ForeSee

What ForeSee does

ForeSee was a customer experience (CX) analytics company specializing in Voice of the Customer (VoC) solutions and predictive experience management. Founded in 2001 by Claes Fornell and headquartered in Ann Arbor, Michigan, the company built its core product around a patented predictive XM (experience management) data science model developed over nearly 20 years. The platform unified survey and behavioral VOC data across customer touchpoints to predict which actions would most effectively improve revenue, loyalty, retention, and competitive outcomes. Its go-to-market targeted enterprise customers across retail, financial services, and public sector, with visible logos including Carnival, Citizen, Comerica, Shoe Carnival, Vera Bradley, and Virginia Lottery.

In July 2019, ForeSee was acquired by Verint Systems (NASDAQ: VRNT), a strategic move that integrated ForeSee's predictive modeling capabilities into Verint's broader Customer Engagement Solutions portfolio. Following the acquisition, ForeSee's technology became a component of Verint's AI-powered CX analytics and automation stack, sitting alongside the Open Engagement Data Hub and Da Vinci AI platform. Pre-acquisition, ForeSee had raised approximately $25 million in disclosed funding (a $5M round from MMV Capital Partners in 2006 and a $20M round led by Investor Growth Capital and Updata Partners in 2007) and operated with 251-500 employees generating an estimated $200M-$350M in revenue. The business model was enterprise SaaS-style CX analytics subscription, with revenue mechanics anchored to multi-year enterprise contracts; specific pricing was not publicly disclosed in the source material.

Name

ForeSee

Legal name

ForeSee

Website

https://foresee.com

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

251–500 employees

Short description

ForeSee was a Voice of the Customer and predictive customer experience analytics company founded in 2001 by Claes Fornell, serving enterprise clients across retail, financial services, and public sector before its 2019 acquisition by Verint.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAHALAK

Customer Experience (CX) & Voice-of-Customer Analytics

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAH

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYHDAAAHAC

Customer Churn, CLV & Retention Intelligence

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Predictive Analytics & Decision Intelligence

SECONDARYBPAAABAN

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)

Keywords

• Voice of customer
• Customer experience analytics
• Predictive experience modeling
• CX measurement software
• Customer feedback analytics

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

ForeSee provided Voice of the Customer (VOC) and customer experience (CX) analytics software that measured customer and employee experiences across touchpoints and predicted the best actions to improve them. The platform unified survey and behavioral data through a patented predictive experience management (XM) data science model, and its capabilities are now offered within Verint's CX analytics and predictive modeling solutions.

Product overview

ForeSee was a customer experience (CX) and voice of the customer (VoC) analytics company that was acquired by Verint in July 2019. Following the acquisition, ForeSee's VoC capabilities were integrated into Verint's Customer Engagement Solutions portfolio. The source data does not contain specific information about ForeSee's standalone products, modules, or current product architecture.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VerintflagshipStrategic or Co-development PartnerForeSee was acquired by Verint. The acquisition was completed around July 2019, with Verint boosting its Voice of the Customer (VoC) capabilities following the ForeSee acquisition. 451 Research noted that Verint's focus on VoC and overall CX analytics was aimed at a broader enterprise market. The ForeSee acquisition helped enhance Verint's expertise and created a more holistic solution for customers.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Clarabridge (now part of Qualtrics): Clarabridge was a leading CX analytics platform specializing in text and speech analytics; it was acquired by Qualtrics and competed directly with ForeSee's CX analytics and VoC offerings.
• Confirmit (now part of Dapresy): Confirmit was an enterprise VoC and market research technology vendor whose survey, VoC, and reporting capabilities directly overlapped with ForeSee's measurement platform.
• Medallia: Medallia is a leading enterprise VoC and customer experience analytics platform that combines survey, behavioral, and contact-center signals, directly overlapping with ForeSee's VoC and predictive experience management capabilities.
• Qualtrics: Qualtrics is the largest standalone VoC/experience management platform, offering CX surveys, journey analytics, and predictive analytics directly competitive with ForeSee's predictive XM offering across the same enterprise buyer.
• CustomerGauge: CustomerGauge is a VoC platform focused on B2B NPS and account experience measurement; it targets similar mid-market and enterprise CX buyers as ForeSee's VoC suite.
• InMoment: InMoment is a VoC and CX analytics vendor offering enterprise survey, text analytics, and experience improvement workflows that compete head-to-head with ForeSee for the same enterprise CX measurement budgets.
• NICE Satmetrix: NICE Satmetrix combines VoC/NPS measurement with NICE's contact-center analytics platform, overlapping with ForeSee's CX measurement and predictive experience management functionality.
• MaritzCX (now Illuminate): MaritzCX (rebranded to Illuminate) is an enterprise VoC and CX analytics vendor that competed with ForeSee in survey-based experience measurement and closed-loop action workflows.

Broad incumbents

• Verint Systems: Verint is ForeSee's parent company and a broad enterprise CX/contact center vendor; prior to the 2019 acquisition Verint was itself a competing incumbent in CX analytics with overlapping VoC capabilities.

Emerging players

• Reputation.com: Reputation.com focuses on online reputation, reviews, and customer feedback management for multi-location enterprises, representing an adjacent VoC and CX measurement category that partially overlaps with ForeSee's broader VoC proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ForeSee
• LinkedInlinkedin.com/company/foresee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ForeSee