Cassina
Cassina is an Italian luxury furniture manufacturer (founded 1927, Meda) that designs, produces, and distributes high-end residential and contract furniture worldwide, serving affluent consumers, architects, and hospitality clients through flagship stores, dealers, and a bespoke Custom Interiors division.
- Company typePrivate
- Founded1927
- HeadquartersMeda, Italy
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cassina does
Cassina S.p.A. is an Italian luxury furniture manufacturer founded in 1927 in Meda, Italy, and operating today as a privately held company under the direction and coordination of Haworth Italy Holding S.r.l. within the Poltrona Frau Group. The company designs, manufactures, and distributes high-end residential and contract furniture — sofas, armchairs, chairs, tables, cabinets, beds, lamps, accessories, outdoor furniture, and wall systems — through a portfolio that includes the heritage iMaestri collection (with exclusive production rights to the Le Corbusier, Pierre Jeanneret, and Charlotte Perriand designs) and the Karakter x Cassina contemporary line.
Cassina makes money through three primary streams: direct retail through owned flagship stores in major global cities, wholesale through an extensive network of authorized dealers and resellers, and bespoke contract work via the Cassina Pro/Custom Interiors division serving architects, interior designers, and luxury hospitality and retail clients (e.g., Max Mara). A secondary brand-extension revenue stream is represented by limited-edition collaborations such as the 2026 Persol eyewear partnership. Go-to-market is enterprise field sales for the contract channel, event-driven marketing anchored on Milan Design Week and 3daysofdesign, and a professional/architect engagement model supported by the Cassina Pro portal.
The customer base spans affluent residential consumers, architects and interior designers specifying furniture for projects, and contract/hospitality buyers. With 101–250 employees, a Meda-based headquarters, and a presence in Europe, North America, Asia-Pacific, and the Middle East, Cassina functions as a globally distributed luxury design house rather than a high-volume manufacturer, with production supported by Made in Italy craftsmanship and exclusive designer relationships.
Cassina firmographics
Firmographics- Name
- Cassina
- Legal name
- Cassina S.p.A.
- Website
- https://cassina.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cassina is an Italian luxury furniture manufacturer (founded 1927, Meda) that designs, produces, and distributes high-end residential and contract furniture worldwide, serving affluent consumers, architects, and hospitality clients through flagship stores, dealers, and a bespoke Custom Interiors division.
- Ownership category
- akta.pro rank
Cassina industry classification
Industry- Product category
- Luxury Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Cassina is headquartered
LocationHeadquarters
- HQ city
- Meda
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Cassina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Luxury Furniture Retail: Sale of high-end furniture through owned retail stores, authorized dealers, and contract projects. Products include sofas, armchairs, tables, cabinets, beds, lighting, and outdoor furniture at luxury price points.
- Contract/Custom Interiors: Bespoke furniture solutions for architectural and interior design projects including hospitality, retail, and residential projects. Involves close collaboration with architects and designers on custom pieces.
- Licensing (iMaestri Collection): Production and sale of licensed iconic designs including the Le Corbusier, Pierre Jeanneret, Charlotte Perriand collection. Cassina holds exclusive rights to produce these heritage pieces.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cassina product offering
Product offeringCore offering
Cassina designs, manufactures, and sells Italian luxury furniture across categories including sofas, armchairs, chairs, tables, cabinets, beds, lighting, outdoor furniture, and accessories. The portfolio includes the iMaestri heritage collection produced under exclusive license (Le Corbusier, Pierre Jeanneret, Charlotte Perriand), the Karakter x Cassina collaboration, and contemporary designs from leading architects. Cassina also operates a Custom Interiors (Cassina Pro) division that delivers bespoke furniture solutions for hotels, retail boutiques, corporate spaces, and yacht projects.
Product overview
Cassina is an Italian luxury furniture brand offering a comprehensive portfolio of design furniture and interior solutions. The product range spans multiple categories including sofas, armchairs, chairs, tables, cabinets, beds, accessories, lamps, outdoor furniture, and wall systems. Key sub-brands include the iMaestri Collection featuring heritage pieces like the Le Corbusier/Jeanneret/Perriand collection (celebrating 60 years), and Karakter x Cassina featuring contemporary designers. The 2026 collection centers on 'material intelligence' with highlights including Patricia Urquiola's Vidalenta seating system, Formafantasma designs, and the Persol Cassina eyewear collaboration. Cassina also operates a Custom Interiors (Cassina Pro) division for contract projects and bespoke solutions, serving luxury hospitality and retail clients including Max Mara.
Differentiator
Problem solved
Functional benefit
Brands
- Cassina iMaestri: Collection featuring master designers' archival works including Le Corbusier, Pierre Jeanneret, and Charlotte Perriand pieces.
