University of Maryland College Park

What University of Maryland College Park does

University of Maryland College Park (UMD) is the flagship public land-grant research university of the State of Maryland and a member of the Association of American Universities. The institution is home to more than 41,000 students, 10,000 faculty and staff, and 431,000 alumni worldwide, organized across 12 schools and colleges delivering more than 100 undergraduate majors and over 230 master's, doctoral, and certificate programs. UMD operates from its primary College Park campus with satellite sites at Universities at Shady Grove (Rockville) and the University System of Maryland in Southern Maryland, and reaches globally through Education Abroad programs sending 1,800+ undergraduates abroad annually.

The university runs a $1.4 billion joint research enterprise spanning quantum science and engineering, artificial intelligence, cybersecurity, CAR T-cell immunotherapy, immersive media design, and aeronautical/space research, supported by faculty that includes Nobel laureates and Pulitzer Prize winners. Core academic and research products include the new Bachelor's Degrees in Artificial Intelligence (announced 2026), the Immersive Media Design major, the Grand Challenges Grants Program, the UMD Libraries system with UMD Discover search and the DRUM open repository, and the Federal Depository Library service. Partnerships span Microsoft, DARPA, IonQ, ARLIS, TEDCO's Maryland Innovation Initiative, Johns Hopkins (via MII), the Big Ten Academic Alliance, Wiley, and the Smith family.

UMD's revenue model is a hybrid of tuition and fees (undergraduate and graduate, with separate residency-based rates and an Office of the Bursar), sponsored research grants and contracts (federal, state, and industry), philanthropic giving through the Alumni Association and the Forward campaign, state appropriations including the Maryland Capital of Quantum initiative, intellectual property licensing under UMD IP Policy IV-3.20(A), and auxiliary channels such as licensed merchandise, alumni memberships, and insurance/wellness perks. Distribution is via direct admissions (freshman, transfer, international, limited enrollment), regional admissions representatives, satellite campuses, online and hybrid graduate programs, alumni networks across 24+ regions and 8+ affinity groups, and tech transfer through TEDCO MII commercialization awards.

Name

University of Maryland College Park

Legal name

University of Maryland, College Park

Website

https://umd.edu

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

10,001+ employees

Short description

The University of Maryland College Park is the State of Maryland's flagship public research university, serving 41,000+ students across 12 schools and colleges with 100+ undergraduate majors and 230+ graduate programs. It operates a $1.4B joint research enterprise with industry, federal, and state partners in AI, quantum, cybersecurity, and bioengineering.

Ownership category

akta.pro rank

Product category

Higher Education (Public Research University)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industry

Public Research Universities with Engineering/Polytechnic Emphasis (EDAHAAAD)

Keywords

• Public research university
• Undergraduate admissions
• Graduate degree programs
• Sponsored research
• Academic libraries

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and fees: Primary recurring revenue stream from undergraduate, graduate, and professional program tuition, with billing and net price calculator managed through the Office of the Bursar and Office of Student Financial Aid. Rates differ for resident vs non-resident and are referenced via the Bursar (billpay.umd.edu).
2. Sponsored research grants and contracts: Drives UMD's $1.4 billion joint research enterprise; includes federal agency funding (e.g., DARPA partnerships for quantum), state-funded research (Maryland FY27 $12M for quantum recruitment), and sponsored research agreements per the IP Policy.
3. Intellectual property licensing: University IP Policy (IV-3.20(A)) governs ownership, commercialization, and revenue sharing for inventions, software, and copyrighted works; Gross Revenue is defined as consideration paid in cash or equity by third parties in exchange for specific rights in specific University-owned IP.
4. Philanthropic giving and alumni donations: Active fundraising via the Forward campaign, Alumni Association membership fees, named gift opportunities, personalized bricks and pavers, and major gifts such as the $10M Smith Family gift supporting Performing Arts and the Robert H. Smith School of Business.
5. State and regional technology transfer funding: Funds from programs like TEDCO's Maryland Innovation Initiative (over $2.1M to 13 awardees, including Company Formation awards of $300K each and Technology Assessment awards of $130K-$180K each) supporting commercialization of technologies licensed from UMD and other Maryland research institutions.
6. State appropriations and capital investments: Direct appropriations from the State of Maryland, including the FY27 budget directing tens of millions to quantum — $20M for IonQ's new Maryland HQ and $12M to recruit quantum experts to UMD and ARLIS — plus over $500M in quantum-related investments since the Capital of Quantum initiative.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels8 records

Core offering

The University of Maryland, College Park is a public research university delivering undergraduate education across 100+ majors, graduate education across 230+ master's/doctoral/certificate programs, and sponsored research through its $1.4 billion research enterprise spanning 12 schools and colleges. It supports these academic offerings with the UMD Libraries system, the DRUM digital repository, alumni engagement programs, athletics in the Big Ten Conference, and technology transfer commercialization of university-owned IP.

