American Megatrends
American Megatrends develops Dynamic Firmware — BIOS/UEFI, BMC, and Platform Root of Trust — plus infrastructure management and AI development tools, serving hyperscalers, OEMs, ODMs, and silicon vendors globally.
- Company typePrivate
- Founded1985
- HeadquartersDuluth, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What American Megatrends does
American Megatrends Inc. (AMI) is a 40-year-old private firmware and infrastructure software company founded in 1985 and headquartered in Duluth, Georgia. The company develops Dynamic Firmware — spanning BIOS/UEFI (Aptio V), Baseboard Management Controller firmware (MegaRAC OneTree and SP-X), and Platform Root of Trust security (Tektagon) — alongside infrastructure management software (AMI Data Center Manager), a cloud SaaS platform (AMI Meridian), and AI-powered development tools (AMI-TA and AMILiA). Its firmware powers billions of devices daily across the computing spectrum from embedded and IoT endpoints through hyperscale data centers and AI factories.
AMI's technology stack supports x86, Arm, and heterogeneous architectures, with broad silicon coverage across Intel, AMD, NVIDIA, Arm, Ampere, ASPEED, Nuvoton, and Qualcomm platforms. The firm operates both commercially-licensed products and open-source Community Editions under OCP licensing, and is the only vendor with OCP S.A.F.E. compliance across boot, manageability, and security firmware. Compliance posture includes ISO 27001, GDPR, NIST SP 800-193, NIST 800-53, and NIST 800-171. India is AMI's largest global engineering hub, with ~850 staff in a new 80,000-square-foot Chennai facility, supplemented by offices in Taiwan, China, Germany, Japan, and Korea.
AMI generates revenue through firmware licensing (per-platform, per-unit, or subscription), software subscriptions for AMI Data Center Manager and AMI Meridian (Base/Standard/Premium tiers tied to server and GPU count), professional services and training, and hardware sales (development kits and MG-series backplane controllers). It goes to market via direct enterprise field sales to hyperscalers, OEMs, ODMs, and silicon vendors, complemented by the OCP Marketplace and event-driven programs. In May 2026, Lattice Semiconductor announced a definitive agreement to acquire AMI for US$1.65 billion, expanding into firmware and infrastructure software for cloud and AI data centers.
American Megatrends firmographics
Firmographics- Name
- American Megatrends
- Legal name
- American Megatrends Inc.
- Website
- https://ami.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- American Megatrends develops Dynamic Firmware — BIOS/UEFI, BMC, and Platform Root of Trust — plus infrastructure management and AI development tools, serving hyperscalers, OEMs, ODMs, and silicon vendors globally.
- Ownership category
- akta.pro rank
American Megatrends industry classification
Industry- Product category
- Firmware and Data Center Infrastructure Software
- NAICS
- Software Publishers (5132), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Programming Services (7371), Electronic Components, Nec (3679)
- akta.pro primary industry
- Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)
- akta.pro secondary industry
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)
Keywords
Where American Megatrends is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
American Megatrends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Firmware Licensing: AMI licenses its proprietary and community-edition firmware products (Aptio V, MegaRAC SP-X, MegaRAC OneTree, Tektagon) to OEMs, ODMs, silicon vendors, and cloud service providers. Revenue is generated through licensing agreements that may be per-platform, per-unit, or subscription-based depending on the customer tier.
- Software Subscriptions (AMI Data Center Manager, AMI Meridian): AMI Data Center Manager and AMI Meridian SaaS platform are offered on subscription-based licensing tied to server/GPU count and feature tiers (Base, Standard, Premium). ISVs, OEMs, and ODMs can also access royalty-based bundling agreements.
- Professional Services & Training: AMI offers custom training at customer sites and AMI offices worldwide, designed around customers' current projects for maximum effectiveness. Technical support services are provided based on sales agreements, including integration engineers embedded with customer teams during critical phases.
- Development Kits & Hardware: AMI sells development kits such as the MegaRAC Development Kit for ASPEED AST2600 BMC, which includes bundled hardware (EVB, sensor board, host system) and tutorials. Additionally, AMI sells backplane controllers (MG Series: MG9094, MG9098, MG9100, MG9200) for LED and drive management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AMI Data Center Manager v6.0 subscription tiers: Base, Standard, and Premium — feature-based licensing tied to server and GPU count. |
| Unit Pricing | One time/ perpetual license | MegaRAC Development Kit for AST2600 BMC — hardware, tutorials, and access to MegaRAC firmware bundled as a single package. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
American Megatrends product offering
Product offeringCore offering
AMI develops and licenses proprietary and open-source firmware (BIOS/UEFI via Aptio V, BMC firmware via MegaRAC, and Platform Root of Trust via Tektagon) plus infrastructure management software (AMI Data Center Manager) and AI-powered firmware development tools (AMI-TA, AMILiA). Products are licensed/sold to OEMs, ODMs, hyperscalers, and silicon vendors worldwide, with hardware development kits and training services as additional revenue lines.
