BOS Better On-Line Solutions

What BOS Better On-Line Solutions does

B.O.S. Better Online Solutions Ltd. (NASDAQ: BOSC) is an Israel-headquartered, publicly traded provider of integrated supply chain technologies organized into three operating divisions: a Supply Chain division that sources, kits, and integrates franchised electromechanical components (principally connectors) into customer products; an RFID division that delivers automatic identification and data capture (AIDC) solutions including the proprietary BOS ID platform, BOS RFID Server, and BOS Middleware; and an Intelligent Robotics division that designs custom robotic cells for industrial and logistics processes, including end-of-line robotic packing and palletizing systems. The company serves aerospace, defense, industrial, retail, and medical customers across Israel, the United States, India, China, the UAE, and Europe, serving over 800 active customers. Defense is the largest vertical, with anchored programs in Israeli air defense, munitions, and U.S./Indian defense subcontracting.

The company generates revenue primarily through enterprise B2B quoting on a project basis, with order sizes ranging from approximately $180,000 to $2.3 million, supplemented by professional services for RFID and robotics deployment. Pricing is not publicly disclosed; contracts are typically multi-year. Go-to-market is sales-led with dedicated division-level sales teams, executive-led enterprise engagement (CEO Eyal Cohen and President Avidan Zelicovski publicly announce major orders and partnerships), backed by international sales offices in Jamaica, NY and Coppell, TX, and an exclusive channel partnership with Doppler Electronics in India. Marketing to investors relies on the corporate website, press releases, virtual investor webinars, and microcap investor conferences.

In FY2025, BOS reported revenue of $50.6M (up 27% year-over-year), net income of $3.6M (up 57%), and EBITDA of $4.6M. Approximately 90% of revenue is generated in Israel. The company has been profitable every quarter for 21 consecutive quarters, holds approximately $10.9M in cash net of loans, has roughly 80 employees, and a market capitalization of approximately $30M. The contracted backlog of approximately $24M covers approximately 50% of FY2026 revenue outlook.

Name

BOS Better On-Line Solutions

Legal name

B.O.S. Better Online Solutions Ltd.

Website

https://boscom.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

B.O.S. Better Online Solutions Ltd. (NASDAQ: BOSC) is an Israel-based provider of integrated supply chain, RFID, and custom robotics solutions for defense, aerospace, industrial, and retail customers, generating ~90% of $50.6M FY2025 revenue in Israel.

Ownership category

akta.pro rank

Product category

Supply Chain Technology Integration

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)

akta.pro secondary industries

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• RFID inventory tracking
• Electromechanical components distribution
• Industrial robotic automation
• Supply chain integration
• AIDC data capture

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supply Chain Division: Provides inventory procurement, kitting, and integration of franchised electromechanical components directly into customer products. Core products include electromechanical connectors sourced from Israeli and international subcontractors. Revenues generated from component sales to aerospace, defense, medical, and telecommunications industries.
2. RFID Division: Provides off-the-shelf software and equipment to track and manage inventory in production floor and warehouse operations. Includes RFID hardware, middleware, and implementation services.
3. Intelligent Robotics Division: Develops and builds custom-made robotic cells for industrial and logistic processes. Revenue from fully integrated robotic production lines and automation systems for munitions, food manufacturing, and logistics applications.
4. Professional Services: Integration services, implementation, and ongoing support for RFID and robotics solutions. Includes system deployment, configuration, and customer-specific customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

BOS Better Online Solutions operates through three specialized divisions: the Supply Chain Division integrates franchised electromechanical connectors and provides kitting services for aerospace, defense, medical, and telecommunications manufacturers; the RFID Division delivers off-the-shelf software, middleware, and hardware for inventory tracking and warehouse automation; and the Intelligent Robotics Division builds custom robotic cells, including fully integrated robotic production lines and end-of-line packing/palletizing systems for industrial and logistics processes.

Product overview

BOS Better On-Line Solutions is an Israeli company that operates as a supply chain technology integrator serving aerospace, defense, industrial, and retail sectors. The company operates through three specialized divisions: the Intelligent Robotics Division (which develops custom-made robotic cells for industrial and logistics processes), the RFID Division (which provides inventory management solutions with RFID and AIDC technologies including the BOS ID platform and BOS RFID Server), and the Supply Chain Division (which integrates franchised electromechanical components directly into customer products). The divisions work collaboratively on projects, such as combining RFID tracking with robotic automation for food manufacturing customers. The company serves over 800 active customers globally, with a focus on defense-related business lines, and generates approximately 90% of revenues in Israel.

