What Adtelligent Inc. does

Adtelligent Inc. is a Delaware-incorporated ad technology company founded in 2008, headquartered in Lewes, Delaware, operating a holistic supply-side programmatic stack for publishers and advertisers. The platform integrates a Supply Side Platform (SSP), a Prebid-based Header Bidding Wrapper, a Demand Side Platform (DSP), an Ad Network/Exchange, server-side Dynamic Ad Insertion (DAI), an HTML5 Video Player, a Retail Media Platform with DOOH CMS, and an IAB TCF-aligned Consent Management Platform. Technically, the stack unifies display, video, native, CTV/OTT, and DOOH inventory under one intermediation layer that integrates with Google Ad Manager and Prebid, providing publishers with demand pathway optimization and yield management while offering advertisers self-serve programmatic media buying.

The company monetizes through three primary revenue mechanics: (1) transaction-fee take rates on programmatic inventory transacted through the SSP, Header Bidding Wrapper, and Ad Exchange; (2) margin on advertising spend routed through the self-serve DSP; and (3) enterprise white-label SaaS subscriptions for DSP Suite, DAI, Retail Media Platform, and Video Player sold via a field-sales motion to broadcasters, retailers, and media companies. Distribution combines self-serve online portals for SMB publishers and advertisers with direct enterprise sales. The company serves customers across the US, UK, Germany, Switzerland, and Ukraine (with stated restrictions on Russia and Belarus), maintains GDPR, EU-U.S. DPF, UK Extension, Swiss-U.S. DPF, CCPA, and IAB TCF (Vendor ID 410) compliance, and is privately held with disclosed leadership including CEO Denis Timchik and Co-Founder/CTO Yuriy Gorokhov.

Name

Adtelligent Inc.

Legal name

Adtelligent Inc.

Website

https://adtelligent.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Adtelligent Inc. is a private Delaware-incorporated ad technology company operating an integrated supply-side programmatic stack (SSP, Header Bidding, DSP, DAI, Retail Media, Video Player) that serves publishers, advertisers, and enterprise media companies across global markets.

Ownership category

akta.pro rank

Product category

Programmatic Ad Technology

NAICS

Other Services Related to Advertising (54189), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industry

In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)

Keywords

• Programmatic advertising
• Supply side platform
• Header bidding
• Ad exchange
• Dynamic ad insertion

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Publisher Monetization via SSP and Header Bidding: Adtelligent charges publishers for using its SSP and header bidding platform to maximize yield from their ad inventory. Revenue is generated through a take rate on advertising revenue earned from filling publisher inventory.
2. Demand Side Platform Advertising Spend: Advertisers use the DSP to purchase ad inventory across publisher networks, with revenue derived from the margin on advertising spend processed through the platform.
3. Enterprise White-Label SaaS (DSP Suite): White-label SaaS programmatic platform sold to enterprises for managing media buying processes, likely with subscription or licensing components.
4. Dynamic Ad Insertion and Video Solutions: Server-side video ad technology for CTV and VOD monetized through ad-supported video delivery to publishers and broadcasters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Adtelligent is a supply-side ad technology company providing holistic demand management and intermediation solutions for publishers, advertisers, and enterprises. Its core products are a Prebid-based Header Bidding Wrapper, a Supply Side Platform (SSP), a self-serve Demand Side Platform (DSP), a global Ad Exchange for CTV/OTT traffic, and server-side Dynamic Ad Insertion (DAI) for CTV and VOD. Enterprise offerings include a white-label DSP Suite, a Retail Media Platform, a DOOH CMS, and an HTML5 Video Player, supported by an IAB TCF-compliant Consent Management Platform.

