Weiman Products
Weiman Products is a 1941-founded US consumer cleaning products company specializing in surface-specific cleaning formulations (stainless steel, glass cooktop, leather, granite, wood, and more). It operates as a subsidiary of PurposeBuilt Brands, selling direct-to-consumer via weiman.com and through distributors in 35+ countries.
- Company typePrivate
- Founded1941
- HeadquartersGurnee, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weiman Products does
Weiman Products, LLC is a privately-held US consumer cleaning products company founded in 1941 by the Weiman family and now operating as a wholly-owned subsidiary of PurposeBuilt Brands, a diversified consumer goods conglomerate managing a portfolio of household cleaning brands. The company's defining strategic positioning is surface-specific formulation: rather than producing general-purpose cleaners, Weiman dedicates individual product lines to specific material categories — stainless steel (aerosols, sprays, wipes), glass cooktop, oven & air fryer, leather, granite & stone, hardwood floor, cabinet & wood furniture, electronic screens, and metal & jewelry. Proprietary technical features include a 3-in-1 Clean + Shine + Protect formula for stainless steel, micro-bead technology for glass cooktop cleaners, non-PCE (tetrachloroethylene) formulations, and non-abrasive scrubbing pads engineered to remove burned-on residue without scratching delicate surfaces. Weiman's Glass Cook Top Cleaner, launched in the late 1980s, is the company's flagship product and remains the #1 selling glass cooktop cleaner per IRI and ACNielsen data; more than 40 products carry the Good Housekeeping Seal.
The business operates a two-channel revenue model: direct-to-consumer e-commerce via the company-owned weiman.com storefront (FedEx shipping to the 48 contiguous US states, free shipping over $35) and a regional distributor network spanning 35+ countries across Australia, East and Southeast Asia, South Asia, the Middle East, Central and South America, the Caribbean, Europe, and Africa. Products are sold as one-time purchases at unit prices typically between $7 and $12, with bundled care kits priced up to $44.75; there is no subscription model. Marketing is content-led, anchored by an SEO-driven blog covering surface-specific cleaning guides, supplemented by social media (Instagram, TikTok, Facebook, YouTube), email capture offering a 15% first-order discount, and influencer partnerships with home décor bloggers. Customer base is fragmented across individual consumers with no enterprise anchor accounts. Weiman maintains regulatory credentials including EPA Safer Choice recognition on relevant SKUs and OSHA Hazard Communication Standard compliance. The company is headquartered at 705 Tri-State Parkway, Gurnee, Illinois 60031, with a headcount of 51-100 employees, and is currently executing a corporate restructuring that includes a new CEO appointment and the announced closure of its Ashland City, Tennessee facility.
Weiman Products firmographics
Firmographics- Name
- Weiman Products
- Legal name
- Weiman Products, LLC
- Website
- https://weiman.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Weiman Products is a 1941-founded US consumer cleaning products company specializing in surface-specific cleaning formulations (stainless steel, glass cooktop, leather, granite, wood, and more). It operates as a subsidiary of PurposeBuilt Brands, selling direct-to-consumer via weiman.com and through distributors in 35+ countries.
- Ownership category
- akta.pro rank
Weiman Products industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
- akta.pro secondary industries
- Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop) (CRAJACAH), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD)
Keywords
Where Weiman Products is headquartered
LocationHeadquarters
- HQ city
- Gurnee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weiman Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Direct Consumer Sales: E-commerce sales through weiman.com website. Customers purchase directly from the company with orders shipped via FedEx to the 48 contiguous US states. Free shipping on orders over $35.
- International Distribution: Products sold through international distributors in 35+ countries. Distributors handle local distribution and sales in their respective regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cleaning product bottles and wipes |
| Unit Pricing | Pay-as-you-go | Bundled care kits with multiple products |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Weiman Products product offering
Product offeringCore offering
Weiman Products manufactures and sells surface-specific household cleaning and care products, with each formulation dedicated to a single surface type such as stainless steel, glass/ceramic cooktops, granite and stone, leather, hardwood floors, wood furniture, ovens, air fryers, electronics, and metal/jewelry. The portfolio spans aerosols, liquid sprays, pre-moistened wipes, scrubbing pads, microfiber cloths, and bundled cleaning kits, sold primarily through the company's own e-commerce site and a network of international distributors.
