Matic
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Matic firmographics
Firmographics- Name
- Matic
- Legal name
- MATIC DMCC
- Website
- https://maticservices.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Matic is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Matic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Embedded insurance marketplace commissions / transaction fees: Matic operates as a digital insurance marketplace aggregating 70+ carriers and earning commissions or transaction-based fees on home insurance policies bound through its platform embedded in lender and servicer workflows. Revenue scales with the volume of loan originations flowing through partner lenders (partners collectively process 1 in 5 US home loans).
- Enterprise platform / integration fees from lenders, servicers and banks: Matic monetizes from its 100+ lender, servicer and bank partners (including five of the top 15 mortgage servicers and a top 10 global bank) for access to its embedded insurance marketplace and carrier network, likely via platform/SaaS or revenue-share arrangements tied to loan volume.
- Ongoing insurance servicing revenue: Beyond initial bind, Matic supports servicing of in-force policies, generating recurring commission/renewal revenue streams on the book of business originated through partner lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise pricing, quote-based / not publicly disclosed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels1 record
Matic product offering
Product offeringCore offering
Matic operates a SaaS-enabled online marketplace that connects residential customers in the MENA region with background-checked, English-speaking home service professionals supplied through partner human resources companies. Its core product is hourly house cleaning (Matic Housekeeping Services), complemented by adjacent on-demand modules — babysitting, beauty, sterilization and home maintenance — all bookable in roughly 60 seconds through a consumer website and an iOS/Android/Huawei mobile app.
Product overview
Matic is a SaaS-enabled marketplace that connects customers in the MENA region with qualified, background-checked home service professionals, built on a tech ecosystem of a consumer website, a consumer mobile app, and a partner backend app for drivers and cleaners. The flagship offering is Matic Housekeeping Services (the core hourly cleaning product), which is complemented by adjacent service modules — Matic Babysitting Services, Matic Beauty Services, Matic Sterilization Services, and Matic Maintenance Services — all delivered through the same unified booking and payment platform spanning 12 cities across 5 Middle Eastern countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Matic Housekeeping Services Core hourly home cleaning and housekeeping service for residential customers in Saudi Arabia, UAE, Qatar and Bahrain. Activities include dusting, wiping, sweeping, mopping, vacuuming, dishwashing, oven cleaning, trash removal, and cleaning of bathrooms, kitchens, windows and light fixtures. Priced at 26 SAR, 29 AED, 29 QAR and 2 BHD per hour and delivered by background-checked, 5-star-rated cleaners supplied by Ministry-of-Labor-certified partner HR companies.
- Matic Babysitting Services In-home babysitting service booked through the Matic marketplace. The babysitter remains in the home with the family and does not perform cleaning chores, providing a distinct service provider type from cleaning staff.
- Matic Beauty Services At-home beauty services purchased from Matic's partner beauty service providers through the Matic marketplace.
- Matic Sterilization Services Home sterilization and disinfection services purchased from Matic's partner sterilization providers. Home size is verified at arrival and bookings may need to be adjusted with additional charges if the home is larger than booked.
- Matic Maintenance Services Home maintenance services purchased from Matic's partner maintenance providers. Additional spare parts or in-visit add-on services require the user to top up their in-app wallet to proceed.
Quantifiable outcome
- Partners collectively process 1 in 5 US home loans through Matic-enabled workflows.
- +2 more outcomes
Companies that use Matic
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Matic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Matic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- nCinoflagshipMatic and nCino have integrated to embed Matic's home insurance marketplace directly into nCino's digital mortgage origination platform. The integration gives nCino's lender customers access to Matic's network of more than 70 insurance carriers, enabling borrowers to research, quote, bind and service home insurance without leaving the loan application. The partnership is positioned to reduce operational complexity, speed up loan closings, and deliver a comprehensive end-to-end digital insurance experience within the mortgage workflow. nCino is a leading cloud banking platform for financial institutions.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Matic competitors and assessment
Company assessmentBroad incumbents
- UrbanCompany (formerly UrbanClap): Large India-headquartered home services marketplace that has expanded into the UAE and other MENA markets. Comparable marketplace model with broader service breadth (cleaning, beauty, maintenance) and substantially more capital.
- Careem (Uber subsidiary): UAE-born super-app with on-demand services including home cleaning and maintenance alongside mobility. Represents the well-capitalized platform-expansion threat to standalone cleaning marketplaces like Matic in the UAE and Saudi Arabia.
- TaskRabbit: US/global general task and home services marketplace including cleaning, handyman, and moving. Same on-demand marketplace model with broader task categories; serves as a benchmark for category expansion.
Regional players
- Mr. Usta: Turkey-based home services marketplace connecting customers with vetted cleaners and tradespeople. Comparable marketplace model in an adjacent MENA-adjacent geography with overlapping service categories.
- Swnked: Middle East cleaning and home services operator with online booking. Competes in overlapping GCC geographies with a similar cleaner-dispatch model.
- Mosaik: MENA-focused home services platform offering cleaning and maintenance bookings. Comparable regional marketplace targeting Saudi Arabia and neighboring markets.
Direct peers
- Justmop: UAE-founded on-demand home cleaning and services marketplace operating across the GCC. Direct competitor to Matic in the same cities (Dubai, Abu Dhabi, Riyadh) with overlapping cleaner supply and booking model.
- ServiceMarket: UAE-based online marketplace for home and personal services including cleaning, moving, and maintenance. Directly competes with Matic on the same hourly-cleaning and household services categories in the UAE and Saudi Arabia.
- Helpling: Germany-founded online marketplace for residential cleaning services operating across multiple countries. Comparable hourly-cleaning booking and cleaner-partner model, with European and MENA market overlap.
Others
- The Luxury Closet (broader MENA marketplace context): Dubai-based consumer marketplace; not a direct competitor but illustrative of Dubai-headquartered marketplace operators targeting affluent MENA consumers with adjacent digital marketplace capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Matic social profiles
Digital presenceMatic compliance and trust
Trust signalCompliance3 records
Matic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matic leadership team
Management profileNumber of profiles
Profiles1 record
Matic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matic
What does Matic do?
Matic operates a SaaS-enabled online marketplace that connects residential customers in the MENA region with background-checked, English-speaking home service professionals supplied through partner human resources companies. Its core product is hourly house cleaning (Matic Housekeeping Services), complemented by adjacent on-demand modules — babysitting, beauty, sterilization and home maintenance — all bookable in roughly 60 seconds through a consumer website and an iOS/Android/Huawei mobile app.
Is Matic a public or private company?
Matic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Matic founded?
Matic was founded in 2016. It employs 11 to 50 people.
Where is Matic based?
Matic is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Matic make money?
Three revenue lines are on record. Embedded insurance marketplace commissions / transaction fees are the primary driver. The others are enterprise platform / integration fees from lenders, servicers and banks and ongoing insurance servicing revenue.
Who are Matic's main competitors?
Broad incumbents on record are UrbanCompany (formerly UrbanClap), Careem (Uber subsidiary) and TaskRabbit. Regional players are Mr. Usta, Swnked and Mosaik. Direct peers are Justmop, ServiceMarket and Helpling. The Luxury Closet (broader MENA marketplace context) is listed as an others.
Does Matic have an API?
No public API is recorded for Matic.