What PAR Technology does

PAR Technology Corporation (NYSE: PAR) is a publicly traded restaurant and retail technology company headquartered in New Hartford, New York, that has executed a strategic pivot from hardware-led revenue toward a unified, subscription-based software platform. Its portfolio centers on a single data-driven ecosystem for multi-unit operators that spans cloud point-of-sale (PAR POS), enterprise loyalty (PAR Punchh), omnichannel ordering (PAR Ordering), back-office and delivery operations (PAR OPS with Detect, Recovery, and Coach modules), payments (PAR Pay), hardware (PAR Wave, PAR Volt, drive-thru headsets, KDS), convenience and fuel retail solutions (PAR Retail including Tobacco & CPG Programs and the Touchpoint System), and the agentic AI operating layer PAR Intelligence.

Revenue is generated through subscription/SaaS contracts (63% of Q4 2025 revenue at $76M, with ARR of $315.4M and 15% organic growth as of Q4 2025), professional services, hardware sales (declining gross margin from 26% to 23% on component and tariff pressure), and payment processing transaction fees. Pricing is custom enterprise and not publicly disclosed, with sales conducted via direct enterprise field teams, RFP processes, industry events, and a partner ecosystem of 350+ integrations. The platform serves 200+ enterprise brands across 140,000+ restaurant locations and 26,000+ retail locations, processing 12 billion+ annual transactions.

The company has grown primarily through acquisition — Menu Technologies AG (2022), Task Group (2023), Stuzo (2023), Delaget (January 2025), and Bridg (closed March 2026) — alongside a recent AI product offensive (PAR Intelligence, PAR Retail Drive AI, PAR Games, Smart Passes, PAR Catering, Coach AI). FY2025 revenue reached $455.5M (30.2% YoY growth) with adjusted EBITDA of $23M (up from -$6.4M in 2024), but the company remains GAAP unprofitable with a $84.5M net loss in FY2025 and a market capitalization that has compressed to roughly $494–$601M amid a 73–78% drawdown from 52-week highs.

Name

PAR Technology

Legal name

PAR Technology Corporation

Website

https://partech.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

PAR Technology (NYSE: PAR) provides a unified cloud-based platform for multi-unit restaurant and convenience retail operators spanning POS, loyalty, ordering, payments, back-office operations, and AI-driven decisioning across 140,000+ restaurant and 26,000+ retail locations.

Ownership category

akta.pro rank

Product category

Restaurant and Retail Technology Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

Payments, Billing & Invoicing (THALACAJ), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)

Keywords

• Restaurant point of sale
• Enterprise loyalty platform
• Hospitality management software
• Back-office operations
• Convenience retail technology

Headquarters

HQ city

New Hartford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription / SaaS (ARR): Annual recurring revenue from cloud-based software subscriptions including PAR POS, PAR OPS, PAR Punchh loyalty, PAR Ordering, PAR Pay, and PAR Intelligence. Subscription services reached $76 million (63% of Q4 2025 revenue) and ARR grew 15% organically to $315.4 million in FY2025. The company is actively shifting from hardware-dependent revenue toward subscription-based recurring revenue.
2. Professional Services: Implementation, onboarding, managed services, and consulting including Operator Cloud Services, Engagement Cloud Services, and Hardware Services. Covers menu management, loyalty program deployment, hardware repair, and system maintenance.
3. Hardware Sales: Sale of POS terminals (PAR Wave, PAR Volt), tablets, drive-thru headsets, kitchen display systems, and peripherals. Hardware gross margin has been declining (from 26% to 23%) due to component costs and tariff pressures.
4. Transaction / Payment Processing: Payment processing fees through PAR Payment Services for transaction processing across multiple channels, processors, and payment types.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PAR Technology builds and sells a unified cloud-based hospitality management platform for multi-unit restaurant operators and convenience/fuel retailers, integrating point-of-sale (PAR POS), back-office operations (PAR OPS), loyalty (PAR Punchh), digital ordering (PAR Ordering), payment processing (PAR Pay), hardware, and the PAR Intelligence agentic AI layer into a single data-driven ecosystem serving more than 200 enterprise brands across 150,000-plus locations. Revenue is generated primarily through enterprise SaaS subscriptions, with additional hardware sales, professional services, and payment transaction fees.