- Karakter x Cassina
- Cassina Pro
- Cassina Outdoor
Quantifiable outcome
- Acquired Zanotta in 2023, expanding presence in furniture market
Companies that use Cassina
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Cassina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cassina partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ZanottacoreCassina acquired Zanotta in April 2023, expanding its presence in the furniture market. This acquisition positions Cassina within the Poltrona Frau Group/Haworth Italy Holding portfolio alongside Zanotta, strengthening the group's position in the Italian luxury furniture sector.
- PersolminorLimited edition eyewear collaboration celebrating the shared vision of Made in Italy craftsmanship between Cassina and Persol, unveiled at Milan Design Week 2026.
- Max MaraminorCassina Custom Interiors division provided bespoke upholstered seating for the Max Mara boutique on Avenue Montaigne in Paris, designed by architect Sophie Hicks.
- H.N. Lin Design CentercoreStrategic partner for Cassina stores in China, operating dedicated Cassina store locations including Shanghai H.N. Lin Design Center showroom.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cassina competitors and assessment
Company assessmentDirect peers
- Zanotta: Italian contemporary design furniture brand acquired by Cassina in April 2023, now part of the same group. Operates as a peer-within-portfolio offering similar sofas, tables, and storage with a more experimental design language.
- Vitra: Swiss furniture design company with strong licensed designer collections (Eames, Bouroullec) and similar global flagship retail and contract presence. Comparable designer-furniture DNA and target customer profile.
- Knoll: American designer furniture company with comparable heritage licensed collections (e.g., Womb, Tulip, Bertoia), similar architect/specifier channel, and overlapping contract/hospitality exposure. Direct competitor in the design-icon category.
- Minotti: Italian luxury furniture maker headquartered near Milan, focused on contemporary design sofas, chairs, and outdoor furniture with strong architect/designer channel. Comparable luxury positioning, similar Made-in-Italy craftsmanship narrative, and overlapping contract/hospitality exposure.
- Roche Bobois: French luxury furniture retailer/manufacturer with global flagship store network and comparable premium positioning. Overlaps in HNW residential and contract/hospitality segments, with similar Made-in-Europe value proposition.
- Flexform: Italian luxury furniture manufacturer known for upholstered seating and contemporary design. Similar Made-in-Italy production model, comparable price positioning, and overlapping HNW residential and contract channels.
- B&B Italia: Italian luxury contemporary furniture manufacturer with comparable product categories (sofas, chairs, tables), similar global flagship distribution, and overlapping designer collaborations. One of the closest direct competitors to Cassina in the premium designer furniture category.
- Moroso: Italian contemporary designer furniture maker with strong collaborations (Patricia Urquiola, Ron Arad) and similar luxury positioning. Comparable production philosophy and architect/specifier channel.
- Poltrona Frau: Sister Italian luxury furniture brand under the same Haworth Italy Holding / Poltrona Frau Group parent. Operates across seating, contract, and custom interiors with similar distribution model and target customers (HNW consumers, architects, hospitality). Highly comparable in scale, channel mix, and brand positioning.
Broad incumbents
- Herman Miller: American design furniture incumbent owned by the same parent (MillerKnoll/Haworth-adjacent orbit) with broad office and residential portfolios. Larger scale and broader category mix than Cassina, but overlapping design-icon heritage and contract channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cassina social profiles
Digital presenceCassina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cassina leadership team
Management profileNumber of profiles
Cassina subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cassina funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cassina M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cassina
What does Cassina do?
Cassina designs, manufactures, and sells Italian luxury furniture across categories including sofas, armchairs, chairs, tables, cabinets, beds, lighting, outdoor furniture, and accessories. The portfolio includes the iMaestri heritage collection produced under exclusive license (Le Corbusier, Pierre Jeanneret, Charlotte Perriand), the Karakter x Cassina collaboration, and contemporary designs from leading architects. Cassina also operates a Custom Interiors (Cassina Pro) division that delivers bespoke furniture solutions for hotels, retail boutiques, corporate spaces, and yacht projects.
Is Cassina a public or private company?
Cassina is a private company. It is classified as private equity controlled and is currently operating.
When was Cassina founded?
Cassina was founded in 1927. It employs 501 to 1,000 people.
Where is Cassina based?
Cassina is headquartered in Meda, Italy, in the Europe region.
How does Cassina make money?
Three revenue lines are on record. Luxury Furniture Retail is the primary driver. The others are contract/Custom Interiors and licensing (iMaestri Collection).
Who are Cassina's main competitors?
Direct peers on record are Zanotta, Vitra, Knoll, Minotti, Roche Bobois, Flexform, B&B Italia, Moroso and Poltrona Frau. Herman Miller is listed as a broad incumbent.
Does Cassina have an API?
No public API is recorded for Cassina.
What industry is Cassina in?
Cassina's product category is Luxury Furniture. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 33712 and its SIC code is 2510.