SPOSEA BV

What SPOSEA BV does

SPOSEA BV is a Netherlands-based enterprise software company that develops and sells BrightPrice, a B2B AI-powered pricing optimization suite natively integrated with SAP ERP systems. The platform comprises seven modules — Pulse (margin-leakage detection), Insights (analytics), Repository (pricing data management), Foundation (pricing setup), Deal (CPQ/quotation), Build (price optimization), and Rebate (rebate agreement management) — built on SAP Business Technology Platform (BTP) and integrated out-of-the-box with SAP ECC, S/4 HANA, SAP Sales Cloud, Salesforce, and Microsoft Dynamics without ETL layers. The company targets large enterprises with complex B2B pricing structures, primarily in manufacturing, distribution, chemicals, and industrial sectors, displacing Excel-based pricing workflows with governed, auditable SAP-native price management. Named customers include Axalta, dsm-firmenich, CSR, and Kyocera, with additional case studies in chemicals, building materials, and industrial B2B.

SPOSEA operates a managed-service SaaS subscription model (single-tenant hosting, user licenses, support, and maintenance billed annually) supplemented by professional services delivered by its own implementation teams and the Aarini Consulting partner. Distribution is conducted exclusively through direct enterprise field sales, augmented by the SAP partner ecosystem (SAP Store, VNSG, DSAG) and event-driven demand generation such as VNSG Cloud Day. The company is headquartered at High Tech Campus 9 in Eindhoven with a contact office in Hoofddorp (Netherlands) and an engineering and R&D hub in Bangalore, India. Leadership comprises CEO Walter Wijnands (ex-Vesta Partners EMEA), CTO Harikishore Sreenivasalu (founder of Aarini Consulting), Chief Customer Officer Phil Coady, and President Americas Joe Kuncharia.

Reported customer outcomes include a 5x faster pricing cycle, more than 20% higher quotation success rate, typical 3-5% revenue improvement, and over 60 million EUR of incremental revenue for a 2 billion EUR customer. The platform holds SOC2-aligned hosting on SAP BTP and ISAE3402 compliance. The company was founded in 2014 as a Dutch B.V., acquired Darwin Pricing in March 2017, and has disclosed only a single early-stage funding round of approximately $20,000 in July 2016 — consistent with a bootstrapped operating model and small (11-50 employee) headcount.

Name

SPOSEA BV

Legal name

SPOSEA B.V.

Website

https://sposea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SPOSEA BV is a Netherlands-based software company offering BrightPrice, an AI-powered B2B pricing suite natively integrated with SAP ERP. It serves enterprise manufacturers, distributors, and chemicals companies seeking to replace Excel-based pricing with structured SAP-native price optimization and management.

Ownership category

akta.pro rank

Product category

B2B Pricing Optimization Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• B2B pricing software
• SAP pricing solutions
• Price optimization
• CPQ software
• Rebate management

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BrightPrice Managed Service Subscription: Hosted single-tenant SaaS application including user licenses, support, maintenance, and managed extensions. All-in-one subscription covering hosting, updates, and Level 2 support.
2. Professional Services: Implementation services delivered by SPOSEA's own teams. Includes pricing expertise consultation, system integration, and change management support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SPOSEA builds and sells the BrightPrice Suite, an AI-powered B2B pricing solution natively integrated with SAP ECC, S/4HANA, and SAP Sales Cloud, and hosted on the SAP Business Technology Platform (BTP). The suite spans the full pricing lifecycle: margin leakage detection (Pulse), analytics (Insights), centralized pricing data (Repository), pricing setup (Foundation), CPQ/deal management (Deal), price optimization (Build), and rebate management (Rebate). SPOSEA also delivers implementation and pricing consultancy services alongside the software.

Product overview

SPOSEA's BrightPrice Suite is a modular B2B pricing solution comprising seven integrated modules — BrightPrice Pulse (AI-driven margin leakage detection), BrightPrice Insights (analytics and reporting), BrightPrice Repository (data management), BrightPrice Foundation (pricing setup/configuration), BrightPrice Deal (CPQ/deal management), BrightPrice Build (price optimization and simulation), and BrightPrice Rebate (rebate agreement management) — all natively integrated with SAP ECC and S/4 HANA, and hosted on SAP Business Technology Platform. The suite covers the full pricing lifecycle: analytics and reporting, price optimization and management, quotation/deal management (CPQ), and rebate management.

Differentiator

Problem solved

Functional benefit

Brands

• BrightPrice: B2B AI-powered pricing solution suite, including BrightPrice Pulse, BrightPrice Insights, BrightPrice Repository, BrightPrice Foundation, BrightPrice Deal, BrightPrice Build, and BrightPrice Rebate — all natively integrated with SAP ERP and hosted on SAP Business Technology Platform.

Products and services

• BrightPrice Suite Comprehensive B2B AI-powered pricing solution platform natively integrated with SAP ECC, S/4 HANA, and hosted on SAP Business Technology Platform (BTP). Comprises seven modules covering analytics, price setting, deal/CPQ management, and rebate management. Sold as a managed-service single-tenant SaaS subscription to enterprise customers.
• Professional Services Implementation services delivered by SPOSEA's own teams, including pricing expertise consultation, system integration, and change management support for enterprise customers deploying BrightPrice.

Quantifiable outcome

• 5x faster pricing cycle
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationSAP partner with BrightPrice natively integrated with SAP ECC, S/4 HANA, and SAP Sales Cloud. Hosted on SAP Business Technology Platform (BTP). Listed on SAP Store.
• VNSGminorGTM or Marketing PartnerVNSG (Dutch SAP User Group) partnership for community engagement and SAP pricing knowledge sharing. SPOSEA presented at VNSG Cloud Day.
• European Pricing Platform (EPP)minorStrategic or Co-development PartnerEuropean Pricing Platform partnership for pricing community engagement and thought leadership.
• DSAGminorGTM or Marketing PartnerDSAG (German-speaking SAP User Group) partnership for user community engagement.
• Page 37minorGTM or Marketing PartnerMarketing partnership for B2B pricing content and thought leadership.
• Aarini ConsultingcoreImplementation/ SI/ Consulting PartnerAarini Consulting, founded by SPOSEA CTO Harikishore Sreenivasalu, is a key implementation partner for BrightPrice deployments. Deep SAP expertise and S/4 migration capabilities.

Scale indicators6 records

Recent moves6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sposea
• Xx.com/S_Posea
• Facebookfacebook.com/Sposeasoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPOSEA BV