WHOOSH!
WHOOSH! manufactures and sells non-toxic, alcohol- and ammonia-free screen cleaning sprays, wipes, and PROTX2 antimicrobial microfiber cloths for consumer electronics, eyewear, and sports eye-guards, distributed via DTC e-commerce, B2B portals, and international partners across the US, Canada, UK, EU, and Australia.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WHOOSH! does
WHOOSH! is a Toronto-headquartered (legal domicile WHOOSH! Inc., USA, inferred from email domain whooshinc.com) consumer products company that designs, manufactures, and sells non-toxic, alcohol- and ammonia-free screen cleaning sprays, wipes, and PROTX2 antimicrobial-treated microfiber cloths for electronic screens and eyewear. Its core technology is a chemistry-plus-textile platform: a streak-free cleaning formula safe for OLED, nano-texture, anti-reflective, anti-glare, and prescription lens coatings, paired with microfiber cloths treated with PROTX2, an antibacterial and anti-odor agent reusable up to 40–50 washes. The product portfolio is anchored by the Screen Shine line (PRO 500mL, GO XL 100mL, GO 30mL, DUO and DUO XL combo packs, and a 950mL refill) and was extended in 2025 with the Sport Shine sub-brand, a non-toxic anti-fog formula for visors, goggles, sports glasses, and face shields.
WHOOSH! firmographics
Firmographics- Name
- WHOOSH!
- Legal name
- WHOOSH! Inc.
- Website
- http://whoosh.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WHOOSH! manufactures and sells non-toxic, alcohol- and ammonia-free screen cleaning sprays, wipes, and PROTX2 antimicrobial microfiber cloths for consumer electronics, eyewear, and sports eye-guards, distributed via DTC e-commerce, B2B portals, and international partners across the US, Canada, UK, EU, and Australia.
- Ownership category
- akta.pro rank
WHOOSH! industry classification
Industry- Product category
- Screen Cleaning Products
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Disposable Gloves & Protective Household Wear (CRAJAGAI)
- akta.pro secondary industries
- Cleaning Gloves & Protective Accessories (CRAJAIAG), Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM)
Keywords
Where WHOOSH! is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
WHOOSH! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Screen Cleaning Products: WHOOSH! generates revenue primarily through the sale of screen cleaning products including sprays, wipes, and microfiber cloths. Products are sold in various sizes (from travel-sized 8mL to home/office 500mL) and bundles. The company also sells refills to drive repeat purchases and sustainability.
- Sport Shine Products: Newer product line targeting sports eye-guard hygiene including anti-fog cleaners for goggles, visors, and protective eyewear used in various sports activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SCREEN SHINE PRO - Premium home/office cleaner (16.9 fl oz/500 mL) |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE DUO - Dual size bundle (100mL + 8mL) |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE GO XL - Portable cleaner (3.4 fl oz/100 mL) |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE DUO XL - Larger dual bundle (100mL + 30mL) |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE 950ML REFILL - Value-sized refill |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE GO - Travel size (1 fl oz/30 mL) |
| Unit Pricing | Pay-as-you-go | 3XL PREMIUM MICROFIBER CLOTH - 3-pack of large cloths |
| Unit Pricing | Pay-as-you-go | SCREEN SHINE GO SET OF 2 - Double travel pack |
| Unit Pricing | Pay-as-you-go | SPORT SHINE GO XL - Sports anti-fog cleaner (3.4 fl oz/100 mL) |
| Unit Pricing | Pay-as-you-go | SPORT SHINE GO - Compact sports cleaner (1 fl oz/30 mL) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
WHOOSH! product offering
Product offeringCore offering
WHOOSH! manufactures and sells non-toxic screen cleaning sprays, wipes, and PROTX2 antimicrobial microfiber cloths engineered for electronic displays (phones, laptops, tablets, TVs) and protective eyewear/goggles. The portfolio is organized under two product lines: Screen Shine for consumer electronics and Sport Shine for sports eyewear, with a 950ML refill format to reduce single-use plastic waste.
Product overview
WHOOSH! offers a portfolio of non-toxic, alcohol and ammonia-free screen cleaning products centered around the Screen Shine line and the newer Sport Shine sub-brand. The Screen Shine lineup includes multiple sizes and configurations: the flagship PRO (16.9 oz) for home/office, portable GO and GO XL bottles for travel, the DUO and DUO XL combo packs pairing pocket-sized and larger bottles, plus a 950mL refill option. All Screen Shine products include PROTX2-treated antimicrobial microfiber cloths. The separate Sport Shine line targets eye-guard hygiene (goggles, visors, sports glasses) with anti-fog capabilities. Accessories include the 3XL Premium Microfiber Cloth (14x14 in, 3-pack) as standalone offering.
Differentiator
Problem solved
Functional benefit
Brands
- Screen Shine: Primary line of non-toxic screen cleaning sprays and wipes for phones, computers, TVs, and other devices.
- Sport Shine
- Tech Hygiene
Products and services
- WHOOSH! Screen Shine Non-toxic screen cleaning spray line for consumer electronics including smartphones, laptops, tablets, and TVs. Available in multiple sizes (GO travel-size, GO XL, DUO two-pack, DUO XL, PRO kit) and paired with reusable PROTX2 antimicrobial microfiber cloths.
