Home Textiles Today

What Home Textiles Today does

Home Textiles Today is a B2B trade media brand covering the U.S. home textiles and housewares industry, delivering editorial news, product trends, market analysis, consumer data, and trade show coverage through a digital-first platform at hometextilestoday.com. The product surface includes a daily email newsletter (Home Textiles Today Daily), the "At The Mic" interview podcast, photo and video galleries, hosted events and webinars (Home Fashions Market Kickoff Party, Home Fashions Excellence Awards, market week coverage), the Market Guide directory for NY Home Fashions Market, and a Research Store for paid industry intelligence reports. The publication is owned by BridgeTower Media, a diversified media conglomerate operating 40+ brands across home furnishings, business, legal, and construction sectors.

The business model is advertising-led B2B media, monetized primarily through display advertising, sponsored content (BTM Business Connect), and paid placement services — Professional Announcements ($300 standard / $850 featured) and Behind The Deal announcements ($300 standard / $850 featured) for hires, promotions, M&A, financings, and divestitures. Distribution is multi-channel across web, email newsletters, social media (Twitter/X, Facebook, LinkedIn, Pinterest, Instagram), trade shows, podcasts, and print issues/digital editions. Audience reach claims include 70% of the home textiles industry, 81% of audience in decision-making roles, and 75% of top companies in the market.

The target customer base spans home textiles and housewares retailers, manufacturers, and suppliers, with secondary reach into interior designers and design professionals. The leadership team comprises Editor in Chief Jennifer Marks and Executive Editor of Brand Development Cindy W. Hodnett, and the brand is operationally part of BridgeTower Media's broader media portfolio with cross-brand audience aggregation cited at 4.4M+ executives and 1.2B+ annual engagement opportunities.

Name

Home Textiles Today

Legal name

Home Textiles Today

Website

https://hometextilestoday.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Textiles Today is a B2B trade media brand covering the U.S. home textiles and housewares industry, delivering news, trends, product coverage, and market intelligence to retailers, manufacturers, and suppliers via digital, newsletters, events, and podcasts as part of BridgeTower Media.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising Revenue: Primary revenue stream from display advertising, sponsored content, and branded marketing solutions across web, email, events, social media, and print platforms. Targets decision-makers in the home textiles and housewares industry.
2. Professional Announcements: Paid announcements for new hires, promotions, board positions, and industry leadership updates. Standard listing at $300, Featured placement at $850.
3. Behind the Deal Submissions: Paid announcements for mergers, acquisitions, financings, IPOs, and divestitures. Standard posting at $300, Featured at $850 with unlimited online text.
4. Newsletter Subscriptions: Free daily newsletters delivering industry news and trends to subscribers, driving engagement and advertising reach.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Home Textiles Today is a B2B trade media brand that publishes daily news, trends, analysis, data, and commentary for the home textiles and housewares industry through its website, email newsletter, podcast, events, and print/digital editions. It also sells advertising and paid placement services — Professional Announcements, Behind The Deal deal postings, and BTM Business Connect sponsored content — targeting manufacturers, suppliers, and retailers. A Research Store offers paid industry intelligence reports, and a Market Guide directory supports buyers and exhibitors at the NY Home Fashions Market.

Product overview

Home Textiles Today operates as a B2B media platform providing industry news, product trends, exclusive research, consumer data, trade show coverage, and market intelligence for the home textiles and housewares sector. The core product is the Home Textiles Today Website (hometextilestoday.com), which aggregates content across multiple channels including the Daily Newsletter, At The Mic Podcast, Photo Galleries, and Events/Webinars. Additional revenue-generating sub-products include Professional Announcements and Behind The Deal (paid placement services for industry personnel changes and M&A announcements), BTM Business Connect (sponsored content), and a Research Store for industry reports. The platform covers market activities including Las Vegas Market, High Point Market, NY Home Fashions Market, and international textile trade shows, serving retailers who sell kitchen, bath, bedding, and soft goods.

Differentiator

Problem solved

Functional benefit

Brands

• Home Textiles Today: Primary trade publication brand covering home textiles and housewares business
• At The Mic
• Market Insider

Products and services

• Home Textiles Today Website Primary B2B online news platform for the home textiles and housewares business, delivering daily industry news, trends, analysis, data, and commentary across web, email newsletters, and digital editions for retailers, manufacturers, and suppliers.
• Home Textiles Today Daily Newsletter Free daily email digest delivering industry news and trends to subscribers' inboxes, providing home textile leaders with a daily competitive intelligence briefing.
• At The Mic Podcast Interview podcast series featuring conversations with textile and home furnishings leaders on topics including supply chain, certification, and market trends, with episodes typically running around 20 minutes.
• Photo Galleries Visual editorial content featuring event coverage, product showcases, and industry imagery from home textiles trade shows and market weeks.
• HTT Events and Webinars Industry events and educational webinars including the Home Fashions Market Kickoff Party, Home Fashions Excellence Awards, and topical sessions on tariff refunds, window fashion design, and industry trends.
• Professional Announcements Paid announcement service for industry professionals to publish new hires, promotions, board positions, awards, and organizational changes to the Home Textiles Today audience, priced at $300 Standard and $850 Featured.
• Behind The Deal Paid announcement service for mergers, acquisitions, financings, IPOs, and divestitures, providing paid visibility for industry deal-making activity at $300 Standard and $850 Featured placements.
• BTM Business Connect Sponsored content platform enabling companies to publish product launches, company milestones, partnerships, industry awards, and other business updates through Home Textiles Today.
• Market Guide Directory and guide service for the NY Home Fashions Market week, helping buyers and suppliers navigate market activities and locate exhibitors.
• Research Store Market research and industry intelligence reports available for purchase, providing data-driven insights for home furnishings and home textiles decision-makers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Furniture Today: Sister brand under BridgeTower Media covering the residential furniture industry; identical B2B trade-publication model, advertising-first revenue, and audience-targeting GTM make this the closest comparable peer.
• Home Accents Today: BridgeTower Media sibling covering home accents and décor, sharing the same parent infrastructure, sales motion, and editorial format targeting the same retailer/supplier base.
• Home Furnishings News (HFN): Long-running independent B2B trade publication covering the home furnishings industry with print, digital, events, and awards; competes directly for the same advertising budgets from manufacturers and retailers.
• Designers Today: BridgeTower Media sister brand focused on interior designers and design professionals, an adjacent buyer persona within the same home-furnishings ecosystem.
• Gifts & Decorative Accessories: BridgeTower Media sibling covering the gift and decorative accessories segment with the same trade-publication mechanics and overlapping advertiser base.
• BedTimes Magazine: Long-standing B2B trade publication serving the bedding and mattress industry; directly comparable trade-publication format with overlapping retail/advertiser audience.
• Furniture World: Independent B2B publication covering the furniture and home furnishings industry with a North American retailer/supplier audience that overlaps HTT's core segments.

Broad incumbents

• Interior Design (Sandow Design Group): Established B2B design publication serving interior designers and architects; broader in vertical scope but overlaps in advertising categories, design-trend content, and supplier visibility.

Emerging players

• Pet Age: BridgeTower Media sibling serving the pet retail industry; comparable trade-publication operating model but in an adjacent vertical with limited direct competition.
• Retail TouchPoints: B2B digital media brand covering retail innovation, technology, and operations; comparable advertising and newsletter economics while serving many of the same retailer buyers from a non-vertical-specific angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hometextilestod
• Facebookfacebook.com/HTTMag
• LinkedInlinkedin.com/company/home-textiles-today
• Instagraminstagram.com/hometextilestoday
• Pinterestpinterest.com/hometextilestodaymag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Textiles Today