What Perfect Keto does

Perfect Keto is a direct-to-consumer ketogenic-lifestyle nutrition brand headquartered in Austin, Texas, founded in 2016 and operating as Perfect Keto LLC. The company manufactures and sells a portfolio of doctor-developed, clean-label supplements and snack foods formulated for ketogenic and low-carb consumers, anchored by proprietary goBHB® exogenous ketone technology used in Base Ketones drink mix, BHB Capsules, and Keto Nootropic, supplemented by grass-fed collagen peptides with MCTs, MCT oil powder, cold-microfiltered whey protein, daily electrolytes, ketone test strips, and snack bars (Collagen Protein Bars, Nola Bars, Mallow Munch). The newer Beauty + Sleep Collagen extends the lineup into sleep, beauty, and stress-support use cases.

The company monetizes primarily through subscription and one-time direct-to-consumer e-commerce on a Shopify storefront (shop.perfectketo.com), with bundles (Starter, Wellness, Fasting Support, Brain Boost, Peak Performance) priced from $22.99 to $44.99 per SKU, a 20% subscriber discount, free US shipping over $75, and Minimum Advertised Price enforcement in wholesale. Order fulfillment is outsourced to Shipfusion in Glendale Heights, IL, with subscription billing handled via ReCharge and customer engagement via Klaviyo email, Postscript/Stodge SMS, and Superfiliate referrals.

Go-to-market blends product-led e-commerce, community-led content marketing (Keto Answers Podcast, YouTube channel, blog with keto guides and macro calculator, 'Perfect Keto Community' Facebook group, weekly 'The Weekly Dish' newsletter, Keto Answers Book), and channel partnerships including a tiered 15–20% commission affiliate program and a MAP-enforced wholesale program that explicitly excludes Amazon and eBay resale. The company is bootstrapped and self-funded with no disclosed institutional capital, serves 13,000+ customers and 30,000+ product reviews, and is led by co-founder Justin Mares alongside Founder Anthony, Director of eCommerce Will, and Education Manager Chris.

Name

Perfect Keto

Legal name

Perfect Keto LLC

Website

https://perfectketo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Keto is an Austin-based, self-funded direct-to-consumer brand that manufactures and sells doctor-developed ketogenic supplements and snacks — including proprietary goBHB® exogenous ketones, grass-fed collagen with MCTs, whey protein, electrolytes, and keto bars — to ketogenic dieters, low-carb consumers, and adjacent wellness/beauty buyers via Shopify e-commerce, wholesale, and an affiliate program.

Ownership category

akta.pro rank

Product category

Keto Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Keto supplements
• Exogenous ketones
• Collagen peptides
• MCT oil powder
• Keto snack bars

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through shop.perfectketo.com. One-time purchases and subscription orders for keto supplements including collagen, exogenous ketones, MCT oil, protein bars, and electrolytes. Products sold in various flavors and bundle options.
2. Wholesale Distribution: Wholesale accounts program allowing retailers to purchase Perfect Keto products for resale. Subject to Minimum Advertised Price (MAP) policy.
3. Affiliate Program: Marketing affiliate program with 15-20% commission on sales. Top 50 affiliates per quarter earn 20% commission. Cookie length: 30 days, first cookie attribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Perfect Keto manufactures and sells direct-to-consumer ketogenic diet supplements and snack foods. Its core product lines include grass-fed collagen peptides with MCT, exogenous ketone supplements (goBHB®), MCT oil powder, daily electrolytes, keto whey protein, nootropics, ketone test strips, and low-carb snack bars. Products are sold through its own Shopify-powered e-commerce store with subscription and one-time purchase options, supplemented by a wholesale distribution program for retail partners.

Product overview

Perfect Keto is a direct-to-consumer keto lifestyle brand offering a portfolio of doctor-developed, science-backed nutritional supplements and snack foods. The product range is anchored by core supplement lines (collagen peptides, exogenous ketones, MCT oil, electrolytes, whey protein, nootropics, ketone test strips) and snack bars (Nola Bars, Collagen Protein Bars, Mallow Munch). Products are sold individually and as curated bundles targeting specific goals (starter, wellness, fasting support, brain boost, peak performance). The company also publishes digital educational content including the Keto Answers Book and Keto Answers Podcast. Ingredients are positioned as clean-label, grass-fed, and free of artificial sweeteners, with MCTs and goBHB® ketone technology as recurring platform ingredients across multiple SKUs.

