Rutgers School of Nursing

What Rutgers School of Nursing does

Rutgers School of Nursing, founded in 1956 and operating as a school within Rutgers, The State University of New Jersey, provides nursing education across bachelor's, master's (MSN), doctoral (DNP, PhD), certificate, and continuing education tracks. The school serves approximately 1,600 students across three New Jersey campuses (Newark, New Brunswick, Blackwood) and is the largest producer of new nurses in New Jersey. It operates the state's only Doctor of Nursing Practice programs in nurse-midwifery (#18 nationally, U.S. News) and nurse anesthesia (#36 nationally) and runs nationally ranked DNP (#12 in 2026) and MSN (#16 in 2026) programs. Programs are accredited by CCNE, COA, ACME, NJ Board of Nursing, and Middle States Commission on Higher Education.

Revenue derives primarily from tuition and fees (e.g., graduate in-state at approximately $1,125 per credit, projected spring 2026), supplemented by federal and state grants, including a $950,650 HRSA grant (2023) for simulation-based clinical training expansion and a $700,000 grant (September 2025) for the Second-Degree BSN pipeline, plus philanthropic gifts such as a $1,000,000 corporate contribution from BD (2025). Distribution occurs through traditional academic channels: in-person and hybrid online programs at the three campuses, with clinical training executed across a deep network of NJ health-system partners (RWJBarnabas, Atlantic Health, Cooper, Capital Health, Hackensack Meridian, Penn Medicine, University Hospital, and others) and 100+ Axia Women's Health locations for nurse-midwifery. Recent technological additions include a first-in-NJ Caregility virtual care training platform integration across Newark and New Brunswick campuses.

Customer segments are exclusively student personas — traditional undergraduates, second-degree/career changers, graduate and doctoral candidates, and practicing nurses seeking continuing education — making the unit a tuition-driven, state-supported non-commercial institution rather than a venture-backable entity. The 2026 leadership team, led by Dean Angela Starkweather (appointed August 2024 following Linda Flynn's retirement), is executing on multi-year expansion including the Trenton-based Maternal and Infant Health Innovation Center (consortium, opening 2027) and the recently announced Caregility virtual nursing curriculum.

Name

Rutgers School of Nursing

Legal name

Rutgers, The State University of New Jersey

Website

https://nursing.rutgers.edu

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Rutgers School of Nursing is the largest nursing program in New Jersey, educating ~1,600 students across BSN, MSN, DNP, and PhD tracks at three NJ campuses. It operates NJ's only doctoral nurse-midwifery and nurse anesthesia programs and generates revenue through tuition, federal/state grants, and philanthropic gifts.

Ownership category

akta.pro rank

Product category

Nursing Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industries

Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF), Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

Keywords

• Nursing education
• Undergraduate nursing programs
• Graduate nursing degrees
• Clinical simulation training
• Continuing nursing education

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition and fees charged to undergraduate and graduate nursing students. Revenue varies by program type (in-state vs out-of-state) and degree level.
2. Grants and Government Funding: Significant funding from federal agencies including HRSA grants ($950,650 for nursing training expansion), state funding for maternal and infant health initiatives, and other research grants.
3. Private Donations and Gifts: Donations from alumni, corporations (e.g., BD's $100,000 gift for student emergency fund), and philanthropic foundations supporting scholarships and educational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rutgers School of Nursing is a public academic nursing school that delivers accredited degree programs (BSN, MSN, DNP, PhD), post-master's certificates, and continuing education courses for prospective and working nurses. Education is delivered across three New Jersey campuses (Newark, New Brunswick, Blackwood) using state-of-the-art simulation centers, an Exxat clinical placement system, and a Caregility virtual care training platform, with clinical training arranged through a network of partner health systems.

