Ansible Motion
Ansible Motion designs and builds Driver-in-the-Loop (DIL) simulators that connect real drivers with simulated vehicles for automotive OEMs, tire manufacturers, motorsport teams, and research institutions. Founded in 2009, the Norwich UK-based company is a wholly-owned subsidiary of AB Dynamics plc.
- Company typePrivate
- Founded2009
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ansible Motion does
Ansible Motion (founded 2009, headquartered at Hethel Engineering Centre, Norwich, UK) designs and builds Driver-in-the-Loop (DIL) simulators that connect real human drivers with simulated vehicles and virtual environments for automotive product development, vehicle dynamics, tyre development, ADAS validation, and motorsport. The company sells to automotive OEMs (Ford Performance, GM, Honda, BMW Group, Chevrolet, Lotus), Tier 1 suppliers (Michelin, Continental, Multimatic), tire manufacturers (NEXEN TIRE, Kumho Tire), motorsport teams (Lola Cars), simulation tool vendors (AVL), and academic institutions (Deakin University, UCL). Ansible Motion has been a wholly-owned subsidiary of AB Dynamics plc since 2022.
The product portfolio consists of four DIL simulator series — Delta (dynamic, full-size, laboratory), Sigma (static, full-size, laboratory), Theta (transportable, compact, office-friendly), and Custom — plus the DIL Sport motorsport sub-brand. Core technical differentiation comes from patented, purpose-built motion architectures designed from first principles for ground vehicle dynamics rather than adapted from aerospace hexapods: the Stratiform system powering the Delta S3 Spin (six degrees of freedom with infinite yaw) and the Triform system (AML TMS1) powering the newly launched Delta T1 Sport motorsport simulator. The proprietary Distributed Data Bus (DDB) / RTC+SCC co-simulation environment, developed over 15 years, provides an open real-time communication backbone integrating vehicle physics models (CarSim, IPG CarMaker, Adams/VTD, Simpack), tyre models (MF-Tire, MF-Swift, CDTire, FTire), visualization platforms (rFpro, Unreal Engine, Unity, CARLA), and HIL/SIL platforms (dSPACE, NI/PXI, Speedgoat, OPAL RT, Concurrent Real-Time, MATLAB/Simulink).
Revenue is generated through bespoke project-based sales of DIL simulator hardware, supplemented by pre- and post-delivery engineering services, calibration, training, and software integration. Pricing is not publicly disclosed; each simulator is custom-configured to customer requirements, with multi-year sales cycles involving engineering-level field sales conversations. The company employs approximately 60 people (about half automotive engineers) led by Technical Director Elliot Dason-Barber (15 years in F1, including Red Bull Racing simulator work) under Managing Director Dan Clark, and has been shortlisted for the 2026 ATTI Awards across multiple categories.
Ansible Motion firmographics
Firmographics- Name
- Ansible Motion
- Legal name
- Ansible Motion Limited
- Website
- https://ansiblemotion.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ansible Motion designs and builds Driver-in-the-Loop (DIL) simulators that connect real drivers with simulated vehicles for automotive OEMs, tire manufacturers, motorsport teams, and research institutions. Founded in 2009, the Norwich UK-based company is a wholly-owned subsidiary of AB Dynamics plc.
- Ownership category
- akta.pro rank
Ansible Motion industry classification
Industry- Product category
- Automotive Driving Simulators
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
- akta.pro secondary industry
- Automotive & Mobility Simulation (powertrain, aerodynamics, ADAS twins) (HDAGAEAG)
Keywords
Where Ansible Motion is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Ansible Motion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom DIL Simulator Hardware Sales: Sale of bespoke driver-in-the-loop simulators including the Delta series, Sigma series, Theta series, and custom configurations. Pricing is custom and project-based, with simulators ranging from compact transportable units to large-scale dynamic platforms. Includes installation, integration, and commissioning.
- Engineering Services and Support: Pre- and post-delivery engineering services, simulator project assessments, and ongoing customer support. The company provides training, calibration, and application engineering to complement simulator hardware delivery.
