The Perfect Franchise

What The Perfect Franchise does

The Perfect Franchise is a U.S.-based franchise consulting firm founded in 2023 by Mark Schnurman, headquartered in Shohola, Pennsylvania, with operations support in the Philippines. The company connects prospective franchisees with franchise brands across 200+ franchisor partners spanning home services, business services, food, real estate, healthcare, automotive, fitness, senior care, coaching, staffing, children's, and pets. Its service portfolio is organized around four pillars: Expert Advantage (core consulting and coaching), Brand Scope (brand matching across the partner portfolio), Financing (funding consultation including SBA loans, bank loans, ROBS, and franchisor financing), and Franchise Development (helping businesses convert into franchise systems). The firm also monetizes thought leadership through a founder-authored book, a podcast, and content series.

The core methodology is a proprietary Six-Factor Analysis framework for franchise due diligence, delivered by 20+ franchise consultants, many of whom are former franchisees or franchisors. Services are provided at no cost to clients, with revenue generated from franchisor partners who pay referral fees upon successful placement — a model mandated by Federal Trade Commission regulations. The go-to-market motion is sales-led: prospective franchisees enter through website lead capture and Calendly booking, then engage with a consultant in a one-on-one discovery, due diligence, and matching process. Education-first positioning and personalized consultant engagement are the primary acquisition mechanics, supplemented by content marketing, podcasting, PR/media coverage, and an annual conference.

The firm has scaled rapidly in its two-year history, growing its annual conference from 52 attendees in 2024 to 300+ expected in 2026, expanding its consultant team to 20+ across partner-level leadership (David Floyd, Kris Simonich) and a CFO (Mark Glassman), and launching additional products including the Certified Franchise Candidate Course (March 2026) and The Perfect Match video series (January 2026). In October 2025, Entrepreneur Magazine ranked the firm as the No. 4 franchise broker in the U.S. in only its second year of operation. The company is privately held with no disclosed institutional funding, revenue, parent company, or acquisitions.

Name

The Perfect Franchise

Legal name

The Perfect Franchise

Website

https://theperfectfranchise.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Perfect Franchise is a U.S.-based franchise consulting firm founded in 2023 that connects prospective franchisees with 200+ franchise brand partners via personalized consulting and a proprietary due diligence framework, earning revenue from franchisor referral fees.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise consulting
• Franchise brokerage
• Franchise matching
• Franchise development
• Business coaching

Headquarters

HQ city

Shohola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Referral/Referral Fees: The Perfect Franchise earns revenue from franchise companies (franchisors) who pay referral fees or commissions when they successfully match a client with a franchise brand. This model allows the company to offer free consulting services to prospective franchise buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Perfect Franchise is a franchise consulting firm that connects prospective franchisees with franchise brands through discovery, education, due diligence, and matching services. It offers four core service pillars: Expert Advantage (consulting/coaching), Brand Scope (brand matching across 200+ franchises), Financing (funding consultation), and Franchise Development (for businesses seeking to franchise). Services are provided at no cost to clients, with revenue generated from franchisor referral fees or commissions.