Product overview
AMI offers a modular firmware platform architecture spanning boot (Aptio V), manageability (MegaRAC family), and security (Tektagon) products, unified through the AMI Meridian cloud platform and enhanced by AI-powered solutions (AMI-TA and AMILiA). The portfolio includes commercial products (Aptio V, MegaRAC OneTree/SP-X, Tektagon) and open-source Community Editions (Aptio CE, MegaRAC OneTree CE, Tektagon CE). Infrastructure management is delivered through AMI Data Center Manager, with security services (VMS, SBOM) and specialized solutions for embedded, storage, and Arm Total Design chiplet applications. The company serves hyperscalers, OEMs, ODMs, and cloud providers across data center, AI factory, edge, and embedded/IoT environments.
Differentiator
Problem solved
Functional benefit
Brands
- Aptio: Battle-tested, secure and modular BIOS/UEFI firmware for clients, servers, IoT, embedded systems and hyperscale infrastructure.
- MegaRAC
- Tektagon
- AMI Data Center Manager
- AMI Meridian
- AMI-TA (AMI-Technology Assistants)
- AMILiA (AMI Linguistic Assistant)
- Aptio Community Edition
- MegaRAC OneTree Community Edition
- Tektagon Community Edition
- AMI OnSil
- AMI Rack Manager
- VMS (Vulnerability Management Service)
Products and services
- Aptio V Battle-tested, secure, modular BIOS/UEFI firmware for clients, servers, IoT, embedded systems, and hyperscale infrastructure. Supports x86 and Arm architectures, integrates UEFI, EDK II, ACPI, and PI specifications; multi-silicon and multi-generation platform support; 40+ years of deployment trust; includes Visual eBIOS development environment and 24/7 engineering support.
- MegaRAC OneTree Next-generation BMC firmware built on OpenBMC, consolidating support for Intel, AMD, NVIDIA, Ampere, ASPEED, Nuvoton, and other silicon into a single codebase. Delivers Redfish, PLDM, MCTP, RAS, and telemetry features; enables rack-scale orchestration, liquid cooling control, GPU management, power shelf optimization, and CXL device management for AI infrastructure.
- MegaRAC SP-X Production-grade BMC firmware providing comprehensive out-of-band management for servers, accelerators, and storage systems with modular design and extensive silicon support, trusted by top-tier ODMs, OEMs, and hyperscalers.
- Tektagon Platform Root of Trust (PRoT) delivering proactive firmware protection anchored in Hardware Root of Trust (HRoT) silicon. Features T-1 validation with attestation, real-time SPI bus filtering, cryptographic secure updates, modular architecture across Intel/AMD/Arm/NVIDIA platforms, and audit-ready forensic telemetry. Compliant with NIST Platform Firmware Resiliency (PFR) Guidelines NIST SP 800-193.
- AMI Data Center Manager (DCM) Real-time monitoring and management software for IT device-level health, power consumption, thermal performance, carbon emissions, utilization, and firmware across data center infrastructure. Supports 60,000+ devices per instance; GPU management for NVIDIA GPUs and GB200/GB300 NVL72 platforms; real-time PUE/CUE monitoring; RESTful API, Apache Kafka, and iFrame integration; subscription-based licensing with Base/Standard/Premium tiers.
- AMI-TA (AMI-Technology Assistants) Agentic AI platform for firmware development management. Orchestrates porting, configuration, and deployment; provides smart debugging and predictive analytics; integrates component vulnerability assessment; accessible via RESTful APIs in IDEs and CI/CD pipelines.
- AMILiA (AMI Linguistic Assistant) Intelligent chatbot trained on decades of AMI's proprietary source code, design documents, troubleshooting logs, and root cause analyses. Delivers context-aware firmware development responses using LLMs (on-premise or cloud), analytics from large-scale telemetry, coding and documentation assistance, and direct access to AMI Customer Portal and integrations with GitLab and VS Code.
- AMI Vulnerability Management Service (VMS) Cloud-based security intelligence platform providing visibility into open-source and proprietary firmware components. Maps known CVEs to specific components, provides severity ratings and remediation guidance, integrates with AMI SBOM utilities through Aptio and MegaRAC.
