UOB Asset Management
UOB Asset Management is a Singapore-based asset manager and subsidiary of United Overseas Bank, managing approximately S$41 billion across ASEAN through dividend-focused ETFs, feeder funds, and an AI-augmented hedging model, distributed via parent bank's network and exchange listings.
- Company typePrivate
- Founded1986
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What UOB Asset Management does
UOB Asset Management (UOBAM) is the asset management arm of Singapore-based United Overseas Bank, founded in 1986 and managing approximately S$41 billion in assets across Southeast Asia. The firm offers a portfolio of investment products including the UOBAM Ping An FTSE ASEAN Dividend Index ETF — the only dividend-focused ETF on the Singapore Exchange — and the United Global Premium Opportunity Fund, Malaysia's first global equity wholesale feeder fund, with distribution spanning Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.
UOBAM operates a hybrid technology-and-distribution platform that combines proprietary quantitative infrastructure with regional bank-affiliated reach. Its proprietary hedging model, augmented through Google Cloud's Vertex AI since a 2019 AI integration journey, processes structured trading data to generate hedging recommendations and reduced trade processing time from 48 hours to two hours. The firm partners with Ping An on ASEAN index ETFs and with Fidelity International for global equity feeder funds, indicating reliance on co-developed and third-party-managed strategies alongside its own products.
The firm's revenue model is based on recurring management fees calculated as a percentage of assets under management, supplemented by performance-linked economics. Go-to-market combines enterprise field sales through the parent bank's regional network, marketplace listings on the Singapore Exchange, and channel/distributor relationships in Malaysia. Customer segments include income-focused retail investors seeking ASEAN dividend exposure and sophisticated wholesale investors in Malaysia. As of mid-2026, UOB is in exclusive talks to divest UOBAM to Allianz Global Investors at a potential valuation of up to S$600 million, following competing non-binding bids from Amundi, KKR, and Temasek's Seviora.
UOB Asset Management firmographics
Firmographics- Name
- UOB Asset Management
- Legal name
- UOB Asset Management Ltd.
- Website
- https://uobam.com.sg
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UOB Asset Management is a Singapore-based asset manager and subsidiary of United Overseas Bank, managing approximately S$41 billion across ASEAN through dividend-focused ETFs, feeder funds, and an AI-augmented hedging model, distributed via parent bank's network and exchange listings.
- Ownership category
- akta.pro rank
UOB Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
- akta.pro secondary industries
- Large-Cap Equity (Active) (FSAAAIAA), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)
Keywords
Where UOB Asset Management is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
UOB Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management Fees: Generates revenue through management fees charged on assets under management (AUM). UOB Asset Management manages S$41 billion in assets, with fees calculated as a percentage of AUM. The firm is in exclusive talks to be acquired by AllianzGI at a valuation of up to S$600 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | UOBAM Ping An FTSE ASEAN Dividend Index ETF targeting 6% dividend yield |
| Subscription | Pay-as-you-go | United Global Premium Opportunity Fund (UGPROF) wholesale feeder fund |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
UOB Asset Management product offering
Product offeringCore offering
UOB Asset Management is the asset management arm of United Overseas Bank, managing approximately S$41 billion across Southeast Asia. The firm offers investment products including dividend-focused exchange-traded funds (ETFs) tracking ASEAN indices, wholesale feeder funds combining dividend stocks with covered call strategies, and discretionary asset management services spanning fixed income and equities. Its offerings target both retail and institutional investors across Singapore, Indonesia, Thailand, Malaysia, the Philippines, and Vietnam.
Product overview
UOB Asset Management (UOBAM) is a Southeast Asian asset management firm with approximately S$41 billion in assets under management and offices across the region. The company offers a portfolio of investment products including dividend-focused ETFs (UOBAM Ping An FTSE ASEAN Dividend Index ETF, the only dividend-focused ETF on SGX) and wholesale feeder funds (United Global Premium Opportunity Fund). The firm leverages AI technology including Google Cloud's Vertex AI to enhance its proprietary hedging models and has been on an AI integration journey since 2019.
Differentiator
Problem solved
Functional benefit
Brands
- UOBAM Ping An FTSE ASEAN Dividend Index ETF: Dividend-focused ETF tracking FTSE ASEAN 40 Index, targeting 6% dividend yield
- United Global Premium Opportunity Fund (UGPROF)
Products and services
- UOBAM Ping An FTSE ASEAN Dividend Index ETF A dividend-focused exchange-traded fund listed on the Singapore Exchange that tracks the FTSE ASEAN 40 Index and invests in leading companies across five ASEAN markets selected for sustainable dividend payouts. It is the only dividend-focused ETF on SGX and targets at least 6% dividend yield alongside long-term growth exposure, aimed at retail and institutional investors seeking yield and ASEAN equity exposure.
- United Global Premium Opportunity Fund (UGPROF) A wholesale feeder fund offered by UOB Asset Management (Malaysia) that combines high-quality global dividend stocks with a single-stock covered call overwriting strategy to deliver income and long-term capital appreciation. It invests at least 90% of NAV in the Fidelity Funds – Global Dividend Plus Fund, providing exposure across US, Europe, and Asia markets, and is targeted at sophisticated and high-net-worth investors in Malaysia with a US$1,000 minimum investment for the USD class.