Product overview
Weiman Products is a consumer cleaning products company that offers a comprehensive portfolio of surface-specific cleaning solutions organized by material type. The product lineup includes dedicated lines for stainless steel (cleaners, sprays, wipes), glass cook tops (heavy-duty cleaners, daily sprays, cleaning kits), ovens and air fryers (foaming cleaners), leather, granite and stone, hardwood floors, cabinet and wood furniture, electronic screens (disinfectant wipes), and metal/jewelry. The company pioneered specialized cleaning wipes in the early 2000s and offers various care kits that bundle complementary products together. Weiman emphasizes that each product is formulated specifically for one surface type, not as general-purpose cleaners. Key product variations include aerosol sprays, liquid sprays, pre-moistened wipes, scrubbing pads, microfiber cloths, and complete cleaning kits. The company was founded in 1941 and has expanded through product launches including Wood Polish (1941), Glass Cook Top Cleaner (late 1980s, the company's best-selling product), and specialized wipes (2003-2005).
Differentiator
Problem solved
Functional benefit
Products and services
- Stainless Steel Cleaners and Wipes Surface-specific cleaning products for stainless steel appliances including aerosol spray, liquid spray, and pre-moistened wipes that clean, polish, and protect while leaving a protective barrier against fingerprints. Targeted at homeowners with stainless steel appliances and sinks.
- Glass Cook Top Cleaners Heavy-duty cleaners and polishes for glass, ceramic, and induction smooth-top ranges that remove burned-on food without scratching, including daily cleaners, heavy-duty cleaners, and wipes. For homeowners with smooth-top cooktops.
- Oven and Air Fryer Cleaners
Quantifiable outcome
- Weiman Glass Cook Top Cleaner is the #1 selling glass cooktop cleaner according to Information Resources, Inc. and ACNielsen
- +2 more outcomes
Companies that use Weiman Products
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Weiman Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Weiman Products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and regional.
- PurposeBuilt BrandscorePurposeBuilt Brands is the parent company of Weiman Products, LLC. The company overview page references PurposeBuilt Brands policies including satisfaction guarantee and company policies. Weiman is one of multiple cleaning brands under the PurposeBuilt Brands umbrella.
- Gilming Trading Pty Ltd (Australia)regionalAustralian distributor for Weiman products. Contact: [email protected], Phone: 1800 595 336.
- Progress Marketing International Pte Ltd (Brunei)regionalBrunei distributor for Weiman products. Contacts: Ros Leong ([email protected]) and Eddie Ong ([email protected]).
- Shanghai Bikaifu Trade CO, LTD (China)regionalChinese distributor for Weiman products. Contact: James ([email protected]).
- Diamond Line (Dubai)regionalDubai distributor for Weiman metal care products. Contact: Nasser Shehada ([email protected]).
- Sunbeam Mercantile Ventures Pvt. Ltd. (India)regionalIndian distributor for Weiman products. Contact: Vikash Kumar Singhal ([email protected]).
- Cuwell Korea Corp. (South Korea)regionalSouth Korean distributor for Weiman products. Contact: Stanley Park ([email protected]).
- Dafesa (Costa Rica)regionalCosta Rican distributor for Weiman products. Contact: Ana Maria Montano ([email protected]).
- Puerto Rico Merchandising, Inc (Dominican Republic)regionalDominican Republic distributor for Weiman products. Contact: Allan Reyes ([email protected]).
- Caritech Agencies (Jamaica)regionalJamaican distributor for Weiman products. Contact: Amal Chai ([email protected]).
- Almacenes Boyaca S.A. (Ecuador)regionalEcuadorian distributor for Weiman products. Contact: Andrea Navarrete ([email protected]).
- Jaserv Trading (Trinidad)regionalTrinidad distributor for Weiman products. Contact: Jessy Sampath ([email protected]).
- Rocky Brands (South Africa)regionalSouth African distributor for Weiman products. Contact: Rishav Juglall ([email protected]).
