Name

Chrome Hearts

Legal name

Chrome Hearts LLC

Website

https://chromeheartsusa.shop

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Jewelry & Accessories

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (458310)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Leather & Leather Products (3100)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Luxury Handbags & Leather Goods (CRAAAFAD)

Keywords

• Luxury silver jewelry
• Handcrafted leather goods
• Luxury streetwear apparel
• Gothic jewelry design
• Luxury eyewear collection

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury handcrafted goods sales: Chrome Hearts generates revenue through direct sales of handcrafted silver jewelry, leather goods, and streetwear apparel sold exclusively through company-owned boutique locations. The brand maintains strict production limits and geographic scarcity, commanding premium prices ranging from hundreds to thousands of dollars per item.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels1 record

Core offering

Chrome Hearts designs, produces, and sells hand-finished luxury silver jewelry, leather goods, eyewear, and streetwear apparel featuring gothic and rock-and-roll aesthetics. All jewelry is handcrafted in-house by more than 1,000 artisans in Los Angeles and sold primarily through 30+ company-owned boutiques worldwide, with limited e-commerce. Products command prices ranging from hundreds to thousands of dollars and maintain strong resale value due to controlled production scarcity.

Product overview

Chrome Hearts is a luxury streetwear brand operating as a single unified product line centered on handcrafted exclusivity. The core portfolio consists of hand-finished silver jewelry (produced in-house by 1,000+ artisans in Los Angeles), leather goods with gothic designs, luxury eyewear, and apparel. The brand maintains strict geographic scarcity through 30+ boutique stores worldwide with no traditional e-commerce, though it recently launched an online eyewear store in November 2025. Products command prices from hundreds to thousands of dollars and maintain strong resale value. The brand is known for deliberate production limits and selective collaborations rather than algorithmic marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Finished Silver Jewelry Signature hand-finished silver jewelry featuring gothic designs and cross-shaped motifs, produced in-house by over 1,000 artisans in Los Angeles. Commands prices from hundreds to thousands of dollars and maintains strong resale value, sold through 30+ company-owned boutiques worldwide.
• Leather Goods Luxury leather goods featuring gothic designs, including belts and leather accessories, sold through limited flagship stores with no traditional e-commerce. Priced from hundreds to thousands of dollars.
• Chrome Hearts Apparel Streetwear apparel including hoodies and clothing featuring the brand's gothic aesthetic and rock-and-roll inspiration, sold through 30+ boutique locations worldwide.
• Luxury Eyewear Collection Luxury eyewear including sunglasses sold through Chrome Hearts' official online store launched globally in November 2025, representing a rare expansion beyond the brand's traditional in-store-only model.

Quantifiable outcome

• Ranked #2 in top 10 streetwear brands for 2026 with a score of 92/100 by ONLY REPS, evaluated on sales data, cultural buzz, product innovation, hype/rarity, and anticipated longevity.
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• NordstromminorOthers · 4 June 2026Adversarial relationship: Chrome Hearts LLC filed a trademark infringement lawsuit against Nordstrom Inc. in U.S. District Court for the Central District of California on June 4, 2026, accusing the retailer of selling belts and jewelry bearing cross-shaped motifs that allegedly replicate its registered CH Cross and CH Plus trademarks.
• MikimotoflagshipStrategic or Co-development Partner · 4 November 2024Chrome Hearts and Mikimoto launched a joint fine jewelry collection blending Chrome Hearts' gothic, rock-and-roll aesthetic with Mikimoto's luxury pearl expertise. The collaboration incorporates natural diamonds and was launched in November 2024, receiving coverage from major luxury publications including WWD, Harper's BAZAAR, and GQ. Michelle Yeoh appeared at the collection launch event.
• Comme des Garcons (CDG)coreStrategic or Co-development PartnerChrome Hearts and Comme des Garcons are described as defining forces in modern luxury streetwear, with their collaboration representing a fashion power move in the streetwear and luxury space. Both brands share rock-and-roll inspiration and gothic aesthetics, with popular products including hoodies from both brands.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hermès: Family-controlled luxury house built on handcrafted leather goods, jewelry, and accessories with extreme scarcity and waitlists; parallels Chrome Hearts' family ownership, in-house artisanal production, and premium pricing discipline.
• Bottega Veneta: Luxury house defined by in-house Italian craftsmanship, signature design codes (intrecciato), and exclusivity-led pricing; comparable to Chrome Hearts on craftsmanship, controlled distribution, and brand-led mystique, with a much broader ready-to-wear and leather goods portfolio.
• Tom Ford: Luxury fashion and eyewear brand known for rock-and-roll-inspired aesthetic and premium pricing; comparable to Chrome Hearts on aesthetic crossover, eyewear category presence, and celebrity-driven luxury positioning.
• Boucheron: Historic fine jewelry maison with strong creative identity and high-jewelry focus; overlaps with Chrome Hearts as a design-led, motif-rich jewelry house operating at the premium tier, though with more traditional positioning.
• Van Cleef & Arpels: High jewelry maison with signature design codes (Alhambra) and perpetual-collection ethos; parallel to Chrome Hearts in emphasizing iconic recurring motifs that retain collector demand and resell value.
• Cartier: Global fine jewelry leader with iconic signature designs (Love, Trinity) and a luxury heritage; comparable on jewelry-centric brand identity and high pricing, though at significantly larger scale and broader category mix.
• Tiffany & Co. Iconic fine jewelry retailer and brand with global boutique distribution under LVMH ownership; comparable as a brand-led, design-driven jewelry house reaching luxury consumers worldwide, though vastly larger and more mass-luxury oriented.
• Bulgari: Italian luxury house spanning fine jewelry, watches, leather goods, and hospitality; shares Chrome Hearts' jewelry-anchored DNA and expansion into adjacent luxury categories, but operates at much greater global scale.

Direct peers

• David Yurman: American designer of handcrafted fine and fashion jewelry sold through branded boutiques and wholesale; directly comparable to Chrome Hearts as a designer-founded jewelry brand with signature motifs, premium pricing, and a controlled retail footprint.
• John Hardy: Artisan-crafted jewelry brand built around handcrafted silver and gold pieces with a distinctive design language; closely mirrors Chrome Hearts' emphasis on in-house artisan production and signature motifs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chrome-hearts

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome Hearts