- UOB Asset Management Investment Management Services Core asset management services offering discretionary portfolio management, fixed income and equity investment strategies, and multi-asset solutions across Southeast Asia. The firm manages approximately S$41 billion in assets under management and serves institutional and retail clients through dedicated product vehicles, leveraging parent-bank UOB's regional distribution network and proprietary AI-augmented hedging technology.
Quantifiable outcome
- Processing time reduction from 48 hours to 2 hours per trade (96% improvement)
- +4 more outcomes
Companies that use UOB Asset Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
UOB Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
UOB Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Ping AncoreUOBAM partnered with Ping An to launch the UOBAM Ping An FTSE ASEAN Dividend Index ETF, listed on the Singapore Exchange. The ETF tracks the FTSE ASEAN 40 Index and aims to provide at least 6% dividend yield, combining UOBAM's regional expertise with Ping An's index capabilities.
- Fidelity InternationalcoreUOBAM (Malaysia) partnered with Fidelity International for the United Global Premium Opportunity Fund, which invests at least 90% of NAV in the Fidelity Funds – Global Dividend Plus Fund. Fidelity International manages the underlying fund while UOBAM distributes the feeder fund to Malaysian investors.
- Google CloudcoreUOBAM implemented Google Cloud's Vertex AI platform to enhance its proprietary hedging model. The AI integration achieved significant performance improvements including 52.55% model improvement, 96% reduction in processing time, and projected additional returns of approximately $10 million per $100 million deployed.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
UOB Asset Management competitors and assessment
Company assessmentDirect peers
- Lion Global Investors: Singapore-based asset manager offering ASEAN-focused funds and ETFs; competes directly with UOBAM in the Singapore retail and institutional channels and is of similar scale.
- First Sentier Investors: Asia-Pacific-focused asset manager (owned by Mitsubishi UFJ Trust) offering active equity and multi-asset strategies across ASEAN; comparable in product mix and distribution approach to UOBAM.
- Allianz Global Investors: Global asset manager currently in exclusive talks to acquire UOBAM at up to S$600M, making it the most directly comparable acquirer/peer in active multi-asset and fixed-income strategies.
- Schroders: UK-listed global asset manager with a sizeable Singapore and ASEAN footprint; overlaps with UOBAM in active equity, multi-asset, and wealth solutions for Asian clients.
- Eastspring Investments: Asian asset management arm of Prudential plc, headquartered in Singapore; competes head-on with UOBAM for ASEAN institutional and retail mandates and runs comparable multi-asset and equity strategies.
- Manulife Investment Management: Global asset manager with strong Asian institutional and retail fund offerings; directly comparable to UOBAM in Asia-Pacific equity, fixed-income, and multi-asset solutions.
- Amundi: Europe's largest asset manager with an established Asian platform; submitted a non-binding bid for UOBAM, indicating direct comparability in multi-asset and ETF product franchises across ASEAN.
- abrdn (formerly Aberdeen Asset Management): Global asset manager with a long-standing Asian equities franchise; competes with UOBAM in ASEAN dividend, equity, and fixed-income products distributed to retail and institutional clients.
Broad incumbents
- KKR: Alternative asset manager that submitted a non-binding bid for UOBAM; competes less on traditional active management but increasingly in Asia-Pacific wealth and insurance balance-sheet solutions, with growing overlap in the Asia retail wealth channel.
Regional players
- Nikko Asset Management: Asia-rooted asset manager (now under Amundi) with deep Japan and broader Asia capabilities; comparable to UOBAM in offering Asia-Pacific active and ETF strategies across retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UOB Asset Management social profiles
Digital presenceUOB Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
UOB Asset Management leadership team
Management profileNumber of profiles
Profiles4 records
UOB Asset Management subsidiaries and ownership
Company hierarchySubsidiaries1 record
UOB Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UOB Asset Management M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UOB Asset Management
What does UOB Asset Management do?
UOB Asset Management is the asset management arm of United Overseas Bank, managing approximately S$41 billion across Southeast Asia. The firm offers investment products including dividend-focused exchange-traded funds (ETFs) tracking ASEAN indices, wholesale feeder funds combining dividend stocks with covered call strategies, and discretionary asset management services spanning fixed income and equities. Its offerings target both retail and institutional investors across Singapore, Indonesia, Thailand, Malaysia, the Philippines, and Vietnam.
Is UOB Asset Management a public or private company?
UOB Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was UOB Asset Management founded?
UOB Asset Management was founded in 1986. It employs 101 to 250 people.
Where is UOB Asset Management based?
UOB Asset Management is headquartered in Singapore, Singapore, in the Asia region.
How does UOB Asset Management make money?
One revenue line is on record: asset Management Fees.
Who are UOB Asset Management's main competitors?
Direct peers on record are Lion Global Investors, First Sentier Investors, Allianz Global Investors, Schroders, Eastspring Investments, Manulife Investment Management, Amundi and abrdn (formerly Aberdeen Asset Management). KKR is listed as a broad incumbent. Nikko Asset Management is listed as a regional player.
Does UOB Asset Management have an API?
No public API is recorded for UOB Asset Management.
What industry is UOB Asset Management in?
UOB Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAAAG, Managed Accounts & Model Portfolios (SMA/UMA), with a secondary code of FSAAAIAA, Large-Cap Equity (Active). Its NAICS code is 523940 and its SIC code is 6282.