Gifts & Decorative Accessories

What Gifts & Decorative Accessories does

Gifts & Decorative Accessories is a B2B trade media brand serving the gift, toy, and home décor industries. Founded in 1917 and published monthly, the magazine reaches approximately 27,000 print subscribers — primarily retailers, manufacturers, and vendors of general gift products, decorative accessories, stationery, greeting cards, collectibles, personal care products, jewelry, and gourmet food items. Its companion website, giftsanddec.com, publishes daily industry news and attracts more than 31,000 monthly unique visitors, with a claimed 75% of traffic concentrated on editorial article pages.

The company operates a multi-channel content platform consisting of the print magazine, the daily-updated website, a free opt-in email newsletter, a Buyers Guide directory, Market Dailies produced around major trade shows (Las Vegas Market, Dallas Total Home & Gift Market, Seattle Market Week), the Retailer Excellence Awards and Designer Experience events, and a contributor-content advertising product. The technology stack is a standard digital media platform — web content management, email newsletter delivery, online advertising services, and the UserWay web accessibility widget — with no disclosed proprietary AI, data, or machine-learning capabilities.

Gifts & Decorative Accessories generates revenue through a mix of subscription-based print and digital circulation, display and native advertising on the website and newsletter, sponsored contributor content, co-branded email campaigns, and event sponsorships. Sales are managed through a dedicated in-house sales team supplemented by international representatives in Hong Kong (Leading Media Ltd) and India (Kaushal's Media Pvt. Ltd.). The publication operates as a single brand within BridgeTower Media, a privately held media conglomerate that owns more than 40 trade titles across home furnishings, business, construction, and legal sectors, and leverages shared ad-tech, sales, and operations infrastructure.

Name

Gifts & Decorative Accessories

Legal name

Gifts & Decorative Accessories

Website

https://giftsanddec.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Gifts & Decorative Accessories is a 1917-founded B2B trade media brand, published monthly in print and daily online, serving the gift, toy, and home décor retail and manufacturing sectors with a 27,000-subscriber magazine and a 31,000+ monthly visitor website.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

• Trade media publishing
• B2B advertising services
• Gift industry news
• Trade show coverage
• Home decor industry

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Print Magazine Circulation: Monthly print magazine with circulation of 27,000 subscribers. Subscription-based revenue from retailers, manufacturers, and vendors in the gift industry.
2. Digital Advertising: Website display advertising, sponsored content, contributor content, and run-of-site advertising across giftsanddec.com. Offers newsletter advertising and co-branded email campaigns.
3. Event Marketing: Webinars, industry events, and virtual conferences for the gift and home décor industry including the Designer Experience and Retailer Excellence Awards.
4. Subscription Services: Subscription information and customer service for print and digital subscribers. Subscription phone: 800-437-0916, (847) 513-6132.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gifts & Decorative Accessories is a B2B trade publication serving the gift, toy, and home décor industries through a monthly print magazine (27,000 circulation) and a daily-updated website (31,000+ monthly unique visitors). The company sells multi-channel advertising (print, digital, email, social, events) to manufacturers and vendors while delivering editorial coverage of industry news, trade shows, product trends, and store operations to retailers. Offerings span the magazine, daily newsletter, Buyers Guide directory, Market Dailies, Retailer Excellence Awards, and the Together We Retail educational hub.

