Alogic
Alogic is an Australian manufacturer of IT peripherals and mobility products, specializing in monitors, docking stations, and charging solutions with a focus on the Apple/Mac ecosystem, sold direct-to-consumer across 11+ country-specific websites globally.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alogic does
Alogic is an Australian technology company founded in 2010 that designs and manufactures IT peripherals, mobility products, and a unified ecosystem of display, docking, and charging solutions. The company's portfolio centers on four monitor lines — Clarity (4K/5K/6K professional displays), Aspekt (touch-enabled docking monitors with up to 150W USB-C Power Delivery), Edge (34"/40" ultrawides up to native 5K at 100Hz), and FOKUS (wall-mounted 43"/55"/65" enterprise touchscreens) — complemented by Thunderbolt and USB docking stations supporting up to Quad 4K configurations, power banks up to 27,600mAh and 160W, GaN wall chargers, MagSafe/Qi2 wireless charging stations, and peripherals including stylus pens, webcams, monitor arms, and keyboard/mouse combos. Underlying technology includes proprietary macOS touch and stylus drivers (filling the gap left by Apple's lack of native touchscreen Macs), up to 150W USB-C PD across the product line, color-accurate panels covering 100% sRGB and up to 100% DCI-P3, and 80% recycled aircraft-grade aluminum construction on premium units.
The company operates a direct-to-consumer e-commerce model through its own storefront at alogic.co and 11+ country-specific regional sites covering the US, Canada, UK, EU, Australia, New Zealand, Japan, Singapore, UAE, India, and South Korea. Revenue is generated entirely through one-time hardware sales, with products priced across an entry-to-premium range from $28 (wall chargers) to $2,499 (premium touch displays). Alogic serves four overlapping segments: Mac/Apple device users seeking extended display and touchscreen functionality, creative professionals requiring color-accurate high-resolution panels, hybrid/remote workers building laptop-driven home offices, and — most recently — enterprise meeting rooms targeted through the FOKUS series and InfoComm 2026 trade-show presence. Demand generation is led by editorial coverage in tier-1 tech publications (Forbes, TechRadar, Tom's Guide, AppleInsider), social media, an email newsletter with first-order discount, and trade show launches. No revenue, funding, or institutional ownership data is disclosed in the source material.
Alogic firmographics
Firmographics- Name
- Alogic
- Legal name
- Alogic
- Website
- https://alogic.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alogic is an Australian manufacturer of IT peripherals and mobility products, specializing in monitors, docking stations, and charging solutions with a focus on the Apple/Mac ecosystem, sold direct-to-consumer across 11+ country-specific websites globally.
- Ownership category
- akta.pro rank
Alogic industry classification
Industry- Product category
- Computer Monitors and IT Peripherals
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (44921), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Household Audio & Video Equipment (3651), Electronic Connectors (3678), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- 4K/5K/8K & High-Resolution Monitors (HDACADAH)
- akta.pro secondary industries
- Tablet/Ultrabook Docking & Connectivity (Docks, Hubs, Adapters) (HDACAMAM), Monitors & Displays Retail (CRACABAF), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Consumer Computer Monitors (Home & Office) (HDACADAA)
Keywords
Where Alogic is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices12 records
Markets served
Alogic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Computer Monitors and Displays: Sale of professional and consumer displays including Clarity (4K/5K/6K), Edge Ultrawide (QHD/5K), and Aspekt Touch docking monitors. One-time hardware purchase model with pricing ranging from $499 to $2,499 per unit. Primary revenue driver.
- Docking Stations: USB-C, Thunderbolt, and universal docking stations enabling multi-display setups. Products include Quad 4K hybrid docks, triple/dual display docks, and portable Mac-specific docks. One-time hardware sales ranging from $100 to $350.
- Power Banks and Charging Solutions: Portable power banks (20,000mAh-27,600mAh) with up to 160W USB-C charging, GaN wall chargers (20W-100W), car chargers, and wireless charging stands. One-time hardware purchases ranging from $28 to $158.
- Cables, Adapters, and Hubs: USB-C, HDMI, DisplayPort, Thunderbolt cables and adapters; USB-C hubs and card readers; network and fiber connectivity cables. One-time accessory purchases at various price points.
