TheoremReach
TheoremReach is a survey monetization marketplace connecting mobile and web publishers with market research buyers across 50+ countries. It offers SDKs and APIs for rewarded survey integration, serving publishers via its WizardBucks consumer rewards platform and researchers via its DIY survey management platform.
- Company typePrivate
- Founded2014
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TheoremReach does
TheoremReach Inc., founded in 2014 and headquartered in Madison, Wisconsin, operates a dual-sided survey monetization marketplace that connects mobile and web publishers with market researchers. Publishers integrate the platform via SDKs (iOS, Android, Unity, React Native) or web JavaScript widgets to serve rewarded surveys and offers to their users, generating revenue per completed survey. The technology stack includes a Publisher Management API (REST), a DIY Platform API for researchers, and a Non-SDK Mobile API, with security features such as API key authentication, HMAC SHA-1 request hashing, AES-256 encrypted redirect payloads, and IP whitelisting. The platform spans 50+ countries and supports both Dynamic Payout and Fixed Payout router models, plus an offerwall integration pathway.
On the demand side, market research agencies and Consumer Packaged Goods organizations use the DIY Platform API to programmatically create, target, and manage survey campaigns with demographic targeting, quota management, and feasibility checking. On the supply side, WizardBucks—a wholly-owned consumer rewards sub-brand—aggregates the respondent pool, with 300+ million registered users and $16 million in cumulative rewards paid via gift cards and debit cards. Revenue is generated through take-rate economics on survey transactions, with Bid CPI pricing ranging from $0.75 to $20.00 per completed interview and Effective CPI hybrid pricing for dynamic scenarios.
The company was acquired by RIWI Corp., a Toronto-based digital data solutions provider, during fiscal 2025 as part of RIWI's strategic pivot from government/public health clients toward commercial market research buyers. The acquisition resulted in a $948,000 non-cash goodwill impairment, reflecting integration challenges. TheoremReach continues to operate as a subsidiary under the RIWI portfolio, with founders Garik Goldsheyd (Co-founder & CEO) and Tom Hammond (Co-founder) listed in leadership. The company employs 11–50 people and competes in the rewarded survey and offerwall monetization category alongside players like Fyber, Tapjoy, and Pollfish.
TheoremReach firmographics
Firmographics- Name
- TheoremReach
- Legal name
- TheoremReach Inc.
- Website
- https://theoremreach.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TheoremReach is a survey monetization marketplace connecting mobile and web publishers with market research buyers across 50+ countries. It offers SDKs and APIs for rewarded survey integration, serving publishers via its WizardBucks consumer rewards platform and researchers via its DIY survey management platform.
- Ownership category
- akta.pro rank
TheoremReach industry classification
Industry- Product category
- Survey Monetization Platform
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Marketplace APIs & API Monetization Platforms (BPAMAOAM)
Keywords
Where TheoremReach is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
TheoremReach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Publisher Survey Monetization: TheoremReach generates revenue by connecting publishers (mobile apps/websites) with market research surveys. Publishers integrate TheoremReach's SDK or offerwall and earn revenue when their users complete surveys. The platform handles user profiling, survey matching, reward distribution, and payment processing. Publishers earn a share of the survey payout for each completed survey.
- Market Research Survey Fees: Researchers and market research buyers pay to distribute surveys through the platform. Billing methods include Effective CPI (hybrid pricing based on survey performance with max authorized CPI ceiling) and Bid CPI (fixed price per completed survey). Surveys are priced based on length of interview, conversion rates, and targeting criteria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Effective CPI (Hybrid) - Dynamic pricing based on survey performance |
| Transaction based/ take rate | Pay-as-you-go | Bid CPI - Fixed price per complete survey |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
TheoremReach product offering
Product offeringCore offering
TheoremReach operates a dual-sided survey monetization marketplace that connects mobile and web publishers (app developers and website owners) with market research buyers. Publishers integrate TheoremReach's SDKs or web widgets to serve rewarded surveys to their users and earn revenue per completed survey. Researchers and market research agencies use the DIY Platform API to programmatically create, target, launch, and manage survey campaigns across 50+ countries. End users participate via the consumer-facing WizardBucks rewards brand, earning gift cards and cash for completed surveys.