- Software Licensing and Integration Services: Open co-simulation and I/O exchange capabilities, integration with external software and hardware tools (vehicle physics models, SIL, HIL systems). Revenue from software framework licensing and integration as part of turn-key simulator solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ansible Motion product offering
Product offeringCore offering
Ansible Motion designs, manufactures and delivers Driver-in-the-Loop (DIL) simulators that connect real human drivers with simulated vehicles and virtual environments for automotive product development. Its product portfolio spans the Delta series (dynamic, full-size laboratory simulators with patented Stratiform/Triform motion systems), the Sigma series (static, full-size laboratory simulators), the Theta series (compact, transportable office-friendly simulators including Theta C and Theta Seat), and bespoke Custom configurations. All simulators are powered by the proprietary DDB/RTC+SCC real-time co-simulation environment and are sold to automotive OEMs, Tier 1 suppliers, motorsport teams, tyre manufacturers and research institutions worldwide.
Product overview
Ansible Motion is a provider of Driver-in-the-Loop (DIL) simulation tools for automotive product development, founded in 2009 and acquired by AB Dynamics plc in 2022. The company operates from Hethel Engineering Centre, UK. Its product portfolio consists of four distinct DIL simulator series — Delta (dynamic, full-size, laboratory), Sigma (static, full-size), Theta (transportable, compact, office), and Custom — plus the motorsport-focused DIL Sport sub-brand. The portfolio is anchored by the proprietary DDB/RTC+SCC co-simulation environment (Distributed Data Bus) which provides the real-time communication backbone across all simulators. Key differentiators include the patented Stratiform six-degrees-of-freedom motion system (Delta S3 Spin) and the new Triform motion system (Delta T1 Sport, AML TMS1). The Theta series provides compact, self-contained solutions for rapid deployment in office environments, while the Delta series targets high-fidelity dynamic applications. All simulators support open integration with external vehicle/tyré physics models (CarSim, IPG CarMaker, Adams/VTD, Simpack, MF-Tire, FTire, CDTire), visualization platforms (rFpro, Unreal Engine, Unity, CARLA), SIL environments (MATLAB/Simulink, dSPACE TargetLink), and HIL platforms (dSPACE, NI/PXI, Speedgoat, OPAL RT, Concurrent Real-Time). The company also provides simulation services for tyre development, connecting real drivers with detailed simulation environments for virtual tyre-road-vehicle interaction evaluation.
Differentiator
Problem solved
Functional benefit
Products and services
- Delta T1 Sport Compact high-performance six-degrees-of-freedom driver-in-the-loop racing simulator with patented Triform motion system (AML TMS1), delivering elite physics and ultra-low latency in a 2.4 x 2.4 m footprint. Built for motorsport teams running single-seater and cockpit racing series including Formula E, F2, F3, F4, Formula Regional, Super Formula, LMP2 and LMH/LMDh programmes.
- Delta Series Dynamic, full-size laboratory DIL simulator series with six-degrees-of-freedom motion. Includes the Delta S3 with patented Stratiform motion system and infinite yaw capability, suited for high-fidelity vehicle dynamics, tyre development and motorsport applications.
- Sigma Series Static, full-size laboratory DIL simulator series designed for OEM, Tier 1 and research applications requiring immersive simulation in a fixed-base configuration.
- Theta Series Transportable, compact, office-friendly DIL simulator series including the Theta C (approximately 2m x 2m x 2m self-contained cube) and Theta Seat. Features panoramic projection, active steering torque and seat loading systems, and can be deployed in standard office spaces. Compatible with external SIL and HIL systems.
- DIL Sport Specialised DIL simulator portfolio for motorsport engineering featuring high dynamic fidelity, ultra-low latency, driver-oriented realism elements and seamless connectivity to racing software and hardware. Includes Theta Seat Sport (used in Formula E), Theta Cube Sport and Delta T1 Sport.
- Custom Simulators Tailored DIL simulator solutions designed and built to customer specification, covering motion, vision and computer architectures across all sizes and performance levels for unusual or unique customer requirements.
