What Hoopy does

Hoopy, doing business as दैनिक समाचार चक्र (Dainik Samachar Chakra), is a Hindi-language informational news blog operated at hoopy.in. Founded in 2024 by social science educator Mansi Vipreet and operated from Amer, Jaipur (Rajasthan, India), the site publishes free, summarized news across Indian politics, economy, entertainment, sports, education, technology, and health for general Hindi-reading audiences. All content is freely accessible without user registration, with category-tagged articles, an archive spanning 20+ paginated pages, and an optional email subscription feature delivering morning headline digests. The platform claims differentiated coverage of stories "often overlooked" by mainstream Indian media, with an emphasis on verified sourcing and unbiased framing.

The technology stack is entirely standard: a basic news website deployed on commodity web infrastructure, fronted by Cloudflare for security and performance, instrumented with Google Analytics for traffic measurement, and monetized through Google AdSense. There are no mobile applications, no third-party integrations beyond advertising and analytics, no public or partner-facing APIs, and no proprietary technical components. Content creation and operations are handled entirely by the founder on a solo basis.

Revenue is generated exclusively through programmatic display advertising via Google AdSense, with no paid tiers, subscriptions, sponsorship arrangements, e-commerce, or alternative monetization streams disclosed. The site is bootstrapped — no venture capital, private equity, or institutional investors are recorded — and there are no funding rounds, acquisitions, partnerships of strategic significance, or leadership changes on record. The operator has implemented a self-declared compliance posture with India's Digital Personal Data Protection Act (DPDP), 2023, reflecting the no-registration, automated-data-only nature of the platform.

Name

Hoopy

Legal name

Hoopy

Website

https://hoopy.in

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoopy (दैनिक समाचार चक्र) is a founder-operated Hindi news blog at hoopy.in publishing free, ad-supported summarized news across Indian politics, economy, entertainment, sports, and education for general Hindi-reading audiences, monetized solely through Google AdSense.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Operations

Revenue model

1. Advertising: Hoopy generates revenue through third-party advertising services. The website uses Google AdSense to display advertisements to visitors, which is the primary monetization method for the free news content provided to users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hoopy (दैनिक समाचार चक्र) operates a Hindi-language informational news blog at hoopy.in that publishes summarized news across politics, economy, entertainment, sports, and education for Indian audiences. The site is freely accessible without user registration, offers category browsing, search, and a morning headline email subscription. Content is updated daily by a small editorial team.

Product overview

दैनिक समाचार चक्र (Hoopy / hoopy.in) is a single, unified informational news blog that aggregates and publishes news across multiple categories — politics, economy, entertainment, sports, and education — covering events from India and around the world. It operates as a content-driven website without user registration or accounts, delivering summarized, straightforward news with contextual links and live updates. No separate product modules, sub-products, or add-on services are described.

Differentiator

Problem solved

Functional benefit

Products and services

• दैनिक समाचार चक्र (Daily News Chakra) News Blog

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Google AdSenseminorChannel Partner/ Reseller/ DistributorHoopy uses Google AdSense to display advertisements and generate revenue from the free news content provided to users.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• NewsBytes: An Indian digital news aggregator that publishes short-form categorized news across sports, politics, business, and entertainment. Comparable to Hoopy as a lean, digital-first Indian news publisher that aggregates and summarizes content for ad-supported distribution.

Direct peers

• The News Minute: An Indian digital news outlet covering politics, sports, entertainment, and education. Comparable to Hoopy as an ad-supported web-only news publication with similar category coverage and target audience.
• Free Press Journal: An Indian newspaper with an active digital edition covering politics, business, and sports. Comparable to Hoopy as a multi-category Indian online news outlet monetized through digital advertising.
• Scroll.in: An Indian digital-first news publication covering politics, economy, sports, and culture online. Directly comparable to Hoopy because both operate as ad-supported, web-only news outlets serving Indian audiences across multiple categories.
• Newslaundry: An Indian digital media and news commentary platform. Comparable to Hoopy as an online-first news commentary business targeting Indian audiences with categorized content and ad-based monetization.
• The Wire: An Indian independent digital news outlet funded by ad revenue and reader support. Comparable to Hoopy as a web-only, multi-category Indian news platform monetized through online advertising.
• ThePrint: An Indian digital news site covering politics, policy, business, and sports. Comparable to Hoopy as an ad-supported online news publisher targeting Indian readers with categorized content.

Broad incumbents

• India Today Digital: The digital arm of India Today group covering politics, business, sports, and entertainment. Comparable to Hoopy in target audience and category mix, but as a major English-language Indian news incumbent with full-scale newsroom.
• NDTV (Online): One of India's largest mainstream news brands with a major digital property. Comparable to Hoopy as a Hindi/English Indian news destination covering politics, sports, and entertainment online via advertising, though at vastly greater scale and brand strength.
• ABP Live: An established Indian multilingual news network with a major digital presence. Comparable to Hoopy as it covers the same Indian news categories (politics, business, sports, entertainment) online via an ad-supported model, but operates at significantly larger scale and as a broadcast incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hoopyservices
• Facebookfacebook.com/hoopyservices
• LinkedInlinkedin.com/company/hoopyservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoopy