What Franchise Brokers Association does

Franchise Brokers Association (FBA) operates a franchise matching marketplace that connects prospective franchise buyers — primarily corporate executives transitioning to business ownership — with franchisors through a network of vetted independent franchise brokers. Founded in 2008 and headquartered in Orlando, FL, the company serves three primary customer segments: ambitious executives seeking franchise ownership, franchise brokers and consultants building brokerage practices, and franchisors seeking qualified candidates for franchise expansion. The business also operates a separate resale marketplace for existing franchise transactions.

The product suite is built around the proprietary FranLink System (FLS), a private broker portal where franchisors publish franchise information (files, links, videos, voice recordings) accessible to the broker membership. Adjacent products include the Zorakle Assessment for candidate fit evaluation, a free Franchise Financial Calculator, a Broker Operating System (BOS) for broker operations, an annual Conference & Expo, year-round Regional Events featuring Speedrounds (structured broker-franchisor introductions), and a FranPath Live webinar series. Marketing, scheduling, and CRM infrastructure is powered by HubSpot.

FBA's revenue model combines recurring franchisor membership subscriptions (Basic at $1,640/year, Premium at $5,389/year), broker training and certification program fees, conference and event revenue ($5,450 per annual conference attendee), and transaction-based commissions from franchise resale services. Go-to-market relies on direct sales via book-a-call scheduling, event-driven networking, and a distributed network of trained franchise brokers who act as the primary channel between franchisors and end buyers. Named enterprise customers include Neighborly, a national home services franchise brand, indicating reach into the enterprise franchisor segment alongside a broader SMB franchisor base.

Name

Franchise Brokers Association

Legal name

Franchise Brokers Association

Website

https://franchiseba.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Franchise Brokers Association operates a U.S. franchise matching marketplace connecting prospective franchise buyers with franchisors through a network of trained independent brokers, supported by the proprietary FranLink System, recurring franchisor memberships, broker training, and an annual Orlando conference.

Ownership category

akta.pro rank

Product category

Franchise Brokerage Services

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise brokerage
• Franchise consulting
• Broker training
• Franchise matching
• Franchise resales

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchisor Membership Fees: Annual membership fees charged to franchisors for access to the broker network, listing services, and support. Basic Package at $1,640/year provides on-demand listing access; Premium Package at $5,389/year includes personal introductions, quarterly reviews, and premium listing placement.
2. Broker Training and Support: Revenue from training programs, National Training Program, FTI Live training week, and ongoing educational support for franchise brokers joining the network
3. Conference and Event Fees: Annual conference attendance fees (e.g., $5,450 conference pricing) and regional event participation
4. Franchise Resale Services: Commission-based revenue from facilitating franchise resales, business valuations, and listing services for existing franchise owners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Franchise Brokers Association (FBA) operates a membership-based franchise broker network that connects prospective franchise buyers with franchisors through trained franchise brokers. It sells franchisor membership packages, broker training programs, a franchise resale marketplace, an annual conference, and proprietary matching and assessment tools (FranLink System, Zorakle Assessment, Franchise Financial Calculator, Brokers Operating System).

Product overview

Franchise Brokers Association (FBA) operates a franchise matching marketplace platform connecting prospective franchise buyers with franchisors through a network of trained franchise brokers. The platform functions as a unified ecosystem comprising the core matching platform, webinar education tools (FranPath Live), assessment tools (Zorakle Assessment), financial planning tools (Franchise Financial Calculator), and a franchise resale marketplace for existing franchise transactions. Additional modules include broker training programs, the Brokers Operating System (BOS) for broker operations management, franchisor membership packages, and annual conference events. The architecture is platform-plus-modules, with the core marketplace serving as the central hub and specialized tools serving different user segments (buyers, brokers, franchisors).