- Peripherals and Accessories: Stylus pens, webcams, light bars, keyboard and mouse products, monitor arms, laptop stands, and desk mats. One-time hardware accessory purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level monitors (Clarity 27 4K) |
| One time/ perpetual license | Pay-as-you-go | Mid-range professional monitors (Clarity Pro, Clarity Max) |
| One time/ perpetual license | Pay-as-you-go | Premium ultrawide monitors (Edge 5K) |
| One time/ perpetual license | Pay-as-you-go | Premium touch displays (Clarity Touch 6K) |
| One time/ perpetual license | Pay-as-you-go | Docking touch monitors (Aspekt Touch) |
| One time/ perpetual license | Pay-as-you-go | Enterprise touch displays (Fokus series) |
| One time/ perpetual license | Pay-as-you-go | Power banks |
| One time/ perpetual license | Pay-as-you-go | Docking stations |
| One time/ perpetual license | Pay-as-you-go | GaN wall chargers |
| One time/ perpetual license | Pay-as-you-go | Wireless chargers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Alogic product offering
Product offeringCore offering
Alogic designs and manufactures computer monitors (4K, 5K, and 6K resolutions), docking stations (Thunderbolt 4 and USB), charging solutions (GaN wall chargers, power banks, wireless charging), and IT peripherals (stylus pens, keyboards, monitor arms, laptop stands). Products are sold primarily through owned e-commerce storefronts across 11+ countries, with Mac-first design including proprietary touch and stylus drivers for macOS. Pricing spans roughly $28 for cables to $2,499 for premium Clarity Touch 6K monitors.
Product overview
Alogic is an Australian technology brand offering a comprehensive ecosystem of display monitors, docking solutions, and charging accessories designed primarily for Mac and Windows users. The product portfolio centers on four monitor lines: Clarity (5K/6K high-resolution displays for creative professionals), Aspekt (touch-enabled docking monitors with up to 150W USB charging), and Edge (ultrawide monitors in 34" and 40" sizes). These displays are complemented by Thunderbolt 4 and USB docking stations supporting multiple monitor configurations (up to quad 4K), power banks ranging from 10,000mAh to 27,600mAh with up to 160W output, GaN wall chargers from 20W to 100W, MagSafe-compatible wireless charging stations, and peripherals including wireless keyboards/mice, stylus pens, monitor arms, laptop stands, and USB-C hubs. The ecosystem is unified through USB-C connectivity standards with Power Delivery, cross-platform Mac/Windows compatibility, and premium aluminum industrial design. Recent expansions include portable dual-display systems (Folio), wall-mounted interactive touchscreens (FOKUS), and integrated meeting room solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarity Monitors Premium monitors in 5K and 6K resolutions, 27" and 32" sizes, with touchscreen and integrated webcam options; color-accurate (100% sRGB and DCI-P3) for creative professionals.
- Aspekt Monitors Docking monitors with integrated 145W-150W USB-C charging and touchscreen, available in 27", 32", and 34" ultrawide sizes, including a Mac mini dock stand variant.
- Edge Ultrawide Monitors Ultrawide 21:9 displays in 34" QHD and 40" 5K variants; 100Hz refresh; USB-C dock with up to 90W Power Delivery; aircraft-grade aluminum chassis.
- Folio Duo Portable Dual-Display System Portable dual QHD IPS monitor system (2560x1440 per panel), USB-C with 45W passthrough charging, full gesture support for Mac and Windows, weighing approximately 1.2kg.
- FOKUS Interactive Touchscreen Series Wall-mounted 4K touchscreen displays in 43, 55, and 65-inch sizes for meeting rooms and enterprise collaboration, with touch and stylus input.
- Thunderbolt 4 BLAZE Docking Station Thunderbolt 4 docking station supporting dual 4K or single 8K display output with 90W laptop charging and full USB-A/USB-C/audio port selection.
- Quad 4K Thunderbolt Hybrid Universal Docking Station Universal Thunderbolt hybrid docking station supporting quad 4K display configuration with laptop power delivery.
- DX3 Triple 4K Display Universal Docking Station Universal docking station supporting triple 4K display output with 100W power delivery; TAA compliant for federal procurement.
- Power Banks High-capacity portable chargers including Ark (27,000mAh, 140W), Ark Pro (27,600mAh, 160W), Roam (21,000mAh, 100W), and Ruck (20,000mAh, 130W) for laptop, tablet, and phone fast charging.
- Wireless Chargers MagSafe-compatible and Qi2 wireless charging stations in 2-in-1, 3-in-1, and 4-in-1 configurations including Flip, PowerPod, PackAway, YOGA, and Matrix series for iPhone, Apple Watch, and AirPods.
- GaN Wall Chargers Gallium Nitride-based chargers from 20W to 100W output, including single-port, multi-port, and travel editions with international plug compatibility.
- Illuminate USB-C Light Bar with 4K Webcam Combined desk lighting and 4K autofocus video conferencing solution with adjustable brightness and color temperature, USB-C connectivity for Mac devices.
- Echelon Keyboard and Mouse Wireless keyboard and mouse combos available in macOS and Windows versions, with USB-C rechargeable batteries and compact cross-platform designs.
- Clarity Active Stylus Pen 2 Pressure-sensitive stylus pen with wireless charging; designed for use with Clarity touchscreen monitors and iPads for drawing and note-taking.
- IRIS 2 Webcam 4K autofocus webcam designed for professional video conferencing, part of the InfoComm 2026 professional collaboration lineup for meeting room and enterprise deployments.