Product overview
TheoremReach is a market research survey monetization platform operating a dual-sided marketplace between publishers (mobile and web app developers) and market researchers. The core TheoremReach platform enables publishers to embed rewarded surveys via SDKs (iOS, Android, Unity, React Native) or web/JavaScript integration, generating revenue when users complete surveys. For researchers, the DIY Platform (with its own API at surveys-docs.theoremreach.com) enables survey creation, demographic targeting, quota management, and completion verification. WizardBucks is the consumer-facing sub-brand through which end users earn rewards and redeem for gift cards and debit cards. The platform spans 50+ countries and has facilitated over 200 million surveys. Publishers also access separate Publisher Management and Surveys APIs for profile management, eligibility checks, and inventory access. The platform supports two router models (Dynamic Payout and Fixed Payout) and an offerwall integration pathway.
Differentiator
Problem solved
Functional benefit
Brands
- WizardBucks: A consumer rewards platform by TheoremReach that enables users to earn WizardBucks (WB) by taking surveys, which can be redeemed for gift cards, debit cards, and donations to charities. The platform has over 300 million registered users and offers rewards from 100+ brands.
Products and services
- TheoremReach Core Platform A dual-sided survey monetization platform that connects mobile and web publishers with market researchers. Publishers embed TheoremReach's SDK or web widget to serve rewarded surveys to their users and earn revenue per completed survey. Researchers and market research agencies create, target, launch, and manage survey campaigns across 50+ countries.
- WizardBucks A consumer-facing rewards brand and platform operated by TheoremReach. Users complete surveys to earn WizardBucks (WB) virtual currency, which can be redeemed for cash debit cards, gift cards from 100+ brands, and donations to charities. Available via web browser and native Android app.
- DIY Platform API A REST API enabling researchers and survey buyers to programmatically create and manage surveys, screening questions, quotas, sub-buyers, and feasibility checks, as well as verify survey completions via server-to-server postback or URL hashing. Supports sandbox and production environments with API key authentication and request hashing.
- Publisher Management API A REST API enabling publishers to register and update user demographic profiles, check survey availability and user eligibility, access reference data such as countries and profiling questions, receive performance reports via webhooks, and configure S2S reward callbacks. Uses HMAC SHA-1 authentication.
- Surveys API A REST API enabling publishers to retrieve survey inventory, entry links, and survey details, and to pre-qualify users by appending demographic data to entry URLs. Supports country filtering, CPI/EPC/conversion filtering, and configurable redirect URLs for various session termination states.
- iOS SDK A native iOS SDK distributed via CocoaPods or direct xcframework download, enabling publishers to embed the TheoremReach reward center in iOS apps. Supports IDFA, client-side and server-side reward callbacks, survey availability checks, and customizable navigation bar styling.
- Android SDK A native Android SDK with minSdkVersion 23, distributed via mavenCentral or manual AAR, enabling publishers to embed the TheoremReach reward center in Android apps. Requires Google Play Services and supports GPS ID, client-side and server-side reward callbacks, and customizable navigation bar styling.
- Unity SDK A Unity plugin for game publishers to embed the TheoremReach reward center across iOS and Android builds. Requires External Dependency Manager for Unity (EDM4U) for dependency resolution. Supports multiple currency placements, client-side and server-side reward callbacks, and customizable navigation bar.
- React Native SDK An npm package (@theoremreachnpm/react-native-theoremreach) enabling React Native apps to integrate the TheoremReach reward center via a native webview bridge. Supports reward center display, event listeners (onReward, onRewardCenterOpened, onRewardCenterClosed), and survey availability callbacks.
- JavaScript/Web SDK A JavaScript SDK for web publishers to integrate the TheoremReach survey wall as a modal that auto-resizes to device size. Supports iframe hosting, new-tab hosting, cross-publisher rewards login via popup, and callbacks for reward center open/close and reward events.
- Offerwall Integration
Quantifiable outcome
- Publishers report 10x to 20x raw revenue compared to other poll vendors
- +2 more outcomes
Companies that use TheoremReach
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
TheoremReach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
TheoremReach partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
TheoremReach competitors and assessment
Company assessmentDirect peers
- CPX Research: CPX Research operates a similar two-sided rewarded survey marketplace connecting publishers with market research buyers across global markets, offering SDKs and offerwall integrations directly comparable to TheoremReach.
- Pollfish: Pollfish provides a survey monetization SDK for mobile and web publishers and a DIY survey platform for researchers, with comparable global reach and pricing models (CPI-based) that compete head-to-head with TheoremReach.
