Roche Bobois
Roche Bobois is a Paris-headquartered, publicly traded French luxury furniture company founded in 1960 that designs, manufactures, and distributes bespoke made-to-order furniture through 265 showrooms in 50+ countries and a Trade & Contract B2B channel serving high-net-worth consumers and hospitality clients.
- Company typePrivate
- Founded1960
- HeadquartersParis, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roche Bobois does
Roche Bobois is a Paris-headquartered, publicly traded French luxury furniture company founded in 1960. It designs, manufactures, and distributes made-to-order furniture across living room, dining room, bedroom, outdoor, and home-decoration categories. Manufacturing is concentrated in small European workshops and emphasizes extensive customization in dimensions, materials, colors, and finishes. Iconic signature lines include the Mah Jong modular sofa (Hans Hopfer, 1971) and the Bubble sofa (Sacha Lakic); ongoing collaborations with designers (Marcel Wanders, Stephen Burks, David Rockwell, Raphael Navot, Ora Ito, Joana Vasconcelos, Kenzo Takada) and Haute Couture fashion houses (Jean Paul Gaultier, Missoni, Pedro Almodóvar) produce recurring limited collections.
The business operates a global retail and franchise network of 265 showrooms across 50+ countries, complemented by 50+ country-specific e-commerce storefronts and a dedicated Trade & Contract B2B division serving hospitality, commercial, and residential interior-design projects. Customer engagement mixes showroom-led design consultancy with 3D visualization, earned-media storytelling through cultural events (Art Paris VIP Lounge, FAB Paris guest of honor), and an editorial content platform (Le Mag). Pricing is not publicly disclosed and is quote-based, consistent with bespoke luxury positioning.
The revenue model is fundamentally one-time furniture sales at the high end of consumer and contract markets. The company is expanding geographically (London flagship, China push) and into adjacent verticals (the first US Roche Bobois-branded residential tower in St. Petersburg, Florida, through a joint development with Valor Real Estate Development). Headcount is in the 1,001–5,000 range, and H1 2024 revenue declined 7.8%, with management projecting improved conditions for late 2024 and 2025 as inflation eases and rates fall. Strategic threats include cyclicality in high-net-worth discretionary spending and the absence of any documented AI capability in product, design, or operations.
Roche Bobois firmographics
Firmographics- Name
- Roche Bobois
- Legal name
- Roche Bobois
- Website
- https://roche-bobois.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Roche Bobois is a Paris-headquartered, publicly traded French luxury furniture company founded in 1960 that designs, manufactures, and distributes bespoke made-to-order furniture through 265 showrooms in 50+ countries and a Trade & Contract B2B channel serving high-net-worth consumers and hospitality clients.
- Ownership category
- akta.pro rank
Roche Bobois industry classification
Industry- Product category
- Luxury Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Interior Design Services (54141), Furniture and Related Product Manufacturing (337)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Roche Bobois is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Roche Bobois business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture product sales: Roche Bobois generates revenue through the sale of high-end, made-to-order furniture including sofas, armchairs, dining tables, beds, outdoor furniture, and home accessories. Products are manufactured in small European workshops with extensive customization. The company operates 265 showrooms globally through a mix of owned and franchise locations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Roche Bobois product offering
Product offeringCore offering
Roche Bobois designs, manufactures, and retails high-end made-to-order furniture including signature collections such as the Bubble sofa and Mah Jong modular sofa, plus designer collaborations and full home furniture ranges for living, dining, bedroom, and outdoor spaces. Products are produced in small European workshops with extensive customization in dimensions, materials, colors, and finishes, and are sold through a global network of 265 owned and franchise showrooms with country-specific websites. The company also provides interior decoration consulting services using 3D design tools and a dedicated Trade & Contract B2B channel for hospitality and commercial projects.
Product overview
Roche Bobois is a world leader in furniture design and distribution offering a broad range of exclusive made-to-order designs manufactured with high customization in small European workshops. The portfolio includes signature collections (Bubble, Mah Jong), designer collaborations (Pedro Almodóvar, Rossy de Palma, Marcel Wanders, Joana Vasconcelos, Jiang Qiong Er, Raphael Navot, Fabrice Berrux), outdoor collections (Traveler by Stephen Burks, Catalina, Outdoor 2026), and the Dream collection by David Rockwell. The company also offers living room furniture (sofas, armchairs, cocktail tables, TV units), dining room pieces (tables, chairs, sideboards), bedroom furniture (beds, wardrobes), home furnishings (lighting, cushions, rugs, mirrors), and decoration services including 3D design tools. Products are available through 265 showrooms worldwide with made-to-order customization options.
