Othon Schmitt

What Othon Schmitt does

Othon Schmitt is a family-owned Luxembourg wine and spirits importer and distillery headquartered in Hellange, Luxembourg (44 route de Bettembourg). Founded in 1850 by brothers Nicolas and François Schmitt as a fruit brandy distillery, the company was subsequently named after Nicolas's son Othon Schmitt and has remained in independent family ownership for nearly 175 years. Today it operates as a private limited company (OTHON SCHMITT s.à.r.l.) with 11–50 employees and serves two principal markets: private individual consumers in Luxembourg and the broader Greater Region via direct-to-consumer channels, and Luxembourg's gastronomy/horeca sector (restaurants, hotels, hospitality) via a dedicated B2B sales effort.

The company's commercial offering rests on two pillars. First, an import and distribution business sourcing prestigious and rare wines and spirits from world-renowned producers across Bordeaux, Burgundy, the Rhône Valley, Italy, Spain, Chile, Argentina, and Champagne — including long-standing partnerships with Louis Jadot, Baron Philippe de Rothschild (since the 1960s), Michel Chapoutier, Gérard Bertrand, Marqués de Riscal, William Fèvre, and Laurent-Perrier, plus a more recent Famiglia Cotarella relationship formalized in 2025. The second pillar is the historic on-site distillery producing traditional Luxembourgish fruit brandies (eaux-de-vie) using mature, healthy fruits aged in the company's own cellars. Distribution runs through an e-commerce platform (shop.othon-schmitt.lu) with home delivery free above €100, downloadable PDF catalogs (annual Catalogue vins, Catalogue spiritueux, and seasonal editions for Bordeaux Primeurs, Easter, and end-of-year gifts), wine tasting events at the Hellange headquarters and partner venues such as Sofitel Luxembourg Europe, and a dedicated gastronomy sales representative targeting the Italian wine segment in restaurants and hotels.

Revenue is generated through unit-priced transaction sales (per-bottle pricing) of wines, spirits, and distillery brandies, with regular promotional campaigns offering 15–30% discounts on selected inventories. Pricing ranges from approximately €6 for entry-level wines to over €100 for premium selections, with a flagship offering at €492.26 (Chevalier-Montrachet Grand Cru). The company holds GDPR compliance for customer data handling and a Bio distributor certification (LU-BIO-04). There are no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity; the business is a single-jurisdiction Luxembourg entity operating exclusively in the domestic Luxembourg market and bordering regions.

Name

Othon Schmitt

Legal name

OTHON SCHMITT sàrl

Website

https://othon-schmitt.lu

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

11–50 employees

Short description

Othon Schmitt is a family-owned Luxembourg wine and spirits importer and distillery, founded in 1850 in Hellange. It sources prestigious wines from world-renowned producers and produces traditional Luxembourgish fruit brandies, serving private consumers and the gastronomy sector in Luxembourg.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wineries (312130), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine importation
• Spirits distribution
• Fruit brandy distillery
• Premium wine retail
• Gastronomy wine supply

Headquarters

HQ city

Hellange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of premium wines from prestigious international producers to private consumers and gastronomy clients. Transaction-based model with per-bottle pricing.
2. Spirits Sales: Sales of spirits including brandies, rums, whiskies, and other distilled beverages through their e-commerce platform.
3. Distillery Products: Production and sale of Luxembourg fruit brandies (eaux-de-vie) distilled from traditional recipes dating back to 1850.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Othon Schmitt imports and sells premium wines and spirits from prestigious international producers (Bordeaux, Burgundy, Rhône, Spain, Italy, Chile) to private clients and the gastronomy sector in Luxembourg, complemented by wine tastings and own-distillery fruit brandies. The company operates its own e-commerce shop and runs a dedicated field sales effort for restaurants and hotels.

Product overview

Othon Schmitt is a family-owned Luxembourgish wine and spirits importer and distillery established in 1850 in Hellange. The company operates two core business lines: (1) an import business offering prestigious wines and spirits from renowned houses worldwide—including Bordeaux, Burgundy, Rhône Valley, Spain, Italy, and Chile—through catalogs, online shop, and tastings; and (2) its historic own-distillery producing traditional Luxembourgish fruit brandies (eaux-de-vie) using century-old methods. The product portfolio includes en primeur Bordeaux offerings, seasonal magnum selections, and annual holiday gift collections, complemented by wine tasting events and winemaker dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• Vins & Spiritueux (Wines & Spirits) Import and sale of premium and rare wines and spirits from prestigious houses worldwide, including Bordeaux, Burgundy, Rhône Valley, Spain, Italy, Chile, Argentina, and other wine regions. Offered to private individual consumers and gastronomy clients in Luxembourg.
• Distillerie Othon Schmitt (Own Distillery Brandies) Production of traditional Luxembourgish fruit brandies (eaux-de-vie) using traditional distillation from ripe, healthy fruits, aged in the distillery's own cellars. Founded in 1850 by brothers Nicolas and François Schmitt in Hellange.
• Online Shop (shop.othon-schmitt.lu) E-commerce platform for online wine and spirit purchases targeting private clientele in Luxembourg, with home delivery (free for orders over €100) and seasonal promotional campaigns.
• Tastings & Winemaker Dinners Paid wine tasting events and winemaker dinners held at the Hellange location and partner venues (e.g., Sofitel Luxembourg Europe, Toit pour toi), featuring seasonal wine selections, winemaker presentations, and Bordeaux Primeurs events.
• Bordeaux Primeurs Offering Annual en primeur Bordeaux wine offering featuring latest vintages available for pre-order with full catalog, targeted at private wine collectors and enthusiasts.
• Magnums Selection Large-format 1.5L magnum bottle offerings from premium producers, released through seasonal promotional campaigns.
• End-of-Year Gift Selection Annual holiday gift selection featuring premium wines presented in luxury boxes and cases suitable for corporate and personal gifting.