- AMI Software Bill of Materials (SBOM) Utilities Software Bill of Materials tools for detailed inventory of all components (open-source, vendor-supplied, proprietary) in firmware builds. Supports Aptio (Boot) and MegaRAC (BMC); generates spec-compliant SBOM reports for regulatory compliance and supply chain security.
- Embedded Controller (EC) Firmware Firmware for embedded controllers in mobile, ultra-mobile, and embedded systems enabling energy-conscious designs. Supports a broad range of EC chip vendors with high-performance processing and complex features.
- AMI MG Series Backplane Controllers AMI MG Series backplane controllers enabling LED and drive management with support for all existing standard interfaces and protocols for storage systems (MG9094, MG9098, MG9100, MG9200).
- MegaRAC Development Kit for ASPEED AST2600 BMC Hardware development kit with tutorials and access to MegaRAC firmware for development and training in sensor porting, management technologies (SOL, UART), and virtual media using the ASPEED AST2600 BMC. Includes bundled hardware (EVB, sensor board, host system).
- AMI Meridian Cloud-native SaaS platform unifying management, security, firmware lifecycle, and AI-driven analytics as modular services. Ties together Aptio, MegaRAC, and Tektagon firmware with AI infrastructure management solutions; enables self-serve for software services, user management, service tracking, and integration.
- AMI OnSil Firmware solutions for custom silicon designs as part of the Arm Total Design ecosystem, offering early access to firmware stacks, modeling tools, and engineering support for Arm-based custom silicon and chiplet solutions.
- AMI Rack Manager Rack-level management software solution unifying compute, power, cooling, and networking into a single management point. Built on the OCP OpenRMC-DM initiative.
Quantifiable outcome
- Billion+ devices powered daily with AMI firmware
- +3 more outcomes
Companies that use American Megatrends
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
American Megatrends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature9 records
American Megatrends partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, core and minor.
- MetamajorAMI and Meta co-hosted the first-ever OpenBMC Meetup at Meta Campus in Menlo Park, California, on May 19, 2026. The invite-only event brought together engineers, operators, silicon vendors, and ecosystem partners for keynotes and technical sessions focused on the next chapter of the OpenBMC community. Meta's OpenBMC team leads the upstream OpenBMC project. AMI positioned MegaRAC OneTree CE as a solution to the persistent OpenBMC fork fragmentation problem.
- ArmcoreAMI announced a shift-left initiative with Arm and Synopsys to de-risk SoC development for Arm Total Design. The initiative shifts AMI OnSil silicon firmware and Aptio V UEFI firmware validation from silicon prototype phase to RTL validation stage, before initial tape-out, using Synopsys ZeBu emulators. This complements Arm's chiplet strategy by reducing custom silicon design costs, shortening time-to-market, and mitigating capital and complexity risks. AMI is a member of the Arm Total Design ecosystem.
- SynopsyscoreAMI collaborated with Synopsys to enable firmware validation on ZeBu emulation platforms. Using Synopsys ZeBu emulators, AMI shifts OnSil and Aptio V firmware validation from silicon prototype to RTL stage, adding runtime silicon components (high-speed interfaces, security, Silicon Lifecycle Management IP) beyond what Arm Fixed Virtual Platform verification provides.
- Lattice SemiconductorcoreLattice Semiconductor announced on May 4, 2026 it will acquire American Megatrends Inc. for US$1.65 billion. The acquisition aims to create the industry's leading secure management and control platform by combining Lattice's programmable chip business with AMI's firmware products for system security, manageability, and control. The deal positions the combined company to compete with BMC chip vendors ASPEED and Nuvoton (which hold ~80-85% of global BMC chip shipments) in the AI infrastructure market. The acquisition reflects a wider shift in the chip industry where companies are expanding software stacks to capture more of the AI infrastructure market.
- KERNO EnterprisemajorAMI formalized a major technology licensing agreement with KERNO, the UAE's enterprise-level IT hardware manufacturer, during a tour of KERNO's upcoming manufacturing facility in Dubai Silicon Oasis. Under the agreement, KERNO Enterprise manufactures servers using AMI's licensed Aptio V, MegaRAC SPX, and Tektagon security technologies for enterprise and data-center clients across the Middle East. The partnership supports UAE's 'Made in the Emirates' vision and strengthens regional supply chain resilience for advanced server infrastructure.
- SiemensminorAMI and Siemens celebrated their legacy of partnership and collaboration during Smart Production Solutions (SPS) Expo. The partnership spans joint technology development and collaboration to enhance technology advancements in industrial computing environments.
