Bluegreen Vacations

What Bluegreen Vacations does

Bluegreen Vacations Unlimited, Inc. is a Florida-incorporated vacation ownership (timeshare) company founded in 1966 (originally as Patten Realty, Inc.) and now a wholly owned subsidiary of Hilton Grand Vacations Inc. (NYSE: HGV). The company develops and sells deeded real estate interests in the Bluegreen Vacation Club, a multi-site timeshare plan registered in 49 US states plus Aruba, and serves over 220,000 owners across the U.S. and Caribbean. Its core technology is a points-based vacation ownership system (Vacation Club Points) that allows owners to book stays across Bluegreen's owned resort portfolio and through exchange partnerships with RCI and Choice Privileges.

The company's product portfolio is organized around the Bluegreen Vacation Club and five themed resort collections (The Lighthouse, The Cityscape, The Amusement, The Great Outdoors, and The Heritage), with flagship resorts including The Fountains in Orlando (featuring the 75,000 sq ft Wakoola Springs waterpark), The Marquee in New Orleans, Mountain Run at Boyne in Michigan, Hotel Blake in Chicago, and Bluegreen's StreamSide at Vail. The Bluegreen Wilderness Club (via Bluegreen/Big Cedar Vacations, LLC) extends the offering into nature-focused destinations. Promotional "Bluegreen Getaway" vacation packages (e.g., $249 for a 3-night stay) serve as the top-of-funnel acquisition mechanism, requiring attendance at a timeshare sales presentation at resort-based sales centers.

Bluegreen generates revenue from three primary streams: one-time sales of vacation ownership interests (60-70% of revenue, priced $9,900-$960,990), recurring maintenance fees and club dues on the existing owner base, and rental income from owner-conflicted and excess inventory. Go-to-market is sales-led via resort-based sales centers, direct marketing of promotional vacation packages, an online booking portal, and affinity partnerships as Official Vacation Ownership Provider for Bass Pro Shops, Cabela's, and NASCAR. Bluegreen does not separately disclose revenue; its financials are consolidated within HGV, which reported approximately $5,047 million in 2025 annual revenue.

Name

Bluegreen Vacations

Legal name

Bluegreen Vacations Unlimited, Inc.

Website

https://bluegreenvacations.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bluegreen Vacations is a Florida-based vacation ownership (timeshare) company and wholly owned subsidiary of Hilton Grand Vacations that sells points-based deeded timeshare interests to over 220,000 owners across 49 US states and the Caribbean, using resort-based sales centers and promotional vacation packages as its primary acquisition channels.

Ownership category

akta.pro rank

Product category

Vacation Ownership / Timeshare Resorts

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

Keywords

• Vacation ownership
• Timeshare resorts
• Vacation club
• Resort hospitality
• Points-based timeshare

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vacation Ownership Product Sales: Primary revenue driver (60-70% of total revenue) from sales of vacation ownership/timeshare interests. The company sells deeded real estate interests in the Bluegreen Vacation Club, with prices ranging from $9,900 to $960,990 USD depending on product type and location.
2. Resort Management Fees: Ongoing fees charged to manage and operate the resort properties within the Bluegreen Vacation Club network.
3. Rental Income: Revenue generated from renting out resort accommodations to vacation guests, including both owner-conflicted inventory and excess inventory.
4. Maintenance Fees: Annual fees paid by owners for anticipated operating expenses of the program, including operation, maintenance, repair, replacement of Trust Property, insurance premiums, real estate taxes, and reserves for capital expenditures.
5. Club Dues: Annual charges assessed by the Bluegreen Vacation Club for the operation of the Club each calendar year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bluegreen Vacations sells deeded timeshare interests in the Bluegreen Vacation Club, a points-based multi-site timeshare plan. Owners receive annual Vacation Club Points redeemable for stays across the Bluegreen resort network in the U.S. and Caribbean, with extension access via Direct Exchange, RCI, and Choice Privileges partnerships. The company also runs a promotional vacation package business (Bluegreen Getaways) that funnels prospects into timeshare ownership through discounted trial stays tied to sales presentations.