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Broker Matching Platform Marketplace platform connecting prospective franchise buyers with franchisors through trained franchise brokers who match candidates with franchise opportunities based on goals, experience, and investment capacity.
• FranPath Live Webinar Live and recorded webinar program providing franchise education and discovery sessions for prospective franchise buyers to learn about franchise opportunities and the buying process.
• Zorakle Assessment Personality and skills assessment tool designed to help prospective franchise buyers identify franchise opportunities that align with their strengths, values, and lifestyle preferences.
• Franchise Financial Calculator Free financial planning tool enabling prospective franchise buyers to evaluate how much franchise they can afford based on their financial situation.
• Franchise Resale Marketplace Online listing platform for buying and selling existing franchise businesses, offering established franchise resales with lower risk and immediate cash flow compared to new franchises.
• Brokers Operating System (BOS) Comprehensive broker management system providing franchise brokers with tools, resources, and support for managing their franchise sales operations and client relationships.
• FBA National Training Program Broker training and certification program that prepares individuals to become successful franchise brokers through comprehensive coursework and ongoing support.
• Franchisor Membership Programs Annual membership packages for franchisors to list their franchise opportunities and gain access to FBA's network of trained brokers; Basic tier provides on-demand listing access while Premium tier adds personal introductions, quarterly reviews, and premium placement.
• FBA Annual Conference & Expo Annual conference and expo held in Orlando, FL connecting brokers, franchisors, and vendors for networking, training, and brand showcase opportunities; priced at $5,450 per attendee.

Quantifiable outcome

• FBA Regional Events feature intimate scale with approximately 50 attendees fostering real dialogue, with engagement through 15 quality brands through concise presentations and structured 1-on-1s

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, key and minor.

• HubSpotcoreTechnology or IntegrationHubSpot provides CRM, scheduling, and marketing automation infrastructure for FBA's operations including the book-a-call scheduling system and customer relationship management across franchiseba.com and related platforms. FBA is featured as a HubSpot Customer Advisory partner.
• NeighborlykeyGTM or Marketing PartnerNeighborly, a national home services franchise brand, partners with FBA for franchise candidate referrals. FBA brokers connect qualified candidates to Neighborly franchise opportunities, with mutual engagement and partnership recognition from Neighborly leadership.
• Entrepreneur MediaminorGTM or Marketing PartnerFBA is featured in Entrepreneur magazine content, positioning the association and its members within franchise industry media coverage.
• Franchise TimesminorGTM or Marketing PartnerFBA is associated with Franchise Times media coverage, enhancing brand credibility within the franchise industry.
• Lighthouse (Franchise Business Reviews)minorGTM or Marketing PartnerFBA is listed as a Lighthouse member, providing franchisee satisfaction benchmarking and review services to the franchise community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranNet: Largest US franchise consulting and brokerage network, matching aspiring business owners with franchisors through a similar broker-mediated model. Directly comparable as a competing broker network with franchise discovery tools, broker training, and franchisor partnerships.
• IFPG (International Franchise Professionals Group): Membership-based franchise broker network offering franchisor lead generation and certified broker training. Competes directly with FBA on both the franchisor membership and broker training/certification sides of the business.
• The Entrepreneur's Source (TES): Franchise coaching and consulting network helping individuals explore business ownership and franchise opportunities. Closely comparable in serving the same 'corporate executive transitioning to franchise ownership' buyer segment via a coached/brokered model.
• FranChoice: Franchise consulting firm using a coaching-style discovery process to match candidates with franchise opportunities. Operates a comparable broker model targeting executives and corporate professionals seeking franchise ownership.

Emerging players

• Franchise Business Review: Independent franchise research and review platform benchmarking franchisee satisfaction. Overlaps with FBA's Lighthouse partnership and serves franchisors and prospective franchisees with data-driven franchise selection — partial competitor for buyer attention.
• Franchise.com: Online franchise directory and lead-generation platform connecting franchise buyers with franchisors. Overlaps with FBA's marketplace and discovery tools on the buyer-supply matching function, though without the broker intermediary layer.

Broad incumbents

• Murphy Business & Financial Corporation: Large US business brokerage franchise that handles franchise resales, business valuations, and transfers. Directly comparable to FBA's resale division (resales.franchiseba.com) and adjacent to its core brokerage activities.
• Sunbelt Business Brokers: Largest US business brokerage franchise network handling main-street business and franchise resales. Comparable on the franchise resale transaction side of FBA's business at much larger network scale.
• Entrepreneur Media (Franchise 500): Major franchise media brand publishing the Franchise 500 rankings and operating a franchisor directory. Comparable as a high-traffic destination for prospective franchise buyers and a media partner/adjacent ecosystem player for FBA's audience.

Others

• Franchise Times: Leading franchise industry trade publication covering franchisors, brokers, and multi-unit operators. Functions as a media partner and industry-credibility signal (already a listed FBA partner), shaping the same audience FBA targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/franchiseba
• YouTubeyoutube.com/franchiseba
• Facebookfacebook.com/franchiseba
• LinkedInlinkedin.com/company/franchise-brokers-association
• Instagraminstagram.com/franchiseba

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Brokers Association