Differentiator
Problem solved
Functional benefit
Products and services
- Bubble Collection Iconic sofa collection designed by Sacha Lakic featuring unique enveloping comfort. The Bubble sofa is hand-made in France and is described as a haute couture sofa with elegant timeless design.
- Mah Jong Collection Modular sofa system created by Hans Hopfer in 1971. Offers complete freedom of form and function with three simple elements that can be stacked or juxtaposed for infinite compositions. 'Dressed' by world-renowned fashion designers including Kenzo Takada, Jean Paul Gaultier, and Missoni.
- Dream Collection by David Rockwell Collection designed by David Rockwell featuring fluid, welcoming designs with organic shapes created to foster rest and contemplation. Includes sofas, cocktail tables, end tables, ottomans, and rugs. The Dream outdoor collection includes lounge chairs and sofas designed for outdoor living.
- Catalina Collection by Stephen Burks Outdoor dining and living collection by American designer Stephen Burks featuring soft curves and oversized frames. Offers sensuous comfort for Roche Bobois outdoor lifestyle with attention to craftsmanship, finishes, and sustainable responsibly sourced materials.
- Outdoor Collection 2026 Annual outdoor furniture range for terraces, balconies and gardens, extending Roche Bobois design and comfort outdoors.
- Traveler Collection by Stephen Burks Outdoor furniture collection designed by Stephen Burks reflecting transatlantic design perspectives. Includes lounge armchairs, dining tables, sofas, and dining chairs with versions for European and American markets.
- Pedro Almodóvar & Roche Bobois Collection Limited edition lounge collection created with Spanish filmmaker Pedro Almodóvar. Includes El Deseo corner composition and other modular seating pieces.
- Rossy de Palma & Roche Bobois Collection Collaboration collection with actress Rossy de Palma, including dressers and case goods for living rooms.
- Bamboo Mood Collection by Jiang Qiong Er Collection designed by Jiang Qiong Er featuring Asian-inspired design aesthetics.
- Bombom Collection by Joana Vasconcelos Collection created by Portuguese artist Joana Vasconcelos featuring bold contemporary design.
- Globe Trotter Collection by Marcel Wanders Collection designed by Marcel Wanders featuring travel-inspired design elements.
- Nativ Collection by Raphael Navot Collection designed by Raphael Navot featuring a contemporary design approach.
- Aqua Collection by Fabrice Berrux Collection designed by Fabrice Berrux featuring design-forward furniture pieces.
- Living Room Furniture Sofas, sofa beds, armchairs, cocktail tables, TV units, bookcases, cabinets, and consoles designed for living spaces.
- Dining Room Furniture Dining tables, chairs, stools, benches, sideboards, columns, and china units designed for dining spaces.
- Bedroom Furniture Beds, wardrobes, dressers, nightstands, and complementary bedroom pieces.
- Outdoor Furniture Outdoor furniture including sofas, armchairs, dining tables, and decorative pieces designed for terraces, balconies and gardens.
- Home Furnishings and Decor Lighting, cushions, rugs, home furnishings, mirrors, and decorative objects.
- Decoration Consulting Service Interior design service utilizing video, digital planning tools, and 3D design capabilities. Interior designers available in showrooms or remotely to support decoration projects.
- Delivery and Installation Service Order tracking with careful preparation and checking prior to loading. Delivery teams equipped to install furniture in best possible conditions.
- La Boutique Déco Decorative accessories and home décor boutique offering cushions, textiles, rugs, lighting, and decorative objects.
Companies that use Roche Bobois
Customer profileSegments4 records
Ideal customer profiles2 records
Roche Bobois technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Roche Bobois partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, minor and core.
- Gómez Vázquez InternationalflagshipGómez Vázquez International is the lead architectural firm for the Roche Bobois St. Pete Tower project in St. Petersburg, Florida, collaborating with Niz + Chauvet Arquitectos and Roche Bobois on the 29-story residential development.
- Niz + Chauvet ArquitectosflagshipNiz + Chauvet Arquitectos is collaborating as an architectural design partner alongside Gómez Vázquez International and Roche Bobois on the Roche Bobois St. Pete Tower in St. Petersburg, Florida.
- Valor Real Estate DevelopmentflagshipValor Real Estate Development is developing the Roche Bobois St. Pete Tower, the first Roche Bobois-branded residential tower in the United States. The 29-story, 164-unit residential tower in St. Petersburg, Florida will feature Roche Bobois furnishings throughout and is expected to open in 2028-2029. Valor organized the #PaintItPink Art Festival to engage the local community ahead of construction.
- FAB ParisminorRoche Bobois partnered with FAB Paris as guest of honor at the Paris art fair, representing a strategic cultural marketing partnership that aligns the brand with the international art world and reaches affluent art connoisseurs.