- ASPEED TechnologycoreLong-standing strategic collaboration with ASPEED, a leading fabless IC design company focused on Cloud and Enterprise Solutions including BMC SoC, Bridge IC, PFR SoC, and Smart AV Solutions. AMI's MegaRAC Development Kit for AST2600 BMC is built on ASPEED's AST2600 BMC. The partnership includes joint development of BMC firmware, reference designs, and development kits.
- IntelcoreAMI has a longstanding partnership with Intel, working closely on pre-silicon validation workflows, platform enablement, and security standards (Intel TXT). AMI is a gold-level member of the Intel Partner Alliance. Intel platforms are supported across Aptio V, MegaRAC, and Tektagon product lines.
- AMDcoreAMD is listed as a key technology partner. AMI supports AMD platforms across its firmware portfolio. AMD's semiconductor technologies (EPYC processors, GPUs) are supported in AMI Data Center Manager v6.0 with enhanced AMD-based server support including power-capping on supported models.
- NVIDIAcoreNVIDIA is listed as a key technology partner. AMI Data Center Manager v6.0 provides extensive GPU management for NVIDIA data center GPUs including the NVIDIA GB200/GB300 NVL72 platforms. MegaRAC supports NVIDIA GPU management. AMI participates in OCP events alongside NVIDIA and contributes to OCP solutions with NVIDIA platforms.
- ArmcoreArm is listed as a key technology partner and AMI is a member of Arm Total Design ecosystem. AMI supports Arm-based platforms (Ampere Altra, NVIDIA Grace CPUs, Arm Neoverse CSS) across Aptio V and MegaRAC. AMI OnSil provides Arm firmware stacks for Arm Total Design chiplet solutions.
- AmperecoreAmpere is listed as a key technology partner. AMI Data Center Manager v6.0 supports Arm-based servers with Ampere CPUs. MegaRAC OneTree consolidates support for Ampere silicon alongside other platforms in a single codebase.
- NuvotonmajorNuvoton is listed as a technology partner. Nuvoton BMC products combine BMC, Graphics core, Virtual Media and KVM Redirection. AMI's MegaRAC OneTree supports Nuvoton BMC silicon alongside other silicon vendors in its unified codebase.
- OCP (Open Compute Project)coreAMI is a major contributor to the Open Compute Project, contributing code across Aptio, MegaRAC, and Tektagon Community Editions. AMI is an Emerald Sponsor of OCP Global Summit, Premier Sponsor of OCP APAC Summit, and Gold Sponsor of OCP China Day. AMI launched the AMI Partner Alliance within the OCP ecosystem and hosts the Partnership Forum for Open Compute.
- UEFI ForummajorAMI is an active member of the UEFI Forum, which develops UEFI specifications. AMI contributes to UEFI standards development and implements UEFI, EDK II, ACPI, and PI specifications across its Aptio product line.
- DMTF (Distributed Management Task Force)majorAMI is an active member of DMTF, which creates open manageability standards including Redfish. AMI implements Redfish, PLDM, MCTP standards across its MegaRAC BMC firmware and Data Center Manager for standards-based data center management.
- Trusted Computing Group (TCG)majorAMI is a member of TCG, which develops open specifications for hardware-based root of trust. AMI's Tektagon implements TCG-compliant Platform Firmware Resiliency guidelines.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
American Megatrends competitors and assessment
Company assessmentOthers
- Lattice Semiconductor: Lattice Semiconductor is the announced acquirer of AMI for $1.65B and a complementary silicon vendor specializing in low-power programmable FPGAs. Post-close it becomes AMI's parent and combined entity, but pre-close it is an adjacent technology supplier whose FPGA portfolio is being combined with AMI's firmware stack for AI infrastructure control.
- Vertiv (Trellis / Environet): Vertiv provides infrastructure management software for data centers (including power, thermal, and asset monitoring) that is complementary and partially competitive with AMI Data Center Manager. It is relevant as a peer because both target real-time data center visibility and AMI DCM is positioned to interoperate with DCIM systems like Vertiv's.
Direct peers
- Phoenix Technologies: Phoenix Technologies is one of the original 'Big 3' BIOS firmware vendors alongside AMI and Insyde, offering SecureCore and its UEFI firmware stack to OEMs and embedded device manufacturers. It is directly comparable in product scope, customer base, and 40-year deployment history to AMI's Aptio business.
