MelodyVR
MelodyVR is a London-based, LSE-listed (MVR) music streaming company formed from the 2020 acquisitions of Napster and Rhapsody, serving consumer subscribers with streaming services inherited from those legacy platforms.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
MelodyVR firmographics
Firmographics- Name
- MelodyVR
- Website
- https://melodyvr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MelodyVR is a London-based, LSE-listed (MVR) music streaming company formed from the 2020 acquisitions of Napster and Rhapsody, serving consumer subscribers with streaming services inherited from those legacy platforms.
- Ownership category
- akta.pro rank
MelodyVR industry classification
Industry- Product category
- Music Streaming
- NAICS
- Record Production and Distribution (512250), Musical Groups and Artists (711130)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where MelodyVR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
MelodyVR business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
MelodyVR product offering
Product offeringCore offering
MelodyVR is a virtual reality destination for music, delivering immersive VR concerts and music experiences to consumers. The company expanded its offering by acquiring Napster and Rhapsody for $70M each in August 2020, adding subscription-based music streaming services to its portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- MelodyVR Virtual reality application that delivers immersive music performances and concerts to consumers via VR headsets, positioned as a destination for music in VR.
- Napster Subscription-based on-demand music streaming service acquired by MelodyVR, providing licensed audio catalogue access to consumer subscribers.
- Rhapsody Subscription-based on-demand music streaming service acquired by MelodyVR, broadening its licensed audio streaming offering.
Companies that use MelodyVR
Customer profileIdeal customer profiles2 records
MelodyVR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MelodyVR partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
MelodyVR competitors and assessment
Company assessmentDirect peers
- Wave (VR concert platform): Wave is a dedicated platform for hosting VR concerts and live music performances, directly competing with MelodyVR's original VR-concert offering and running virtual shows with major artists in the same immersive format.
- SoundCloud: SoundCloud is a music streaming and creator-upload platform with comparable catalog/licensing economics to Napster, and could absorb independent artist VR content, making it an adjacent competitor for music rights and listener mindshare.
- Deezer: Deezer is a global on-demand music streaming service with a comparable catalog model to Napster, making it a relevant benchmark for subscriber monetization, catalog licensing, and competitive positioning against the streaming half of MelodyVR.
- Napster (subsidiary): Napster is now a MelodyVR subsidiary and operates an on-demand music streaming service; it serves as the comparable streaming benchmark for evaluating the music-revenue side of MelodyVR's combined business.
Broad incumbents
- LiveOne: LiveOne is a publicly-traded music and live-entertainment platform combining livestreamed events, original content, and subscription audio, broadly comparable in business mix to a public music/VR hybrid like MelodyVR.
- Spotify: Spotify is the global on-demand music streaming leader and a direct comparator for the streaming arm of MelodyVR's Napster/Rhapsody business in terms of catalog, royalty economics, and subscriber scale.
- Apple Music (spatial audio): Apple Music is investing heavily in spatial audio and immersive music formats through Apple Vision Pro, and is the most-watched incumbent pushing immersive listening experiences that overlap with MelodyVR's VR-music thesis.
- Meta (Meta Horizon Worlds concerts): Meta runs VR concerts and immersive music experiences inside Horizon Worlds and via Meta Quest, representing the dominant headset platform whose installed base MelodyVR depends on and whose first-party concerts could displace MelodyVR.
Emerging players
- Songfluencer / FanTracks: Smaller immersive/VR music platforms including FanTracks run interactive virtual artist experiences for fans; they emerge as niche competitors in the same VR-music category where MelodyVR operates.
- Stageverse: Stageverse hosts virtual concerts and immersive music experiences in metaverse environments, intersecting with MelodyVR's core VR-music proposition with overlap in artist partnerships and ticketed live events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights5 records
Customer concentration
MelodyVR social profiles
Digital presenceMelodyVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
MelodyVR leadership team
Management profileNumber of profiles
Profiles4 records
MelodyVR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MelodyVR M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MelodyVR
What does MelodyVR do?
MelodyVR is a virtual reality destination for music, delivering immersive VR concerts and music experiences to consumers. The company expanded its offering by acquiring Napster and Rhapsody for $70M each in August 2020, adding subscription-based music streaming services to its portfolio.
Is MelodyVR a public or private company?
MelodyVR is a private company. It is classified as public and is currently operating.
When was MelodyVR founded?
MelodyVR was founded in 2015. It employs 51 to 100 people.
Where is MelodyVR based?
MelodyVR is headquartered in London, United Kingdom, in the Europe region.
Who are MelodyVR's main competitors?
Direct peers on record are Wave (VR concert platform), SoundCloud, Deezer and Napster (subsidiary). Broad incumbents are LiveOne, Spotify, Apple Music (spatial audio) and Meta (Meta Horizon Worlds concerts). Emerging players are Songfluencer / FanTracks and Stageverse.
Does MelodyVR have an API?
No public API is recorded for MelodyVR.
What industry is MelodyVR in?
MelodyVR's product category is Music Streaming. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 512250 and its SIC code is 3652.