Voila

What Voila does

Voila is a privately held direct-to-consumer subscription company founded in 2016 by Kent Sheridan in Bend, Oregon. The company contracts with five curated specialty coffee roasters (Upper Left Roasters, Sterling Coffee Roasters, Ruby Colorful Coffees, Dapper & Wise Roasters, and 1000 Faces Coffee) and applies lyophilization (freeze-drying) to their brewed coffees, converting them into instant specialty coffee while preserving flavor quality from farm to cup.

The core product is the Voila Instant Coffee Subscription, accessible via the company's e-commerce storefront at voila.coffee. Subscribers choose a monthly cup quantity and select from three taste preference profiles or a Discovery option, then receive shipments of curated instant specialty coffees drawn from the partner roaster network. The format is positioned as a convenient alternative to carrying brewing equipment (Chemex, burr grinder, gooseneck kettle) or settling for sub-par out-of-home coffee, allowing preparation "anywhere" by adding water.

The business is bootstrapped in effect — only $100,000 has been raised across a single 2017 funding round — and operates with a 1-10 person team led by founder Kent Sheridan with one additional named operator (Nick Holmboe). There is no institutional investor, parent company, M&A activity, or geographic expansion documented in the source material. Distribution is exclusively DTC within the United States, and pricing tiers, subscriber counts, and revenue figures are not publicly disclosed.

Name

Voila

Legal name

Voila

Website

https://voila.coffee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Voila is a Bend, Oregon-based DTC subscription company that lyophilizes specialty coffees from five partner roasters into instant format, serving specialty coffee enthusiasts who want quality coffee without brewing equipment.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Specialty instant coffee
• Freeze-dried coffee
• Coffee subscription service
• Specialty roasters
• Lyophilized coffee

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Coffee Subscription: Monthly subscription service where customers select quantity and taste preferences. Customers receive curated specialty coffees from partner roasters delivered to their door. The model is recurring subscription-based with customization of taste profiles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Voila sells a monthly subscription of premium instant specialty coffee produced by lyophilizing (freeze-drying) curated coffees from five partner roasters. Customers select quantity and taste preferences online and receive hand-crafted specialty coffees delivered to their door, designed to be prepared by simply adding water anywhere and anytime.

Product overview

Voila is a single-product coffee subscription service offering premium instant coffee (lyophilized/freeze-dried) from a curated network of specialty roasters. The core offering is the Voila Instant Coffee Subscription, where customers choose monthly quantity and customize taste preferences to receive hand-crafted specialty coffees delivered to their door. The platform features five partner roasters—Upper Left Roasters (Portland), Sterling Coffee Roasters (Portland), Ruby Colorful Coffees (Wisconsin), Dapper & Wise Roasters, and 1000 Faces Coffee (Georgia)—whose coffees are processed into instant format while maintaining quality from farm to cup.

Differentiator

Problem solved

Functional benefit

Products and services

• Voila Instant Coffee Subscription A monthly subscription service delivering premium freeze-dried (lyophilized) instant specialty coffee from curated partner roasters. Customers select quantity and taste preferences online and receive hand-crafted coffees customized to their preferences, prepared by simply adding water.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Upper Left RoasterscoreStrategic or Co-development PartnerSoutheast Portland roastery founded in 2015. Known for simple, seasonal menu of carefully sourced coffees roasted on site in their Portland cafe. Features award-winning baristas and distinctive single-origin coffees.
• Sterling Coffee RoasterscoreStrategic or Co-development PartnerFounded in 2010 in Portland, Oregon. Grown from a tiny stand to two locations with a roasting facility in NW Portland. Known for ethical sourcing and methodical roast techniques. Considered among the best coffee companies in Portland.
• Ruby Colorful CoffeescoreStrategic or Co-development PartnerWisconsin-based roaster focused on sublime, animated coffees resulting from hard work and focus. Driven to find the most compelling coffees from earnest, inspiring producers with a broad range of flavors.
• Dapper & Wise RoasterscoreStrategic or Co-development PartnerRoaster focused on sourcing and roasting the best coffees while inventing new ways to treat employees and coffee producers better. Known for being funny, nice, and un-pretentious while offering the tastiest coffees.
• 1000 Faces CoffeecoreStrategic or Co-development PartnerAthens, Georgia roaster since 2006, described as a 'merchant of change and voyager of the agrarian spirit.' Works in partnership with growers and customers, establishing relationships at origin countries for real economic sustainability and ecological awareness.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sudden Coffee: Premium instant coffee startup offering soluble specialty coffee through direct-to-consumer channels. Directly comparable to Voilà as both target the same 'premium instant specialty coffee' category with similar convenience-focused positioning.
• Cometeer: Premium freeze-dried coffee company using proprietary technology to deliver specialty coffee in single-serve capsules. Highly comparable to Voilà in format (freeze-dried specialty) and value proposition (specialty coffee at home with minimal equipment).
• Waka Coffee: Specialty instant coffee brand selling premium freeze-dried coffee packets online. Direct competitor in the premium instant specialty coffee category with similar D2C distribution model.
• Swift Cup Coffee: Premium instant specialty coffee company offering single-origin instant coffee from various roasters. Closely aligned with Voilà in product format (single-serve instant specialty) and target customer (specialty coffee enthusiasts).
• Alpine Start: Premium instant coffee originally designed for outdoor enthusiasts. Comparable to Voilà in instant format focus and similar use-case positioning (convenience, portability, travel/outdoor), though more focused on the outdoor vertical.
• Trade Coffee: Specialty coffee subscription service that curates beans from quality roasters for D2C delivery. Comparable to Voilà in subscription business model and specialty coffee curation, though in whole-bean rather than instant format.

Broad incumbents

• Nespresso: Global single-serve coffee leader owned by Nestlé, offering capsule-based specialty-inspired coffee at scale. Comparable to Voilà in single-serve positioning but vastly larger in scale, marketing, and distribution—represents the dominant incumbent in single-serve coffee.
• Blue Bottle Coffee: Major specialty coffee roaster and café operator with D2C subscription offerings. Comparable in specialty coffee positioning and quality focus, though far larger and operates physical retail alongside packaged goods.
• Stumptown Coffee: Specialty coffee roaster and distributor (acquired by Peet's/Starbucks) offering direct-trade and specialty-grade coffee. Comparable as a specialty coffee brand with strong sourcing reputation, similar to Voilà's partner roasters in positioning.
• Counter Culture Coffee: Specialty coffee roaster focused on sustainability, transparency, and quality sourcing. Comparable to Voilà's partner roasters in quality positioning and specialty coffee ethos; would represent a natural partnership or competitive benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/voila_coffee
• Facebookfacebook.com/voilainstantcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voila