Saint Rocco's Treats

What Saint Rocco's Treats does

Saint Rocco's Treats is a privately held, family-owned dog treat company founded in 2020 by brothers Kaleb and Kolby Rush in Bucks County, Pennsylvania, leveraging a three-generation family background in dog treat craftsmanship. The company's core technology is a proprietary 48-hour artisan baking process that combines oven-baking with subsequent air-drying to produce jerky-style treats with 70% premium protein content and a crumb-free, easy-to-break texture suitable for training. All products are hand-crafted daily in a single Bucks County, PA production kitchen using limited-ingredient recipes (seven or fewer ingredients, no chemical preservatives or fillers) and span three categories: nine jerky treat SKUs across beef, chicken, pork, and fish proteins; four Sprinkles meal-toppers; and three fresh-frozen Entrees (Poultry, Fish, Beef).

The business operates a hybrid go-to-market. Direct-to-consumer revenue flows through a Shopify storefront (saintroccostreats.shop) with a subscription option and free shipping over $49.99, priced at $12.99-$24.99 per unit for treats and $12.99-$13.99 per Sprinkles bottle. Wholesale distribution reaches 1,500+ retail stores nationwide via a dedicated wholesale portal, complemented by a Professional Dog Trainer program (25% trainer discount, 25% referral commission) and Dog & Breed Club partnerships. The only disclosed external capital is a $25,000 grant from the Bucks County Industrial Development Authority in July 2022. The company reports 20,000+ customers, 3,521 product reviews averaging 4.96, and 15,000 Instagram followers, with media recognition including Whole Dog Journal Gear of the Year 2025.

Name

Saint Rocco's Treats

Legal name

Saint Rocco's Treats

Website

https://saintroccostreats.shop

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Saint Rocco's Treats is a family-owned, Bucks County, PA-based dog treat company that makes premium, limited-ingredient jerky treats, Sprinkles meal toppers, and fresh-frozen Entrées via a proprietary 48-hour artisan baking process, selling direct-to-consumer online, through 1,500+ retail stores, and via trainer and breed-club partnerships.

Ownership category

akta.pro rank

Product category

Premium Dog Treats

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (45991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Artisan dog treats
• Premium pet food
• Dog jerky treats
• Meal toppers
• Fresh frozen dog food

Headquarters

HQ city

Perkasie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly through their Shopify e-commerce platform with subscription options for recurring orders. Free shipping on orders over $49.99.
2. Wholesale/Retail Distribution: Products sold through 1500+ retail stores nationwide via wholesale partnerships.
3. Professional Trainer Program: Dog trainers receive 25% discount on purchases plus 25% commission on referral sales through affiliate codes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Saint Rocco's Treats handcrafts premium dog treats, meal toppers (Sprinkles), and fresh frozen entrees using a proprietary 48-hour artisan baking process (oven-bake then air-dry) in Bucks County, PA. The product line spans 9 jerky-style treat flavors, 4 sprinkle varieties, 3 fresh frozen entree recipes, bully sticks, and curated bundles, all built around limited-ingredient recipes with 70% premium protein content. Products are sold direct-to-consumer via Shopify and through 1,500+ wholesale retail stores nationwide.