Product overview

Adtelligent is a supply side ad technology company providing a holistic demand management and intermediation platform for publishers. The portfolio consists of core publisher-focused products (Supply Side Platform, Header Bidding Platform) and advertiser-facing solutions (Demand Side Platform, Ad Network), complemented by enterprise-grade white-label solutions (DSP Suite, Dynamic Ad Insertion, Retail Media Platform, Video Player). An optional Consent Management Platform supports privacy compliance. The platform integrates ad serving for display and video, header wrapper capabilities, and ad insertion functionality into one unified stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply Side Platform (SSP) Ad serving platform for publishers to maximize revenue using comprehensive tools for yield optimization, providing demand pathway optimization and intermediation solutions for programmatic buyers.
• Header Bidding Platform Prebid-based header bidding wrapper that organizes multiple buyers for a programmatic auction, enabling publishers to maximize CPMs and overall revenues from display, video, and OTT/CTV inventory.
• Demand Side Platform (DSP) Self-serve advertising platform enabling advertisers and agencies to boost performance and reach target audiences with high-quality display, native, pop, video, and search traffic.
• Ad Network / Ad Exchange Global advertising marketplace giving publishers and advertisers access to multiple traffic sources, premium ad inventory, and high-quality demand partners, including OTT, CTV ad buyers, and CTV/app traffic.
• DSP Suite (White-label SaaS) Complete white-label SaaS for programmatic digital advertising, enabling enterprises to manage the entire media buying process under their own brand with full control over the platform.
• Dynamic Ad Insertion (DAI) Server-side video advertising technology providing seamless, relevant, targeted ads for Instream and VOD content across any platform, including CTV and digital TV.
• Retail Media Platform Ad serving solution enabling retailers to build their own retail media network, managing sponsored products on-site through DOOH screens without third-party cookies.
• Video Player HTML5 ad-supported video player solution for publishers supporting streaming formats and playback across desktop, mobile, and OTT/CTV devices.
• Consent Management Platform (CMP) Optional platform assisting publishers in obtaining consent for data collection in compliance with GDPR and other privacy regulations, supporting the IAB Transparency & Consent Framework.
• VAST Inspector Developer tool for validating and inspecting VAST (Video Ad Serving Template) tags used for video advertising.

Quantifiable outcome

• Holistic stack established as new standard for managing ad inventory for programmatic buyers

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google Ad ManagercoreTechnology or IntegrationAdtelligent's Header Bidding Platform integrates with Google Ad Manager, enabling publishers to connect header bidding demand to their Google Ad Manager setup. Documentation and setup guides are provided for linking GAM accounts to HBMP.
• Uklon AdsminorStrategic or Co-development PartnerUklon Ads, Adtelligent, and Advision launched automated digital ad buying for car LED screens in Ukraine, enabling real-time programmatic advertising on car-based digital displays.
• AdvisionminorStrategic or Co-development PartnerUklon Ads, Adtelligent, and Advision launched automated digital ad buying for car LED screens in Ukraine, enabling real-time programmatic advertising on car-based digital displays.
• Prighter GroupcoreImplementation/ SI/ Consulting PartnerAdtelligent has appointed Prighter Group with its local partners as its privacy representative in the EEA for purposes of Article 27 of GDPR. Prighter Group helps data subjects exercise privacy-related rights including access and erasure requests.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnite: Largest independent sell-side ad tech platform following the Rubicon Project/Telaria merger, with SSP, header bidding, and CTV focus. Most directly comparable pure-play SSP competitor to Adtelligent's publisher stack.
• Pubmatic: Public SSP and header bidding wrapper provider serving publishers across display, video, and CTV. Closely comparable on supply-side infrastructure, header bidding technology, and enterprise publisher GTM.
• Index Exchange: Independent header bidding exchange and SSP with strong publisher focus and growing CTV inventory. Directly competes with Adtelligent's Header Bidding Platform and SSP on the same supply-side value proposition.
• Criteo: Public ad tech company with SSP, retargeting, and commerce media capabilities. Comparable on mid-market DSP/SSP dynamics, though Criteo has pivoted more toward retail media — overlapping with Adtelligent's Retail Media Platform.
• OpenX: Independent SSP with header bidding and CTV capabilities serving publishers globally. Direct supply-side competitor with similar mid-market positioning and product breadth.
• FreeWheel (Comcast): Video ad tech platform (SSP, ad server, DAI) owned by Comcast, focused on premium video and CTV. Directly comparable to Adtelligent's Dynamic Ad Insertion and Video Player for CTV publishers and broadcasters.

Broad incumbents

• The Trade Desk: Largest independent buy-side DSP with broad cross-channel programmatic capabilities. Most directly comparable to Adtelligent's DSP product, though operating at materially larger scale and a broader agency/buyer focus.
• Google Ad Manager: Dominant ad server and SSP operated by Google — Adtelligent's header bidding wrapper explicitly integrates with GAM. Largest competitive threat and key ecosystem dependency for Adtelligent's publisher customers.
• Amazon Publisher Services: Amazon's header bidding and server-side header bidding solutions (TAM, UAM) for publishers. Direct competitor to Adtelligent's Header Bidding Platform from a well-capitalized incumbent with privileged demand-side data.
• Xandr (Microsoft): Microsoft-owned programmatic ad platform combining SSP, DSP, and curation tools. Comparable to Adtelligent's full-stack SSP/DSP/Ad Exchange offering, with the additional backing of Microsoft's identity and demand-side assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adtelligent
• Facebookfacebook.com/adtelligentinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtelligent Inc.