Level Infinite
Level Infinite is Tencent's global games publishing brand, publishing and distributing a multi-genre portfolio of partner-developed games including Honor of Kings and PUBG MOBILE to hundreds of millions of players worldwide via mobile, PC, console, and subscription channels.
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Level Infinite does
Level Infinite is Tencent's global games publishing brand, incorporated in Singapore as Proxima Beta Pte. Ltd. and founded in 2021. The company publishes and distributes a portfolio of games developed by partner studios including TiMi Studio Group, Funcom, Fatshark, Shift Up, KRAFTON, Sharkmob, Stunlock Studios, 10 Chambers, and Digital Extremes, spanning genres including MOBA (Honor of Kings), battle royale (PUBG MOBILE), RPG shooters (Goddess of Victory: NIKKE), survival MMO (Dune: Awakening, V Rising), co-op action (Warhammer 40,000: Darktide, Warhammer: Vermintide 2), and extraction shooters (Exoborne, Den of Wolves). Distribution reaches mobile app stores (Google Play, Apple App Store), PC platforms (Steam), consoles (PlayStation, Xbox, Nintendo Switch), cloud gaming (GeForce Now, Xbox Cloud Gaming), and Xbox Game Pass. Operations span 30+ offices across 3 regions with a workforce representing 50+ nationalities, serving hundreds of millions of players globally.
The platform architecture is anchored by Level Infinite Pass, a community and account-management service with purchase tracking and rewards, plus a proprietary AI localization pipeline branded IgniteX that delivers real-time translated esports broadcasts in up to 12 languages with under 15-second latency. Esports tournaments (Honor of Kings International Championship, KPL Finals, Asian Games qualifiers) function as both marketing and product vehicles, driving measurable engagement such as 696,000+ concurrent viewers and $1M prize pools.
The business model operates as a B2C publisher earning revenue from game sales (one-time perpetual licenses for premium titles such as Dune: Awakening at $49.99-$89.99) and in-game monetization across the free-to-play portfolio, supplemented by subscription-style recurring engagement through Level Infinite Pass. Marketing is primarily community-led via creator/KOL partnerships (notably in LATAM), product-led via cross-portfolio audience discovery, and event-driven via esports. The wholly-owned subsidiary structure under Tencent enables centralized control of international publishing while maintaining a distinct global brand.
Level Infinite firmographics
Firmographics- Name
- Level Infinite
- Legal name
- Proxima Beta Pte. Ltd.
- Website
- https://levelinfinite.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Level Infinite is Tencent's global games publishing brand, publishing and distributing a multi-genre portfolio of partner-developed games including Honor of Kings and PUBG MOBILE to hundreds of millions of players worldwide via mobile, PC, console, and subscription channels.
- Ownership category
- akta.pro rank
Level Infinite industry classification
Industry- Product category
- Video Game Publishing
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industries
- Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI), Cloud/Streaming Distribution Channels (Instant Play, Streaming-first Catalogs) (MPAFABAJ), PC & Console Game Distribution Platforms (BPAMAKAA), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)
Keywords
Where Level Infinite is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices13 records
Markets served
Level Infinite business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Game Publishing: Level Infinite publishes games from partner studios, providing publishing services including technical expertise, marketing insights, and global distribution infrastructure. Revenue derived from game sales and in-game monetization.
- Level Infinite Pass: Community platform offering account management, purchase tracking, and rewards program for players across the publisher's game portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dune: Awakening Standard Edition |
| One time/ perpetual license | Pay-as-you-go | Dune: Awakening Deluxe Edition |
| One time/ perpetual license | Pay-as-you-go | Dune: Awakening Ultimate Edition |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
Level Infinite product offering
Product offeringCore offering
Level Infinite publishes and distributes games developed by partner studios worldwide, providing technical expertise, marketing insights, and global distribution infrastructure across mobile, PC, and console platforms. The portfolio spans MOBA, battle royale, RPG shooters, survival MMOs, co-op action, extraction shooters, and heist FPS genres, with revenue generated from game sales and in-game monetization. Supporting the gaming portfolio is the Level Infinite Pass community platform for account management and rewards.