Product overview

Saint Rocco's Treats is a direct-to-consumer pet treat company offering a unified product portfolio centered on premium, handcrafted dog treats and meal solutions. The core offerings include jerky-style treats (9 varieties across beef, chicken, pork, and fish proteins), meal toppers called Sprinkles (4 varieties), and fresh frozen entrees (3 varieties). Bundling options provide curated multi-pack selections, while merchandise and discovery tools round out the ecosystem. All products are made using a proprietary 48-hour artisan baking process in Bucks County, PA, with 7 clean ingredients and 70% premium protein content.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheeseburger Treats Limited edition jerky-style dog treat made with real ground beef and romano cheese, oven-baked and air-dried into a soft, crumb-free snack for dogs. Priced from $12.99 in 8oz and 16oz sizes.
• Meat Lover Treats Jerky-style dog treat crafted with chicken breast and bacon, oven-baked and air-dried into a soft, crumb-free jerky snack. High protein recipe (56% crude protein). Priced from $13.99.
• Alaskan Salmon Treats Jerky-style dog treat made with wild-caught Alaskan salmon, oven-baked and air-dried into a soft, crumb-free jerky snack. Rich in omega-3s and premium protein. Priced from $24.99.
• Beef and Pumpkin Treats Jerky-style dog treat combining savory ground beef with nutrient-rich pumpkin, oven-baked and air-dried into a soft, crumb-free jerky snack. Priced from $12.99.
• Chicken and Sweets Treats Jerky-style dog treat balancing savory chicken breast with sweet potato, oven-baked and air-dried into a soft, crumb-free jerky snack.
• Beef and Bacon Treats Jerky-style dog treat combining savory ground beef and bacon, oven-baked and air-dried into a soft, crumb-free jerky snack with bold meaty flavor. Priced from $12.99.
• Chicken and Honey Treats Jerky-style dog treat crafted with chicken breast and natural honey, oven-baked and air-dried into a soft, crumb-free jerky snack with a touch of sweetness.
• Pork and Apple Treats Jerky-style dog treat pairing savory pork with sweet apple, oven-baked and air-dried into a soft, crumb-free jerky snack.
• Alaskan Cod Treats Light, flaky jerky-style dog treat made with wild-caught Alaskan cod, oven-baked and air-dried into a soft, crumb-free jerky snack.
• Beef Sprinkles (Meal Topper) Premium ground beef meal topper for dogs, oven-baked then air-dried and crafted into savory sprinkles that mix into wet, dry, raw, or freeze-dried food. Priced at $12.99 for a 6oz bottle.
• Chicken Sprinkles (Meal Topper) Premium chicken breast meal topper for dogs, oven-baked then air-dried into savory sprinkles for mixing into any dog food. Priced at $12.99 for a 6oz bottle.
• Fish Sprinkles (Meal Topper) Meal topper for dogs made with wild-caught Alaskan salmon and cod, oven-baked then air-dried into visible protein pieces that mix into any dog food. Priced at $13.99 for a 6oz bottle.
• Pork Sprinkles (Meal Topper) Premium pork meal topper for dogs, oven-baked then air-dried into savory sprinkles for enhancing dog food flavor and appeal.
• Poultry Entree (4-pack) Fresh frozen dog food featuring a ground meat blend with raw chicken, liver, sweet potato slices, quinoa, and flour. Gently-cooked meal for dogs, shipping restricted to CT, DE, MD, NJ, NY, and PA.
• Fish Entree (4-pack) Fresh frozen dog food featuring seasoned groundnut paste, raw salmon, raw white fish, red bell peppers, green beans, and red potato, shipping restricted to CT, DE, MD, NJ, NY, and PA.
• Beef Entree (4-pack) Fresh frozen dog food featuring ground beef, parsley, sweet potatoes, green beans, oats, and barley. Shipping restricted to CT, DE, MD, NJ, NY, and PA.

Quantifiable outcome

• 4.96 average rating from 3,521 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 1500+ Retail StorescoreChannel Partner/ Reseller/ DistributorProducts available in over 1500 stores nationwide. Retailers can become wholesale partners through the wholesale portal at portal.wholesale-saintroccostreats.shop.
• Professional Dog TrainerscoreChannel Partner/ Reseller/ DistributorProfessional dog trainers program offering 25% discount, free samples for clients, and 25% commission on referral sales through affiliate codes.
• Dog & Breed ClubsminorChannel Partner/ Reseller/ DistributorPartnership program for dog clubs and breed-specific organizations with member benefits and event participation.
• Whole Dog JournalminorOthersFeatured in Whole Dog Journal's Gear of the Year 2025 list as a recognition of product quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wellness Pet Company: Large premium natural pet food and treat brand with broad grocery and pet retail distribution. Comparable as a scaled premium natural pet treat competitor.
• Blue Buffalo: Mass-market premium pet food and treat brand owned by General Mills with extensive grocery and mass retail distribution. Relevant as a scaled incumbent competing for the same premium shelf space and dog treat consumer.

Direct peers

• JustFoodForDogs: Fresh, human-grade dog food brand sold via DTC, retail kitchens, and select stores. Comparable on fresh frozen entree format and premium positioning, though with larger retail footprint.
• Open Farm: Premium DTC and retail pet food and treat brand emphasizing ethically sourced, limited-ingredient recipes. Directly comparable to Saint Rocco's positioning in the natural/premium dog treat segment with similar ingredient-quality messaging.
• Vital Essentials: Raw and freeze-dried pet food and treats brand emphasizing high-protein, limited-ingredient recipes. Comparable on jerky-style treats, protein-led positioning, and pet specialty retail distribution.
• The Farmer's Dog: DTC fresh, gently-cooked dog food subscription brand. Directly comparable to Saint Rocco's Entrees line on product format (fresh/frozen complete meals) and DTC subscription model.
• Stella & Chewy's: Specializes in raw and freeze-dried pet food and treats marketed on ingredient quality and nutrition. Comparable as a premium natural pet treat brand with overlapping distribution through independent pet retail and DTC.

Emerging players

• Wild One: DTC pet brand offering treats, supplements, and accessories with a design-forward, premium-positioned brand. Comparable as a digitally native premium pet brand targeting devoted dog parents.
• Bark (BarkBox): DTC subscription box for dogs that has expanded into branded treats and food. Comparable on DTC-first motion, subscription model, and dog parent targeting, though broader product mix.

Others

• Chewy: Dominant online pet retailer carrying Saint Rocco's competitors and potentially its own brands. Relevant as a critical distribution and competitive channel rather than a direct product peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saintroccostreats
• Facebookfacebook.com/SaintRoccosTreats
• LinkedInlinkedin.com/company/saint-rocco-s-treats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint Rocco's Treats