TASK Group Holdings (formerly Plexure)
TASK Group Holdings (formerly Plexure) provides a combined hospitality software stack — Plexure's customer engagement and personalization platform plus TASK's enterprise management, POS, loyalty, and kiosk modules — to global QSR and hospitality brands, anchored by its long-standing McDonald's mobile app relationship.
- Company typePublic
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TASK Group Holdings (formerly Plexure) does
TASK Group Holdings (formerly Plexure) is a vertically focused hospitality and QSR software company that combines two complementary product lines following the 2022 merger of New Zealand-based Plexure with Australia's TASK. Plexure provides a customer engagement and personalization data platform — capturing, analyzing, and acting on purchasing behavior to drive deep personalization, loyalty, and content delivery — most visibly embedded in the McDonald's global mobile app across 60+ markets, 66 countries, 40 languages, 323M users, and 11B API calls per month. TASK Group contributes a SaaS-based enterprise management platform for hospitality operators, with modular offerings spanning Enterprise Management, Point of Sale, Online Ordering, Loyalty, Mobile Order & Pay, Kiosk, Digital Signage, Kitchen Management, an API integration layer, and TASK-branded hardware. Its named customers span McDonald's (anchor), Guzman Y Gomez, Sushi Sushi, Zambrero, Rubio's, Luby's, Dôme Cafe Group, Retail Food Group, Australian Turf Club, Accor Stadium, and TANK (New Zealand).
The company monetizes through enterprise SaaS subscriptions, project-based professional services (deployment, integration, creative studio), technical support, and hardware sales, sold via a direct enterprise field sales motion with quote-based, non-publicly-disclosed pricing. GTM is sales-led, API-first, and case-study-driven, with bespoke multi-year deployments co-developed with client digital, tech, and marketing teams. AI/ML capability is real but conventional for the personalization category, expressed as recommendation, predictive analytics, and process automation on transactional and behavioral data; no proprietary models, research, or patents are disclosed.
Strategically the company has executed a series of transformational moves: the A$120M Plexure-TASK merger in 2022 (supported by McDonald's as both major client and shareholder), the 2024 scheme arrangement to be acquired by NYSE-listed PAR Technology Corporation, and a pipeline of named enterprise wins (Accor Stadium, TANK, Sushi Sushi) demonstrating cross-sell of the integrated stack. Its operating status is "acquired" under the pending PAR scheme, and specific revenue, ARR, headcount trend, and post-deal ownership splits are not disclosed in the source material.
TASK Group Holdings (formerly Plexure) firmographics
Firmographics- Name
- TASK Group Holdings (formerly Plexure)
- Legal name
- TASK Software
- Website
- https://plexure.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- TASK Group Holdings (formerly Plexure) provides a combined hospitality software stack — Plexure's customer engagement and personalization platform plus TASK's enterprise management, POS, loyalty, and kiosk modules — to global QSR and hospitality brands, anchored by its long-standing McDonald's mobile app relationship.
- Ownership category
- akta.pro rank
TASK Group Holdings (formerly Plexure) industry classification
Industry- Product category
- Hospitality Technology
- NAICS
- Caterers (722320), Caterers (72232)
- SIC
- Services-Membership Organizations (8600), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where TASK Group Holdings (formerly Plexure) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
TASK Group Holdings (formerly Plexure) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS subscriptions: Recurring SaaS-based enterprise management and loyalty platform revenue from hospitality and QSR clients (TASK platform plus Plexure customer engagement module).
- Professional services: Project-based revenue from Professional Services (deployment, integration, customization), Technical Support, and Creative Studio engagements supporting enterprise clients.
- Hardware sales: Sale of TASK-branded hardware to support kiosk, POS, and in-store deployments (referenced under the Hardware product line).
Go-to-market motion3 records
TASK Group Holdings (formerly Plexure) product offering
Product offeringCore offering
TASK Group Holdings provides enterprise hospitality management software through its TASK platform (point of sale, online ordering, kitchen management, loyalty, kiosks, digital signage) and customer engagement technology through the Plexure platform, which powers mobile app experiences, deep personalization, and loyalty integrations for global QSR and hospitality brands. The combined offering is sold to enterprise hospitality and food-service chains operating at scale.
Product overview
TASK Group Holdings (formerly Plexure) operates a combined platform-plus-modules architecture spanning two complementary offerings. Plexure is the next-generation customer engagement platform — a data-driven personalization, loyalty and content solution that underpins McDonald's mobile app across 60+ markets, 323 million users, 66 countries, 40 languages and 11 billion API calls per month. TASK Group delivers a SaaS-based enterprise management and loyalty platform for hospitality businesses, organized around an Enterprise Management core with modular add-ons including Point of Sale, Online Ordering, Loyalty, Mobile Order & Pay, Task Kiosk, Digital Signage, Kitchen Management, an API for integration, and supporting Hardware. Together, the portfolio pairs front-of-house customer engagement (Plexure) with back-of-house transaction management (TASK), unified after the A$120M Plexure–TASK merger and the subsequent PAR Technology acquisition scheme.
Differentiator
Problem solved
Functional benefit
Brands
- Plexure: Next-generation customer engagement / personalization platform serving McDonald's global markets and other hospitality clients; retained as a brand under TASK Group following the merger.
Products and services
- Enterprise Management (TASK Platform) Cloud-based enterprise hospitality management platform that integrates point of sale, kitchen management, online ordering, loyalty, kiosk, and digital signage into a single back-of-house and front-of-house operating system for hospitality chains.
- Point of Sale Hospitality point of sale system sold as a standalone TASK module for restaurants, bars, and quick-service operators.
- Online Ordering Direct and third-party online ordering module for hospitality brands, integrating digital ordering channels with the TASK platform.
