What NOOS Technologies does

NOOS Technologies India Private Limited is a Bangalore-based private company founded in 2018 that develops digital packaging security and anti-counterfeit technology. Its core platform, SCoT (Security of Things), generates per-piece unique non-clonable digital signatures from physical labels using proprietary RUDS (Random Unique Digital Signature) technology, combined with ScAI (Active Intelligence), an AI-driven covert pattern detection layer. The system is verifiable via smartphone in under five seconds and is designed for integration into existing packaging lines without specialized ink, material, or equipment.

The company sells to enterprise brands across FMCG, beverages, automotive, pharmaceuticals, petroleum, jewelry, and apparel, with named customers including ITC, Diageo, Pernod Ricard, Tata Motors, Maruti Suzuki, TVS Motor, Hindustan Petroleum, Tanishq, Biocon Biologics, PVH Corp, and Avery Dennison. Its product portfolio includes RUDS-ULTIMA (pre-printed tamper-evident labels), RUDS-PAYPR (pay-as-you-print direct impression labels), and RUDS-PRO (label-based brand protection), all managed through the SMTP centralized tracking portal with RESTful API integration.

Revenue mechanics are OPEX-based with pay-per-unit and subscription pricing tiers, no upfront capital expenditure, and channel leverage through official partnerships with SAP and Microsoft Azure. The company holds patent-pending status on its digital packaging technology, is recognized by India's DIPPT and Karnataka's ITBT, and has accumulated approximately $65K in small government and incubator grants through 2019. Headcount is reported at 11-50 employees and the company remains privately held with no institutional funding disclosed.

Name

NOOS Technologies

Legal name

NOOS Technologies India Private Limited

Website

https://noostechnologies.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NOOS Technologies is a Bangalore-based private company developing SCoT, a patent-pending anti-counterfeit packaging security platform using AI-powered signature generation and covert pattern detection, serving enterprise brands across FMCG, pharma, automotive, and luxury sectors with pay-per-unit and subscription pricing.

Ownership category

akta.pro rank

Product category

Anti-Counterfeit & Brand Protection Technology

NAICS

Packaging and Labeling Services (56191), Packaging and Labeling Services (561910)

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

akta.pro secondary industry

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ)

Keywords

• Anti-counterfeit technology
• Packaging security solutions
• Brand protection platform
• Track and trace solutions
• Tamper evidence technology

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Unit-based Licensing: Pay-per-use model where customers pay based on volume of labels/units deployed. No one-time payment or upfront capital expenditure required. Suitable for high-volume production lines.
2. Subscription Model: Volume licensing or subscription model available for enterprise deployments. Provides access to SMTP platform, API integration, and ongoing support.
3. SaaS Platform Access: SCoT available as hosted SaaS solution with private hosting options for corporate data centers. Pricing based on usage and deployment model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

NOOS Technologies sells SCoT, a digital packaging security platform that generates per-piece unique non-clonable digital signatures on physical labels using its proprietary RUDS technology, then verifies authenticity through a smartphone or web app against the SMTP management portal. The offering bundles anti-counterfeit verification, tamper evidence, track-and-trace, warranty management, and consumer engagement into a single SaaS platform that integrates with enterprise systems via RESTful APIs and connects natively to SAP Global Track & Trace. Customers pay on a per-unit usage or subscription basis with no upfront CAPEX, and the same labels can be printed on existing packaging lines using standard inkjet and thermal printers.

Product overview

NOOS Technologies offers SCoT, a patent-pending digital packaging security platform combining multiple proprietary technologies. The core RUDS technology generates per-piece unique non-clonable signatures from identical labels, while ScAI provides invisible AI-powered authentication. Products include RUDS-PRO (label format), RUDS-PAYPR (pay-per-print), and RUDS-ULTIMA (tamper-evident), all backed by the SMTP management platform. The company also provides track-trace, warranty management, and consumer engagement solutions through mobile apps (Digitool, Colorimetre). The platform integrates with SAP and operates as enterprise SaaS.