Quantifiable outcome

• Free home delivery for orders over 100€

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Famiglia CotarellacoreOthers · 17 June 2025Partnership for Italian wines from the Cotarella family including Montiano and Tellus vintages. Co-hosted winemaker dinner at Sofitel Luxembourg Europe on June 17, 2025.
• Louis JadotcoreOthersLong-standing partnership with Louis Jadot, one of Burgundy's most prestigious wine houses. Othon Schmitt offers their complete range including village, premier cru, and grand cru selections.
• Baron Philippe de RothschildcoreOthersPartnership with Baron Philippe de Rothschild for Bordeaux selections including Mouton Cadet and Escudo Rojo Chilean wines. Major relationship established since the 1960s.
• Michel ChapoutiercoreOthersExclusive offerings from Michel Chapoutier's Rhône Valley estates including Saint-Joseph, Crozes-Hermitage, and Côtes du Roussillon wines.
• Gérard BertrandcoreOthersLanguedoc-based producer partnership offering organic wines including the Kosmos 888 Héritage cuvée.
• Laurent-PerrierminorOthersChampagne house partnership established during the post-war period as part of Othon Schmitt's aperitif and Champagne focus.
• Marqués de RiscalcoreOthersExclusive sales partnership for Marqués de Riscal wines including Verdejo, Rioja Reserva, and premium selections like Bàron de Chirel and Frank Gehry Selection.
• TedeschiminorOthersItalian wine producer from Veneto region, offering Valpolicella Superiore Capitel Nicaló selections.
• William FèvrecoreOthersExclusive Chablis selections including Petit Chablis, Premier Cru Montmains, and Grand Cru offerings (Bougros, Les Clos).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vinoselección: Spanish wine club and curated wine merchant selling premium Spanish and international wines via subscription and one-off shipments. Comparable to Othon Schmitt's curated-catalog and Primeurs-style recurring offering in a different market.

Direct peers

• Lay & Wheeler: UK wine merchant with a heritage background, fine wine cellars, and a private client/gastronomy proposition. Comparable channel mix and en primeur/Bordeaux specialization to Othon Schmitt.
• Corney & Barrow: UK-based independent wine merchant founded in 1788 with a strong fine wine, en primeur, and private customer offering plus a hospitality/restaurant supply arm. Directly comparable on heritage, channel mix, and premium wine focus.
• Berry Bros. & Rudd: UK heritage wine and spirits merchant founded in 1698, selling fine wines, own-label spirits, and running an en primeur program through both cellars and a digital storefront. Closely comparable to Othon Schmitt as a long-standing, family-rooted European wine merchant with curated producer partnerships and B2C/B2B blends.
• The Whisky Exchange: London-based specialist spirits retailer with a strong curated spirit portfolio and online shop. Comparable on the spirits side of Othon Schmitt's business, especially for premium rum, whisky, and brandy collector demand.
• La Maison du Whisky: Paris-based family-owned specialist spirits retailer and importer with curated single-cask and rare spirits ranges. Comparable as a privately-owned specialty spirits merchant with curated-producer relationships and a strong tasting/event culture.
• Amathus Drinks: UK wine and spirits importer/distributor with both trade and retail arms. Comparable on the wholesale/import role and multi-channel distribution that Othon Schmitt performs to gastronomy and private customers.
• Justerini & Brooks: UK fine wine merchant (part of the Diageo-owned group but operated as a specialist) with private client, gastronomy, and Bordeaux/Burgundy en primeur expertise. Highly comparable business model and product mix to Othon Schmitt.
• Hedonism Wines: London-based premium wine and spirits retailer with a large curated portfolio and a strong in-store experience. Comparable as a luxury-leaning fine wine merchant competing for similar high-end consumer and gastronomy customers.

Regional players

• Champagne Pierre Argud: Family-owned Champagne producer/distributor with a heritage pedigree and direct-to-consumer sales including export into select European markets. Comparable as a small, heritage European wine/spirits house operating in adjacent premium segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Othon Schmitt