Sports Research

What Sports Research does

Sports Research Corporation, founded in 1980 and headquartered in San Pedro, California, is a privately held, family-owned health and wellness company that sells third-party tested nutritional supplements and fitness accessories to U.S. consumers. Its product portfolio spans approximately 145 SKUs across two main categories: a core supplement line (collagen peptides, whey protein, omega-3 fish oil, vitamins, minerals, herbs, probiotics, creatine, and specialty compounds including liposomal formulations) and the Sweet Sweat sub-brand of fitness accessories (waist trimmers, arm/thigh trimmers, topical gels, sticks, and related bundles). The company also sells multi-product system bundles targeting specific wellness goals such as joint, heart and mind, gut, recovery, immunity, focus, and sleep. A recent partnership with Miami-based ONE Innovation Labs integrates LiposoMax liposomal delivery technology, with Adelphi University clinical research indicating approximately double the cellular absorption versus standard creatine monohydrate.

The company's business model combines direct-to-consumer e-commerce through its Shopify-based sportsresearch.com storefront with broad retail distribution. The D2C channel offers a Subscribe & Save subscription program (40% discount on first shipment, recurring delivery every 30/60/90 days), individual product purchases at unit prices ranging from under $10 to over $130, and a customer loyalty/rewards program. Pricing is positioned in the mid-market tier, with most supplements falling between $15 and $40. On the retail side, the company has executed two significant nationwide expansions in late 2025: launching 10 health-related products at Costco (December 2025, including a new advanced multivitamin) and rolling out Sweet Sweat Gel plus a Walmart-exclusive Waist Trimmer at Walmart stores (October 2025). Marketing spans six social platforms, an educational wellness blog, email and SMS campaigns, a rewards program, and earned media coverage via PR Newswire and Morningstar.

Sports Research employs 51–100 people, operates as a California corporation, and does not have disclosed outside investment from PE or VC. End customers are segmented into athletes and active fitness consumers, general wellness and health-conscious consumers, and Sweet Sweat fitness accessory buyers — three personas supported by horizontal segmentation. Geographic reach is currently U.S.-only with stated restrictions outside the U.S. The core technology is third-party tested, science-driven supplement formulation; the company maintains no proprietary AI/ML capabilities, no mobile app, and no API/SDK surface.

Name

Sports Research

Legal name

Sports Research Corporation

Website

https://sportsresearch.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Research is a family-owned, California-based nutraceutical and fitness accessory company selling 145+ third-party tested supplements and Sweet Sweat products through D2C e-commerce with Subscribe & Save plus nationwide retail at Costco and Walmart.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

Keywords

• Nutritional supplements
• Sports nutrition
• Dietary supplements
• Fitness accessories
• Wellness products

Headquarters

HQ city

San Pedro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Sports Research generates revenue primarily through direct-to-consumer sales of nutritional supplements, fitness accessories (including the Sweet Sweat line), and bundled wellness systems through its e-commerce storefront. Products are sold as one-time purchases or through a Subscribe & Save program offering recurring shipments at discounted rates.
2. Subscription Service (Subscribe & Save): The company offers a Subscribe & Save model providing automatic deliveries every 30, 60, or 90 days with a 40% discount on the first shipment. Customers can manage and cancel subscriptions through their account.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sports Research Corporation manufactures and sells a portfolio of science-driven dietary supplements (vitamins, minerals, omega-3s, collagen, creatine, probiotics, herbal extracts) and fitness accessories (the Sweet Sweat line of waist trimmers, arm/thigh trimmers, and topical workout gels). Products are sold direct-to-consumer via sportsresearch.com and through major retail chains including Costco and Walmart.

Product overview

Sports Research is a supplement and fitness accessory company offering a comprehensive portfolio of over 100 products across two main categories. The company sells individual supplements including collagen peptides, whey protein isolate, omega-3 fish oil, vitamins (D3+K2, B-complex, C, methyl B12), minerals (magnesium variants, zinc, iron), herbs (ashwagandha, turmeric, lion's mane), probiotics, and specialty compounds (creatine, berberine, NAC). The brand also features system/bundle products that combine multiple formulas for targeted health goals (Joint and Mobility System, Heart & Mind System, Gut System, Recovery System, Immune System, Focus System, Rest & Relaxation System, Skincare System, Beauty System, Vital Nutrient System, Lift System, Sweat Hydrate Recover System). The Sweet Sweat sub-brand encompasses a line of waist trimmers, arm/thigh trimmers, topical gels, and sticks designed to increase sweating during workouts. The company also offers various gummy and capsule delivery formats, vegan/plant-based alternatives, and organic certified products. Sports Research's products are third-party tested and certified, with emphasis on quality ingredients and scientific formulation.

Differentiator

Problem solved

Functional benefit

Brands

• Sweet Sweat: A science-led wellness system by Sports Research that includes topical gels, waist trimmers, and fitness accessories designed to amplify effort and optimize recovery during workouts.