Differentiator

Problem solved

Functional benefit

Brands

• SCoT: Security of Things - Multi-Factor Anti-Counterfeit and Brand Protection Packaging Security Technology providing track-trace, authentication, and consumer engagement capabilities.
• RUDS
• ScAI
• SMTP
• UNI
• RUDS-PAYPR
• RUDS-ULTIMA
• RUDS-PRO

Products and services

• SCoT (Security of Things) Primary anti-counterfeit and brand protection platform that generates per-piece unique non-clonable digital signatures on physical labels using RUDS technology and verifies them via mobile and web applications. Targeted at enterprise brand owners facing counterfeiting, tampering and supply chain integrity challenges.
• RUDS-ULTIMA Tamper-evident pre-printed label product that produces a unique signature on each application, supports photocopy/duplicate detection, and requires registration after application. Sold with a 5000-unit minimum order for high-security packaging deployments.
• RUDS-PAYPR Pay-As-You-Print label offering using Direct Impression Technology that lets customers print variable per-piece unique signatures on their packaging line using standard inkjet or thermal printers with no minimum order quantity and no special ink, material or equipment.
• RUDS-PRO Label-format Pay-As-You-Print product offering pre-registered color image signatures and built-in photocopy/duplicate detection, printable on inkjet or thermal packaging lines for brand protection deployments.
• ScAI (Active Intelligence) Invisible (covert) AI security technology that detects hidden patterns in packaging to determine authenticity without changing the visual design, suitable for high-value and high-volume packaging using flexographic, rotogravure, industrial inkjet and digital printers.
• SMTP (SCoT Management & Tracking Portal) Centralized secured SaaS platform that manages SCoT registrations, tracks real-time authentication events, exposes a verification/audit dashboard and integrates bi-directionally with customer CRM, ERP and external systems via RESTful API.
• SWAP - Track & Trace Track-and-trace product built on Secure Universal Product Identifiers (UNI), enabling end-to-end supply chain visibility, sales-return handling, and reverse-logistics support for product recalls.
• Colorimetre Mobile App Mobile application on the Google Play Store that performs color detection and measurement via smartphone camera, available for end users and industrial color-management use cases.

Quantifiable outcome

• Reduce revenue leakage by 20%+ through anti-counterfeit protection
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationNOOS Technologies is an official SAP partner. Solutions are designed for integration with SAP software, including SAP Global Track & Trace system. The partnership enables enterprise customers to integrate SCoT security technology with SAP's supply chain management infrastructure.
• Microsoft AzurecoreTechnology or IntegrationNOOS Technologies prefers Microsoft Azure for cloud hosting and AI/ML workload. Cloud infrastructure partnership enables scalable deployment of SMTP platform and ScAI processing capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Global labeling and packaging materials giant with extensive anti-counterfeit, RFID, and brand protection product lines. Listed as both a customer/partner and a competitor — directly overlaps with NOOS in security labeling for FMCG and pharma.
• 3M: Diversified technology conglomerate with security materials, authentication films, and track-and-trace offerings. Competes with NOOS in anti-counterfeit films and covert security layers across FMCG and industrial customers.
• Zebra Technologies: Enterprise asset intelligence and tracking company with extensive RFID, barcode, and visibility solutions. Overlaps with NOOS in supply-chain visibility and item-level tracking for manufacturing and logistics.

Direct peers

• SICPA: Swiss leader in security inks, track-and-trace, and authentication solutions for governments and global brands. Closest direct competitor in anti-counterfeit security at scale, with deep presence in tobacco, pharma, and excise-tax verticals.
• Authentix: Specialist in authentication and traceability solutions for fuels, pharma, and consumer goods. Comparable business model combining covert markers, track-and-trace platforms, and forensic-level authentication services.
• OpSec Security: Anti-counterfeit and brand protection company offering overt/covert security labels, track-and-trace, and online brand protection. Direct overlap with NOOS on physical authentication labels and traceability platforms for global brands.
• Systech (Dover Corporation): Provider of serialization, track-and-trace, and authentication solutions for pharmaceutical and consumer goods supply chains. Directly comparable SaaS+mobile verification architecture addressing pharma DSCSA-style regulations.

Emerging players

• TruTag Technologies: Specializes in covert edible-on-package silicon dioxide 'truTags' for anti-counterfeit. Similar covert/covert-plus-mobile-verification approach to NOOS ScAI, targeting pharma and high-value goods.
• AlpVision: Swiss provider of digital authentication technologies including Cryptoglyph and Fingerprint covert markings. Comparable AI/computer-vision approach to NOOS ScAI for invisible authentication on packaging.
• VerifyMe (formerly Paragon): Authentication and supply chain verification provider combining secure printing, RFID/NFC, and cloud-based tracking. Overlaps with NOOS in track-and-trace and authentication-as-a-service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/noostechno
• LinkedInlinkedin.com/company/noos-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOOS Technologies