Product overview

Bluegreen Vacations is a vacation ownership (timeshare) company offering a multi-product portfolio centered on the Bluegreen Vacation Club timeshare program. The core offering combines a deeded real estate-based ownership model with a flexible points system (Vacation Club Points) that enables booking across hundreds of resorts. The portfolio is organized into five resort Collections (The Lighthouse, The Cityscape, The Amusement, The Great Outdoors, and The Heritage) representing destination themes. Individual resort properties include flagship destinations such as The Fountains Resort in Orlando (featuring the 75,000 sq ft Wakoola Springs waterpark), The Marquee in New Orleans (with AR-enhanced suites), Mountain Run at Boyne in Michigan (ski-in/ski-out access), and others. The ecosystem integrates with Choice Privileges for stays at Choice Hotels, and RCI for external exchanges. Promotional Bluegreen Getaway Packages serve as an acquisition funnel offering discounted trial stays. The company operates as a wholly owned subsidiary of Hilton Grand Vacations Inc., maintaining its distinct brand and resort network.

Differentiator

Problem solved

Functional benefit

Brands

• Bluegreen Vacation Club: Multi-site timeshare plan offering vacation ownership through a points-based system
• Bluegreen Wilderness Club
• Bluegreen Getaways
• Bluegreen's StreamSide at Vail
• Mountain Run at Boyne
• Wakoola Springs

Products and services

• Bluegreen Vacation Club Core vacation ownership timeshare program where owners purchase a deeded real estate interest and receive annual Vacation Club Points for booking resort stays across the Bluegreen network.
• Bluegreen Vacation Points Point-based vacation currency system that enables flexible booking across Bluegreen's resort network and beyond through Direct Exchange, RCI exchange programs, and participating Choice Hotels.
• Bluegreen Getaway Packages Promotional vacation packages offering discounted stays at destinations such as Orlando, Las Vegas, Myrtle Beach, and New Orleans, priced from $249 for 3-night stays, requiring attendance at a timeshare sales presentation.
• The Fountains Resort 54-acre resort in Orlando, Florida along International Drive featuring the 75,000 sq ft Wakoola Springs waterpark, multiple villa configurations from 1-bedroom to Presidential suites, and proximity to theme parks.
• The Marquee Resort 17-story resort in New Orleans' historic theater district featuring AR technology in suites, rooftop pool and firepit, 90+ spacious villas with theater-themed decor, and views of the Crescent City.
• Mountain Run at Boyne Resort at Boyne Mountain in Northern Michigan featuring Alpine-chalet style accommodations, ski-in/ski-out access, 14 lifts and 50+ trails, Avalanche Bay Indoor Waterpark, and year-round activities including golf and hiking.
• Pono Kai Resort 13-acre oceanfront resort on Kauai's Coconut Coast featuring gardens, beaches, tennis courts, and accommodations from mini-suites to 2-bedroom suites.
• Bluegreen's StreamSide at Vail Resort in West Vail featuring spacious living areas, fully equipped kitchens, complimentary shuttle service, indoor/outdoor pool, fitness center, and proximity to skiing and outdoor activities.
• Hotel Blake Historic landmark hotel in Chicago's Printer's Row district featuring modern suites, city views, fitness center, in-room spa services, and walking distance to Millennium Park and Willis Tower.
• The Soundings Seaside Resort Resort in Dennis Port, Cape Cod featuring 100+ rooms, 365 feet of private beach on Nantucket Sound, indoor/outdoor pools, and proximity to Cape Cod National Seashore attractions.
• Bluegreen Wilderness Club Separate vacation club product developed by Bluegreen/Big Cedar Vacations, LLC, focused on nature and outdoor adventure destinations.

