Ampere
Ampere, an Indian electric two-wheeler maker under Greaves Electric Mobility, manufactures six LFP-battery e-scooters spanning entry-level to premium segments for first-time EV buyers, urban commuters, families, and B2B last-mile delivery fleets across 300+ cities.
- Company typePrivate
- Founded2008
- HeadquartersCoimbatore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ampere does
Ampere is the electric two-wheeler brand of Greaves Electric Mobility Limited, an Indian private limited company headquartered at SIPCOT Industrial Park, Ranipet, Tamil Nadu. Founded in 2008 and consolidated as a wholly-owned subsidiary of Greaves Cotton (now Greaves Electric Mobility) in 2019, the company manufactures and sells a portfolio of six LFP-battery electric scooters spanning entry-level no-licence models (Reo 80, Reo VYB at ₹59,900-69,499), mid-range family commuters (Magnus Neo, Magnus Grand, Magnus G Max at ₹86,999-99,499), and a premium flagship (Nexus at ₹1,21,499). All models use Lithium Iron Phosphate battery chemistry for thermal stability and 2,000-4,000 cycle life in Indian climate conditions, differentiating from competitors using NMC at premium tiers.
The company operates a vertically-oriented manufacturing footprint anchored by a Ranipet EV mega-site with peak capacity of 10 lakh units per annum and a Chennai CKD assembly unit. Distribution combines 400+ authorised dealerships across 300+ cities, 420+ service points, direct e-commerce via its own website, and marketplace partnerships with Flipkart and Amazon India. Customer-facing financing is delivered through partnerships with HDFC Bank, Bajaj Finserv, Kotak Mahindra, IDFC, Shriram, and Bandhan Bank, offering up to 100% financing from 5.75% interest. The company has served approximately 3 lakh cumulative customers across 309 cities, accumulating ~3.8 billion electric km and ~10,000 direct/indirect jobs.
Revenue is generated primarily through hardware sales of electric scooters, supplemented by an emerging Battery-as-a-Service model that decouples battery cost from vehicle purchase price. Customer segments span first-time EV buyers, urban commuters in Tier II/III cities, family users, budget-conscious consumers under ₹1 lakh, and B2B last-mile delivery fleets (notably a 700+ unit deployment via Alt Mobility). Marketing combines content/SEO, sports sponsorships (Royal Challengers Bangalore IPL, East Bengal FC), the K2K pan-India endurance expedition, and NITI Aayog's Shoonya zero-pollution campaign. Revenue figures are not publicly disclosed.
Ampere firmographics
Firmographics- Name
- Ampere
- Legal name
- Greaves Electric Mobility Limited
- Website
- https://ampere.greaveselectricmobility.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ampere, an Indian electric two-wheeler maker under Greaves Electric Mobility, manufactures six LFP-battery e-scooters spanning entry-level to premium segments for first-time EV buyers, urban commuters, families, and B2B last-mile delivery fleets across 300+ cities.
- Ownership category
- akta.pro rank
Ampere industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Scooters (Stand-Up) (CRACASAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Ampere is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Ampere business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Two-Wheeler Sales: Primary revenue from manufacturing and selling electric scooters across multiple price segments from entry-level (Reo series) to premium (Nexus). Revenue generated through owned dealership network, authorized dealers, and e-commerce channels including Flipkart and Amazon.
- Battery-as-a-Service (BaaS): Emerging revenue stream offering battery-as-a-service model, allowing customers to purchase vehicles without battery cost and pay for battery usage separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Reo 80 - Entry-level no-license required scooter |
| One time/ perpetual license | Pay-as-you-go | Reo VYB - Low-speed entry-level EV |
| One time/ perpetual license | Pay-as-you-go | Magnus Neo - Mid-range family commuter |
| One time/ perpetual license | Pay-as-you-go | Magnus Grand - Enhanced style family scooter |
| One time/ perpetual license | Pay-as-you-go | Magnus G Max - Maximum range and space |
| One time/ perpetual license | Pay-as-you-go | Nexus - Premium high-performance flagship |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Ampere product offering
Product offeringCore offering
Ampere manufactures and sells electric two-wheeler scooters in India under Greaves Electric Mobility Limited. Its portfolio spans six models — from entry-level low-speed Reo 80 and Reo VYB (no licence required) to mid-range Magnus Neo, Magnus Grand, and Magnus G Max, and the premium Nexus. All models use LFP (Lithium Iron Phosphate) battery chemistry prioritising safety, thermal stability, and a 2,000–4,000 cycle lifespan suited to Indian climate conditions. Vehicles are sold via 400+ dealerships, the company's own e-commerce site, Flipkart, and Amazon, with financing partners enabling low-interest EMI ownership.