- Insyde Software: Insyde Software is a direct competitor to AMI in the BIOS/UEFI firmware market, supplying InsydeH2O UEFI firmware to OEMs, ODMs, and hyperscalers across x86 and Arm platforms. It competes head-to-head with AMI's Aptio V line and shares a similar enterprise sales motion into the same server and client OEM customers.
Broad incumbents
- Hewlett Packard Enterprise (iLO): HPE's Integrated Lights-Out (iLO) is a proprietary BMC firmware and server management platform built into ProLiant servers, with capabilities analogous to AMI's MegaRAC plus Data Center Manager. It competes in the same enterprise and HPC data center segments but is captive to HPE hardware.
- Lenovo (XClarity): Lenovo XClarity is a hardware-proprietary systems management suite with BMC functionality that parallels AMI's MegaRAC and DCM stack. It addresses the same ThinkSystem enterprise and hyperscale customers with a tightly bundled OEM offering rather than AMI's vendor-agnostic approach.
- Cisco (Intersight / CIMC): Cisco Intersight and CIMC provide proprietary server BMC and infrastructure management for Cisco UCS and HyperFlex systems, comparable in scope to AMI's MegaRAC plus Data Center Manager. It serves overlapping enterprise and colocation customers with an OEM-bundled model.
- Dell Technologies (iDRAC / OpenManage): Dell's iDRAC and OpenManage Enterprise deliver proprietary out-of-band BMC and infrastructure management functionality that overlaps with AMI's MegaRAC and Data Center Manager offerings. While vertically integrated into Dell PowerEdge servers, iDRAC competes for the same hyperscaler and enterprise firmware wallet as AMI's vendor-agnostic stack.
- Supermicro (SuperCloud Composer / BMC): Supermicro delivers proprietary BMC firmware, Resource Manager, and SuperCloud Composer software for its GPU and AI server systems, overlapping with AMI MegaRAC and AMI Data Center Manager. It is a broad incumbent in AI server management that uses and competes with AMI firmware in adjacent SKUs.
Emerging players
- OpenBMC Project: OpenBMC is the Linux Foundation-hosted open-source BMC firmware project that Meta leads upstream and that AMI's MegaRAC OneTree is built upon. It is directly comparable because AMI's commercial and Community Edition BMC offerings must coexist with — and differentiate from — the upstream OpenBMC distribution that hyperscalers can adopt directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
American Megatrends social profiles
Digital presenceAmerican Megatrends compliance and trust
Trust signalCompliance5 records
American Megatrends financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Megatrends leadership team
Management profileNumber of profiles
Profiles16 records
American Megatrends subsidiaries and ownership
Company hierarchySubsidiaries8 records
American Megatrends funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Megatrends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Megatrends
What does American Megatrends do?
AMI develops and licenses proprietary and open-source firmware (BIOS/UEFI via Aptio V, BMC firmware via MegaRAC, and Platform Root of Trust via Tektagon) plus infrastructure management software (AMI Data Center Manager) and AI-powered firmware development tools (AMI-TA, AMILiA). Products are licensed/sold to OEMs, ODMs, hyperscalers, and silicon vendors worldwide, with hardware development kits and training services as additional revenue lines.
Is American Megatrends a public or private company?
American Megatrends is a private company. It is classified as private equity controlled and is currently operating.
When was American Megatrends founded?
American Megatrends was founded in 1985. It employs 1,001 to 5,000 people.
Where is American Megatrends based?
American Megatrends is headquartered in Duluth, United States, in the North America region.
How does American Megatrends make money?
Four revenue lines are on record. Firmware Licensing is the primary driver. The others are software Subscriptions (AMI Data Center Manager, AMI Meridian), professional Services & Training and development Kits & Hardware.
Who are American Megatrends's main competitors?
Others on record are Lattice Semiconductor and Vertiv (Trellis / Environet). Direct peers are Phoenix Technologies and Insyde Software. Broad incumbents are Hewlett Packard Enterprise (iLO), Lenovo (XClarity), Cisco (Intersight / CIMC), Dell Technologies (iDRAC / OpenManage) and Supermicro (SuperCloud Composer / BMC). OpenBMC Project is listed as an emerging player.
Does American Megatrends have an API?
Yes. AMI Data Center Manager can be integrated into other systems and platforms via RESTful APIs for custom workflows and solutions, Apache Kafka for real-time data streaming, and iFrame embedding into other applications or dashboards.
What industry is American Megatrends in?
American Megatrends's product category is Firmware and Data Center Infrastructure Software. Its primary akta.pro industry code is HDAHAFAE, Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling), with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 5132 and its SIC code is 7371.