Upper Left Roasters
Upper Left Roasters is a privately held, founder-owned Portland specialty coffee roaster operating a single Ladd's Addition café since 2015, serving specialty coffee enthusiasts via retail, e-commerce, wholesale, and subscription channels.
- Company typePrivate
- Founded2015
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Upper Left Roasters does
Upper Left Roasters is a Portland, Oregon specialty coffee roaster and café operator founded in 2015 by Katherine Harris in the historic Ladd's Addition neighborhood. The company roasts small-batch coffee daily and operates a single flagship café at 1204 SE Clay Street, combining food service, coffee retail, merchandise, and event hosting under a community-hub model. The product portfolio spans year-round single-origin coffees (Ethiopia, Kenya, Peru, Rwanda, Brazil, Guatemala, Mexico), signature blends (Espresso, Ladd's, Dark Roast, Decaf), seasonal limited releases, branded merchandise (Kinto tumbler, apparel, artist collab hats), and digital gift cards. Roasting methods include a custom espresso blend development technique and a fast-heat dark roast method that preserves origin character.
Revenue is generated through four primary streams: direct-to-consumer retail at the café (coffee, food, merchandise), online e-commerce shipping nationwide, a B2B wholesale program supplying other cafés and restaurants with training and technical support via a partnership with Black Rabbit Coffee Services, and a Coffee Club subscription service delivered through the Table22 platform. Pricing is unit-based, with 285g bags at $22–$30, 1.1kg at $120–$155, and 2.2kg at $125–$145; merchandise ranges from $27–$55; and gift cards run in $10–$100 denominations.
The company is privately held and founder-owned with no disclosed external funding, no parent company, and no subsidiaries. Geographic reach is concentrated in the Portland metro area, while the e-commerce channel extends shipping domestically. Sourcing relies on direct-trade relationships with producer cooperatives including ASTAL (La Yerba Mujeres, Mexico), Chirinos (Peru), Nyampinga (Rwanda), and Donas do Café (Brazil), supported by import partner San Cristobal Coffee Importers. Upper Left has earned regional recognition in Condé Nast Traveler, Eater, Portland Monthly, The Sprudge, and the Travel Channel as a notable Portland specialty coffee destination.
Upper Left Roasters firmographics
Firmographics- Name
- Upper Left Roasters
- Legal name
- Upper Left Roasters
- Website
- https://upperleftroasters.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Upper Left Roasters is a privately held, founder-owned Portland specialty coffee roaster operating a single Ladd's Addition café since 2015, serving specialty coffee enthusiasts via retail, e-commerce, wholesale, and subscription channels.
- Ownership category
- akta.pro rank
Upper Left Roasters industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Upper Left Roasters is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Upper Left Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee Sales: Direct sales of bagged coffee through café locations and online store. Includes single-origin, blends, and limited release offerings. Sold in 285g, 1.1kg, and 2.2kg sizes.
- Merchandise Sales: Sale of branded goods including apparel (tees, crewnecks, hats, beanies), tumblers, and limited-edition artist collaborations.
- Wholesale Coffee Program: B2B sales of coffee to other cafés, restaurants, and retailers. Includes training, technical support, and ongoing supply relationship.
- E-Gift Cards: Digital gift cards for online store purchases and café visits. Offered in denominations from $10-$100.
- Event Hosting: Private venue rentals for events including private dinners, corporate gatherings, and launch events. Includes optional wine, drinks, coffee service, and custom cocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Abyssinian Ethiopia - 285g starting at $24 |
| Unit Pricing | Pay-as-you-go | Ladd's Drip Blend - 285g starting at $23 |
| Unit Pricing | Pay-as-you-go | Kiambu Karatu AA Kenya - 285g at $30 |
| Unit Pricing | Pay-as-you-go | Sunny Daze Summer Blend - 285g at $25 |
| Unit Pricing | Pay-as-you-go | Crewneck - $55 |
| Unit Pricing | Pay-as-you-go | Logo Tumbler - $37 |
| Unit Pricing | Pay-as-you-go | Andino Peru - 285g starting at $23 |
| Unit Pricing | Pay-as-you-go | Dark Roast - 285g starting at $22 |
| Unit Pricing | Pay-as-you-go | Decaf - 285g starting at $23 |
| Transaction based/ take rate | Pay-as-you-go | E-Gift Cards - $10-$100 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Upper Left Roasters product offering
Product offeringCore offering
Upper Left Roasters is a Portland-based specialty coffee roaster that sources seasonal coffees and roasts them in small batches daily at its Ladd's Addition café. It sells freshly roasted single-origin coffees and signature blends through its retail café, an e-commerce storefront, and a wholesale program serving other cafés and restaurants. The business also offers branded merchandise, gift cards, a Coffee Club subscription, and event-hosting services at its flagship location.
