Name

Justmop

Legal name

Justlife

Website

https://justmop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Services Booking: Transaction-based fees for booking professional home services including cleaning, salon, spa, and home repair. Customers pay per service booked through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Justmop (operating as Justlife) operates an on-demand super app platform that connects individual consumers with vetted professional service providers for 50+ home service categories across the UAE and Saudi Arabia. Services span home cleaning, salon, spa, beauty, healthcare (PCR tests, lab tests, doctor on call, IV therapy, physiotherapy, nurse care), home maintenance (plumbing, electrical, handyman, painting, pest control, AC cleaning), and lifestyle services (pet grooming, babysitting, personal training, packers and movers, car wash). Customers book and pay per service through the mobile app or website.

Product overview

Justlife is a super app platform for home services operating across the UAE and Saudi Arabia. The platform unifies over 40 distinct service categories including cleaning (home, office, commercial, carpet, sofa, mattress, curtain, deep cleaning, move-in/out cleaning, villa cleaning, apartment cleaning), beauty and wellness (women's and men's salon, spa, grooming, facial treatments, waxing, henna service), healthcare (lab tests, PCR testing, IV therapy, physiotherapy, nurse care, doctor on call, psychotherapy, vaccines, oxygen therapy, body adjustment), home maintenance (plumbing, electrical, handyman, painting), and lifestyle services (pet grooming, pet healthcare, babysitting, personal training, packers and movers, car wash). Users can book appointments through the mobile app and manage all services through a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Cleaning Professional home cleaning services including regular house cleaning, deep cleaning, and move-in/move-out cleaning for residential customers.
• Women's Salon At-home beauty salon services for women including hair styling, treatments, and grooming.
• Women's Spa At-home spa and massage services for women including therapeutic and relaxation treatments.
• Men's Salon & Grooming Professional men's grooming and salon services including haircuts, shaves, and styling delivered at home.
• Pest Control Professional pest control and extermination services for residential properties.
• AC Cleaning Air conditioning cleaning and maintenance services for residential and commercial units.
• Disinfection Service Professional disinfection and sanitization services including COVID-19 related sanitization for residential and commercial spaces.
• PCR at Home COVID-19 PCR testing services delivered at home for individuals.
• Lab Tests at Home Medical laboratory testing services available at home for individuals.
• Furniture Cleaning Professional cleaning services for furniture including upholstery, sofa, carpet, and mattress cleaning.
• Laundry & Dry Cleaning Laundry and dry cleaning pickup and delivery services for residential customers.
• Plumber Services Professional plumbing repair and installation services for residential customers.
• Handyman Services General handyman services for home repairs and maintenance for residential customers.
• Electrician Services Professional electrical installation, repair, and maintenance services for residential customers.
• Home Painting Interior and exterior painting services for residential properties.
• Pet Grooming Professional pet grooming services including bathing, haircuts, and nail trimming delivered at home.
• IV Therapy Intravenous vitamin and hydration therapy services delivered at home for individuals.
• Babysitting At Home Professional childcare and babysitting services delivered at home for families.
• Car Wash At Home Mobile car wash and detailing services delivered to the customer's location.
• Personal Trainer Fitness training and personal training sessions delivered at home for individuals.
• Packers and Movers Professional packing, moving, and relocation services for residential customers.
• Physiotherapy at Home Physical therapy and rehabilitation services delivered at home for individuals.
• Nurse Care at Home Professional nursing care services at home including medical care and assistance for individuals.
• Doctor on Call On-demand doctor visits and medical consultations delivered at home for individuals.
• Psychotherapy & Counselling Mental health and counseling services including therapy sessions delivered to individuals.
• Vaccines at Home Home vaccination services including flu vaccines delivered to individuals.
• Commercial Cleaning Professional cleaning services for commercial and office spaces.
• Maid Service Professional maid services including part-time and full-time options for residential customers.
• GLP-1 Weight Loss Program Medical weight loss program using GLP-1 medications delivered to individuals.
• Oxygen Therapy Hyperbaric oxygen therapy and supplemental oxygen services delivered at home for individuals.
• Body Adjustment Chiropractic and body adjustment services delivered at home for individuals.
• Facial Treatment Service Professional facial treatments and skincare services delivered at home for individuals.
• Henna Service Traditional henna application services for events and occasions delivered at home.
• Pet Healthcare Veterinary services and pet healthcare delivered at home for pet owners.

Quantifiable outcome

• 4.78 out of 5 average rating demonstrates high customer satisfaction with professional quality

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helpling: Europe- and global-focused home cleaning services marketplace — comparable core vertical (cleaning) and marketplace model, though narrower in service breadth than Justlife.
• Thumbtack: US marketplace for home services (cleaning, repair, remodeling, lessons, events) with a pros-and-consumers matching model — directly comparable in connecting demand to a fragmented professional supply.
• Careem: Dubai-headquartered super app (ride-hailing, food, payments, and an expanding services vertical) operating across the same UAE/KSA markets as Justlife with overlapping customer acquisition and app-based GTM motion.
• Urban Company: India's leading home services marketplace offering cleaning, salon, plumbing, electrical, and repair via a mobile app with a contracted professional workforce — directly comparable operating model to Justlife's super app.
• TaskRabbit: Global home services marketplace (owned by IKEA) for cleaning, handyman, moving, and assembly — direct marketplace-model peer serving consumer demand through a contracted task-force.
• Handy (Angi): US home services marketplace connecting customers to cleaning, handyman, and installation professionals via an app — same marketplace model and vertical breadth, scaled to a mature Western market.

Broad incumbents

• Noon: UAE/Saudi e-commerce platform with an expanding services vertical — broader incumbent operating in the same Gulf geographies that could extend into home services at scale.

Regional players

• Fixit (Saudi Arabia): Saudi on-demand home maintenance and repair services platform — direct regional competitor in the home repair vertical, though narrower in category breadth than Justlife.
• ToYou: Saudi-based super app spanning delivery, payments, and lifestyle services — comparable regional aggregation model in the same KSA geography where Justlife operates.
• Mrsool: Saudi-headquartered on-demand delivery and services super app — regional peer overlapping in Gulf geography and super app aggregation model, though currently stronger in delivery than home services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justmopcom
• Facebookfacebook.com/justmop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justmop