Datalogic
Datalogic is a global, publicly listed manufacturer of automatic data capture and industrial automation hardware, including barcode scanners, mobile computers, machine vision, and RFID systems, serving Retail, Manufacturing, Transportation & Logistics, and Healthcare customers across 30 countries, with €500M in FY2025 revenue.
- Company typePublic
- Founded1972
- HeadquartersReno, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Datalogic does
Datalogic S.p.A. is a Bologna-headquartered, publicly listed (Euronext STAR Milan: DAL.MI) global technology company founded in 1972 that designs and manufactures automatic data capture and industrial automation hardware and software. Its portfolio spans fixed retail scanners (Magellan 9600i/9900i), handheld scanners (Gryphon family), rugged mobile computers (Memor, Skorpio, Falcon), stationary industrial scanners (Matrix family, AV7000 12K), laser marking systems, RFID readers, OEM scanning modules, and the Datasensing sub-brand covering sensors, safety, and machine vision. A platform-plus-modules architecture layers software such as the Smart Vision Suite for Retail, AI Loss Prevention Suite, Shopevolution 8 self-shopping software, and the Datalogic Connect IoT fleet management platform on top of hardware, with proprietary technologies (QuadVision, PLS, Decode X) embedded directly into devices.
The company sells through a mix of direct enterprise sales, global distributors, and structured partner programs (Partner Advantage, ISV Partner) across four primary verticals: Retail, Manufacturing, Transportation & Logistics, and Healthcare. Revenue is generated predominantly through hardware sales complemented by recurring software subscriptions and multi-year service contracts (warranty extensions, preventative maintenance, training). FY2025 revenue reached €500.1M with 2,685 employees distributed across 30 countries, supported by 9 manufacturing sites and 9 R&D centers in Italy, Sweden, the Czech Republic, USA, Vietnam, and China. The AI Loss Prevention Suite, Smart Vision Suite, and Joya Smart handhelds represent the company's pivot toward embedded AI as a differentiator, with proprietary ML models eliminating the need for external GPU or servers.
Datalogic's commercial emphasis is on point-of-sale checkout, loss prevention, manufacturing traceability, and high-throughput logistics scanning. Named customers include PostNL, DJMiddelkoop, and a major European logistics provider with a €9M+ Memor 35 contract for over one million daily parcel deliveries. Approximately 1,200 patents underwrite the technology base, and the company maintains ISO 9001 and ISO 27001 certifications. Hydra S.p.A. holds 78.65% of voting rights; in June 2026, Hydra Investimenti S.p.A. launched a voluntary public tender offer that would take Datalogic private.
Datalogic firmographics
Firmographics- Name
- Datalogic
- Legal name
- Datalogic S.p.A.
- Website
- https://datalogic.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Datalogic is a global, publicly listed manufacturer of automatic data capture and industrial automation hardware, including barcode scanners, mobile computers, machine vision, and RFID systems, serving Retail, Manufacturing, Transportation & Logistics, and Healthcare customers across 30 countries, with €500M in FY2025 revenue.
- Ownership category
- akta.pro rank
Datalogic industry classification
Industry- Product category
- Automatic Data Capture and Industrial Automation
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ)
- akta.pro secondary industries
- Machine Vision & Industrial Imaging Systems (IMAHAHAE), Labeling, Coding & Marking Systems (IMAHAOAE)
Keywords
Where Datalogic is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Datalogic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Hardware: Sale of automatic data capture hardware including fixed retail scanners, handheld scanners, mobile computers, RFID readers, OEM barcode readers, and stationary industrial scanners. Revenue is generated through direct sales and channel partners globally.
- Industrial Automation Products: Sales of factory automation products including laser marking systems, sensors for detection/measurement/safety, vision systems, and machine vision solutions for manufacturing and logistics applications.
- Software Solutions and Services: Software solutions including device remote management, enterprise mobility, personal self-shopping, loss prevention software, and developer tools. Services include comprehensive programs, warranty extensions, preventative maintenance, training, and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise hardware and software solutions sold via quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Datalogic product offering
Product offeringCore offering
Datalogic designs, manufactures, and sells automatic data capture and industrial automation hardware — including fixed and handheld barcode scanners, mobile computers, RFID readers, stationary industrial scanners, laser marking systems, and sensors/safety/machine vision products under the Datasensing brand — bundled with embedded AI software for loss prevention, self-shopping, and remote device management. Customers are enterprises in Retail, Manufacturing, Transportation & Logistics, and Healthcare.
Product overview
Datalogic is a global technology leader in automatic data capture and factory automation, offering a comprehensive portfolio of hardware and software solutions. The core product portfolio includes Fixed Retail Scanners (Magellan series with AI-powered QuadVision technology for checkout monitoring), Handheld Scanners (Gryphon, QuickScan, PowerScan lines), Mobile Computers (Memor, Skorpio, Falcon series for handheld, vehicle mount, and wearable applications), and Stationary Industrial Scanners (Matrix family for DPM, logistics, and traceability applications). The company operates under a platform-plus-modules architecture where hardware platforms integrate with software add-ons including the Smart Vision Suite for Retail, AI Loss Prevention Suite, and Shopevolution 8 self-shopping software. Additional offerings include RFID Readers, Laser Marking Systems, and Datasensing solutions (Sensors, Safety, Machine Vision). The IoT platform (Datalogic Connect) enables centralized device fleet management. The portfolio serves Retail, Manufacturing, Transportation & Logistics, and Healthcare industries across the entire value chain.