Differentiator

Problem solved

Functional benefit

Products and services

• Grass-Fed Collagen Peptides & MCT A grass-fed collagen peptide powder with added MCTs, formulated to support joint health, hair/skin/nails, and cognitive function. Available in multiple flavors (Vanilla, Chocolate, Mint Chocolate, Salted Caramel, Cinnamon Toast, Strawberry, Unflavored).
• Collagen Protein Bars Low-carb collagen protein bars in Salted Caramel, Peanut Butter Chocolate Chip, Chocolate Chip Cookie Dough, and Almond Butter Brownie flavors. Formulated with MCTs for focus and satiation.
• Nola Bars Low-carb snack bars in White Chocolate Macadamia, Maple Pecan, Coconut Chocolate Chip, and Peanut Butter flavors.
• Mallow Munch Marshmallow-flavored keto snack bars available in Marshmallow, Chocolate, and Peanut Butter varieties.
• Base Ketones – Exogenous Ketones Drink Mix with goBHB® Exogenous ketone drink mix using goBHB® (beta-hydroxybutyrate) to support ketosis. Available in Strawberry Lemonade flavor.
• Keto BHB Capsules with goBHB® Exogenous ketone capsules containing goBHB® in 60-capsule and 120-capsule packaging sizes.
• MCT Oil Powder Powdered MCT (medium-chain triglyceride) oil derived from coconut for mental clarity and focus. Available in Salted Caramel and additional flavors.
• Daily Electrolytes Electrolyte supplement in Pink Lemonade, Black Cherry, and Unflavored Capsule formats (120 capsules) to support hydration during fasting and ketosis.
• Beauty + Sleep Collagen Collagen peptide powder with added ashwagandha, magnesium, L-Theanine, biotin, hyaluronic acid, and glycine. Designed for evening use to support sleep quality, hair/skin/nail health, and stress reduction. Available in Mexican Hot Chocolate flavor.
• Keto Whey Protein Grass-fed whey protein isolate combined with MCTs for muscle recovery and post-workout support. Available in Chocolate and Peanut Butter flavors. Processed using cold microfiltration and ultrafiltration to preserve protein quality.
• Ketone Test Strips Urine-based ketone testing strips (100 count) that measure acetoacetate (AcAc) levels to track ketosis. Non-invasive, lab-grade, no finger pricks required.
• Keto Nootropic with goBHB® Nootropic supplement combined with goBHB® exogenous ketones designed to support focus, mental clarity, and cognitive energy.
• Keto Product Bundles Curated multi-product bundles including the Keto Starter Kit, Wellness Bundle, Fasting Support Bundle, Brain Boost Supplements, and Peak Performance Supplements, each targeting a specific keto lifestyle goal.
• Keto Answers Book A book authored by the Perfect Keto founders covering the ketogenic diet, available for purchase on Amazon.

Quantifiable outcome

• 95% of customers say Perfect Keto helps them stay consistent on a keto diet
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Perfect Keto online store. Handles payment processing, order management, customer accounts, and personalized advertising with third-party services.
• ShipfusionminorOthersThird-party fulfillment partner handling order shipping and returns processing from their Glendale Heights, IL facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ketologic: Direct peer in keto supplements (BHB salts, MCT oil, keto protein). Comparable SKUs and a similar DTC/Amazon-led approach targeting ketogenic dieters.
• Kettle & Fire: Founder-affiliated direct peer (also co-founded by Justin Mares) selling bone broth and keto-friendly soups; competing for the same low-carb/keto consumer with a premium DTC grocery brand.
• Ancient Nutrition: Direct peer in collagen, bone broth protein, and keto-aligned supplements. Comparable product portfolio (collagen peptides, protein powders) and shared DTC/wholesale omnichannel strategy.
• Bulletproof 360: Direct competitor in keto/ketone supplements and functional foods (MCT oil, collagen, exogenous ketones, keto snacks). Closely overlapping product set and target consumer, currently owned by The Simply Good Foods Company.
• Prüvit: Direct peer in exogenous ketone drinks and supplements (Keto//OS). Competes head-to-head with Perfect Keto's Base Ketones and Keto BHB Capsules using BHB-based formulations via MLM and DTC.
• Kiss My Keto: Direct peer in keto-friendly snacks and supplements (bars, MCT oil, exogenous ketones). Comparable product mix, AOV, and subscription DTC motion targeting the same keto follower persona.
• Dr. Berg: Direct peer in keto supplements, electrolytes, and branded educational content. Comparable target customer (keto/intermittent fasting community) and content-led DTC distribution.
• Real Ketones: Direct peer focused on exogenous ketones (BHB drinks, capsules, sticks). Comparable goBHB-style formulations targeted at the same ketogenic-diet follower segment.

Emerging players

• Keto-Mojo: Emerging peer selling ketone and glucose meters plus test strips; directly comparable to Perfect Keto's Ketone Test Strips and serves the same keto-follower monitoring use case.

Broad incumbents

• Garden of Life (Nestlé Health Science): Broad incumbent in organic/specialty nutrition (collagen, protein powders, supplements) owned by Nestlé Health Science; competes on shelves and online with Perfect Keto's collagen and supplement lines at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV-57x9nBxpGPzvgL3xQamA
• Facebookfacebook.com/perfectketones
• Xx.com/perfectketones
• LinkedInlinkedin.com/company/perfectketo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Keto