Tenstar Simulation AB
Tenstar Simulation AB, founded 2009 in Sweden, develops hardware-and-software simulation platforms for training operators of construction, transport, agriculture, and emergency vehicles globally, combining 25+ machine-type content libraries with VR-enabled collaborative training environments.
- Company typePrivate
- Founded2009
- HeadquartersTanumshede, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tenstar Simulation AB does
Tenstar Simulation AB, founded in 2009 by CEO Freddy Lund and headquartered in Tanumshede, Sweden, develops and sells simulation-based training systems for operators of heavy machines and commercial vehicles. The platform combines four hardware tiers — Mobile Unit with Motion Base (3 DOF), Mobile Unit, Pedestal (VR-headset-based), and Advanced Desktop — with a proprietary software suite (TUX user interface, TSS scoring, TRR record/replay, TMT management, VTS virtual training space, MME multi-machine environment) that allows a single simulator to serve more than 25 machine types across four verticals: construction (excavators, loaders, dozens, graders, cranes), transport (cars, buses, trucks, vans), agriculture and forestry (tractors, combine harvesters, harvesters, forwarders), and emergency services (ambulance, fire engine, police). The Multi Machine Environment and Virtual Training Space enable collaborative scenarios — for example, networking multiple simulator seats for a road-construction exercise or supporting up to four simultaneous VR avatars in a shared training space.
The company generates revenue from hardware unit sales, recurring software licenses bundled or sold separately with simulators, and technical support services. Pricing is quote-based with no public list prices disclosed; sales are handled by dedicated Area Sales Managers across more than 16 geographies plus Business Area Managers for specific product categories (Ambulance & Fire Engine, Police) and a channel of authorized resellers in Ireland, the Netherlands, Italy, the Czech Republic, and Hungary. Office footprint includes the Tanumshede headquarters, additional Swedish offices in Falun and Gothenburg, and a US regional headquarters in Kennesaw, Georgia. Cloud infrastructure for the Tenstar Management Tool runs on Microsoft Azure with EU-Sweden data residency for GDPR compliance.
Tenstar operates as a privately held, founder-owned company with no disclosed external equity funding beyond a small 2017 EISMEA grant, an 11–50 employee headcount, and stated simulator presence on every continent. The company self-describes as a world leader in machine-and-vehicle simulation-based training for its target verticals.
Tenstar Simulation AB firmographics
Firmographics- Name
- Tenstar Simulation AB
- Legal name
- Tenstar Simulation AB
- Website
- https://tenstarsimulation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tenstar Simulation AB, founded 2009 in Sweden, develops hardware-and-software simulation platforms for training operators of construction, transport, agriculture, and emergency vehicles globally, combining 25+ machine-type content libraries with VR-enabled collaborative training environments.
- Ownership category
- akta.pro rank
Tenstar Simulation AB industry classification
Industry- Product category
- Heavy Equipment and Vehicle Simulation Training Systems
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)
- akta.pro secondary industry
- Powertrain, Drivetrain & Transmission Specialist Training (EDAOAEAJ)
Keywords
Where Tenstar Simulation AB is headquartered
LocationHeadquarters
- HQ city
- Tanumshede
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Tenstar Simulation AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Simulators: Sale of physical simulator units including Mobile Unit with Motion Base, Mobile Unit, Pedestal, and Advanced Desktop configurations. Hardware includes steering wheels, pedals, joysticks, VR headsets, and machine control systems.
- Simulation Software Licenses: Software solutions including TUX, TSS, TRR, TMT, and VTS bundled with hardware or as separate licenses for simulator operation.
- Support and Service: Technical support services with dedicated support contact for troubleshooting and maintenance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tenstar Simulation AB product offering
Product offeringCore offering
Tenstar Simulation AB manufactures and sells hardware-based training simulators (Mobile Unit with Motion Base, Mobile Unit, Pedestal and Advanced Desktop) combined with proprietary simulation software and learning tools (TUX, TSS, TRR, TMT) to train operators of heavy machinery and vehicles in construction, transport, agriculture/forestry and emergency services. The platform supports 25+ machine types, multi-machine networked exercises (MME), collaborative multi-user VR training (VTS) and instructor management (TMT), with content covering excavators, loaders, cranes, trucks, buses, emergency vehicles, tractors and forestry equipment.