Product overview

The Perfect Franchise operates as a franchise consulting firm offering personalized guidance through multiple integrated service pillars: Expert Advantage (core consulting/coaching), Brand Scope (brand matching across 200+ franchise brands), Financing (funding consultation), and Franchise Development (for aspiring franchisors). The company also provides educational content including a published book by founder Mark Schnurman, a podcast series, and the Certified Franchise Candidate Course. A proprietary Six-Factor Analysis framework guides the due-diligence process. Services are delivered at no cost to clients, with fees paid by franchisor partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Expert Advantage Core franchise consulting service offering that acts as educators, matchmakers, and coaches to help prospective franchisees save time, money, and optimize their chances for franchise success.
• Brand Scope Franchise brand matching service that leverages the company's portfolio of 200+ franchise brands across Home Services, Business Services, Food, Real Estate, Healthcare, Automotive, Fitness, Senior Care, Coaching, Staffing, Children's, and Pets verticals.
• Financing Franchise financing consultation service that discusses funding options and refers clients to financing experts, covering cash self-funding, SBA loans, bank loans, ROBS, and franchisor financing.
• Franchise Development Service that helps businesses convert into franchise systems through strategic assessment, document creation (FDD, operations manual, training materials), and growth plan execution including franchisee identification and onboarding.
• The Perfect Franchise Book Book authored by founder Mark Schnurman covering how to decide if franchising is right for the reader, determine optimal franchise selection, conduct due diligence, fund the investment, and achieve desired lifestyle goals.
• The Perfect Franchise Podcast Podcast hosted by Kris Simonich and Andrea Floyd featuring expert insights, success stories, and practical tips from industry leaders and franchise owners, including brand series and expert series episodes.
• Certified Franchise Candidate Course Educational program designed to provide clients with structured guidance and additional resources as they evaluate potential franchise investments.

Quantifiable outcome

• Over 75 percent of people who invest in a franchise choose one not originally considered, making expert guidance valuable
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• FCI (Franchise Concepts Inc.)coreStrategic or Co-development Partner · 30 April 2025FCI is a valued partner brand that participated in The Perfect Franchise's annual conference. The partnership involves collaborative gatherings and networking between TPF consultants and franchise brand representatives.
• Financing Experts NetworkcoreStrategic or Co-development PartnerThe Perfect Franchise connects clients with top financing and legal resources in franchising. Partners include SBA lenders, banks, and alternative financing providers to support franchise funding.
• 200+ Franchise BrandscoreChannel Partner/ Reseller/ DistributorThe company works with hundreds of leading franchise brands across segments including Home Services, Business Services, Food, Real Estate, Healthcare, Automotive, Fitness, Senior Care, Coaching, Staffing, Children's, and Pets. These franchisors compensate TPF for client referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• BizBuySell: Largest online business-for-sale marketplace, including franchise resale listings. Relevant adjacent channel where aspiring franchisees also search for existing franchise resale opportunities.
• FranchiseGator: Online franchise marketplace and lead-generation platform for franchisors. Represents the digital/self-serve channel that competes indirectly with consultant-led matching for candidate mind-share.
• Franchise Brokers Association: Industry association for franchise brokers/consultants. Ecosystem participant rather than direct competitor; sets ethical standards and influences perception of the brokerage channel TPF operates in.
• Franchising.com: Franchise directory and information portal that connects prospective franchisees with brands. Provides an alternative low-touch discovery path that overlaps with TPF's top-of-funnel educational content.

Broad incumbents

• 1851 Franchise: Franchise media and consulting platform covering brand stories, growth resources, and lead generation for franchisors. Adjacent incumbent offering broader content-plus-services play overlapping with TPF's media and consulting mix.

Direct peers

• FranChoice: Franchise brokerage firm offering free candidate coaching and franchisor introductions via a consultant network. Competes head-to-head with TPF for the same candidate and franchisor relationships.
• Franchise Business Review: Research and consulting firm focused on franchisee satisfaction data and franchise matchmaking. Overlaps directly with TPF on candidate education and brand evaluation support.
• IFPG (International Franchise Professionals Group): Member-based network of franchise consultants and brokers that connects candidates with franchisors and provides training/certification. Operates in the same franchise brokerage category with comparable referral-fee economics.
• FranNet: One of the largest and oldest franchise consulting/brokerage networks in North America, matching prospective franchisees with franchisor partners on a referral-fee model — directly analogous to The Perfect Franchise's core offering.
• The Entrepreneur Source: Long-standing franchise consulting network that pairs prospective franchisees with franchise brands through trained consultants, mirroring TPF's consultant-led referral model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK7TTPCpOIsEy64rpz7HgbQ
• LinkedInlinkedin.com/company/the-perfect-franchise
• Xx.com/TPFranchise
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perfect Franchise