Sunshine Retirement Living

What Sunshine Retirement Living does

Sunshine Retirement Living is a family-owned senior living operator headquartered in Bend, Oregon, founded in 2010. The company operates 39 retirement communities across 19 states, serving seniors through four care tiers: Independent Living, Assisted Living, Memory Care, and Respite Care, with a workforce of approximately 1,300 employees nationwide.

The company's core offering is community-based senior housing with tiered acuity-based service delivery. Distinguishing product features include a Virtual Reality-based Memory Care program (immersive, generative-content-driven engagement for residents with dementia) and a WCAG 2.1 accessibility-compliant digital interface that incorporates AI-based accessibility tooling. The company has also integrated an Uber rideshare partnership as a non-traditional resident transportation channel.

The business model is B2C monthly resident fees across service tiers, supplemented by ancillary programming. A material 2025 strategic shift — the sale of The Woods at Merrimack to a joint venture with Capitol Seniors Housing and a global investment manager, while retaining property management — signals a pivot toward an asset-light operating model that monetizes real estate separately from fee-based management contracts. This structure expands revenue into third-party management fees alongside wholly-owned community operations. Sunshine Retirement Living is a family-owned senior living operator headquartered in Bend, Oregon, founded in 2010. The company operates 39 retirement communities across 19 states, serving seniors through four care tiers: Independent Living, Assisted Living, Memory Care, and Respite Care, with a workforce of approximately 1,300 employees nationwide.

The company's core offering is community-based senior housing with tiered acuity-based service delivery. Distinguishing product features include a Virtual Reality-based Memory Care program (immersive, generative-content-driven engagement for residents with dementia) and a WCAG 2.1 accessibility-compliant digital interface that incorporates AI-based accessibility tooling. The company has also integrated an Uber rideshare partnership as a non-traditional resident transportation channel.

The business model is B2C monthly resident fees across service tiers, supplemented by ancillary programming. A material 2025 strategic shift — the sale of The Woods at Merrimack to a joint venture with Capitol Seniors Housing and a global investment manager, while retaining property management — signals a pivot toward an asset-light operating model that monetizes real estate separately from fee-based management contracts. This structure expands revenue into third-party management fees alongside wholly-owned community operations.

Name

Sunshine Retirement Living

Legal name

Sunshine Retirement Living

Website

https://sunshineretirementliving.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunshine Retirement Living is a family-owned senior living operator running 39 communities across 19 states, providing Independent Living, Assisted Living, Memory Care, and Respite Care to seniors, and pivoting toward an asset-light management model. Sunshine Retirement Living is a family-owned senior living operator running 39 communities across 19 states, providing Independent Living, Assisted Living, Memory Care, and Respite Care to seniors, and pivoting toward an asset-light management model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Senior Living Property Management (BPAJAGAI), Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Independent retirement communities
• Respite care services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Residential Rent: Primary revenue stream from monthly residential rent payments covering all-inclusive services including meals, utilities, housekeeping, transportation, activities, and maintenance. No buy-in fees or long-term contracts required.
2. Third-Party Management Fees: Following the sale of The Woods at Merrimack, Sunshine continues to manage the community as a third-party management partner for institutional real estate owners, generating management fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sunshine Retirement Living operates a family-owned portfolio of approximately 39 senior living communities across 19 U.S. states, providing a continuum of care that includes Independent Living, Assisted Living, Memory Care, and Respite Care. Residents pay an all-inclusive monthly fee covering housing, meals, utilities, housekeeping, transportation, activities, and 24/7 on-site staffing, with no buy-in fees or long-term contracts. The company also provides third-party management services to institutional real estate owners.