- BitLabs: BitLabs offers rewarded surveys and offerwalls for mobile and web publishers, with SDK integrations and a respondent panel — directly comparable in business model, target customers, and product offering.
- Adscend Media: Adscend Media provides offerwall and rewarded survey solutions to app and web publishers, sharing the same publisher-monetization value proposition and SDK-based integration model as TheoremReach.
- RevenueWall: RevenueWall offers content-locking and rewarded survey/offerwall solutions for publishers, with comparable API/SDK integration patterns and similar global publisher-developer target market.
- AdGate Media: AdGate Media provides offerwall and content-locker monetization including rewarded surveys for app and web publishers, with a comparable SDK-based integration approach and overlapping publisher target audience.
- OfferToro: OfferToro provides a content locker and offerwall platform with rewarded surveys for publishers, sharing the same supply-side monetization business model and publisher-developer customer segment.
Broad incumbents
- Tapjoy: Tapjoy is a larger rewarded-ad platform offering offerwalls, video ads, and surveys to mobile game publishers — broader in scope than TheoremReach and a more established incumbent with deeper enterprise publisher relationships.
- ironSource (Unity): ironSource, now part of Unity, operates a broad app monetization and ad mediation platform that includes rewarded ad formats, competing with TheoremReach for the same mobile publisher relationships at greater scale and with deeper product breadth.
Emerging players
- Prolific: Prolific operates a participant recruitment platform for academic and commercial research, overlapping on the demand-side research buyer segment while serving a higher-quality, more academic-leaning respondent pool than TheoremReach's mass-market WizardBucks audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TheoremReach social profiles
Digital presenceTheoremReach financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheoremReach leadership team
Management profileNumber of profiles
Profiles2 records
TheoremReach subsidiaries and ownership
Company hierarchySubsidiaries1 record
TheoremReach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheoremReach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheoremReach
What does TheoremReach do?
TheoremReach operates a dual-sided survey monetization marketplace that connects mobile and web publishers (app developers and website owners) with market research buyers. Publishers integrate TheoremReach's SDKs or web widgets to serve rewarded surveys to their users and earn revenue per completed survey. Researchers and market research agencies use the DIY Platform API to programmatically create, target, launch, and manage survey campaigns across 50+ countries. End users participate via the consumer-facing WizardBucks rewards brand, earning gift cards and cash for completed surveys.
Is TheoremReach a public or private company?
TheoremReach is a private company. It is classified as corporate owned and is currently operating.
When was TheoremReach founded?
TheoremReach was founded in 2014. It employs 1 to 10 people.
Where is TheoremReach based?
TheoremReach is headquartered in Madison, United States, in the North America region.
How does TheoremReach make money?
Two revenue lines are on record. Publisher Survey Monetization is the primary driver. The others are market Research Survey Fees.
Who are TheoremReach's main competitors?
Direct peers on record are CPX Research, Pollfish, BitLabs, Adscend Media, RevenueWall, AdGate Media and OfferToro. Broad incumbents are Tapjoy and ironSource (Unity). Prolific is listed as an emerging player.
Does TheoremReach have an API?
Yes. TheoremReach offers multiple public/partner-facing APIs: (1) DIY Platform API (REST, available at https://surveys.theoremreach.com/api/external/v1/ with a sandbox at https://surveys-sandbox.theoremreach.com/api/external/v1/) — enables researchers/buyers to programmatically manage surveys, screening questions, quotas, sub-buyers, feasibility checks, and verify respondent completions via redirection hashing or server-to-server postback. Requires API key authentication (base64-encoded X-Api-Key header or api_key query parameter) plus request hashing using SHA3-256 with a company secret key. Supports IP whitelisting; rate limited to 10 requests/second. (2) Publisher Management API (REST, at https://api.theoremreach.com/api/publishers/v1/) — enables publishers to register/update user profiles, check survey availability and user eligibility, fetch reference data (countries, questions, term reasons), and receive detailed performance reports. Authenticated via HMAC SHA-1. Rate limited to 1 request/second. (3) Surveys API — provides survey inventory, entry links, and demographic pre-qualification for publishers. (4) Non-SDK Mobile API — for platforms without a native SDK, exposes user_details, is_profiled, and direct entry endpoints. Developer documentation is at surveys-docs.theoremreach.com.
What industry is TheoremReach in?
TheoremReach's product category is Survey Monetization Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 5132 and its SIC code is 7372.