- David RockwellcoreAmerican architect and designer David Rockwell developed the Dream outdoor furniture collection for Roche Bobois. This was his second collaboration with the brand, with products embedded with narratives that connect texture and meaningful relationships. The Dream collection includes sofas, lounge chairs, cocktail tables, end tables, and rugs featuring organic, fluid shapes designed to foster rest and contemplation.
- LeucosminorDavid Rockwell developed a ribbed glass lighting collection with Leucos, introduced at Euroluce 2025, as part of his broader portfolio of product collaborations that includes the Roche Bobois Dream outdoor furniture.
- The Rug CompanyminorDavid Rockwell created the 'Flow as Form' rug collection with The Rug Company as part of his multi-brand product collaboration portfolio that also includes Roche Bobois Dream outdoor furniture.
- GessiminorDavid Rockwell designed the Colonna fixtures collection with Gessi as part of his broader product design collaborations across multiple luxury brands.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Roche Bobois competitors and assessment
Company assessmentDirect peers
- Molteni&C: Italian luxury furniture group with high-end residential and contract offerings, including a strong hospitality channel. Directly comparable to Roche Bobois in product range and global distribution.
- Cassina: Italian high-end furniture maker (part of Haworth) with deep designer heritage (Le Corbusier, Gio Ponti) and made-to-order customization. A direct competitor across luxury residential and contract channels globally.
- B&B Italia: Italian luxury furniture manufacturer with a strong designer collaboration model and global showroom network. Competes head-to-head with Roche Bobois in the premium residential and contract furniture segments.
- Poltrona Frau: Italian luxury furniture manufacturer specializing in high-end upholstered seating and made-to-order residential and contract furniture. Direct competitor to Roche Bobois in European luxury furniture, named alongside it as a top-tier player.
- Fendi Casa: Luxury home furnishings line of the Fendi fashion house, similar in concept to Roche Bobois's collaborations with Jean Paul Gaultier and Missoni. Targets ultra-HNW clients seeking fashion-branded interiors.
- Minotti: Italian luxury contemporary furniture brand with a global flagship showroom network and strong contract/hospitality business. Direct peer in premium seating, dining, and outdoor collections.
- Flexform: Italian family-owned luxury furniture maker known for upholstered seating with deep made-in-Italy craftsmanship. Comparable to Roche Bobois in product category, customization model, and HNW customer targeting.
- Armani/Casa: Luxury furniture and home interiors brand of the Armani fashion house. Directly comparable to Roche Bobois through its haute couture-to-home strategy, designer collaborations, and ultra-luxury positioning.
- Kartell: Italian design-led furniture and home accessories company with a global retail presence and frequent designer collaborations. Overlaps with Roche Bobois in design-driven, premium home furnishings.
Broad incumbents
- Restoration Hardware (RH): US-based luxury home furnishings retailer with a global gallery showroom model and broad portfolio. Comparable to Roche Bobois in premium positioning and large-format showroom strategy, though broader in scope and not primarily designer-collaboration-driven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roche Bobois social profiles
Digital presenceRoche Bobois financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roche Bobois leadership team
Management profileNumber of profiles
Profiles1 record
Roche Bobois funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roche Bobois M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roche Bobois
What does Roche Bobois do?
Roche Bobois designs, manufactures, and retails high-end made-to-order furniture including signature collections such as the Bubble sofa and Mah Jong modular sofa, plus designer collaborations and full home furniture ranges for living, dining, bedroom, and outdoor spaces. Products are produced in small European workshops with extensive customization in dimensions, materials, colors, and finishes, and are sold through a global network of 265 owned and franchise showrooms with country-specific websites. The company also provides interior decoration consulting services using 3D design tools and a dedicated Trade & Contract B2B channel for hospitality and commercial projects.
Is Roche Bobois a public or private company?
Roche Bobois is a private company. It is classified as public and is currently operating.
When was Roche Bobois founded?
Roche Bobois was founded in 1960. It employs 1,001 to 5,000 people.
Where is Roche Bobois based?
Roche Bobois is headquartered in Paris, France, in the Europe region.
How does Roche Bobois make money?
One revenue line is on record: furniture product sales.
Who are Roche Bobois's main competitors?
Direct peers on record are Molteni&C, Cassina, B&B Italia, Poltrona Frau, Fendi Casa, Minotti, Flexform, Armani/Casa and Kartell. Restoration Hardware (RH) is listed as a broad incumbent.
Does Roche Bobois have an API?
No public API is recorded for Roche Bobois.
What industry is Roche Bobois in?
Roche Bobois's product category is Luxury Furniture. Its primary akta.pro industry code is CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires), with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 3371 and its SIC code is 5712.