Product overview

Sunshine Retirement Living operates a portfolio of approximately 39 senior living communities across the United States, offering a continuum of care under a family-owned, person-centered model. The core offering consists of four care levels: Independent Living (maintenance-free housing with amenities), Assisted Living (24-hour personal care and health support), Memory Care (specialized secure care for dementia patients using VR and music therapy), and Respite Care (short-term stays). These are supported by ancillary services including restaurant-style culinary dining, complimentary transportation with Uber integration, comprehensive wellness and activities programming, and innovative initiatives like the Virtual Reality Memory Care Program. The company also provides lifestyle programs including an Easy Move Program, Referral Program, and Travel Program enabling residents to visit other Sunshine locations nationwide. The communities operate under various brand names specific to each location while maintaining centralized management and service standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Private apartment housing for self-directed seniors who manage their own routines, offering all-inclusive services including meals, housekeeping, transportation, maintenance, and social activities so residents maintain independence without the burden of home upkeep.
• Assisted Living Long-term care option combining housing with personal care services including medication reminders and assistance with Activities of Daily Living (ADLs), providing 24-hour support in a safe, comfortable environment for older adults who need help maintaining independence.
• Memory Care Specialized long-term skilled nursing for residents with Alzheimer's disease, dementia, and other memory conditions, providing 24-hour supervised care in a secure, relaxed environment using music, unique activities, personalized support techniques, and virtual reality experiences to create trust and engagement.
• Respite Care Short-term stay options for older adults needing temporary care, recovery support, caregiver relief, or those wanting to trial senior living before making a permanent decision, including the 'Rest and Test' trial stay program.
• Virtual Reality Memory Care Program VR technology program enabling memory care residents to virtually tour destinations and environments, providing immersive cognitive stimulation and enrichment experiences for seniors living with dementia.
• EZ Move Program Moving assistance program that helps prospective residents transition into communities by providing packing, unpacking support, and 'Pack & Move' specials at select locations.
• Travel Program Program allowing Sunshine residents to visit other Sunshine communities across the country while traveling, enjoying the same amenities and hospitality at different locations.
• Culinary Services Restaurant-style dining service featuring chef-prepared meals served three times daily, accommodating dietary restrictions, with after-hours food options available for residents.
• Transportation Services Complimentary scheduled transportation service for appointments, shopping trips, local activities, and planned outings, supplemented by an Uber partnership providing on-call ride access.
• Third-Party Management Services Professional management services provided to institutional real estate owners of senior living communities, including operational oversight, staffing, and resident care delivery for owned assets.

Quantifiable outcome

• No buy-in fees or long-term contracts required
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Watermark Retirement Communities: Privately held operator of independent living, assisted living, and memory care communities across the U.S. Closely comparable mid-size operating footprint and family/private ownership profile to Sunshine.
• Enlivant: Operator of assisted living and memory care communities across the U.S., with a meaningful third-party management arm for institutional owners. Directly comparable to Sunshine's operating-plus-management hybrid model.
• Sonida Senior Living (formerly Capital Senior Living): U.S. senior living operator focused on independent living, assisted living, and memory care with a multi-state footprint. Comparable to Sunshine's operating model and senior-living-only focus.
• Atria Senior Living: Operates more than 200 senior living communities across the U.S. offering independent living, assisted living, and memory care. Closely comparable to Sunshine on service mix and multi-state footprint.
• Holiday Retirement: Largest provider of independent senior living in the U.S., operating hundreds of communities. Comparable to Sunshine's heavy independent living mix and all-inclusive monthly pricing model.
• Aegis Living: West Coast-focused operator of assisted living and memory care communities. Comparable mid-scale private operator profile and continuum-of-care offering to Sunshine.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Directly comparable operating model to Sunshine, though at materially larger scale and with public-company financial disclosure.
• Belmont Village Senior Living: Privately held operator of assisted living and memory care communities across the U.S., known for proprietary memory care programming. Directly comparable to Sunshine's continuum-of-care positioning and memory care emphasis.
• Five Star Senior Living: Operates and manages senior living communities offering independent living, assisted living, and memory care across multiple U.S. states. Comparable mid-scale operating footprint and management partnership model to Sunshine.
• Sunrise Senior Living: Premium U.S. senior living operator with communities focused on assisted living and memory care, and a significant third-party management business for institutional owners. Highly comparable to Sunshine's full continuum plus management services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunshineret
• YouTubeyoutube.com/user/SunshineRetirement
• Facebookfacebook.com/sunshineret
• LinkedInlinkedin.com/company/sunshine-retirement-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Retirement Living