Product overview

PAR Technology offers a unified hospitality management platform with best-in-class solutions across POS, loyalty, ordering, and payments, connected by PAR Intelligence as an agentic AI operating system. The product portfolio includes PAR POS (cloud point-of-sale), PAR OPS (back-office operations with inventory, labor, loss prevention, and delivery management modules), PAR Punchh Loyalty (enterprise loyalty platform), PAR Ordering (digital menu and catering management), PAR Payments/Pay (omnichannel payment processing), PAR Hardware (POS terminals, drive-thru headsets, KDS), PAR Retail (convenience/fuel specific solutions), and PAR Accelerate (personalization and gamification tools). For convenience retail, PAR offers loyalty, tobacco/CPG programs, touchpoint systems, and PAR Retail Drive AI. The platform serves 200+ enterprise brands across 140,000+ restaurant locations and 26K+ retail locations, processing 1.5B+ transactions annually.

Differentiator

Problem solved

Functional benefit

Brands

• PAR Punchh: Enterprise restaurant loyalty platform that creates flexible, personalized loyalty programs for restaurants.
• PAR POS
• PAR OPS
• PAR Ordering
• PAR Pay
• PAR Retail
• PAR Intelligence
• PAR Games

Products and services

• PAR POS Cloud-based point-of-sale system providing fast, flexible, and scalable restaurant POS technology with 99.99% uptime, handling 200M+ transactions monthly, with 350+ integrations and configurable drive-thru and device support for multi-unit restaurant operators.
• PAR OPS Comprehensive cloud-based restaurant operations management platform combining inventory management, scheduling, reporting, analytics, loss prevention, and delivery recovery into a single automated source of truth for back-office operations across 30,000+ restaurants.
• PAR Punchh Loyalty Enterprise restaurant loyalty platform enabling flexible, personalized loyalty programs with customizable rules, tiers, and rewards, integrated across POS, digital channels, and mobile app, serving 500M+ loyalty members worldwide with $2B in monthly loyalty transactions.
• PAR Ordering Digital menu ordering platform streamlining online ordering to marketplace management, unifying menu control across web, mobile, kiosks, catering, and third-party platforms with AI-powered upsells and real-time POS sync.
• PAR Payments / PAR Pay Enterprise-grade payment management system offering omnichannel payment gateway for EMV credit, debit, and gift cards with secure, flexible payment acceptance across multiple channels, processors, and hardware with fraud protection and contactless support.
• PAR Hardware Complete point-of-sale hardware solutions including PAR Wave all-in-one touch panels, PAR Volt POS terminals, tablets, drive-thru headsets, timers, kitchen display systems (KDS), and peripherals built for demanding hospitality environments.
• PAR Intelligence

Quantifiable outcome

• 1-3% savings on food costs and labor costs on average across PAR OPS customers
• +10 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered strategic, flagship, core and minor.

