Dr. Berg Nutritionals

What Dr. Berg Nutritionals does

Dr. Berg Nutritionals (legal entity The Health & Wellness Center, Inc.) is a privately held, founder-led health and wellness media and DTC products company operating from Clearwater, Florida. Its core function is monetizing a large personal-brand content ecosystem — anchored by Dr. Eric Berg's YouTube channel with 44.6M+ subscribers — into supplements, courses, mobile apps, and a membership program aimed at health-conscious adults interested in ketogenic diets, intermittent fasting, weight loss, and metabolic health. The company reports a 40M+ member community, 8,877+ documented success stories, and a 4.9/5 Google rating across 5,200+ reviews.

The product portfolio is a multi-platform ecosystem rather than a single SKU: a DTC e-commerce storefront (shop.drberg.com) selling supplements priced $14.99–$39.99, a courses platform (courses.drberg.com), two mobile apps on iOS and Android (Dr. Berg app with 4.8 stars / 2,570+ reviews; Junk Food Meter barcode-scanning app), interactive tools (Health Lever Quiz, Keto Calculator, TDEE Calculator, Body Type Quiz), and the upcoming WellnessMAP AI-powered personal health app launching mid-March 2026 at ~$10/month, structured around lifestyle experiments for 200+ conditions. Distribution is entirely digital and global, with no physical retail; growth is driven by content-led acquisition and community-led testimonials.

The business model mixes one-time supplement and course purchases with a recurring membership program and a new subscription line (WellnessMAP). The company is bootstrapped, with no disclosed external funding rounds or institutional investors identified, and reports an 11–50 employee headcount band. Recent strategic emphasis has shifted from pure education into branded supplements, mobile utilities, and AI-personalized health tooling, alongside a public health-advocacy posture via the Ultra-Processed Food Initiative aligned with the Make America Healthy Again (MAHA) campaign.

Name

Dr. Berg Nutritionals

Legal name

The Health & Wellness Center, Inc dba Dr. Berg Nutritionals

Website

https://drberg.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Berg Nutritionals is a privately held, founder-led health media and DTC supplement company that monetizes a 44.6M+ YouTube audience through keto and fasting education, branded supplements, courses, mobile apps, and the upcoming AI-powered WellnessMAP subscription app targeting health-conscious adults seeking weight loss and metabolic health.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI)

Keywords

• Dietary supplements
• Health education
• Keto nutrition
• Wellness content
• Nutritional products

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Supplement Sales: E-commerce sales of health supplements including D3 & K2 Vitamin, Electrolyte Powder, Magnesium Glycinate, Whole Food Multivitamin, Collagen Peptides, Omega-3 Fish Oil, and specialty formulas. Products priced from $14.99 to $39.99 with multiple sizes/flavors.
2. Educational Courses: Online courses platform (courses.drberg.com) offering step-by-step lessons on keto, fasting, nutrition, and health topics. Paid educational content for learning at own pace.
3. WellnessMAP App Subscription: AI-powered personal health app scheduled for launch mid-March 2026. Subscription-based model priced at approximately $10 per month. Guides users through structured lifestyle experiments for over 200 health conditions.
4. Membership Program: Membership program offering exclusive content, resources, and benefits for paying members. Includes access to specialized content and tools.
5. Mobile Applications: Revenue from mobile apps including the Dr. Berg app (4.8 star rating, 2.57k reviews) and Junk Food Meter app available on iOS and Android platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels14 records

Core offering

Dr. Berg Nutritionals manufactures and sells its own line of dietary supplements (vitamins, minerals, electrolytes, collagen, omega-3) and provides complementary paid online health education courses and consumer mobile applications focused on weight loss, the ketogenic diet, intermittent fasting, and natural health. The offerings are marketed primarily through the founder's YouTube channel and the company's direct-to-consumer website, shop.drberg.com.

Product overview

Dr. Berg Nutritionals operates a multi-platform health education ecosystem centered on keto, fasting, and natural health. The core offering includes the Dr. Berg Website Platform providing articles, videos, and recipes, supported by mobile apps including the Dr. Berg App for general education and the Dr. Berg Junk Food Meter App for barcode scanning and food analysis. The company is launching WellnessMAP, an AI-powered personal health app for structured lifestyle experiments. Additional offerings include Health Quizzes and Calculators (Body Type Quiz, Keto Calculator, TDEE Calculator), Online Courses, Health Supplements, and the Ultra-Processed Food Initiative. The ecosystem spans YouTube content (44.6M+ subscribers), web platforms, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• WellnessMAP: AI-powered personal health app that guides users through structured lifestyle experiments for over 200 health conditions using AI to track outcomes and identify patterns.
• Dr. Berg Junk Food Meter App
• Ultra-Processed Food Initiative