Product overview

Gifts & Decorative Accessories is a B2B media company offering a comprehensive package of print and digital products for the gift, toy, and home décor industries. The core offering consists of a monthly magazine (founded 1917, circulation 27,000) and a daily-updated website (31,000+ monthly unique visitors). These are supported by a daily newsletter, the Buyers Guide directory, Market Dailies for trade events, the Retailer Excellence Awards program, the Together We Retail educational hub, and advertising/marketing solutions including contributor content, display ads, and co-branded emails. The company operates under BridgeTower Media's portfolio of 40+ brands serving home furnishings, business, construction, and legal sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Gifts & Decorative Accessories Magazine Monthly print and digital magazine with circulation of 27,000 subscribers serving retailers, manufacturers, and vendors of general gift products, decorative accessories, stationery, greeting cards, collectibles, personal care products, jewelry, and gourmet food items. Provides industry news, trade show coverage, new product introductions, consumer trends, and store operation solutions.
• GiftsandDec.com Website Daily-updated website with 31,000+ monthly unique visitors delivering breaking news, market updates, product galleries, and industry intelligence for the gift, toy, and home décor industries.
• Daily Newsletter Free daily email digest delivering industry news and trends directly to subscribers' inboxes.
• Retailer Excellence Awards Annual awards program recognizing excellence in the retail sector, part of the Designer Experience event portfolio connecting industry professionals.
• Buyers Guide Comprehensive directory of companies in the gift and home décor industry enabling retailers to discover and connect with vendors and suppliers.
• Market Dailies Daily publications covering major market events including Las Vegas Market, Dallas Total Home & Gift Market, and Seattle Market Week.
• Together We Retail (Educational Hub) Educational content platform providing resources, webinars, and insights for retailers including topics on technology, social media, store design, and business operations.
• Advertising and Marketing Solutions Multi-channel advertising services including display advertising, contributor/sponsored content, co-branded emails, and Run of Site (ROS) display advertising across web, email, events, social, and print channels, provided to gift and home décor manufacturers seeking to reach retail buyers.
• Webinars Educational webinar programming covering industry topics, technology adoption for sales reps, and marketing strategies for B2B professionals including the Reps Are Local Too initiative.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BridgeTower MediacoreOthersParent company of Gifts & Decorative Accessories. BridgeTower Media operates 40+ brands across home furnishings, business, construction, and legal industries. Provides shared resources, advertising technology, and marketing solutions across the portfolio.
• NY NowminorStrategic or Co-development PartnerCoverage partnership with NY Now trade show, including editorial coverage and show reporting for the gift and home lifestyle market.
• Dallas Market CenterminorStrategic or Co-development PartnerEditorial coverage partnership with Dallas Market Center, including reporting on Total Home & Gift Market events and buyer activity.
• Las Vegas MarketminorStrategic or Co-development PartnerCoverage partnership with Las Vegas Market, including People's Choice Awards voting and market reporting.
• MarketTimeminorGTM or Marketing PartnerWholesale B2B technology platform. MarketTime publishes contributor content on Gifts & Decorative Accessories about wholesale efficiency and growth topics.
• Melrose InternationalminorGTM or Marketing PartnerLicensed gift and home décor brand. Melrose International publishes contributor content about their licensed brands (Hello Kitty, My Little Pony, Transformers, etc.) on the platform.
• Reps Are Local ToominorStrategic or Co-development PartnerNational initiative launched in 2024 to strengthen the role of local sales representatives and support independent retail community through education, advocacy and connections. Gifts & Dec provides editorial coverage and webinar promotion.
• National Retail Federation (NRF)minorGTM or Marketing PartnerGifts & Dec reports on NRF retail data, economic research, and retail monitoring statistics as part of industry news coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Furniture Today: Sibling B2B trade publication under BridgeTower Media's Home Furnishings group led by the same Sr. Director of Sales (Donna Bischoff). Directly comparable as a vertical B2B media brand monetizing advertising, subscriptions, and trade show coverage.
• Home Textiles Today: BridgeTower Media sibling B2B publication covering home textiles. Operates on the same print + digital + events model with analogous advertiser and retailer audiences in the home category.
• Pet Age: BridgeTower Media sibling B2B trade publication serving pet retail. Same parent, same GTM motion (sales-led B2B media with print, digital, and events), addressing a parallel specialty retail vertical.
• Home Accents Today: Another BridgeTower Media sibling B2B title covering home accents and decorative accessories. Same parent, same advertising-sales product structure, and overlapping advertiser and retailer audience with Gifts & Dec.
• Home Furnishings News (HFN): BridgeTower Media sibling B2B title for the home furnishings industry. Shares parent resources, sales team, and the same playbook of print, digital, and event monetization in an adjacent vertical.
• Designers Today: BridgeTower Media sibling B2B publication targeting interior designers. Comparable business model with print, digital, and event components serving a related design-and-home vertical.

Broad incumbents

• Retail TouchPoints: Established B2B retail media brand covering omnichannel retail strategy, technology, and operations. Comparable B2B advertising and content model, with a broader retail focus that overlaps with Gifts & Dec's retailer audience.

Emerging players

• Total Home & Gift Market: Trade show and emerging media property for the home and gift industry with which Gifts & Dec has a direct editorial coverage partnership. Adjacent B2B media/marketing channel for the same advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Gifts_and_Dec
• Facebookfacebook.com/giftsanddecmag
• LinkedInlinkedin.com/company/gifts-&-decorative-accessories-magazine
• Instagraminstagram.com/gifts_and_dec

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gifts & Decorative Accessories