• Bolla Oil CorporationstrategicGTM or Marketing Partner · 23 June 2026Bolla Oil Corporation selected PAR Technology as its technology partner to launch Bolla Rewards, the convenience retailer's first customer loyalty program, across 160+ Bolla Market locations in the New York Tri-State area. Powered by PAR Retail, the program is designed to drive repeat in-store visits, deliver immediate customer value, and support a broader customer engagement roadmap including future tobacco loyalty capabilities.
• Pizza FactorystrategicGTM or Marketing Partner · 16 June 2026Pizza Factory selected PAR Technology's unified platform solution across 110 restaurant locations, covering PAR POS, OPS with Recovery, Intelligence, Labour, and Inventory modules, Ordering, Hardware, and Punchh loyalty. PAR CEO described the partnership as a core strategic focus area for the company, aimed at simplifying operations, acting on real-time insights, and building a stronger foundation for growth.
• Smoothie KingstrategicGTM or Marketing Partner · 10 June 2026PAR Technology reported that Smoothie King's implementation of PAR Games, a gamified engagement capability within the PAR Punchh loyalty platform, generated over 2 million game plays and increased loyalty signups by over 40% in its first three months. The engagement feature also drove higher average check amounts and reactivated lapsed customers. Smoothie King operates 1,200+ locations.
• Papa John'sflagshipGTM or Marketing Partner · 24 March 2026Papa John's partnered with PAR Technology to deploy PAR POS and PAR OPS solutions across its U.S. restaurant operations, transitioning from legacy on-premise systems to an integrated AI-powered platform. The deal covers approximately 3,200 U.S. corporate and franchise locations (with ~6,000 globally across ~50 countries/territories) and is expected to generate approximately $14 million in annual recurring revenue. Implementation targeted for completion by end of 2027.
• Jack's Family RestaurantsstrategicGTM or Marketing Partner · 3 February 2026Jack's Family Restaurants expanded its partnership with PAR Technology to deploy a unified technology platform across approximately 300 locations, including PAR POS, PAR Pay, and PAR Hardware suite. The multi-product rollout was executed in under nine months with 7-9 locations deployed per week. This broadened an existing loyalty partnership initiated in 2019 with PAR Punchh.
• Cardlytics (Bridg Acquisition)coreStrategic or Co-development Partner · 26 January 2026PAR Technology acquired Bridg, a division of Cardlytics, in an all-asset purchase for $27.5 million in PAR common stock (up to $30 million maximum). The acquisition combines Bridg's identity resolution technology (connecting anonymous in-store transactions to customer profiles) with PAR's loyalty and POS platform, creating one of the industry's first unified datasets covering both loyalty and non-loyalty shoppers for restaurants, retailers, and CPG brands. The transaction closed in March 2026 with 1,810,222 shares of PAR stock as consideration.
• Cardlytics (Bridg - acquisition completed)coreStrategic or Co-development Partner · 26 January 2026Cardlytics completed the sale of its Bridg business to PAR Technology Corporation, receiving 1,810,222 shares of PAR common stock as consideration. The transaction originally announced January 26, 2026 closed March 24, 2026, with employees and operations associated with Bridg transitioning to PAR Technology. Cardlytics plans to monetize the PAR equity to pay down debt.
• PreciTasteminorStrategic or Co-development Partner · 1 December 2025PreciTaste (AI restaurant platform) and PAR Technology announced a strategic partnership to streamline AI kitchen management onboarding. The collaboration integrates PreciTaste's AI tools including Prep Assistant, Planner Assistant, and Station Assistant with PAR's infrastructure of 120,000+ restaurant customers, enabling automated data extraction and demand forecasting with over 90% accuracy. Targets industry challenges including thin margins, rising labor costs, and food waste.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Toast: Cloud-based restaurant management platform offering POS, online ordering, loyalty, payroll, and team management. Direct competitor to PAR's unified hospitality platform with comparable GTM targeting enterprise multi-unit restaurants.
• Block (Square): Square provides POS, payments processing, and software solutions for restaurants and retailers. Overlaps with PAR across POS hardware, payments, and small-to-mid-market restaurant technology.
• SpotOn Restaurant: Restaurant POS, payments, and marketing platform serving SMB and enterprise restaurants. Competes directly with PAR on POS, payments, and loyalty for multi-location operators.
• Lightspeed Restaurant: Cloud POS and payments system for restaurants and retail, with ordering, inventory, and analytics features. A direct comparable for PAR POS and PAR OPS in the mid-market and enterprise tiers.
• Olo: Restaurant ordering platform providing digital ordering, delivery, and catering capabilities for enterprise brands. Directly comparable to PAR Ordering and competes for the same enterprise restaurant wallet.
• Paytronix: Restaurant loyalty, gift card, and digital engagement platform serving enterprise and mid-market restaurant operators. Closest direct competitor to PAR Punchh and PAR Accelerate loyalty offerings.

Broad incumbents

• Oracle MICROS: Legacy enterprise restaurant POS, property management, and hospitality suite under Oracle. Overlaps with PAR in enterprise restaurant POS but serves a broader hospitality vertical including hotels and gaming.
• NCR Voyix (NCR Restaurant): Enterprise restaurant technology and point-of-sale provider serving quick-service and casual dining chains. Competes with PAR for enterprise restaurant accounts with broader retail and banking technology offerings.
• Fiserv (Hospitality/First Data): Global payments and commerce provider including Clover POS and First Data hospitality solutions. Overlaps with PAR across payments processing and POS for restaurants and convenience retail.
• Global Payments (Heartland): Payment processor and merchant services provider with Heartland Restaurant Solutions offering POS, payroll, and gift/loyalty capabilities. Competes with PAR Pay and PAR Punchh at the SMB and enterprise tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/par_tech
• YouTubeyoutube.com/@partechinc
• Facebookfacebook.com/parpointofsale
• LinkedInlinkedin.com/company/partech-inc-
• Instagraminstagram.com/partechnology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAR Technology