Product overview
Tenstar Simulation AB offers a comprehensive simulation-based training platform for machines and vehicles, consisting of multiple hardware simulator platforms (Mobile Unit with Motion Base, Mobile Unit, Pedestal, and Advanced Desktop) combined with software learning tools (TUX, TSS, TRR, TMT) and additional tools (VTS, MME). The company provides simulators across three main industry segments: Construction (excavators, loaders, cranes), Transport (cars, trucks, buses, emergency vehicles), and Agriculture/Forestry (tractors, harvesters). Optional hardware accessories include steering wheels, pedals, joysticks, and VR headsets. The platform enables one simulator to serve multiple machine types through the Multi Machine Environment and supports collaborative training through Virtual Training Space with up to 4 VR avatars.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Unit with Motion Base (MUMB) The most advanced Tenstar simulator platform, featuring a 3 DOF (Degree of Freedom) motion base with advanced motion pattern technology that enhances the feeling of working in an actual machine. Used by training institutions and enterprises that require the highest fidelity for heavy-equipment and vehicle operator training.
- Mobile Unit (MU) A versatile and immersive simulation training platform with customizable screens and an intuitive interface, designed for diverse training environments where full motion-base realism is not required.
- Pedestal The newest Tenstar simulator unit offering a new way to use the Tenstar catalog machines, allowing users to simulate different machines with minimal physical space while fully immersing in a virtual world using VR headsets.
- Advanced Desktop An entry-level desktop simulator solution suitable for traffic and transport vehicle training, providing a cost-effective introduction to Tenstar's simulation training platform.
- Construction Simulators Simulation training package covering Wheel Excavator, Track Excavator, Articulated Hauler, Wheel Loader, Dozer, Grader, Telescopic Handler, Tower Crane and Mobile Crane for earth-moving and lifting operator training. Targets construction companies, vocational schools and equipment training institutions.
- Transport Simulators Simulation training package covering Car, Bus, Truck with Trailer, Long-Hauler, Van, Ambulance, Fire Engine, Police, Emergency Car, Forklift, Crane Lorry and Timber Crane Truck for traffic, emergency response and material handling training. Targets driving schools, transport companies and emergency services.
- Agriculture Simulators Simulation training package covering Tractor, Combine Harvester, Harvester and Forwarder for farming and forestry operator training. Targets agricultural enterprises, forestry contractors and agricultural colleges.
Quantifiable outcome
- Operating cost of simulator is just a fraction compared to real machine operation
- +1 more outcomes
Companies that use Tenstar Simulation AB
Customer profileSegments3 records
Ideal customer profiles4 records
Tenstar Simulation AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Tenstar Simulation AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzurecoreCloud infrastructure provider for Tenstar Management Tool. Personal data is stored locally on simulators and synchronized with Microsoft-provided cloud storage located in Sweden (EU). All cloud data is encrypted with 256-bit encryption and protected with geographically redundant backups.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tenstar Simulation AB competitors and assessment
Company assessmentDirect peers
- CM Labs Simulations: CM Labs' Vortex Studio powers heavy-equipment operator training simulators (cranes, excavators, wheel loaders) used by construction and ports customers. It is the most directly comparable vendor to Tenstar's construction-segment offering, competing head-to-head on machine-physics fidelity and content libraries.
- VI-Grade: VI-Grade provides driving and dynamic simulation software plus driver-in-the-loop hardware used in automotive and industrial vehicle development. Its offering overlaps with Tenstar's transport segment, particularly for trucks, buses, and commercial vehicles used in driving-schools and OEM training contexts.
- FAAC Inc: FAAC delivers driver training and emergency-vehicle (fire/police/ambulance) simulation systems, including motion-based simulators. This directly mirrors Tenstar's transport and emergency-services segments and competes for the same public-safety and driving-school buyers in the US and Europe.
- Ansible Motion: Ansible Motion manufactures driver-in-the-loop simulators used by automotive OEMs, motorsport, and research institutions. It overlaps with Tenstar in vehicle-operator training (cars, trucks) and competes for transport-segment budgets where high-fidelity motion-base driving simulation is required.
- AVSimulation (formerly Oktal): AVSimulation delivers SCANeR driving-simulation software used for ADAS, vehicle dynamics, and driver-training applications. It is comparable to Tenstar on the software/content side of the platform stack, particularly for trucks, buses, and emergency-vehicle use cases.
- Cruden: Cruden designs and supplies professional driving simulators and simulator components for automotive and motorsport customers. Its professional, open-platform simulator product competes with Tenstar's transport and motion-base offerings for enterprise and academic buyers.
Broad incumbents
- Caterpillar Inc. (Cat Simulators): Caterpillar sells its own branded heavy-equipment operator training simulators as part of a broader equipment and services portfolio. As an OEM-led incumbent, it competes with Tenstar primarily through bundled equipment-purchase incentives rather than as a stand-alone EdTech vendor.
- Bosch Rexroth: Bosch Rexroth supplies industrial automation, hydraulics, and factory-training systems, including training rigs and learning factories. Its factory-training solutions overlap conceptually with Tenstar's machine-operator training value proposition, though from a larger, more diversified industrial base.
- Volvo Construction Equipment: Volvo CE, a major construction-equipment OEM, runs its own operator-training simulator programs and academies. It is comparable to Tenstar as a buyer-channel competitor (OEMs sometimes supply simulators with machine purchases) rather than a pure EdTech rival.
Emerging players
- VirtaMed: VirtaMed applies high-fidelity simulation plus proprietary software to professional medical skills training. While the vertical (healthcare vs. construction/transport) differs, the business-model DNA — hardware-plus-software simulators, curriculum/scoring software, and recurring training revenue — is closely analogous to Tenstar's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tenstar Simulation AB social profiles
Digital presenceTenstar Simulation AB compliance and trust
Trust signalCompliance1 record
Tenstar Simulation AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenstar Simulation AB leadership team
Management profileNumber of profiles
Profiles25 records
Tenstar Simulation AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenstar Simulation AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenstar Simulation AB
What does Tenstar Simulation AB do?
Tenstar Simulation AB manufactures and sells hardware-based training simulators (Mobile Unit with Motion Base, Mobile Unit, Pedestal and Advanced Desktop) combined with proprietary simulation software and learning tools (TUX, TSS, TRR, TMT) to train operators of heavy machinery and vehicles in construction, transport, agriculture/forestry and emergency services. The platform supports 25+ machine types, multi-machine networked exercises (MME), collaborative multi-user VR training (VTS) and instructor management (TMT), with content covering excavators, loaders, cranes, trucks, buses, emergency vehicles, tractors and forestry equipment.
Is Tenstar Simulation AB a public or private company?
Tenstar Simulation AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tenstar Simulation AB founded?
Tenstar Simulation AB was founded in 2009. It employs 11 to 50 people.
Where is Tenstar Simulation AB based?
Tenstar Simulation AB is headquartered in Tanumshede, Sweden, in the Europe region.
How does Tenstar Simulation AB make money?
Three revenue lines are on record. Hardware Simulators are the primary driver. The others are simulation Software Licenses and support and Service.
Who are Tenstar Simulation AB's main competitors?
Direct peers on record are CM Labs Simulations, VI-Grade, FAAC Inc, Ansible Motion, AVSimulation (formerly Oktal) and Cruden. Broad incumbents are Caterpillar Inc. (Cat Simulators), Bosch Rexroth and Volvo Construction Equipment. VirtaMed is listed as an emerging player.
Does Tenstar Simulation AB have an API?
No public API is recorded for Tenstar Simulation AB.
What industry is Tenstar Simulation AB in?
Tenstar Simulation AB's product category is Heavy Equipment and Vehicle Simulation Training Systems. Its primary akta.pro industry code is EDAFAJAB, Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive), with a secondary code of EDAOAEAJ, Powertrain, Drivetrain & Transmission Specialist Training. Its NAICS code is 3333 and its SIC code is 3559.