Products and services

• Collagen Peptides Hydrolyzed collagen peptide powder supplement supporting skin, joint, and hair health.
• Whey Protein Isolate High-quality whey protein isolate for muscle building and recovery, available in multiple sizes.
• Omega-3 Fish Oil from Wild Alaska Pollock Fish oil supplement derived from wild Alaska pollock providing 1250mg omega-3 per serving for heart and brain health.
• Creatine Monohydrate Creatine monohydrate powder for muscle strength, power, and athletic performance support.
• Vitamin D3 + K2 Combination of vitamin D3 (5000 IU) and K2 (100 mcg) in Plantgel capsules for bone and cardiovascular health.
• Sweet Sweat Waist Trimmer Neoprene waist trimmer belt designed to increase sweating during workouts and support thermal weight loss.
• Sweet Sweat Topical Gel Waist trimmer gel spray and jar topical gel designed to enhance sweating during exercise.
• Turmeric Curcumin with Coconut Oil and Bioperine Turmeric curcumin supplement (500mg) with coconut oil and Bioperine for enhanced bioavailability and joint health support.
• Biotin 5000mcg with Organic Coconut Oil High-potency biotin supplement with organic coconut oil supporting hair, skin, and nail health.
• L-Theanine 200mg (Suntheanine) Suntheanine L-Theanine supplement (200mg) for focus, calm, and stress management.
• Probiotic 60 Billion High-potency probiotic supplement with 60 billion CFU for gut health support.
• Hydrate Electrolytes Electrolyte powder packets and jar for hydration support during workouts.
• Joint and Mobility System Comprehensive joint health supplement bundle including multiple formulas for mobility support.
• Heart & Mind System Cognitive and cardiovascular health supplement bundle.
• Recovery System Post-workout recovery supplement bundle with creatine and vitamins.
• Vital Nutrient System Comprehensive daily nutrition supplement bundle priced at approximately $122.95.
• Sweet Sweat Stick Roll-on workout enhancer gel stick in various scents for targeted application during exercise.
• Magnesium L-Threonate with Magtein Magnesium L-Threonate supplement (2000mg) formulated for cognitive function and brain health support.

Quantifiable outcome

• Approximately double the cellular absorption for products using LiposoMax liposomal technology compared to standard creatine monohydrate, per Adelphi University clinical research

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ONE Innovation LabscoreTechnology or Integration · 12 November 2025Sports Research partnered with Miami-based ONE Innovation Labs to incorporate their LiposoMax liposomal delivery platform into Sports Research products. This technology uses true liposomal encapsulation verified through Cryo-TEM imaging, with clinical research from Adelphi University demonstrating approximately double the cellular absorption compared to standard creatine monohydrate. The partnership combines ingredient suppliers' manufacturing and distribution expertise with ONE Innovation Labs' pharmaceutical-grade delivery technology to create differentiated supplement products across multiple delivery formats.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orgain: Plant-based and whey protein nutrition brand with strong retail presence (Costco, Target, Whole Foods) and a broad clean-label supplement portfolio, directly comparable to Sports Research's sports + wellness positioning.
• Optimum Nutrition: One of the largest sports nutrition brands globally (owned by Glanbia), with gold-standard whey protein, creatine, and pre-workout lines directly comparable to Sports Research's performance supplement portfolio.
• Garden of Life: Premium whole-food and sports nutrition brand (part of Nestlé Health Science) emphasizing third-party certification, clean-label ingredients, and broad supplement portfolios overlapping significantly with Sports Research.
• Ancient Nutrition: Sports and wellness supplement brand combining protein, collagen, and superfood blends, competing in the same D2C-plus-retail channels and wellness-system positioning as Sports Research.
• Cellucor / C4: Sports nutrition brand best known for C4 pre-workout and a broad performance supplement line, competing across mass retail and DTC channels in similar product categories to Sports Research.
• MuscleTech: Mass-market sports nutrition brand selling protein, creatine, pre-workout, and performance supplements across mass retail and specialty channels, directly competing with Sports Research's core line.

Emerging players

• Onnit: DTC supplements and fitness brand (owned by Unilever) with strength, recovery, and nootropic lines plus fitness accessories, mirroring Sports Research's blend of supplements and fitness lifestyle products.
• Klean Athlete: NSF Certified for Sport supplement brand focused on athletes, directly competing in the third-party tested sports nutrition category where Sports Research also competes.

Broad incumbents

• NOW Foods: Large family-owned supplement manufacturer/brand offering a massive catalog of vitamins, sports nutrition, and wellness products across D2C and retail channels, providing scale comparison for Sports Research's broad catalog strategy.
• Life Extension: Premium D2C supplements brand offering vitamins, omega-3, and wellness formulas with a clinical/research-driven approach, comparable to Sports Research's science-driven positioning and supplement breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_SportsResearch
• YouTubeyoutube.com/@sportsresearch_official
• Facebookfacebook.com/sportsresearchcorp
• LinkedInlinkedin.com/company/sports-research-corp-
• Instagraminstagram.com/sportsresearch
• TikToktiktok.com/@sportsresearch
• Pinterestpinterest.com/sportsresearch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Research