Product overview

Rutgers School of Nursing is a comprehensive academic nursing institution offering a full spectrum of degree programs from bachelor's to PhD, along with certificate programs and continuing education. The portfolio includes undergraduate programs (Traditional Bachelor's, RN to BS, Second-Degree BS, 2+2 Blackwood), graduate programs (DNP with 12+ specializations including Nurse Anesthesia, Nurse-Midwifery, Family NP, and Psychiatric-Mental Health NP; MSN with Leadership and Informatics tracks), PhD in Nursing, and Certificate programs. The school operates simulation labs, clinical learning facilities, and offers continuing education courses. All programs are accredited by CCNE, with specialized accreditations for Nurse Anesthesia (COA) and Nurse-Midwifery (ACME).

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor's Programs in Nursing Undergraduate nursing degree programs including Traditional Bachelor's, RN to BS, Second-Degree BS, and 2+2 Program in Blackwood, NJ, leading to RN licensure.
• Doctor of Nursing Practice (DNP) Doctoral-level advanced practice nursing degree with specializations including Nurse Anesthesia, Nurse-Midwifery, Family Nurse Practitioner, Adult-Gerontology Acute Care, Pediatric Care, and Psychiatric-Mental Health.
• MSN Programs Master of Science in Nursing degree with specializations in Nursing Leadership, Nursing Informatics, Nurse-Midwifery, and Pathway to Midwifery.
• PhD in Nursing Research-focused doctoral program training future nurse scientists to uncover solutions to pressing concerns in health care and health policy.
• Certificate Programs Non-degree certificate offerings including School Nurse Certificate and Post-Master's Certificates for specialized nursing credentials.
• Continuing Education Ongoing professional development and continuing education courses for practicing nurses including IV Therapy Training, Basic Health Assessment, and Forensic Nurse Examiner courses.
• Nurse Anesthesia DNP Program The only doctoral program in NJ preparing nurse anesthesiologists at the highest level of practice. Features 85 credits, 2,800 clinical hours, 91% first-attempt NCE pass rate, and 100% employment rate.
• Nurse-Midwifery DNP Program 73-credit, 4-year (11 semester) hybrid program preparing midwives to improve maternal outcomes and reduce health disparities, with clinical training across New Jersey.
• Nurse-Midwifery MSN Program 50-credit, 3-year (8 semester) master's program in nurse-midwifery with clinical sites across New Jersey.
• Pathway to Midwifery Guaranteed admission pathway for individuals with non-nursing bachelor's degrees to pursue nursing and then advanced midwifery education.
• Simulation and Clinical Learning State-of-the-art simulation centers and clinical learning facilities for hands-on nursing education across all programs, supported by HRSA-funded simulated clinical learning exercises.
• Undergraduate Honors Program Competitive, invitation-only program for high-achieving undergraduate nursing students with faculty mentorship and research opportunities culminating in a senior honors project.