Product overview
Ampere is the electric two-wheeler brand under Greaves Electric Mobility, offering a portfolio of six electric scooters spanning entry-level to premium segments. The product lineup includes the Nexus (premium high-speed model), Magnus series (Magnus G Max, Magnus Grand, Magnus Neo for mid-range commuters), and Reo series (Reo VYB, Reo 80 for entry-level/no-licence users). All models use LFP battery technology for safety and longevity. Products are sold through dealerships, e-commerce platforms (Flipkart, Amazon), and financing partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Nexus EX and ST Premium flagship electric scooter featuring 3 kWh LFP battery, 93 km/h top speed, 136 km IDC range, 7-inch TFT touchscreen, and multi-patented twin-suspension hybrid swingarm. Targets urban commuters seeking high speed and long range.
- Magnus G Max Long-range family electric scooter with 3 kWh LFP battery, 142 km IDC range, 65 km/h top speed, 33L boot space, and 75,000 km battery warranty. Designed for maximum kilometres and family use.
- Magnus Grand Family-oriented electric scooter with 2.3 kWh LFP battery, 118 km IDC range, 65 km/h top speed, premium dual-tone colours, 20% stronger chassis, and enhanced safety features. Offers 5-year or 75,000 km battery warranty.
- Magnus Neo Urban commuter electric scooter with 2.3 kWh LFP battery, 125 km IDC range, lower seat height (777 mm), ergonomic design for easy handling. Features up to 10-year battery lifespan and 5-year/75,000 km warranty.
- Reo VYB Entry-level low-speed electric scooter with LFP battery, 80 km IDC range, 25 km/h top speed. Designed for convenient everyday mobility for first-time EV buyers, requiring no licence or registration.
- Reo 80 Affordable low-speed electric scooter with 1.44 kWh LFP battery, 80 km true range, 25 km/h top speed. Features keyless start, coloured LCD cluster, and requires no licence or registration.
Quantifiable outcome
- Save ₹5,000-10,000 monthly compared to Ola/Uber for 30 km daily commute
- +4 more outcomes
Companies that use Ampere
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Ampere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ampere partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- BasquevoltcoreJoint Development Agreement signed in February 2026 for lithium metal-based battery technology development. Basquevolt's polymer electrolyte technology offers ~30% lower capital investment per GWh and 30% less energy consumption per kWh compared to conventional lithium-ion batteries. Partnership aims to validate performance under real-world automotive conditions and bring technology closer to mass production, supporting Europe's domestic battery manufacturing ramp-up.
- Stratus MaterialscoreJoint development agreement to evaluate cobalt-free lithium manganese oxide (LXMO) cathode materials for Renault electric vehicles. Technology will be tested at Ampere's Battery Cell Innovation Lab in Lardy, France. LXMO offers energy density comparable to NMC batteries at costs similar to LFP, potentially achieving pack-level energy densities up to twice that of conventional battery chemistries.
- Alt MobilitymajorExpanded partnership to supply and lease over 700 electric scooters for Indian B2B and last-mile delivery sector. Deployment of Ampere Magnus SW S scooters supported by energy infrastructure from Indofast Energy. Collaboration aims to boost EV adoption through fleet-scale deployment.
- Renault-Nissan-Mitsubishi AlliancecoreAmpere Douai Plant partnership where Nissan and Mitsubishi selected Ampere as manufacturing partner for all-new Nissan Micra EV and next-generation Mitsubishi Eclipse Cross full-electric SUV production. Plant underwent €550 million transformation and now manufactures six electric models across four brands (Renault, Nissan, Mitsubishi Motors, Alpine).
- FlipkartmajorE-commerce channel partnership enabling online sales of Ampere electric scooters including Magnus Nexus and other models through Flipkart marketplace platform.
- Amazon IndiamajorE-commerce channel partnership for online sales of Ampere electric scooters through Amazon.in marketplace platform.
- Indofast EnergyminorEnergy infrastructure partner supporting Alt Mobility fleet deployment with charging solutions for Ampere Magnus SW S scooters.
- NITI Aayog (Shoonya Campaign)majorPartnership with NITI Aayog-led Shoonya zero-pollution mobility campaign, contributing to India's clean air mission and sustainable transportation goals.