Quantifiable outcome
- Virtual tire tests save raw materials and shorten development times by replacing physical test kilometers on real roads
- +4 more outcomes
Companies that use Ansible Motion
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Ansible Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature5 records
Ansible Motion partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Lola CarscoreLola Cars will receive the first production unit of the Delta T1 Sport simulator to support its vehicle development initiatives, including its ABB FIA Formula E World Championship GEN4 campaign. The partnership involves collaboration on virtual development for Formula E and future projects, with Ansible Motion providing cutting-edge DIL simulation technology to accelerate Lola's engineering processes.
- AVL (AVL Mobility Technologies, Inc.)coreAVL and Ansible Motion have announced an expanded partnership to provide vehicle manufacturers and suppliers with AVL VSM software combined with Ansible Motion's Driver-in-the-Loop Simulators. This combination allows users to develop components and vehicles quicker by significantly reducing development, testing and validation time and cost. AVL has installed an Ansible Motion Theta Seat simulator at their Ann Arbor, Michigan Technical Center so customers can 'test drive' the AVL VSM + Ansible Motion combo.
- Kumho TirecoreKumho Tire signed a partnership agreement with Ansible Motion to develop next-generation digital tires using the Delta S3 Spin DIL simulator. The partnership aims to enhance tire performance verification systems and strengthen competitiveness in developing tires for electric vehicles (EVs) and high-performance vehicles. This is Ansible Motion's third DIL simulator installation in South Korea.
- NEXEN TIREcoreNEXEN TIRE became the first in the Korean domestic tire industry to introduce Ansible Motion's High Dynamic Driving Simulator for virtual tire development and testing. The partnership includes a Delta S3 DIL simulator and a technical partnership agreement to bolster collaboration with automakers, helping to shorten vehicle development times and reduce costs through accelerated virtual development.
- ContinentalcoreContinental deployed an Ansible Motion Delta S3 dynamic driving simulator for tires at its Contidrom test center in Germany. The DIL simulator is used for new and further tire developments, especially in the original equipment business. Virtual tire tests save raw materials and shorten development times, allowing Continental's professional test drivers to experience subjective driving impressions comparable to real track testing.
- AB Dynamics plcflagshipAnsible Motion was acquired by AB Dynamics plc in 2022. AB Dynamics is a specialist vehicle engineering company founded in 1982 and a global supplier of automotive test and verification systems. The group has global automotive customers including global vehicle manufacturers, Tier 1 suppliers, all Euro NCAP laboratories, and numerous autonomous vehicle developers. Group has approximately 560 employees worldwide with operational subsidiaries in UK, USA, Germany, Japan, Singapore, and China.
- MichelincoreMichelin installed an Ansible Motion Theta C compact driving simulator at their North America R&D Center in Greenville, South Carolina, USA. The Theta C simulator connects real people with detailed simulation environments, enabling virtual test driving and evaluation of tire-road-vehicle interactions in advance and in parallel with physical testing. Michelin was the first company to take delivery of an Ansible Motion Theta C simulator.
- rFprocorerFpro is Ansible Motion's sister company and the industry leader in real-time visualisation software, high-speed rendering, track surface modelling, and virtual race circuit libraries. Together they offer complete end-to-end motorsport simulation packages covering the cornerstones of productive DIL simulation — motion and vision. rFpro provides engineering-class geo-specific environment models (digital twins) with photo-realistic imagery and engineering-class road surface representations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ansible Motion competitors and assessment
Company assessmentDirect peers
- VI-grade (Cadence Design Systems): Direct competitor in driving simulator hardware and software (including the DiM dynamic simulator family) for automotive vehicle dynamics, NVH and ADAS. Acquired by Cadence Design Systems in 2024, giving VI-grade substantially greater R&D and channel resources than Ansible Motion. Most direct head-to-head in OEM and Tier-1 DIL accounts.
- Cruden B.V. Netherlands-based DIL simulator specialist (formerly part of TNO) serving automotive OEMs, motorsport and ADAS developers. Directly comparable product portfolio (compact to full-motion simulators) and overlapping customer base including tire manufacturers and motorsport teams.
- Dallara: Italian motorsport engineering firm that designs and operates its own driving simulators for race teams (e.g. IndyCar, Formula E). Named alongside Ansible Motion in the US driving-simulator market and competes for motorsport engineering budgets.
