWI Corp. is headquartered in Toronto, Canada, in the North America region.
How does RIWI Corp. make money?
Three revenue lines are on record. Subscription Products are the primary driver. The others are custom Research Services and platform Access and Technology Licensing.
Who are RIWI Corp.'s main competitors?
Direct peers on record are YouGov, Toluna, Cint, Dynata and Prolific. Savanta is listed as an emerging player. Broad incumbents are NielsenIQ, Qualtrics, Ipsos and Kantar.
Does RIWI Corp. have an API?
No public API is recorded for RIWI Corp..
What industry is RIWI Corp. in?
RIWI Corp.'s product category is Market Research Technology. Its primary akta.pro industry code is HLACAOAM, Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms, with a secondary code of BPAHALAN, Healthcare Outcomes & Real-World Evidence (RWE) Analytics. Its NAICS code is 541910 and its SIC code is 8742.