Eyland Spirits

What Eyland Spirits does

Eyland Spirits is an Icelandic craft spirits producer operating as Eyland Spirits, Inc., a Delaware-incorporated private company headquartered at Eyjarslóð 9, 101 Reykjavík, Iceland. Its core offering is Ólafsson Gin, a premium craft gin distilled with native Icelandic botanicals — including Arctic thyme, Icelandic moss, and birch — and cut with Icelandic water naturally filtered through volcanic lava rock aquifers. The brand is positioned around a tribute to Eggert Ólafsson, an 18th-century Icelandic explorer, and has accumulated six credible international awards including Double Gold at the San Francisco World Spirits Competition, Country Winner at the World Gin Awards, and Gold with 95 points at the International Wine and Spirits Competition.

The company monetizes primarily through one-time retail sales of bottled spirits, distributed via a hybrid model: direct-to-consumer through its own checkout.eylandspirits.is e-commerce storefront, the Icelandic state retailer Vínbúðin, Keflavík International Airport duty-free, and a network of country-level specialty importers across Germany, France, Greece, Luxembourg, Denmark, Sweden, Switzerland, and the United States (via Elenteny Imports). Marketing relies on organic social (Facebook, Instagram, LinkedIn, YouTube), a cocktail recipe content library, and a newsletter funnel. The company has stated plans to develop additional spirits lines beyond Ólafsson Gin and has raised approximately $770K USD across three SEC-registered exempt offerings between 2018 and 2022 to fund operating expenses.

Operationally, Eyland Spirits remains a micro-organization with 1–10 employees and no disclosed revenue, relying on founder-backed equity financing and a capital-light distributor model to access international markets rather than owned production scale or vertical integration.

Name

Eyland Spirits

Legal name

Eyland Spirits, Inc.

Website

https://eylandspirits.is

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Eyland Spirits is a Reykjavík-based craft distiller of Ólafsson Gin, an award-winning Icelandic gin made with native Arctic botanicals and lava-filtered water, sold direct-to-consumer online and through specialty importers across Europe and the United States.

Ownership category

akta.pro rank

Product category

Premium Craft Gin

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Craft gin production
• Icelandic spirits
• Premium distilled gin
• Direct-to-consumer spirits
• Native botanical distillation

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Spirits Sales: Direct-to-consumer sales of Ólafsson Gin and potentially other Icelandic spirits through the company's e-commerce platform, with products also distributed through retail partners and distributors across Europe and North America.
2. Securities Offering: The company conducted an SEC-registered exempt securities offering aiming to raise $902,700 USD, with $435,015 USD already sold at the time of the 2022 filing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Eyland Spirits produces Ólafsson Gin, an award-winning Icelandic craft gin distilled with native Icelandic botanicals (Arctic thyme, Icelandic moss, birch, juniper, angelica root, coriander, Sichuan peppercorns, and Florentine iris) and Icelandic water filtered through volcanic lava rock aquifers. The gin is sold direct-to-consumer via the company's own e-commerce storefront (checkout.eylandspirits.is) and through retail and distributor partners across Iceland, Europe, and the United States.

Product overview

Eyland Spirits is an Icelandic spirits company offering a focused portfolio anchored by its flagship Ólafsson Gin, an award-winning craft gin featuring native Icelandic botanicals (Arctic thyme, Icelandic moss, birch). The company also operates an online store for direct sales and is developing additional spirits lines to expand its portfolio while maintaining its Icelandic heritage and natural ingredient focus.

Differentiator

Problem solved

Functional benefit

Brands

• Ólafsson Gin: Award-winning Icelandic gin honoring Eggert Ólafsson, the 18th-century Icelandic explorer. Features botanicals including Arctic thyme, Icelandic moss, birch, juniper, sweet lemon, angelica root, coriander seeds, Sichuan peppercorns, and Florentine iris. Made with Icelandic water filtered through lava rock.

Products and services

• Ólafsson Gin Premium Icelandic craft gin distilled with native Arctic thyme, Icelandic moss, birch, juniper, sweet lemon, angelica root, coriander, Sichuan peppercorns, and Florentine iris, and blended with Icelandic water naturally filtered through lava rock aquifers. Targeted at discerning consumers seeking authentic, award-winning craft spirits with distinctive botanical and mineral character.