Product overview
Upper Left Roasters is a Portland, Oregon specialty coffee roaster offering a diverse portfolio of single-origin coffees and house blends. The product line includes year-round staples (Espresso, Ladd's neighborhood blend, Dark Roast, Decaf) alongside rotating single origins from major coffee regions including Ethiopia, Kenya, Peru, Rwanda, Brazil, Guatemala, and Mexico. The company also sells branded merchandise (tumblers, apparel, hats) and gift cards. Services include a Coffee Club subscription through Table22, wholesale programs for business partners, and event hosting at their Ladd's Addition café. Educational brew guides support home brewing enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Abyssinian, Ethiopia Year-round single-origin Ethiopian coffee from Sidama and Limmu regions offering notes of vanilla, floral, and golden raspberry, with lots selected throughout the year to showcase the best of Ethiopian coffee.
- Andino, Peru Organically grown single-origin coffee from the Chirinos cooperative in San Ignacio, Cajamarca, Peru, featuring notes of dark chocolate, stone fruit, and hazelnut.
- Espresso Blend Café-standard espresso blend combining Costa Rica and Ethiopia origins, roasted to minimize acidity and highlight sweet fruit notes; designed for espresso extraction and compatible with french press or drip brewing.
- Ladd's Drip Blend Neighborhood blend named after the Ladd's Addition community combining Guatemala and Colombia origins with notes of caramel, pear, and navel orange; roasted for easy everyday brewing.
- Kiambu Karatu AA Kenya Limited-release single-origin Kenyan coffee from the Karatu Coffee Factory in Kiambu featuring SL28 variety at 1850-1883 MASL, washed process with notes of kumquat, vanilla, and candy orange peel.
- Sunny Daze Summer Blend Seasonal blend of Ethiopian and Rwanda coffees featuring light melon and stone fruit notes, available in filter and cold drip preparations.
- La Yerba Mujeres, Mexico Single-origin Mexican coffee from La Yerba, Tepic, Nayarit, produced by the ASTAL Women's Producing Society with notes of cocoa nib, dried cherry, and honeysuckle, processed as natural dried cherry.
- Brazuca, Brazil Single-origin Brazilian coffee from South of Minas produced by Donas do Café, featuring Yellow and Red Catuaí varieties at 1060-1260 meters with notes of almond butter, dried cranberry, and graham cracker.
- Nyampinga, Rwanda Fully Washed Women's cooperative coffee from Nyampinga in Nyaruguru District, Rwanda, fully washed with stone fruit, white grape, and honey graham notes.
- Nyampinga, Rwanda Natural Natural process Rwandan coffee from the Nyampinga women's cooperative, dried as whole cherries on raised beds to impart complex, sweet, jammy fruit-forward characteristics.
- Chapina, Guatemala All-Guatemalan blend anchored by Huehuetenango region coffees featuring milk chocolate, nougat, and apple notes, representing reliable excellence of Guatemalan coffee year-round.
- Dark Roast Bold dark roast blend of Rwanda and Costa Rica coffees with baker's chocolate, molasses, and compote notes, designed for traditional dark roast lovers.
- Decaf Decaffeinated Colombian blend using sugarcane processing, caturra variety at 1500 meters with hazelnut brittle, malty, and baked orange notes.
- Online E-Gift Card Digital gift card for online store purchases, available in $10, $25, $50, and $100 denominations, redeemable for any product on the website.
- Cafe E-Gift Card E-gift card for in-café purchases of coffee and food, purchasable through the Square takeout site.
- Logo Tumbler 12oz double-walled vacuum-insulated Kinto travel mug featuring the Upper Left Roasters logo, keeping drinks hot or cold for hours without condensation.
- Logo Cable Beanie Classic arrow logo cable knit beanie with ribbed knit finish and cuffed hem, available in natural or red dye in a limited fisherman-style run.
- Ladd's Addition Hat Unstructured 100% cotton dad hat with embroidered front and back Upper Left Roasters logo and adjustable rear brass buckle closure.
- Crewneck Sweatshirt Relaxed fit mid-weight 9.4oz fleece pullover crewneck with drop shoulder design and screen-printed front and back Upper Left Roasters graphics.
- Paprika Illustrated Tee Screen-printed heavyweight Comfort Colors vintage-look t-shirt with relaxed fit tubular body, pre-shrunk during garment dye and wash, available in sizes S-XL.
- Ivory Illustrated Tee Screen-printed heavyweight Comfort Colors vintage-look t-shirt with relaxed fit tubular body, pre-shrunk, available in sizes S-XL.
- Limited-Release Artist Series Hat Limited edition collaboration hat with local illustrator Mariah Barnaby-Norris, one-size-fits-all, created for cooler weather release.
- Wholesale Program Comprehensive B2B wholesale partnership program for cafés, restaurants, and retailers that includes training, technical support, equipment assistance through Black Rabbit Coffee Services, menu development, and quarterly tech support.