Differentiator
Problem solved
Functional benefit
Brands
- Datasensing: Sensors, safety, and machine vision products under the Datasensing brand
Products and services
- Magellan 9600i Fixed Retail Scanner
Quantifiable outcome
- 50% footprint reduction with PLS technology in reading stations
- +2 more outcomes
Companies that use Datalogic
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Datalogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Datalogic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and major.
- GS1 AustraliacorePartnership between Datalogic, Honeywell, Newland AIDC, and Zebra Technologies to support transition to retail 2D barcodes (GS1 DataMatrix) beginning in 2027. Collaboration advances SmartFacts digital labelling platform providing consumers standardized real-time product information via smartphone scans.
- Pensa SystemsstrategicPartnership demonstrated at MODEX 2026 where Pensa's Vision AI platform is showcased alongside Datalogic solutions, extending AI-powered shelf monitoring to warehouse and back-room environments. Pensa claims its AI automates up to 70% of traditionally manual shelf activities.
- Diebold NixdorfcoreNotable collaboration in in-counter barcode scanners market where Datalogic and Diebold Nixdorf partner on product innovation and strategic partnerships for retail and industrial scanning solutions.
- IntelmajorIntel anchoring exhibitor at RetailNOW Walking Tour where Datalogic participates alongside other technology providers. Intel makes first-time appearance at RetailNOW 2026 as anchoring exhibitor.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
Datalogic competitors and assessment
Company assessmentBroad incumbents
- Pepperl+Fuchs: Industrial sensor and explosion-protection specialist; overlaps with Datalogic Datasensing in factory-automation sensors and safety, particularly in process industries and harsh-environment applications.
- Keyence Corporation: Japanese high-margin industrial automation and sensor leader; overlaps with Datalogic in machine vision, barcode reading, and sensors for manufacturing customers, though Keyence's portfolio is much broader.
- Omron Corporation: Diversified industrial automation player competing with Datalogic in machine vision and sensors; overlaps with Datasensing products in factory automation and quality inspection.
- SICK AG: German industrial sensor and safety specialist; competes with Datalogic's Datasensing sub-brand in industrial sensors, machine vision, and safety laser scanners (e.g., SICK vs. SLS10).
- Denso Wave: Inventor of the QR code and a major industrial handheld/fixed scanner manufacturer; competes with Datalogic's industrial scanner portfolio in Japanese and global automotive and electronics manufacturing accounts.
Direct peers
- Newland AIDC: Chinese-headquartered AIDC specialist competing in 2D imagers, handheld scanners, and OEM scan engines; named alongside Datalogic, Zebra, and Honeywell in the GS1 Australia partnership for retail 2D barcode transition.
- Cognex Corporation: Global leader in machine vision and industrial barcode readers; competes directly with Datalogic's Matrix family and Datasensing machine vision products in factory automation and logistics traceability.
- Zebra Technologies: Direct competitor across barcode scanners, mobile computers, RFID, and machine vision. Zebra is named alongside Datalogic in the GS1 Australia 2027 retail 2D barcode partnership and overlaps heavily in retail, logistics, and healthcare verticals.
- Honeywell: Honeywell's Productivity and Connected Services division directly competes with Datalogic in barcode scanning, mobile computing, and voice workflows; named as a co-partner in the GS1 Australia 2D barcode initiative alongside Datalogic.
Emerging players
- Diebold Nixdorf: Retail POS and in-counter scanner partner/competitor; explicitly partnered with Datalogic on in-counter barcode scanners but also fields competing retail checkout solutions, making it a partial competitor and partial ally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Datalogic social profiles
Digital presenceDatalogic compliance and trust
Trust signalCompliance2 records
Datalogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datalogic leadership team
Management profileNumber of profiles
Profiles3 records
Datalogic subsidiaries and ownership
Company hierarchySubsidiaries2 records
Datalogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datalogic M&A and investment
M&A and investmentM&A10 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datalogic
What does Datalogic do?
Datalogic designs, manufactures, and sells automatic data capture and industrial automation hardware — including fixed and handheld barcode scanners, mobile computers, RFID readers, stationary industrial scanners, laser marking systems, and sensors/safety/machine vision products under the Datasensing brand — bundled with embedded AI software for loss prevention, self-shopping, and remote device management. Customers are enterprises in Retail, Manufacturing, Transportation & Logistics, and Healthcare.
Is Datalogic a public or private company?
Datalogic is a public company. It is classified as public and is currently operating.
When was Datalogic founded?
Datalogic was founded in 1972. It employs 1,001 to 5,000 people.
Where is Datalogic based?
Datalogic is headquartered in Reno, Italy, in the Europe region.
How does Datalogic make money?
Three revenue lines are on record. Product Sales - Hardware is the primary driver. The others are industrial Automation Products and software Solutions and Services.
Who are Datalogic's main competitors?
Broad incumbents on record are Pepperl+Fuchs, Keyence Corporation, Omron Corporation, SICK AG and Denso Wave. Direct peers are Newland AIDC, Cognex Corporation, Zebra Technologies and Honeywell. Diebold Nixdorf is listed as an emerging player.
Does Datalogic have an API?
Yes. Datalogic provides a Developer's Portal at developer.datalogic.com for integration purposes. The portal offers developer tools, APIs, and resources for building integrations with Datalogic products. No additional details on specific API protocols, authentication methods, rate limits, or sandbox availability were specified in the source material. Developer documentation is at developer.datalogic.com.
What industry is Datalogic in?
Datalogic's product category is Automatic Data Capture and Industrial Automation. Its primary akta.pro industry code is HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture, with a secondary code of IMAHAHAE, Machine Vision & Industrial Imaging Systems. Its NAICS code is 33411 and its SIC code is 3823.