Quantifiable outcome

• 91% first-attempt pass rate on National Certification Examination for nurse anesthesia graduates
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CaregilitycoreTechnology or Integration · 22 June 2026First academic partnership in New Jersey for virtual care training. Caregility provides its Connected Care Platform, smart room technology, and clinical applications to Rutgers campuses in Newark and New Brunswick. Rutgers develops coursework covering virtual communication, AI-assisted clinical tools, and digitally enabled care competencies. Addresses significant training gap as more than half of U.S. nursing schools lack telehealth curricula.
• CaregilitycoreTechnology or Integration · 22 June 2026Seven technology systems to be installed at Rutgers nursing labs in Newark and New Brunswick. Rutgers also creates certificate program in virtual nursing for practicing nurses alongside the undergraduate curriculum integration.
• NJMIHIA (NJ Maternal and Infant Health Innovation Authority)coreStrategic or Co-development Partner · 11 May 2026Rutgers School of Nursing is part of workforce education consortium for Maternal and Infant Health Innovation Center at 1 Pennington Avenue in Trenton, expected to open in 2027. Center addresses maternal health crisis in Mercer County with preterm birth rates exceeding state and national averages. Consortium includes Rutgers, Rowan University, Mercer County Community College, Thomas Edison State University, and Stockton University.
• BD (Becton Dickinson)minorOthers · 23 February 2026BD contributed $100,000 to Rutgers School of Nursing Student Emergency Fund supporting student scholarships and emergency financial assistance.
• Axia Women's HealthcoreStrategic or Co-development Partner · 29 January 2026Strategic partnership providing clinical rotation opportunities for nurse-midwifery students at over 100 Axia locations in New Jersey and Pennsylvania. Partnership addresses growing demand for nurse-midwives who attend approximately 12% of U.S. births while healthcare faces projected shortage of 86,000 physicians by 2036.
• Capital HealthcoreStrategic or Co-development Partner · 15 April 2024Rutgers School of Nursing leads research, education, and training component of $75 million state initiative to improve maternal and infant care. Partnership with Capital Health and Trenton Health Team for the Maternal and Infant Health Innovation Center providing clinical services for perinatal period.
• Clinical Partners Network (RWJBarnabas Health, Atlantic Health, Cooper, etc.)coreChannel Partner/ Reseller/ DistributorExtensive network of clinical partners providing externship, residency, and clinical placement opportunities for nursing students. Partners include Atlantic Health System, AtlantiCare, Cooper University Health Care, Englewood Health, Hackensack Meridian, Holy Name Medical Center, Inspira Health, Penn Medicine, RWJBarnabas Health, Saint Peter's Healthcare, University Hospital, and Virtua Health.
• Saudi Nursing School PartnershipminorStrategic or Co-development PartnerPartnership with Saudi nursing school to strengthen global nursing workforce through collaborative educational initiatives.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Johns Hopkins School of Nursing: Top-ranked U.S. nursing school offering BSN, MSN, DNP, and PhD programs with similar research-intensive orientation. Comparable in scope, accreditation footprint (CCNE), and national brand competition.
• University of Pennsylvania School of Nursing: Ivy League nursing school with full BSN-to-PhD continuum and strong clinical placement network. Direct competitor for top applicants and graduate nursing talent in the Mid-Atlantic region.
• Columbia University School of Nursing: Offers similar BSN, MSN, DNP, and PhD programs with direct-entry and accelerated options. Competes for graduate students and faculty in the same Northeast academic ecosystem.
• NYU Rory Meyers College of Nursing: Major urban nursing school with comparable BSN, MSN, DNP, PhD, and accelerated pathways. Geographic and applicant-pool overlap in the NY/NJ metro area.
• Duke University School of Nursing: Research-intensive nursing school offering BSN, MSN, DNP, and PhD with strong specialty NP tracks. Direct competitor in national rankings and top-applicant recruitment.
• University of Michigan School of Nursing: Top-ranked public university nursing school offering full degree continuum with strong research profile. Comparable as a large public-university nursing enterprise with broad specialty offerings.
• Emory University Nell Hodgson Woodruff School of Nursing: Private research nursing school with BSN, MSN, DNP, and PhD programs and strong health-system integration via Emory Healthcare. Competes for graduate students in advanced practice specialties.
• Villanova University M. Louise Fitzpatrick College of Nursing: Catholic-affiliated nursing school in Pennsylvania offering BSN, MSN, DNP, and PhD. Regional competitor in the Mid-Atlantic for BSN and graduate nursing applicants.
• University of Pittsburgh School of Nursing: Public university nursing school with full BSN-to-PhD offerings and strong specialty NP programs. Competes in the Mid-Atlantic region and in national rankings.

Emerging players

• Thomas Jefferson University Jefferson College of Nursing: Philly-based nursing school offering accelerated and traditional BSN, MSN, DNP, and certificate programs with strong health-system integration. Adjacent competitor for applicants in the greater Philadelphia/NJ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RU_Nursing
• YouTubeyoutube.com/channel/UCszi2js8sh-bZhyQfCYYp-A
• Facebookfacebook.com/RutgersSchoolofNursing
• LinkedInlinkedin.com/school/rutgers-school-of-nursing
• Instagraminstagram.com/ru_nursing

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Rutgers School of Nursing