Differentiator

Problem solved

Functional benefit

Brands

• BOS ID: Platform for assembling data collection applications for transfer to AIDC clients including handheld rugged terminals, barcode readers, or mobile PCs
• BOSaNOVA
• BOS Safe-T
• BOS Supply Chain
• BOS RFID
• BOS ROBOTICS

Products and services

• Electromechanical Connectors and Kitting Services Integrated franchised electromechanical connectors sourced from leading manufacturers and supplied to aerospace, defense, medical, and telecommunications industries, with kitting and consolidation services for customer product assembly.
• RFID Inventory Tracking and Warehouse Automation Solutions RFID and AIDC-based solutions for real-time inventory visibility and control in production floor and warehouse environments, including middleware, hardware, and full system deployment for retail and industrial customers.
• Custom Robotic Cells and Production Line Systems Custom-engineered robotic cells, fully integrated robotic production lines, and end-of-line packing and palletizing systems for industrial, logistics, food manufacturing, and munitions industry customers.
• BOS ID Platform Proprietary no-code application assembly platform for system integrators building data collection applications that interface with AIDC hardware including handheld rugged terminals, barcode readers, and mobile PCs.

Quantifiable outcome

• Supply Chain division achieved 40% revenue increase in FY2025
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Doppler Electronics Private LimitedcoreChannel Partner/ Reseller/ Distributor · 19 March 2026BOS signed an exclusive one-year sales, marketing, and distribution agreement with India's Doppler Electronics Private Limited to expand BOS's presence in the Indian marketplace. Doppler will promote and market BOS's products, develop new sales opportunities, coordinate with customers, and provide warehouse storage for components in India. The agreement automatically renews if certain sales levels are achieved and is terminable by either party with 90 days' written notice.
• Everis (Supply Chain Excellence Centre)minorImplementation/ SI/ Consulting Partner · 21 February 2012BOS executed an RFID traceability project in Spain at BAMESA corporation in cooperation with Everis' Supply Chain Excellence Centre. Everis provided consulting expertise while BOS provided RFID technology integrated into the customer's SAP ERP system.
• Doppler Electronics Private LimitedcoreStrategic or Co-development PartnerPartnership allows BOS to explore marketing Doppler partners' products in Israel, creating a bidirectional relationship. The agreement represents a strategic expansion into the Indian market while establishing a reciprocal channel for Indian products in Israel.
• Various Israeli Defense SubcontractorscoreStrategic or Co-development PartnerBOS receives purchase orders from Israeli subcontractors of leading Israeli air defense manufacturers. These orders for electromechanical connectors reflect ongoing replenishment driven by growing demand for air defense munitions.
• Various Franchised Component ManufacturerscoreTechnology or IntegrationBOS's Supply Chain division integrates franchised components from leading manufacturers into customer products. The company represents leading network equipment suppliers in Israel and serves as a distributor for electronic components from various manufacturers.

Scale indicators17 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Daifuku: Warehouse and material-handling automation provider with conveyor, sortation, robotics, and logistics systems. It is a direct category comparator for BOS's warehouse, logistics, and intelligent robotics offerings.
• Zebra Technologies: A global provider of RFID, barcode scanning, data-capture terminals, and warehouse and retail visibility solutions. It is a direct comparison for BOS's RFID/AIDC hardware, middleware, and inventory-tracking deployments.
• SATO Holdings: Provides barcode and RFID printers, labels, tags, and AIDC solutions for retail, manufacturing, and logistics. It is a direct category peer for BOS's RFID tracking and warehouse data-collection products.
• SICK: Industrial sensor and automation company offering RFID, barcode, and machine-vision identification solutions. It directly overlaps BOS's industrial RFID and logistics automation use cases.
• Datalogic: Designs and sells barcode readers, RFID/AIDC products, and machine-vision systems for retail, manufacturing, logistics, and healthcare. It directly overlaps BOS's data-capture and inventory-visibility offering.

Emerging players

• Impinj: Provides RAIN RFID connectivity products, reader chips, and tag infrastructure used in inventory and supply-chain visibility. It is an emerging technology peer at the RFID platform and hardware layer, though less of a full-system integrator.

Broad incumbents

• Honeywell: Large industrial technology company with scanning, warehouse automation, robotics, and RFID capabilities. It is a broad incumbent that competes for manufacturing, logistics, and defense-adjacent automation budgets.
• Avery Dennison: Global labeling and materials company with RFID inlays, tags, and supply-chain visibility solutions. It is a broad incumbent with comparable RFID technology and enterprise customers, though its portfolio extends beyond integration.
• Omron: Provides factory automation, motion control, industrial robots, and machine-vision systems. It is a broad incumbent comparable to BOS's custom robotic cells and industrial automation projects.
• Rockwell Automation: Industrial automation and control company serving discrete and process manufacturers with robotics, controls, and connected operations software. It is a broad incumbent for BOS's industrial automation and integration work, although it is less RFID-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOS Better On-Line Solutions