- Royal Challengers Bangalore (RCB)majorIPL 2023 sponsorship partnership with RCB cricket team, leveraging cricket's mass appeal for brand visibility and awareness among urban Indian consumers.
- East Bengal Football ClubminorFootball club sponsorship for regional brand presence and community engagement in Eastern India market.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Ampere competitors and assessment
Company assessmentDirect peers
- Ola Electric: India's largest electric two-wheeler manufacturer offering premium and mid-range e-scooters. Directly competes with Ampere across Magnus and Nexus price bands and similarly pursues mass-market Indian EV adoption through large dealer networks.
- Ather Energy: Bengaluru-based premium electric scooter maker competing head-to-head with Ampere's Nexus in the high-performance segment. Comparable technology focus (connected features, fast charging) and Indian market positioning, though more metro-concentrated.
- Hero Electric: Established Indian e-scooter manufacturer with a low-speed and entry-level focus closely overlapping Ampere's Reo series. Competes directly for first-time EV buyers and budget-conscious commuters in Tier II/III cities.
- Okinawa Autotech: Indian electric two-wheeler manufacturer competing in entry-level and mid-range segments. Similar pricing strategy and dealer-led distribution model to Ampere, with comparable customer base in Tier II/III markets.
Broad incumbents
- TVS Motor (iQube): Indian two-wheeler incumbent with electric iQube line targeting similar mass-market and family segments as Ampere's Magnus series. Leverages TVS's extensive dealer network, brand trust, and ICE heritage as a competitive moat.
- Bajaj Auto (Chetak Electric): Legacy Indian two-wheeler giant re-entering EVs with the Chetak Electric, positioned similarly to Ampere's family-oriented offerings. Uses Bajaj's pan-India service network and brand recognition to contest Ampere's distribution-led value proposition.
Emerging players
- Bounce Infinity: Bengaluru-based e-scooter maker with battery-swapping technology that parallels Ampere's emerging Battery-as-a-Service model. Targets similar urban commuters with a focus on subscription-style ownership.
- Simple Energy (Simple One): Indian premium e-scooter startup competing in the long-range, high-performance segment similar to Ampere's Nexus. Both companies target urban Indian commuters seeking performance plus efficiency.
- Revolt Motors: Indian electric motorcycle maker (rather than scooter) but operates in adjacent e-two-wheeler category targeting urban commuters. Comparable tech-forward positioning though differentiated form factor.
Others
- Greaves Cotton Limited: Parent conglomerate of Ampere and one of India's oldest engineering companies (164-year heritage). Owns and operates Greaves Electric Mobility, the legal entity under which Ampere operates, sharing manufacturing and distribution synergies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ampere social profiles
Digital presenceAmpere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ampere leadership team
Management profileNumber of profiles
Ampere funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ampere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ampere
What does Ampere do?
Ampere manufactures and sells electric two-wheeler scooters in India under Greaves Electric Mobility Limited. Its portfolio spans six models — from entry-level low-speed Reo 80 and Reo VYB (no licence required) to mid-range Magnus Neo, Magnus Grand, and Magnus G Max, and the premium Nexus. All models use LFP (Lithium Iron Phosphate) battery chemistry prioritising safety, thermal stability, and a 2,000–4,000 cycle lifespan suited to Indian climate conditions. Vehicles are sold via 400+ dealerships, the company's own e-commerce site, Flipkart, and Amazon, with financing partners enabling low-interest EMI ownership.
Is Ampere a public or private company?
Ampere is a private company. It is classified as corporate owned and is currently operating.
When was Ampere founded?
Ampere was founded in 2008. It employs 11 to 50 people.
Where is Ampere based?
Ampere is headquartered in Coimbatore, India, in the Asia region.
How does Ampere make money?
Two revenue lines are on record. Electric Two-Wheeler Sales are the primary driver. The others are battery-as-a-Service (BaaS).
Who are Ampere's main competitors?
Direct peers on record are Ola Electric, Ather Energy, Hero Electric and Okinawa Autotech. Broad incumbents are TVS Motor (iQube) and Bajaj Auto (Chetak Electric). Emerging players are Bounce Infinity, Simple Energy (Simple One) and Revolt Motors. Greaves Cotton Limited is listed as an others.
Does Ampere have an API?
No public API is recorded for Ampere.
What industry is Ampere in?
Ampere's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAB, E-Scooters (Stand-Up). Its NAICS code is 44122 and its SIC code is 3751.