ITV America

Name

ITV America

Legal name

ITV AMERICA INC.

Website

https://itv-america.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITV America is the US production arm of ITV Studios and the largest independent non-scripted television producer in the United States, producing thousands of hours of reality, competition, home renovation, true crime, and lifestyle programming for broadcast, cable, and streaming buyers.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG), Program Format Licensing (Scripted & Unscripted) (MPABANAA), Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)

Keywords

• Unscripted television production
• Reality TV production
• Television content licensing
• Entertainment production services
• Unscripted content development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV Production and Licensing: ITV America produces unscripted television content and sells/licenses finished programming to broadcast networks, cable channels, and streaming platforms. Revenue is generated through production fees, licensing deals, and format distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ITV America develops, produces, and licenses unscripted television programming across reality dating, survival competitions, home renovation, true crime, game shows, cooking competitions, and lifestyle genres. The company operates multiple production labels that create finished shows sold to broadcast networks, cable channels, and streaming platforms through production deals, licensing arrangements, and format distribution. It produces thousands of hours of programming annually for major US distributors.

Product overview

ITV America is the largest independent non-scripted (unscripted) television production company in the US, operating as part of ITV Studios. The company produces thousands of hours of programming across multiple broadcast and cable networks as well as digital and premium streamers. ITV America's portfolio includes reality dating series (Love Island USA, Love Island Games), competition shows (Hell's Kitchen, The Chase, Forged in Fire, Alone), home renovation programs (Fixer Upper, Good Bones, Farmhouse Fixer, Houses With History), true crime documentaries (The First 48, New York Homicide), lifestyle series (Queer Eye, How To Build A Sex Room), and numerous other unscripted formats across various genres.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Love Island USA Season 8 debuted with 824 million minutes viewed in first episodes, a 74% increase over Season 7
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, strategic, major and minor.

• Lifted Entertainment and Motion Entertainment (WPP Media Company)coreStrategic or Co-development Partner · 11 May 2026Love Island USA is based on a format owned by Lifted Entertainment and Motion Entertainment (a WPP Media Company), distributed by ITV Studios. ITV America produces the US version under this format partnership.
• Kim Kardashian ProductionsstrategicStrategic or Co-development Partner · 2 April 2026Team Moms, a reality series for Paramount+ about competitive youth baseball at Legendary Prep Academy in Scottsdale, Arizona, is executive produced by Kim Kardashian and produced by ITV America, Kim Kardashian Productions, and Paramount Sports Entertainment.
• ITV StudioscoreStrategic or Co-development PartnerITV America is part of ITV Studios, the global production group. ITV Studios handles international distribution of ITV America's formats and content.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix is a major distribution partner for ITV America content, hosting shows like Queer Eye, Alone, How to Build a Sex Room, Worst Roommate Ever, Longest Third Date, and Snack vs. Chef.
• PeacockcoreChannel Partner/ Reseller/ DistributorPeacock is the streaming home of Love Island USA and Love Island Games, ITV America's flagship dating reality franchises.
• Amazon StudiosmajorChannel Partner/ Reseller/ DistributorAmazon Studios distributes ITV America productions including Twin Love on Prime Video.
• ParamountmajorChannel Partner/ Reseller/ DistributorParamount+ distributes ITV America content including Team Moms, executive produced by Kim Kardashian.
• Scout ProductionsstrategicStrategic or Co-development PartnerCo-producer of Queer Eye alongside ITV America and Netflix.
• Good Company ProductionsminorStrategic or Co-development PartnerITVA partnered with Good Company Productions to create 'Category Is', an unscripted ballroom series centering on NYC's House of Miyake-Mugler, executive produced by celebrity hairstylist Yusef Hair.
• Elan GalestrategicStrategic or Co-development PartnerElan Gale, creator of FBoy Island and long-time Bachelor producer, signed an exclusive overall unscripted deal with ITV America to develop and produce unscripted series in the dating and relationship space.
• Kingdom Reign EntertainmentminorStrategic or Co-development PartnerITV America partnered with Kingdom Reign Entertainment to produce Love & Marriage: Huntsville on OWN.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Magical Elves: Tinopolis-owned US production company behind Nailed It, The Great Food Truck Race and other lifestyle/competition formats; smaller but directly comparable producer of mid-budget unscripted content for streaming and cable.
• Done and Done Productions: Independent US non-scripted producer behind success-driven reality formats (Crikey! It's the Irwins, The Hills: New Beginnings); a smaller emerging peer operating in the same reality/documentary categories as ITV America's lifestyle and true-crime labels.

Direct peers

• Banijay: World's largest international independent content producer and production group; competes directly with ITV America in unscripted TV across formats, formats licensing, and global distribution — the most direct large-cap peer in the independent non-scripted space.
• Tinopolis Group: Welsh-headquartered global independent producer with US production operations (e.g., Magical Elves, 44 Blue); competes with ITV America in lifestyle, food, and reality categories across US cable and streaming.
• Fremantle (RTL Group): Global production and distribution arm of RTL Group (Bertelsmann); a top-tier peer with multi-genre unscripted capabilities (Idols, Got Talent, X Factor) and a competing US production footprint in reality and entertainment — directly comparable in business model and scale.
• Endemol Shine Group (Banijay): Now part of Banijay; historically one of ITV America's largest independent non-scripted competitors globally, producing Big Brother, MasterChef, Deal or No Deal, and other format-led reality franchises.
• All3Media: UK-headquartered global independent production group producing premium unscripted programming; competes with ITV America for format rights, talent, and US/UK deal flow across reality, factual, and entertainment genres.

Broad incumbents

• Warner Bros. Television Group (Unscripted Television): Diversified major-studio unscripted division producing hit US reality and competition shows and supplying linear/streaming networks; competes directly with ITV America across formats and platforms but as part of a much broader Warner Bros. Discovery content portfolio.
• Sony Pictures Television (Non-Scripted): Sony's non-scripted production arm producing and licensing reality and entertainment programming worldwide; a comparable peer in distribution scale and genre breadth, operating as one division within a major Hollywood studio.
• Universal Television Alternative Studio: NBCUniversal's in-house unscripted studio supplying Bravo, Peacock, USA and other NBCU networks; competes with ITV America on the very platforms ITV America serves, including for Love Island-adjacent dating and reality slots on Peacock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreITVA
• Instagraminstagram.com/itvamerica
• LinkedInlinkedin.com/company/itvamerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITV America