Spribe

What Spribe does

Spribe is a privately held B2B iGaming software company, founded in 2018 and headquartered in Kyiv, Ukraine with legal incorporation in Estonia as Spribe OÜ, that develops and licenses real-time multiplayer casino games to regulated online gaming operators. Its flagship product, Aviator, is a crash-style betting game in which players wager on a multiplier that can crash at any moment; the game launched in 2019 and has grown into a category-defining title, driving the company's 77+ million monthly active players across 60+ countries.

The company's platform is engineered for real-time scale, processing 400,000 player actions per minute and emphasizing social features such as shared rounds and in-game visibility of other players' bets and cash-outs, which create engagement mechanics characteristic of multiplayer network products. Spribe's stated technology differentiator is a compliance-by-design architecture that supports deployment across 60+ regulated markets (including New Jersey and parts of Asia) rather than retrofitting compliance after development.

Commercially, Spribe operates a B2B software-licensing model, monetizing through revenue-share or licensing arrangements with 6,000+ operator partners across LatAm, Africa, Asia, and Europe, with no direct-to-consumer channel. The company invests heavily in brand-building via flagship sports partnerships, signing deals with the UFC, WWE, and AC Milan in 2025 (the UFC tie-up won SIGMA Rome's "Game Changer Marketing Excellence 2025" award), and employs 350+ staff across five countries. In October 2025 the UK Gambling Commission suspended Spribe OÜ's remote gambling software licence for non-compliance with hosting requirements, an active remediation item the company is addressing to restore UK market access.

Name

Spribe

Legal name

Spribe OÜ

Website

https://spribe.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Spribe is a privately held B2B iGaming software company that develops and licenses real-time multiplayer crash games, principally Aviator, to 6,000+ regulated online casino operators across 60+ countries serving 77+ million monthly active players.

Ownership category

akta.pro rank

Product category

iGaming Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• IGaming software
• Crash gambling games
• Online casino content
• Real-time multiplayer gaming
• Casino game development

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Software Licensing: Spribe operates as a B2B software company providing casino gaming software to operator partners. Revenue is generated through licensing arrangements with over 6,000 operator clients across regulated markets.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Spribe is a B2B iGaming software developer that builds and licenses online casino games to operators worldwide. The company's flagship product is "Aviator," a real-time crash-style multiplayer gambling game, distributed through a network of licensed online casino and betting operators.

Product overview

Spribe is a B2B software company operating in the digital entertainment sector, offering casino games with a focus on crash gambling. The company's flagship product is Aviator, a crash betting game that has grown to support over 77 million monthly active players across more than 60 countries. Spribe operates as a platform supporting real-time gameplay and social features, managing 400,000 player actions per minute.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviator

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• UFCflagshipGTM or Marketing Partner · 1 January 2025Sports partnership formed in 2025 as part of brand-building strategy to expand globally in fragmented media environments. UFC partnership won the 'Game Changer Marketing Excellence 2025' award at SIGMA Rome. The partnership provides platforms for geographic expansion as UFC grows its presence in new markets including India, Brazil, and Asia-Pacific.
• WWEflagshipGTM or Marketing Partner · 1 January 2025Sports partnership formed in 2025 as part of brand-building strategy to expand globally in fragmented media environments. Partnership aims to capitalize on high-growth emerging markets including India, Brazil, and Asia-Pacific as WWE grows its presence in new markets.
• AC MilanflagshipGTM or Marketing Partner · 1 January 2025Sports partnership formed in 2025 as part of brand-building strategy to expand globally in fragmented media environments. Partnership provides brand visibility in European markets as part of Spribe's global expansion strategy.
• Operator Partners (6,000+)coreChannel Partner/ Reseller/ DistributorSpribe works with over 6,000 operator partners across LatAm, Africa, Asia, and Europe. The company advocates for treating operator partnerships as ongoing relationships rather than one-time transactions, with active post-integration engagement including performance reviews, shared data analysis, and market-specific responsiveness as the true measure of partnership success.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Endorphina: Online casino slot studio distributing to operators across European and emerging markets. Comparable mid-sized B2B slot/casino content publisher with regulated-market focus.
• Push Gaming: Online casino slot studio licensing titles to operators across multiple regulated jurisdictions. Comparable as a regulated-market-focused B2B slot/casual content publisher.
• Hacksaw Gaming: Mobile-first casino and instant-win/scratch game studio with strong presence in crash and casual real-money formats. Closely mirrors Spribe's focus on emerging, mobile-first game categories targeting Gen Z/millennial players.
• Evolution Gaming: Dominant B2B provider of live dealer and online casino content, serving thousands of operators across regulated markets. Comparable as a regulated-market casino content licensor with global distribution muscle.
• Yggdrasil Gaming: Casino content publisher (slots, table games) and game-aggregation platform serving regulated operators globally. Comparable as a content-first B2B iGaming studio with regulated-market reach.
• Pragmatic Play: One of the largest iGaming content studios, producing slots, live casino, and crash-style games for operators globally. Directly comparable as a multi-vertical casino game publisher licensing to thousands of operators.
• BGaming: Casino game studio with strong foothold in crypto and casual real-money formats, distributing to thousands of operators. Comparable as a content-first studio leveraging novel, casual game mechanics.
• Relax Gaming: B2B iGaming content provider distributing proprietary and aggregated games to operators worldwide. Comparable content-publishing and distribution model across regulated markets.
• Play'n GO: Established online casino content provider (slots and table games) licensing to operators across multiple regulated markets. Comparable B2B iGaming publisher model with broad geographic distribution.

Broad incumbents

• NetEnt (Evolution-owned): Legacy online casino slot brand now under Evolution, supplying high-recognition slots to operators globally. Comparable as a broader-incumbent iGaming content portfolio serving the same operator channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Spribe
• LinkedInlinkedin.com/company/spribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spribe