- Aspekt Touch (4K Touch Docking Monitor) 4K 32-inch touchscreen docking monitor with built-in dock for M4 Mac mini, 10-point multi-touch, 4,096-level stylus pressure sensitivity, 100% sRGB and 95% DCI-P3 color coverage, HDMI/DisplayPort/USB-C/USB-A connectivity.
Quantifiable outcome
- 99.8% DCI-P3 color coverage and Delta-E of 0.08 color accuracy achieved on Edge 40-inch 5K ultrawide monitor
- +6 more outcomes
Companies that use Alogic
Customer profileSegments5 records
Ideal customer profiles4 records
Alogic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Alogic partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Alogic competitors and assessment
Company assessmentDirect peers
- LG Electronics: LG's UltraFine and UltraGear monitor lines directly compete with Alogic's Clarity and Edge displays, including Mac-targeted 5K/4K monitors and USB-C docking displays with power delivery.
- Dell Technologies: Dell's UltraSharp and docking monitor lineup competes across the same professional 4K/5K/ultrawide segments as Alogic, with comparable USB-C power delivery and enterprise channel reach.
- BenQ: BenQ's PD, SW, and MA series Mac-friendly monitors with USB-C PD and color-accurate panels directly overlap with Alogic's Clarity Pro/Max and Aspekt lines targeting creative professionals.
- CalDigit: CalDigit's Thunderbolt docks (TS4, Element) and Mac-focused docking ecosystem compete head-to-head with Alogic's Thunderbolt 4 BLAZE and Quad 4K Hybrid Dock on the same Mac power-user customer.
- OWC (Other World Computing): OWC sells Mac peripherals including Thunderbolt docks, storage, and accessories, sharing the Mac-first accessory ecosystem positioning with Alogic's monitors, docks, and charging products.
- Belkin: Belkin's Thunderbolt docks, USB-C hubs, and MagSafe/Qi wireless chargers overlap directly with Alogic's docking, hub, and Matrix wireless charging product lines, particularly in the Apple-ecosystem buyer.
- Anker: Anker's GaN wall chargers, power banks, and USB-C hubs compete with Alogic's power bank, wall charger, and hub categories on similar specifications and price points across global DTC channels.
- Plugable Technologies: Plugable's Thunderbolt 4 and USB-C docking stations plus TAA-compliant variants compete directly with Alogic's BLAZE, Quad 4K, and DX3 docking lineup for the same multi-display productivity buyer.
Broad incumbents
- Samsung Electronics: Samsung's ViewFinity and Odyssey monitor lines plus its broader consumer electronics ecosystem compete with Alogic across premium 4K/5K monitors and docking displays, but at vastly greater scale and channel breadth.
- Apple (Pro Display XDR / Studio Display): Apple's Pro Display XDR and Studio Display are the first-party alternatives Alogic's Mac-focused Clarity monitors compete against — and a future Apple touchscreen Mac/MacBook is the most significant strategic risk to Alogic's third-party touchscreen positioning.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Alogic social profiles
Digital presenceAlogic compliance and trust
Trust signalCompliance1 record
Alogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alogic leadership team
Management profileNumber of profiles
Profiles1 record
Alogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alogic
What does Alogic do?
Alogic designs and manufactures computer monitors (4K, 5K, and 6K resolutions), docking stations (Thunderbolt 4 and USB), charging solutions (GaN wall chargers, power banks, wireless charging), and IT peripherals (stylus pens, keyboards, monitor arms, laptop stands). Products are sold primarily through owned e-commerce storefronts across 11+ countries, with Mac-first design including proprietary touch and stylus drivers for macOS. Pricing spans roughly $28 for cables to $2,499 for premium Clarity Touch 6K monitors.
Is Alogic a public or private company?
Alogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alogic founded?
Alogic was founded in 2010. It employs 51 to 100 people.
Where is Alogic based?
Alogic is headquartered in Melbourne, Australia, in the Oceania region.
How does Alogic make money?
Five revenue lines are on record. Computer Monitors and Displays are the primary driver. The others are docking Stations, power Banks and Charging Solutions, cables, Adapters, and Hubs and peripherals and Accessories.
Who are Alogic's main competitors?
Direct peers on record are LG Electronics, Dell Technologies, BenQ, CalDigit, OWC (Other World Computing), Belkin, Anker and Plugable Technologies. Broad incumbents are Samsung Electronics and Apple (Pro Display XDR / Studio Display).
Does Alogic have an API?
No public API is recorded for Alogic.
What industry is Alogic in?
Alogic's product category is Computer Monitors and IT Peripherals. Its primary akta.pro industry code is HDACADAH, 4K/5K/8K & High-Resolution Monitors, with a secondary code of HDACAMAM, Tablet/Ultrabook Docking & Connectivity (Docks, Hubs, Adapters). Its NAICS code is 33411 and its SIC code is 3651.