- Loyalty Loyalty and rewards module sold as a standalone offering to hospitality operators, enabling points, tiers, and promotional campaigns.
- Mobile Order & Pay Mobile order and pay module enabling in-store and curbside mobile transactions for hospitality brands.
Companies that use TASK Group Holdings (formerly Plexure)
Customer profileIdeal customer profiles1 record
TASK Group Holdings (formerly Plexure) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
TASK Group Holdings (formerly Plexure) partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
TASK Group Holdings (formerly Plexure) competitors and assessment
Company assessmentBroad incumbents
- PAR Technology Corporation: NYSE-listed restaurant technology provider and the strategic acquirer of TASK Group Holdings. PAR's enterprise POS, back-office, and restaurant-management platform is the direct incumbent stack that the combined TASK/Plexure offering will plug into, making it the most relevant comparator for product portfolio and target customer.
- Toast: NYSE-listed restaurant POS and management platform with growing loyalty, online ordering, kiosk, and digital signage modules. The dominant US full-stack restaurant-tech incumbent whose expanding product set directly overlaps TASK's enterprise management suite and squeezes standalone engagement layers like Plexure.
- Lightspeed Commerce: POS and commerce platform with a strong hospitality/restaurant vertical. Overlaps with TASK's POS and Enterprise Management modules and serves a similar multi-location operator base across North America, EMEA, and APAC.
- Square for Restaurants (Block): Block's restaurant-specific POS and management suite with built-in loyalty, online ordering, and marketing tools. A broad incumbent competitor to TASK's enterprise management stack for SMB through mid-market hospitality operators.
- NCR Voyix (Hospitality): Enterprise restaurant and hospitality technology provider offering POS, kitchen, loyalty, and back-office systems. Competes with TASK's enterprise management modules at the high end of multi-unit hospitality operators globally.
Direct peers
- Punchh: Loyalty and customer engagement platform purpose-built for restaurant and QSR chains. Competes head-to-head with Plexure's personalization and loyalty modules for the same enterprise restaurant customers (e.g., global multi-brand QSR operators) using a similar SaaS + API model.
- Paytronix: Enterprise loyalty, gift, and online ordering platform for restaurants. Directly comparable to TASK's Loyalty, Online Ordering, and Mobile Order & Pay modules, serving the same multi-unit restaurant operator segment with overlapping GTM motions.
- Olo: NYSE-listed enterprise online ordering, delivery, and guest engagement platform for restaurant brands. Directly competes with TASK's Online Ordering, Mobile Order & Pay, and engagement modules for the same large multi-brand restaurant customers.
- Thanx: Loyalty and customer engagement platform focused on restaurant and hospitality brands. Directly competes with Plexure's personalization and loyalty functionality for enterprise hospitality customers seeking CRM and behavioral personalization.
Emerging players
- Zipline (hospitality operations): Cloud-based operations and execution platform for multi-unit restaurant and retail brands. Adjacent to TASK's enterprise management and communication layer; competes for the same operational budget of multi-site hospitality operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TASK Group Holdings (formerly Plexure) social profiles
Digital presenceTASK Group Holdings (formerly Plexure) financial estimates
Financial estimateRevenue estimate
Valuation estimate
TASK Group Holdings (formerly Plexure) leadership team
Management profileNumber of profiles
Profiles7 records
TASK Group Holdings (formerly Plexure) subsidiaries and ownership
Company hierarchySubsidiaries1 record
TASK Group Holdings (formerly Plexure) funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TASK Group Holdings (formerly Plexure) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TASK Group Holdings (formerly Plexure)
What does TASK Group Holdings (formerly Plexure) do?
TASK Group Holdings provides enterprise hospitality management software through its TASK platform (point of sale, online ordering, kitchen management, loyalty, kiosks, digital signage) and customer engagement technology through the Plexure platform, which powers mobile app experiences, deep personalization, and loyalty integrations for global QSR and hospitality brands. The combined offering is sold to enterprise hospitality and food-service chains operating at scale.
Is TASK Group Holdings (formerly Plexure) a public or private company?
TASK Group Holdings (formerly Plexure) is a public company. It is classified as corporate owned and is currently acquired.
When was TASK Group Holdings (formerly Plexure) founded?
TASK Group Holdings (formerly Plexure) was founded in 2013. It employs 101 to 250 people.
Where is TASK Group Holdings (formerly Plexure) based?
TASK Group Holdings (formerly Plexure) is headquartered in San Francisco, United States, in the North America region.
How does TASK Group Holdings (formerly Plexure) make money?
Three revenue lines are on record. Enterprise SaaS subscriptions are the primary driver. The others are professional services and hardware sales.
Who are TASK Group Holdings (formerly Plexure)'s main competitors?
Broad incumbents on record are PAR Technology Corporation, Toast, Lightspeed Commerce, Square for Restaurants (Block) and NCR Voyix (Hospitality). Direct peers are Punchh, Paytronix, Olo and Thanx. Zipline (hospitality operations) is listed as an emerging player.
Does TASK Group Holdings (formerly Plexure) have an API?
Yes. Plexure's platform processes approximately 11 billion API calls per month powering McDonald's mobile engagement across 66 countries and 40 languages. TASK Group additionally offers a dedicated API product ("Integration made easy") as part of its enterprise platform, enabling integrations between its Point of Sale, Online Ordering, Loyalty, Mobile Order & Pay, Kiosk, Digital Signage, and Kitchen Management modules. Specific details on API type (REST/GraphQL), authentication method, rate limits, versioning, or sandbox availability are not specified in the source.
What industry is TASK Group Holdings (formerly Plexure) in?
TASK Group Holdings (formerly Plexure)'s product category is Hospitality Technology. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAM, Sales & Catering / Group & Event Management. Its NAICS code is 722320 and its SIC code is 8600.