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Weiman Products competitors and assessment
Company assessmentEmerging players
- Method Products: Method is an adjacent premium cleaning CPG brand with overlapping retail channels and a similar design-conscious homeowner target, but competes in general-purpose and bathroom cleaners rather than specialty surfaces.
- Mrs. Meyer's Clean Day: Mrs. Meyer's competes in household surface cleaning with an overlapping consumer base (premium home care), but emphasizes natural fragrance and general-purpose formulations rather than Weiman's surface-specific specialization.
Broad incumbents
- Reckitt Benckiser (Lysol, Resolve): Reckitt's household cleaning portfolio (Lysol, Resolve, Spray 'n Wash) overlaps with Weiman's surface-cleaning use cases at the mass-market end, representing both competitive threat and potential acquisition/strategic-partner opportunity.
- Clorox: Clorox is a broad consumer cleaning incumbent with mass-market retail dominance; while not surface-specialized, its scale, shelf presence, and private-label competition pressure Weiman's pricing and category economics.
- SC Johnson (Windex, Scrubbing Bubbles): SC Johnson's cleaning brands (Windex, Scrubbing Bubbles, Pledge) overlap with Weiman's glass and surface care categories, with global retail and distribution scale that dwarfs Weiman's specialty focus.
Direct peers
- Cerama Bryte: Cerama Bryte is a direct competitor in cooktop cleaners, offering cleaning pads, creams, and polishes specifically formulated for ceramic and glass cooktops—the same core surface Weiman's #1 product addresses.
- CLR (Jelmar): CLR is a competing specialty cleaning brand focused on calcium, lime, and rust removal plus multi-surface cleaners, targeting similar household problem-solving use cases with a comparable brand-led DTC and retail model.
- Bar Keepers Friend: Bar Keepers Friend is a direct competitor in specialty surface cleaners, with a similar surface-by-surface product approach (cookware, sinks, stainless steel, porcelain) targeting household consumers seeking premium results.
- Affresh: Affresh makes appliance-specific cleaning products (dishwasher, washer, oven) targeting the same homeowner with premium appliances customer, with strong distribution through appliance OEMs and retail.
- Hope's Perfect Stainless: Hope's Perfect Stainless directly competes in the stainless steel cleaner & polish category where Weiman holds #1 share, offering a single-product specialty cleaner with comparable positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Weiman Products social profiles
Digital presenceWeiman Products compliance and trust
Trust signalCompliance3 records
Weiman Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weiman Products leadership team
Management profileNumber of profiles
Weiman Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weiman Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weiman Products
What does Weiman Products do?
Weiman Products manufactures and sells surface-specific household cleaning and care products, with each formulation dedicated to a single surface type such as stainless steel, glass/ceramic cooktops, granite and stone, leather, hardwood floors, wood furniture, ovens, air fryers, electronics, and metal/jewelry. The portfolio spans aerosols, liquid sprays, pre-moistened wipes, scrubbing pads, microfiber cloths, and bundled cleaning kits, sold primarily through the company's own e-commerce site and a network of international distributors.
Is Weiman Products a public or private company?
Weiman Products is a private company. It is classified as corporate owned and is currently operating.
When was Weiman Products founded?
Weiman Products was founded in 1941. It employs 51 to 100 people.
Where is Weiman Products based?
Weiman Products is headquartered in Gurnee, United States, in the North America region.
How does Weiman Products make money?
Two revenue lines are on record. Direct Consumer Sales are the primary driver. The others are international Distribution.
Who are Weiman Products's main competitors?
Emerging players on record are Method Products and Mrs. Meyer's Clean Day. Broad incumbents are Reckitt Benckiser (Lysol, Resolve), Clorox and SC Johnson (Windex, Scrubbing Bubbles). Direct peers are Cerama Bryte, CLR (Jelmar), Bar Keepers Friend, Affresh and Hope's Perfect Stainless.
Does Weiman Products have an API?
No public API is recorded for Weiman Products.
What industry is Weiman Products in?
Weiman Products's product category is Household Cleaning Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen), with a secondary code of CRAJACAH, Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop). Its NAICS code is 3256 and its SIC code is 2840.