Broad incumbents
- dSPACE: Broader incumbent in automotive simulation and HIL/SIL validation, with its own simulator offering (e.g. ModelDesk/DriveSIM) and HIL platforms (SCALEXIO) used by OEMs and Tier-1s. Overlaps with Ansible Motion on integrated HIL + DIL workflows and is a named technology partner via HIL integration.
- AVL: Global automotive development services and simulation-tools vendor (AVL CRUISE/AVL VSM). Both strategic partner (installs Ansible Motion sims for joint demos) and adjacent competitor in vehicle simulation tooling; an enterprise sales alternative for OEMs evaluating DIL solutions.
- MTS Systems (Amphenol Test & Measurement): Test and measurement hardware manufacturer with automotive and motorsport simulation exposure; cited as a key player in the US driving simulation market. Larger, multi-segment incumbent competing on dynamic simulator hardware.
- Hexagon (Adams / VTD): Multi-industry simulation vendor whose Adams (multi-body dynamics) and VTD (virtual test drive) toolchains are integrated with Ansible Motion DIL sims. A broader incumbent that competes for ADAS/autonomous simulation budgets at the same OEM and Tier-1 accounts.
Emerging players
- Virage Simulation: Automotive driving simulator specialist cited alongside Ansible Motion in the US driving simulation market. Smaller, more focused player that competes for compact/transportable simulator accounts.
Others
- Mechanical Simulation: Provider of CarSim vehicle dynamics software (named integration partner) and a smaller hardware/DIL simulator offering (CarSim Driving Simulator). Both a complementary tool partner and partial competitor for smaller DIL deployments.
- IPG Automotive (CarMaker): Leading vehicle dynamics simulation software (CarMaker) that integrates into Ansible Motion DIL simulators, but also provides its own HiL and test solutions. Both a key co-simulation partner and adjacent competitor for OEMs standardizing on CarMaker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ansible Motion social profiles
Digital presenceAnsible Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ansible Motion leadership team
Management profileNumber of profiles
Profiles5 records
Ansible Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ansible Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ansible Motion
What does Ansible Motion do?
Ansible Motion designs, manufactures and delivers Driver-in-the-Loop (DIL) simulators that connect real human drivers with simulated vehicles and virtual environments for automotive product development. Its product portfolio spans the Delta series (dynamic, full-size laboratory simulators with patented Stratiform/Triform motion systems), the Sigma series (static, full-size laboratory simulators), the Theta series (compact, transportable office-friendly simulators including Theta C and Theta Seat), and bespoke Custom configurations. All simulators are powered by the proprietary DDB/RTC+SCC real-time co-simulation environment and are sold to automotive OEMs, Tier 1 suppliers, motorsport teams, tyre manufacturers and research institutions worldwide.
Is Ansible Motion a public or private company?
Ansible Motion is a private company. It is classified as corporate owned and is currently operating.
When was Ansible Motion founded?
Ansible Motion was founded in 2009. It employs 11 to 50 people.
Where is Ansible Motion based?
Ansible Motion is headquartered in Norwich, United Kingdom, in the Europe region.
How does Ansible Motion make money?
Three revenue lines are on record. Custom DIL Simulator Hardware Sales are the primary driver. The others are engineering Services and Support and software Licensing and Integration Services.
Who are Ansible Motion's main competitors?
Direct peers on record are VI-grade (Cadence Design Systems), Cruden B.V. and Dallara. Broad incumbents are dSPACE, AVL, MTS Systems (Amphenol Test & Measurement) and Hexagon (Adams / VTD). Virage Simulation is listed as an emerging player. Others are Mechanical Simulation and IPG Automotive (CarMaker).
Does Ansible Motion have an API?
No public API is recorded for Ansible Motion.
What industry is Ansible Motion in?
Ansible Motion's product category is Automotive Driving Simulators. Its primary akta.pro industry code is HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS), with a secondary code of HDAGAEAG, Automotive & Mobility Simulation (powertrain, aerodynamics, ADAS twins). Its NAICS code is 334118 and its SIC code is 3790.