Product overview

The University of Maryland, College Park is a public research university offering a portfolio of academic programs, research initiatives, and supporting services rather than a unified commercial product. Its core offering is the institution itself (the state's flagship university with more than 41,000 students, 10,000 faculty and staff, 431,000 alumni, over 100 undergraduate majors across 12 schools and colleges, and more than 230 master's, doctoral, and certificate programs), around which the UMD Libraries system operates — including the UMD Discover search platform and the DRUM digital repository for scholarly outputs. Specialized academic offerings such as the Immersive Media Design Major and the newly announced Bachelor's Degrees in Artificial Intelligence sit alongside large-scale research programs like the Grand Challenges Grants Program, while community-facing services such as Terrapins Connect and the UMD Alumni Association extend the institution's reach beyond enrolled students to a global network of alumni.

Differentiator

Problem solved

Functional benefit

Brands

• UMD Right Now: Official news and media relations service of the University of Maryland
• University of Maryland Alumni Association
• A. James Clark School of Engineering
• Robert H. Smith School of Business
• Philip Merrill College of Journalism
• UMD Terps

Products and services

• University of Maryland, College Park (Undergraduate and Graduate Degree Programs) The state's flagship public research university offering degree programs, research opportunities, and student services across 12 schools and colleges to more than 41,000 students.
• UMD Libraries University library system spanning McKeldin (Main), Architecture, Art, Hornbake, Michelle Smith Performing Arts, STEM, Priddy, and Severn libraries. Provides research guides, data services, open scholarship services, special collections, university archives, government information collections, and a Congressionally designated Federal Depository.
• UMD Discover Library discovery search platform that surfaces detailed collection search results from UMD Libraries and libraries worldwide, with scopes for articles, books, and journal titles.
• DRUM (Digital Repository at the University of Maryland) UMD's institutional digital repository for preserving and providing access to the scholarly output of the university community.
• Bachelor's Degrees in Artificial Intelligence Two new Bachelor's Degrees announced in 2026 exploring the technical and human dimensions of AI.
• Immersive Media Design Major Interdisciplinary major offered under the ARTT (Art) and CMSC (Computer Science) course codes, integrating art, computer science, and technology.
• Grand Challenges Grants Program University research program that channels UMD's research power across 40+ disciplines to advance solutions for the public good on society's most pressing challenges.
• Terrapins Connect Networking and mentorship platform connecting UMD alumni and students across industries through the Alumni Association.
• University of Maryland Alumni Association Alumni association connecting 431,000 alumni through membership programs, events and travel, regional and affinity networks, career resources, scholarships, and volunteer opportunities.
• Online MBA Programs (Online MBA, Online MS Business, Part-Time MBA, Executive MBA) Online and hybrid graduate business programs (BUSO/BMSO Online MBA, Part-Time MBA, Executive MBA) plus MSML Machine Learning, listed in the graduate course catalog.
• Education Abroad Programs Year, semester, summer, or winter term international study programs facilitating education abroad for more than 1,800 undergraduates annually.

Quantifiable outcome

• 47 national championships overall; 49 conference titles in the past decade (Big Ten)
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability16 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and supporting.