Quantifiable outcome

• Over 220,000 owners
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bass Pro ShopscoreGTM or Marketing PartnerBluegreen Vacations is the Official Vacation Ownership Provider for Bass Pro Shops, providing exclusive benefits and one-of-a-kind experiences for Bass Pro Shops customers interested in vacation ownership.
• Cabela'scoreGTM or Marketing PartnerBluegreen Vacations is the Official Vacation Ownership Provider for Cabela's, offering exclusive benefits and a greater range of vacation options for Cabela's customer base.
• NASCARcoreGTM or Marketing PartnerBluegreen Vacations is the Official Vacation Ownership Provider for NASCAR, providing exclusive benefits and vacation experiences related to the NASCAR brand for racing enthusiasts.
• Hilton Grand Vacations Inc.coreOEM/ Whitelabel/ Licensing PartnerBluegreen Vacations Unlimited, Inc. is a wholly owned subsidiary of Hilton Grand Vacations Inc. Hilton Grand Vacations operates under the Hilton Grand Vacations name pursuant to a license agreement with Hilton Worldwide Holdings Inc.
• Choice Hotels / Choice PrivilegesminorGTM or Marketing PartnerBluegreen owners can link their Bluegreen Vacations account with Choice Privileges membership to access stays at participating Choice Hotels across the US, expanding vacation options beyond the Bluegreen network.
• RCI (Resort Condominiums International)Channel Partner/ Reseller/ DistributorExternal exchange company allowing Bluegreen Vacation Club owners to exchange their timeshare interests or points for stays at properties outside the Bluegreen portfolio worldwide through the RCI exchange network.
• Direct ExchangeminorChannel Partner/ Reseller/ DistributorExchange program allowing Bluegreen Vacation Club owners to access vacation experiences beyond the Bluegreen network through direct exchange arrangements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hilton Grand Vacations: NYSE-listed parent company of Bluegreen Vacations and a top-tier US timeshare operator; directly comparable vacation ownership business with broader Hilton brand distribution and a larger combined portfolio of 720,000+ Club Members.

Direct peers

• Marriott Vacations Worldwide: Publicly traded vacation ownership company operating Marriott, Ritz-Carlton, Sheraton, and Westin-branded timeshare programs. Directly comparable points-based timeshare model, target customer (family vacationers), and resort portfolio strategy.
• Wyndham Destinations (Travel + Leisure Co.): Operates Club Wyndham, WorldMark, and Margaritaville Vacation Club timeshare brands. A direct competitor in points-based vacation ownership with a similarly broad US resort footprint and exchange network.
• Disney Vacation Club: Disney-branded points-based vacation ownership program; competes for family vacation timeshare dollars at premium resort destinations with comparable deeded real estate structure.
• Westgate Resorts: Privately held US timeshare operator with a large multi-state resort portfolio and points-based ownership program; competes head-to-head with Bluegreen at many of the same leisure destinations.
• Holiday Inn Club Vacations: Owned by IHG Hotels & Resorts, this timeshare business sells points-based vacation ownership at resort destinations across the US; competes directly with Bluegreen in family leisure destinations and uses a comparable hotel-brand distribution channel.
• Diamond Resorts (now part of HGV): Acquired by Hilton Grand Vacations alongside Bluegreen; operates a comparable flexible-points vacation ownership model with international resort inventory, making it a directly comparable peer within the same combined HGV portfolio.

Others

• RCI (Resort Condominiums International): Largest external timeshare exchange network; while Bluegreen is a customer/partners with RCI rather than a competitor, RCI is a critical ecosystem player that defines the effective vacation inventory for Bluegreen owners.
• Interval International: Major timeshare exchange network serving many competing vacation ownership programs; an ecosystem peer that shapes Bluegreen owners' ability to trade points for external stays and influences competitive positioning.
• Choice Hotels (Choice Privileges): Major US hotel franchisor whose Choice Privileges loyalty program Bluegreen owners can link into for additional stays; a distribution and ecosystem partner that also represents a broader hospitality competitor for vacation dollars.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluegreenvacations
• Instagraminstagram.com/bluegreenvacations
• Xx.com/bluegreentweets
• LinkedInlinkedin.com/company/bluegreen-vacations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluegreen Vacations