- WHOOSH! Sport Shine Anti-fog cleaning and coating spray designed for sports eyewear, ski/snowboard goggles, and protective eyewear. Available in travel-size (GO) and XL formats to prevent lens fogging during athletic activity.
- Screen Shine 950ML Refill Bulk 950 millilitre refill bottle of Screen Shine cleaning solution designed to refill smaller travel-size spray bottles, reducing single-use plastic packaging waste.
- 3XL Premium Microfiber Cloth Standalone oversized premium microfiber cloth featuring the PROTX2 antimicrobial coating, designed for cleaning larger screens and surfaces. Marketed as reusable and washable.
Quantifiable outcome
- Screens are left 99.99% cleaner than before use
- +1 more outcomes
Companies that use WHOOSH!
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
WHOOSH! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WHOOSH! partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, regional and minor.
- SB SupplycoreSB Supply serves as WHOOSH!'s master distributor for the European Union market. Businesses and consumers in the EU can visit sbsupply.eu or contact [email protected] for information and purchases.
- WHOOSH AustraliaregionalDedicated Australian distributor operating whoosh.net.au website with local support at [email protected]. Handles Australian market sales and customer service.
- UK Sales Agent ([email protected])minorSales agent representing WHOOSH! in the UK market through whooshclean.co.uk B2B portal for business inquiries and bulk orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WHOOSH! competitors and assessment
Company assessmentBroad incumbents
- Endust: Endust is an established electronics and surface dusting brand with screen-cleaning SKUs. Comparable to WHOOSH! on the dust/smudge cleaning occasion but as a broader incumbent rather than a specialist.
- Weiman: Weiman is a large household cleaning products brand with a dedicated electronics and screen cleaner line. As a broad incumbent, it competes on retail shelf space for the same cleaning occasions WHOOSH! targets.
- Zeiss Lens Wipes: Zeiss offers pre-moistened lens and screen cleaning wipes leveraging the Zeiss optical brand. It is a broader incumbent that overlaps with WHOOSH! on prescription-lens and screen cleaning use cases.
Emerging players
- E-Cloth: E-Cloth focuses on high-performance microfiber cleaning products marketed for chemical-free cleaning. Its premium microfiber positioning overlaps with WHOOSH!'s PROTX2-treated cloth value proposition.
- EcoMoist Natural Screen Cleaner: EcoMoist markets a natural, plant-based screen cleaning spray. Closely comparable to WHOOSH! on non-toxic, eco-friendly positioning though with a much narrower distribution footprint.
- Hornet Tech: Hornet Tech sells screen cleaning kits and accessories targeted at tech and electronics users. An emerging player with comparable SKU architecture but smaller brand footprint than WHOOSH!.
Direct peers
- iKlear: iKlear is a direct competitor offering screen cleaning kits and sprays specifically formulated for Apple displays. It shares WHOOSH!'s premium positioning, bundle format (spray + microfiber cloth), and Apple-focused target customer.
- MagicFiber: MagicFiber is a leading microfiber cleaning cloth brand sold primarily on Amazon for screens, lenses, and eyewear. It is a key substitute for WHOOSH!'s PROTX2 cloth component and competes directly on accessory SKUs.
- Screen Mom: Screen Mom sells natural, non-toxic screen cleaning sprays and cloths marketed to Apple device owners. Closely comparable to WHOOSH! in product format, price band, and clean-ingredient positioning.
- Care Touch: Care Touch sells pre-moistened screen cleaning wipes and lens wipes in multi-pack formats on Amazon and retail. Directly comparable on wipe SKUs and B2B packaging against WHOOSH!'s surface cleaning line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WHOOSH! social profiles
Digital presenceWHOOSH! financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHOOSH! leadership team
Management profileNumber of profiles
Profiles3 records
WHOOSH! funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHOOSH! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHOOSH!
What does WHOOSH! do?
WHOOSH! manufactures and sells non-toxic screen cleaning sprays, wipes, and PROTX2 antimicrobial microfiber cloths engineered for electronic displays (phones, laptops, tablets, TVs) and protective eyewear/goggles. The portfolio is organized under two product lines: Screen Shine for consumer electronics and Sport Shine for sports eyewear, with a 950ML refill format to reduce single-use plastic waste.
Is WHOOSH! a public or private company?
WHOOSH! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WHOOSH! founded?
WHOOSH! was founded in 2014. It employs 11 to 50 people.
Where is WHOOSH! based?
WHOOSH! is headquartered in Toronto, Canada, in the North America region.
How does WHOOSH! make money?
Two revenue lines are on record. Screen Cleaning Products are the primary driver. The others are sport Shine Products.
Who are WHOOSH!'s main competitors?
Broad incumbents on record are Endust, Weiman and Zeiss Lens Wipes. Emerging players are E-Cloth, EcoMoist Natural Screen Cleaner and Hornet Tech. Direct peers are iKlear, MagicFiber, Screen Mom and Care Touch.
Does WHOOSH! have an API?
No public API is recorded for WHOOSH!.
What industry is WHOOSH! in?
WHOOSH!'s product category is Screen Cleaning Products. Its primary akta.pro industry code is CRAJAGAI, Disposable Gloves & Protective Household Wear, with a secondary code of CRAJAIAG, Cleaning Gloves & Protective Accessories. Its NAICS code is 339113 and its SIC code is 2840.