Products and services

• D3 & K2 Vitamin Branded dietary supplement combining Vitamin D3 and Vitamin K2, sold to individual consumers for nutritional support.
• Electrolyte Powder Branded powdered electrolyte supplement for individual consumers, typically used to support hydration and mineral replenishment.
• Magnesium Glycinate Branded magnesium glycinate dietary supplement sold to individual consumers for mineral supplementation.
• Whole Food Multivitamin Branded whole-food-based multivitamin dietary supplement for individual consumers seeking comprehensive daily nutritional support.
• Collagen Peptides Branded collagen peptide dietary supplement sold to individual consumers for skin, joint, and connective-tissue support.
• Omega-3 Fish Oil Branded omega-3 fish oil dietary supplement sold to individual consumers for cardiovascular and cognitive nutritional support.
• Dr. Berg Online Health Courses Paid online courses covering weight loss, the ketogenic diet, intermittent fasting, and natural health topics, sold to individual consumers seeking self-directed health education.
• Dr. Berg Mobile App Proprietary mobile application for individual consumers providing health, nutrition, and wellness content, tools, and resources from Dr. Berg.
• Junk Food Meter App Proprietary consumer mobile application that analyzes food products for nutritional quality to help individual users make healthier eating choices.
• WellnessMAP App Proprietary AI-powered consumer mobile application that maps an individual's wellness profile to provide personalized health and nutrition guidance.

Quantifiable outcome

• Users report losing 25-200+ lbs using Dr. Berg's keto and intermittent fasting protocols
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dr. Axe: Dr. Axe is the closest direct peer - a founder-led health content platform selling branded dietary supplements DTC, with a large YouTube/social audience built around natural health, keto, and functional medicine. Operates an almost identical content-to-DTC-supplements funnel as Dr. Berg Nutritionals.
• AG1 (Athletic Greens): AG1 sells a flagship daily greens/subscription supplement direct to consumers with a content-driven funnel and influencer-led brand marketing. Comparable on subscription-DTC supplement model, content-to-commerce acquisition, and premium positioning in the daily-nutrition category.
• Thorne: Thorne is a premium dietary-supplement brand selling direct-to-consumer (vitamins, minerals, omega-3, electrolytes) with practitioner endorsement and education-led content. Closely matches Dr. Berg's premium DTC supplement assortment, pricing band, and educational content engine.
• Ritual: Ritual sells a subscription-based line of DTC vitamins and supplements with strong content and brand storytelling. Comparable subscription-DTC mechanics, premium positioning, and digital-first acquisition strategy targeting health-conscious consumers.
• Perfect Keto: Perfect Keto is a keto-specific supplements/exogenous ketones/snacks brand selling DTC. Closely comparable on keto-protocol product overlap (electrolytes, MCT, collagen) and same target persona as Dr. Berg's Ketogenic Diet Practitioners segment.
• Onnit: Onnit sells supplements (electrolytes, vitamins, protein) with content-led brand marketing and a strong founder-personality presence. Comparable content-to-DTC funnel, supplement assortment breadth, and health-optimization audience.
• Care/of: Care/of is a personalized vitamin/supplement subscription brand using a quiz-driven onboarding experience (similar to Dr. Berg's Health Lever Quiz). Strong comparable on quiz-to-subscription conversion mechanics and DTC vitamin positioning.
• Prüvit: Prüvit is a keto-focused supplement/MCT/exogenous-ketone brand using MLM/affiliate-driven community growth. Overlaps with Dr. Berg on keto-protocol product positioning and strong community-led acquisition motion.

Emerging players

• MindBodyGreen: MindBodyGreen is a wellness content/education platform with editorial content on nutrition, supplements, and lifestyle. Comparable on the content-led health-education layer of Dr. Berg's funnel, though weaker on the supplement commerce side.

Broad incumbents

• Goop: Goop is a much larger wellness lifestyle brand combining editorial content with a DTC product storefront spanning supplements, skincare, and nutrition. Comparable on the content-to-DTC commerce flywheel and premium health/wellness positioning, though broader in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dr_ericberg
• YouTubeyoutube.com/user/drericberg123
• Facebookfacebook.com/drericberg
• Instagraminstagram.com/drericberg
• Pinterestpinterest.com/drericberg
• TikToktiktok.com/@drbergofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Berg Nutritionals