Deezer
Deezer is a French publicly traded music streaming platform offering subscription and ad-supported access to 120M+ tracks across 180+ countries, serving consumers with AI-driven personalization and B2B clients with commercial music licensing and proprietary AI music detection technology.
- Company typePublic
- Founded2006
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Deezer does
Deezer S.A. is a French publicly traded music streaming company (Euronext Paris: DZR) founded in 2006, headquartered in Paris and operating across 180+ countries in 26 languages. The platform serves a 90+ million user base with a catalog of more than 120 million tracks, monetized primarily through subscription tiers (Premium at $11.99/month, Student at $5.99/month, Family at $19.99/month for six accounts) and an ad-supported freemium tier, supplemented by partnership subscriptions distributed through telecom operators (Orange, FNAC Darty, TIM) and a growing B2B segment under the Deezer for Business brand.
The company's core technology stack includes the Flow AI-powered personalized recommendation engine, SongCatcher audio identification, and a proprietary AI music detection system that analyzes audio frequency artifacts to identify content generated by models such as Suno and Udio with claimed 99.8% accuracy. The platform has labeled over 13.4 million AI-generated tracks since January 2025 and processes approximately 75,000 AI uploads daily (44% of all new uploads), automatically demonetizing streams it identifies as fraudulent and excluding AI content from algorithmic and editorial recommendations. Additional proprietary technology includes Remix Lab (consent-based fan remixing with artist royalty-share), the Artist-Centric Payment System (ACPS) for fairer remuneration, and a HiFi lossless audio tier available across all paid plans.
Deezer's business model is multi-stream: direct subscriptions (5.7M subscribers, +8.3% YoY), telecom-partner subscriptions (€147.8M, declining 12.1%), freemium advertising, B2B professional solutions for retail/hospitality/fitness venues (€30/month App and €39/month Box), B2B AI detection technology licensing to rights organizations and competing platforms, and the new Deezer Ad Exchange for programmatic advertising on partner platforms including Sonos Radio. In FY2025 the company reported €534M in revenue (-1.4% YoY) but achieved its first annual net profit of approximately €8.5M and adjusted EBITDA of €10M, marking a significant turnaround from the €26M net loss in FY2024.
Deezer firmographics
Firmographics- Name
- Deezer
- Legal name
- DEEZER S.A.
- Website
- https://deezer.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Deezer is a French publicly traded music streaming platform offering subscription and ad-supported access to 120M+ tracks across 180+ countries, serving consumers with AI-driven personalization and B2B clients with commercial music licensing and proprietary AI music detection technology.
- Ownership category
- akta.pro rank
Deezer industry classification
Industry- Product category
- Music Streaming
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290), Record Production and Distribution (51225)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN), Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ), Music Recognition, Lyrics & Metadata Platforms (MPAIADAK), Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE)
Keywords
Where Deezer is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Deezer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Deezer generates recurring subscription revenue from multiple tiers: Premium ($11.99/month), Student ($5.99/month), Family ($19.99/month), and annual discounted plans. Direct subscriber base grew 8.3% to 5.7M in 2025, representing higher-value customers compared to partnership subscribers.
- Advertising (Freemium): Ad-supported free tier generating revenue from display and audio advertisements. Users can stream for free with ads, with premium features reserved for paying subscribers.
- B2B Licensing (AI Detection): Licensing of proprietary AI detection technology to other streaming platforms, rights organizations (Sacem, EJI), and industry bodies. Deezer positions this as both revenue stream and industry standard-setting initiative.
- Deezer for Business: Professional B2B solutions including centralized music management for retail, hospitality, and entertainment venues. Revenue from subscription fees (€30/month App, €39/month Box) and programmatic advertising through Deezer Ad Exchange for Sonos Radio.
- Distribution Partnerships: Revenue from partnership subscriptions distributed through telecom operators, media companies, and retailers. This segment declined 12.1% to €147.8M due to loss of Mercado Libre/Meli+ deal in Latin America.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free ad-supported streaming tier |
| Subscription | Monthly | Premium individual subscription |
| Subscription | Monthly | Student discount subscription |
| Subscription | Annual | Annual Premium with discount |
| Subscription | Monthly | Family plan with 6 accounts |
| Subscription | Multi-year contract | B2B App subscription (professional spaces) |
| Subscription | Multi-year contract | B2B Box subscription (hardware) |
| Subscription | Multi-year contract | B2B Custom (15+ zones) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Deezer product offering
Product offeringCore offering
Deezer is a global music streaming platform providing on-demand access to 120+ million tracks, podcasts, and audio content across 180+ countries, available via free ad-supported and paid subscription tiers. The company has built proprietary AI music detection technology to identify and tag AI-generated content, an AI-driven personalization engine called Flow, and a B2B platform (Deezer for Business) that provides commercial music licensing, centralized audio management for physical venues, programmatic advertising, and AI detection licensing to other platforms and rights organizations.