• IonQflagshipStrategic or Co-development PartnerMaryland FY27 budget directs $20 million to support IonQ's new Maryland headquarters as part of the Capital of Quantum initiative; partnership aligns UMD's quantum research and recruitment with IonQ's commercial quantum computing activities in Maryland.
• MicrosoftcoreStrategic or Co-development PartnerListed among notable quantum partnerships secured under Maryland's Capital of Quantum initiative, contributing to over $500M in quantum-related investments alongside UMD research activity.
• DARPA (Defense Advanced Research Projects Agency)coreStrategic or Co-development PartnerFederal partner for quantum research referenced alongside Microsoft under Maryland's Capital of Quantum initiative, supporting UMD and ARLIS research in AI, information engineering, and quantum applications.
• Applied Research Laboratory for Intelligence and Security (ARLIS)coreStrategic or Co-development PartnerJoint recipient of $12M in Maryland FY27 funds to recruit quantum experts; ARLIS breaking ground on a 110,000-square-foot headquarters in Prince George's County focused on AI, information engineering, and quantum applications.
• TEDCO (Maryland Technology Development Corporation) - Maryland Innovation Initiative (MII)coreStrategic or Co-development PartnerMII is a collaboration between the State of Maryland and five academic research institutions to transition promising technologies into the commercial sector. TEDCO announced over $2.1M to 13 awardees, including Company Formation ($300K each) and Technology Assessment ($130K-$180K each) awards commercializing tech licensed from UMD and other Maryland institutions.
• Johns Hopkins UniversitycoreStrategic or Co-development PartnerJoint member institution of the Maryland Innovation Initiative (MII) alongside UMD; recipients of MII funding are commercializing technologies licensed from both universities (gene therapy, AI-driven diagnostics, radioconjugates, microelectronics).
• BTAA (Big Ten Academic Alliance) and WileycoreStrategic or Co-development PartnerBTAA and UMD Libraries finalized an Open Access Publishing Agreement with Wiley for 2026-2027, supporting open scholarship and reduced article processing charges for UMD-affiliated authors.
• SECU (Maryland State Employees Credit Union)supportingGTM or Marketing PartnerPartnered with the Smith School of Business and the Division of Student Affairs on the Financial Wellness Hub opened May 8, 2026 in McKeldin Library; also offers financial wellness and banking perks to UMD alumni via Alumni Association.
• Smith School of Business (internal UMD)supportingStrategic or Co-development PartnerInternal UMD partner on the Financial Wellness Hub in McKeldin Library (with the Division of Student Affairs and UMD Libraries with SECU support).
• The Hotel at the University of MarylandsupportingGTM or Marketing PartnerOffers special discount for UMD Alumni Association Members; featured placement on Alumni Association website.
• Mano's Wine (Etched Wines - University of Maryland licensed collection)supportingOEM/ Whitelabel/ Licensing PartnerOfficial licensed Etched Wines University of Maryland collection offered via Terp Perks for alumni.
• Alumni Insurance ProgramsupportingOEM/ Whitelabel/ Licensing PartnerProvides UMD alumni benefits ranging from life insurance to pet health insurance through alumniinsuranceprogram.com/umd.
• Active&Fit Direct ProgramsupportingGTM or Marketing PartnerFeatured as a perk within the Alumni Association's member benefits package.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• University of Michigan: Top-tier AAU public research university and Big Ten peer with comparable scale in research enterprise, graduate programs, and athletics. Direct peer on flagship status, federal research funding access, and AAU positioning.
• University of Virginia: Another flagship AAU public research university on the East Coast with comparable research, graduate, and federal proximity advantages. Direct peer on applicant quality, research funding, and public flagship economics.
• University of North Carolina at Chapel Hill: Public flagship AAU research university comparable in scale, applicant profile, and public research mission. Direct peer on AAU membership, public research mission, and athletics brand strength.
• University of California, Berkeley: Elite public AAU research university with comparable scope in AI/quantum research, tech transfer, and entrepreneurship ranking. Direct peer on research intensity, AAU status, and STEM depth.
• Penn State University: Large Big Ten land-grant peer with similar enrollment scale and applied research breadth. Direct peer on land-grant research mission, athletics scale, and broad undergraduate offering.
• University of Texas at Austin: Top-tier public AAU research university with comparable scale in research spending, graduate programs, and state-funded research initiatives. Direct peer on public flagship economics and research intensity.
• Georgia Institute of Technology: Public STEM-focused AAU research university with comparable strength in engineering, AI, and applied research partnerships. Direct peer on engineering/AI research depth and corporate partnership model.
• University of Florida: Major public AAU research university with comparable scale, top public ranking, and SEC/Big Ten-caliber athletics brand. Direct peer on public flagship position and applicant pool.
• Rutgers University: Big Ten peer with overlapping Mid-Atlantic applicant pool and state-research university mission. Direct peer on Big Ten membership and public research university positioning near major metro markets.

Broad incumbents

• Johns Hopkins University: Maryland-based research powerhouse and fellow TEDCO Maryland Innovation Initiative partner with significantly larger research budget. Broad incumbent peer on Maryland research ecosystem, tech transfer, and biomedical strength; UMD often complements rather than directly competes for the same applicants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UofMaryland
• YouTubeyoutube.com/user/UMDLibraries1
• Facebookfacebook.com/UnivofMaryland
• Instagraminstagram.com/umdlibraries
• LinkedInlinkedin.com/company/university-of-maryland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Maryland College Park