- Event Hosting Private event hosting at the Ladd's Addition café for corporate gatherings, launch events, and private dinners, with options for custom cocktails, curated wine and beer, or full coffee service.
- Coffee Club Membership Community subscription membership offered through the Table22 platform, providing personalized coffee selections, exclusive access to limited-edition coffees, and member perks.
Quantifiable outcome
- Featured in Condé Nast Traveler's 14 Best Coffee Shops in Portland
- +1 more outcomes
Companies that use Upper Left Roasters
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Upper Left Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Upper Left Roasters partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Black Rabbit Coffee ServicescoreEquipment partnership for wholesale customer support. Assists wholesale partners with equipment selection for new or existing café operations. Enables comprehensive coffee program setup for B2B customers.
- Katherine HarriscoreOwner Katherine Harris provides one-on-one consultation for wholesale partners on key business decisions including café layout, menu development, and pricing. Provides hands-on expertise for successful partner café launches.
- CAVESUMEXsupportingMexican coffee organization that helped establish ASTAL (La Yerba Mujeres coffee producer society) in 2012. Supports women producers in the La Yerba community of Tepic, Nayarit, Mexico.
- San Cristobal Coffee ImporterssupportingCoffee importer that partnered with CAESUMEX to help establish ASTAL in 2012. Supports import of La Yerba Mujeres, Mexico coffee and direct trade relationships.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Upper Left Roasters competitors and assessment
Company assessmentDirect peers
- Heart Coffee Roasters: Portland-based specialty coffee roaster and café operator with similar origin-forward philosophy, retail café, wholesale program, and DTC e-commerce. Most direct geographic and conceptual competitor.
- Counter Culture Coffee: Specialty roaster with sustainability-focused direct trade, training programs, and wholesale. Comparable in B2B training/wellness approach and craft sourcing.
- Equator Coffees: Specialty roaster with café-retail locations, wholesale, and DTC. Comparable in women-led operations, direct trade relationships, and café-roastery hybrid model.
- Portland Roasting Coffee: Portland-based roaster offering wholesale, private label, and DTC coffee. Comparable in roasting/wholesale mix with regional reach.
- Coava Coffee Roasters: Portland specialty roaster with a flagship café, direct trade sourcing, and wholesale distribution. Operates the same roastery-café hybrid model with comparable scale.
- Sightglass Coffee: San Francisco specialty roaster combining roastery cafés, wholesale, and DTC. Same roastery-retail hybrid model with strong design and brand identity.
- Verve Coffee Roasters: Specialty roaster with multiple cafés, wholesale, and DTC e-commerce. Similar third-wave, design-forward brand and multi-channel revenue model.
- Water Avenue Coffee: Portland specialty coffee roaster with café and wholesale presence. Comparable in geography, business model, and target customer base.
- Onyx Coffee Lab: Award-winning specialty roaster with café, DTC, and competition-grade coffee program. Comparable in craft-focused positioning and direct trade emphasis.
Broad incumbents
- Stumptown Coffee Roasters: Portland-originated third-wave pioneer now owned by Lavazza. Operates café-retail locations, wholesale, and DTC nationally at significantly larger scale; sets the benchmark for category leaders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Upper Left Roasters social profiles
Digital presenceUpper Left Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upper Left Roasters leadership team
Management profileNumber of profiles
Profiles1 record
Upper Left Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upper Left Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upper Left Roasters
What does Upper Left Roasters do?
Upper Left Roasters is a Portland-based specialty coffee roaster that sources seasonal coffees and roasts them in small batches daily at its Ladd's Addition café. It sells freshly roasted single-origin coffees and signature blends through its retail café, an e-commerce storefront, and a wholesale program serving other cafés and restaurants. The business also offers branded merchandise, gift cards, a Coffee Club subscription, and event-hosting services at its flagship location.
Is Upper Left Roasters a public or private company?
Upper Left Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Upper Left Roasters founded?
Upper Left Roasters was founded in 2015. It employs 11 to 50 people.
Where is Upper Left Roasters based?
Upper Left Roasters is headquartered in Portland, United States, in the North America region.
How does Upper Left Roasters make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are merchandise Sales, wholesale Coffee Program, E-Gift Cards and event Hosting.
Who are Upper Left Roasters's main competitors?
Direct peers on record are Heart Coffee Roasters, Counter Culture Coffee, Equator Coffees, Portland Roasting Coffee, Coava Coffee Roasters, Sightglass Coffee, Verve Coffee Roasters, Water Avenue Coffee and Onyx Coffee Lab. Stumptown Coffee Roasters is listed as a broad incumbent.
Does Upper Left Roasters have an API?
No public API is recorded for Upper Left Roasters.
What industry is Upper Left Roasters in?
Upper Left Roasters's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 311920 and its SIC code is 2090.