Product overview
Deezer is a French music streaming platform offering a multi-tiered subscription product suite alongside a growing portfolio of AI-powered features and B2B offerings. The consumer product line spans Deezer Free (ad-supported free tier), Deezer Premium ($11.99/month), Deezer Student ($5.99/month, ages 18–25), and Deezer Family ($19.99/month, 6 accounts) — all incorporating the core platform features including the Flow AI recommendation engine, SongCatcher audio identification, Lyrics with translation, Shaker collaborative playlists, Music Quiz, and HiFi lossless audio. The platform differentiates through AI Labeling (proprietary AI detection tagging AI-generated music) and the AI Music Detector (a free cross-platform scanning tool). Remix Lab enables consent-based fan remixing. On the B2B side, Deezer for Business (and its sub-platform Deezer for Professionals) provides white-label streaming, programmatic advertising via Deezer Ad Exchange, and professional space audio management, while Deezer for Creators offers artist analytics. The Deezer for Developers API enables third-party application development. The Artist-Centric Payment System (ACPS) provides an alternative royalty distribution model. All offerings are unified by Deezer's anti-AI positioning, with AI detection technology being licensed commercially to the broader music industry.
Differentiator
Problem solved
Functional benefit
Brands
- Deezer for Business: B2B platform offering music licensing, advertising, AI detection technology licensing, and professional space audio solutions to brands and partners.
- Deezer for Professionals
- Deezer Ad Exchange
- Deezer for Creators
- Flow
- Flow Tuner
- SongCatcher
- HiFi (High Fidelity)
- Remix Lab
- AI Music Detector
Products and services
- Deezer Free Ad-supported free music streaming tier offering access to 120M+ tracks, mixes, playlists, and lyrics with translation to individual consumers.
- Deezer Premium Individual paid subscription ($11.99/month) offering ad-free on-demand streaming, unlimited skips, offline downloads, HiFi lossless audio, and full catalog access for individual consumers.
- Deezer Student Discounted student subscription ($5.99/month) for users aged 18-25 enrolled at verified universities, offering full Premium benefits including HiFi audio at half price.
- Deezer Family Family plan ($19.99/month) providing 6 individual accounts with ad-free streaming, HiFi quality, offline downloads, and kid profiles with age-appropriate content controls.
- Deezer for Business B2B platform providing integrated partnerships, white-label streaming, programmatic advertising via Deezer Ad Exchange, and AI detection technology licensing to enterprises and rights organizations.
- Deezer for Professionals Business music solution for physical spaces (€30/month App or €39/month Box per music zone) providing centralized multi-zone audio management, playlist scheduling, in-store announcements, and offline playback for retail, hospitality, cinemas, and fitness venues.
- Deezer for Creators Analytics platform providing music creators and release providers with audience insights, release tracking, performance data, follower notifications, and profile customization tools.
- Deezer for Developers Developer portal providing public API access and documentation enabling third-party applications to integrate with Deezer's music catalog and platform capabilities.
- AI Music Detector Free web-based tool scanning playlists across approximately 20 streaming platforms to identify AI-generated tracks using Deezer's proprietary audio frequency analysis, with 99.8% claimed accuracy; also offered as a commercial license to labels, distributors, and royalty organizations.
- Remix Lab In-app feature allowing fans to remix songs using non-AI tools (tempo adjustment, reverb, genre changes) with explicit artist and rights-holder consent; artists receive payment for every stream of their remixed tracks.
Quantifiable outcome
- 85% of AI-generated music streams identified as fraudulent and demonetized, protecting artist royalties
- +3 more outcomes
Companies that use Deezer
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Deezer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Deezer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor, major and new.
- UGC CinemascoreDeployed centralized audio solution across nationwide cinema network featuring curated playlists aligned with brand identity, dayparts, and key cinema events. Resulted in seamless audio experience transforming lobby spaces.
- ConverseminorDeezer for Business client using centralized music management for retail locations as part of brand atmosphere strategy.
- Dunkin'minorDeezer for Business client using background music in restaurants as part of customer experience strategy.
- Fitness ParkminorDeezer for Business client using gym music atmosphere across fitness center locations.
- AmazonmajorDeezer integrated with Amazon Alexa+ voice assistant in France, available to Prime subscribers at €22.99/month as one of the featured music services alongside Mistral AI localization and media outlets Le Figaro and RTL.
- EJI (Hungary's Bureau for Protection of Performers' Rights)majorFirst Hungarian collective management organization capable of identifying generative AI in public recordings. Agreement supports EJI's rights management strategy by helping filter out machine-generated content and ensure royalties flow only to human musicians.