Quantifiable outcome

• Gold Medal at San Francisco World Spirits Competition
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• VínbúðincoreChannel Partner/ Reseller/ DistributorState-owned liquor retailer in Iceland where Ólafsson Gin is sold in physical stores. Primary retail partner in the brand's home market.
• Keflavík International Airport Duty FreecoreChannel Partner/ Reseller/ DistributorDuty-free retailer at Iceland's main international airport featuring Ólafsson Gin for travelers.
• Beyond BevcoreChannel Partner/ Reseller/ DistributorGerman online retailer selling Ólafsson Gin to consumers in Germany.
• Spirits of ScandinaviaminorChannel Partner/ Reseller/ DistributorGerman online store specializing in Scandinavian spirits, offering Ólafsson Gin to German consumers.
• NSW Nord Spirituosen & Weinkontor GmbHminorChannel Partner/ Reseller/ DistributorGerman importer handling distribution of Ólafsson Gin within Germany.
• Le CercleminorChannel Partner/ Reseller/ DistributorFrench partner distributing Ólafsson Gin in the French market.
• Tsaknakis Premium BrandsminorChannel Partner/ Reseller/ DistributorGreek distributor and brand partner for Ólafsson Gin in the Greek market.
• Othon SchmittminorChannel Partner/ Reseller/ DistributorLuxembourg-based retailer and wine/spirits merchant distributing Ólafsson Gin.
• Philipson WineminorChannel Partner/ Reseller/ DistributorDanish wine merchant distributing Ólafsson Gin in Denmark.
• Nordic DrinksminorChannel Partner/ Reseller/ DistributorSwiss distributor offering Ólafsson Gin to Swiss consumers.
• Elenteny ImportscoreChannel Partner/ Reseller/ DistributorUS importer and distributor handling Ólafsson Gin distribution in the United States market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Botanist Islay Dry Gin: Premium craft gin from Bruichladdich on Islay, marketed around native Islay botanicals and terroir-driven distillation. Closely comparable to Eyland's native-Icelandic-botanicals and water-source differentiation strategy in the premium/craft gin category.
• Sipsmith: London craft gin pioneer operating a small-batch copper-still distillery and exporting internationally. Comparable as a craft gin brand that grew from a single-product, premium-positioned London operation into multi-market distribution.
• Monkey 47: Black Forest craft gin positioned on provenance (Schwarzwald), 47 botanicals, and craft authenticity. Comparable to Eyland as a craft gin selling a regional provenance story at premium price points, with established global on-trade presence.
• Reyka Vodka: Icelandic vodka brand also built around pure Icelandic water and Icelandic provenance, with global distribution through William Grant & Sons. Most directly comparable because it shares Eyland's 'made in Iceland' story and similar premium craft positioning, but operates at significantly larger scale.
• Brennivin: Iceland's signature traditional distilled spirit (often called 'svartidauði'), produced and marketed in Iceland. Comparable as a fellow Icelandic spirits brand targeting both domestic and tourist/export channels, though positioned differently as a traditional rather than premium craft spirit.
• Aviation Gin: American craft gin originally built on a botanical recipe (lavender, sarsaparilla, cardamom) and elevated by celebrity ownership. Comparable as a craft/premium gin that scaled globally through distinctive recipe and brand marketing, illustrating Eyland's potential scaling pathway.

Emerging players

• Stauning Whisky: Danish craft distillery producing whisky and other Nordic spirits built on local grains and provenance. Comparable as a Nordic craft spirits brand pursuing international premium distribution with a story-driven, locally-anchored portfolio.
• Copper & Kings American Brandy: American craft distillery building a multi-SKU portfolio (brandy, gin) around distinctive production choices and on-premise/experiential marketing. Comparable as a small craft distillery using a curated portfolio, DTC e-commerce, and awards-driven positioning to compete against larger spirits brands.

Broad incumbents

• Hendrick's Gin: Globally distributed premium gin from William Grant & Sons, differentiated by unusual botanicals (cucumber, rose) and a strong offbeat brand narrative. Comparable because it competes for the same premium/craft gin occasion and shelf, but operates with vastly larger marketing budgets and distribution.
• Tanqueray: Mass-premium gin from Diageo, including the super-premium Tanqueray No. Ten line. Comparable as a premium gin Eyland directly competes with for bartender recommendations and premium shelf space, but with global scale and marketing resources Eyland lacks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgGERvHvVakCNFWKmvrYGjA?app=desktop
• Facebookfacebook.com/eylandspirits
• LinkedInlinkedin.com/company/eyland-spirits
• Instagraminstagram.com/olafssongin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyland Spirits