- SonoscoreLong-term partnership renewal and expansion including programmatic advertising integration through Deezer Ad Exchange for Sonos Radio, continued access to licensed global music catalog, royalty reporting, and content management capabilities.
- OrangecoreMajor distribution partner offering Deezer bundled with telecom subscriptions; part of the partnership ecosystem Deezer is reshaping under unified Deezer for Business brand.
- FNAC DartycoreRetail distribution partner; part of renewed 10 major distribution agreements announced with Deezer for Business rebranding.
- TIM (Telecom Italia)majorBrazilian telecom partnership renewed as part of 10 major distribution agreements; new regional expansion in Latin America.
- ChippunewBrazilian streaming platform new partnership; part of six new distribution agreements Deezer announced in 2025/2026.
- EDF EntertainmentnewTaiwan-based entertainment company new partnership; part of geographic expansion through six new distribution agreements.
- SacemcoreLandmark licensing agreement to deploy Deezer's AI detection technology across France's national royalty systems. Makes France one of first major markets to integrate machine learning into rights management infrastructure. Technology analyzes audio files to distinguish human-created from AI-generated music.
- BillboardmajorDeployed Deezer's AI detection technology to identify AI-generated tracks when compiling charts, ensuring chart integrity against synthetic music manipulation.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Deezer competitors and assessment
Company assessmentDirect peers
- Spotify: Global market leader in music streaming with ~600M+ users. Directly competes with Deezer across all 180+ markets and is Deezer's primary competitor in France (34% vs 25% share).
- SoundCloud: Berlin-based audio streaming platform with focus on emerging artists and user-uploaded content. Comparable in independent spirit and smaller scale; faces similar AI-content moderation challenges.
- Tidal: HiFi-focused music streaming service owned by Block (Jack Dorsey). Competes with Deezer on audio quality and artist-friendly positioning; similar mid-cap scale in the streaming market.
- Napster (formerly Rhapsody): Mid-cap music streaming service owned by MelodyVR/Roku. Comparable in scale and B2B focus; similar challenges competing against Big Tech-backed streaming services.
Broad incumbents
- Apple Music: Apple's music streaming service bundled with iOS/Apple One. Operates globally and competes directly with Deezer's consumer subscription tier, leveraging Apple's massive hardware ecosystem.
- YouTube Music: Google's music streaming platform integrated with YouTube. Major competitor with vast content library including user-generated content; shares with Deezer the challenge of AI-generated content management.
- Amazon Music: Amazon's streaming service bundled with Prime. Competitor to Deezer globally; Deezer has actually partnered with Amazon via Alexa+ in France, creating both overlap and partnership dynamics.
Regional players
- Pandora: SiriusXM-owned US-focused music streaming and internet radio service. Comparable as a smaller regional DSP; not directly competing with Deezer in Europe but similar market positioning.
Emerging players
- 7digital: UK-based B2B white-label music streaming platform. Comparable to Deezer's white-label B2B offering under the Deezer for Business brand; both serve telecom and media partners with platform infrastructure.
- LiveOne: US-based music and live entertainment streaming platform with ad-supported and subscription tiers. Comparable as a smaller public streaming company pursuing both B2C and B2B monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deezer social profiles
Digital presenceDeezer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deezer leadership team
Management profileNumber of profiles
Profiles6 records
Deezer funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deezer M&A and investment
M&A and investmentM&A2 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deezer
What does Deezer do?
Deezer is a global music streaming platform providing on-demand access to 120+ million tracks, podcasts, and audio content across 180+ countries, available via free ad-supported and paid subscription tiers. The company has built proprietary AI music detection technology to identify and tag AI-generated content, an AI-driven personalization engine called Flow, and a B2B platform (Deezer for Business) that provides commercial music licensing, centralized audio management for physical venues, programmatic advertising, and AI detection licensing to other platforms and rights organizations.
Is Deezer a public or private company?
Deezer is a public company. It is classified as public and is currently operating.
When was Deezer founded?
Deezer was founded in 2006. It employs 501 to 1,000 people.
Where is Deezer based?
Deezer is headquartered in Paris, France, in the Europe region.
How does Deezer make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising (Freemium), B2B Licensing (AI Detection), deezer for Business and distribution Partnerships.
Who are Deezer's main competitors?
Direct peers on record are Spotify, SoundCloud, Tidal and Napster (formerly Rhapsody). Broad incumbents are Apple Music, YouTube Music and Amazon Music. Pandora is listed as a regional player. Emerging players are 7digital and LiveOne.
Does Deezer have an API?
Yes. Deezer exposes a public API. Developer documentation is at developers.deezer.com.
What industry is Deezer in?
Deezer's product category is Music Streaming. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIACAN, White-Label DSP Platforms & Streaming-as-a-Service. Its NAICS code is 5122 and its SIC code is 7370.