Product overview
Level Infinite is Tencent's global games publishing brand operating as a platform-plus-portfolio model. The company publishes and distributes a diverse collection of games spanning multiple genres including MOBA (Honor of Kings), RPG shooters (Goddess of Victory: NIKKE), battle royale (PUBG MOBILE), survival MMOs (Dune: Awakening, V Rising), co-op action (Warhammer 40,000: Darktide, Warhammer: Vermintide 2), extraction shooters (Exoborne), and heist shooters (Den of Wolves). The portfolio also includes action-adventure titles (DAVY x JONES) and numerous other games. Supporting the gaming portfolio is the Level Infinite Pass platform for community engagement and account management. Level Infinite provides services to partner studios including technical expertise, marketing insights, and publishing support, working with developers such as TiMi Studio Group, Funcom, Fatshark, Sharkmob, Stunlock Studios, 10 Chambers, and Shift Up.
Differentiator
Problem solved
Functional benefit
Brands
- Level Infinite Pass: Community rewards program that allows users to manage purchases and access exclusive rewards.
Products and services
- Honor of Kings World's most-played mobile MOBA with 100 million daily players, developed by TiMi Studio Group. Players squad up with friends, choose unique heroes, and compete in team battles.
- Goddess of Victory: NIKKE Immersive sci-fi RPG shooter where players recruit and command maidens specializing in gun combat. Has reported over 45 million downloads since release.
- PUBG MOBILE Original mobile version of PUBG: BATTLEGROUNDS, co-developed by LightSpeed Studios and KRAFTON. Battle royale game with over 1 billion downloads and 50 million daily active users.
- Dune: Awakening Open world survival MMO developed by Funcom, combining survival game mechanics with large-scale multiplayer social interactions on Arrakis.
- V Rising Vampire survival game where players awaken after centuries of slumber, hunt blood to regain strength, hide from sunlight, build castles, and convert humans into loyal servants.
- Exoborne Tactical open-world extraction shooter developed by Sharkmob, set in apocalyptic U.S. transformed by extreme forces of nature where players scavenge, craft, and fight to survive.
- Warhammer 40,000: Darktide Visceral 4-player co-op action game developed by Fatshark, set in the hive city of Tertium within the Warhammer 40,000 universe.
- Warhammer: Vermintide 2 4-player co-op action game set in Warhammer Fantasy Battles world, where five heroes face combined forces of Chaos army and Skaven horde.
- Den of Wolves Co-op heist FPS developed by 10 Chambers where players operate as criminals for hire in Midway City, planning heists and executing missions.
- DAVY x JONES First-person action-adventure game developed by Parasight, featuring legendary pirate Davy Jones in a revenge-driven journey where players control the captain's headless body while guiding his autonomous skull.
- Level Infinite Pass Community platform enabling users to manage purchases, access transaction records, payment methods, and participate in the Level Infinite community rewards program.
Quantifiable outcome
- 696,000+ concurrent viewers for Honor of Kings International Championship 2025
- +2 more outcomes
Companies that use Level Infinite
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Level Infinite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Level Infinite partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- RazerminorGaming peripherals company collaboration featuring NIKKE-themed in-game skins and exclusive merchandise including Viper 'Punky Street' headset, Kraken Kitty headset, Orochi V2 Wireless Mouse. Pop-up events in Los Angeles and London.
- Tencent MalaysiacoreExpanded Malaysian office with WeChat Pay DuitNow QR integration, new gaming initiatives through Level Infinite, and cloud AI partnerships. Growing from under 100 to 500 headcount by 2026.
- MideaminorAppliance brand co-branding collaboration with Honor of Kings for the 2025 International Championship in Manila, featuring Chione Inverter AC series for gamers.
- ComfeeminorPartnered with 2025 Honor of Kings International Championship to promote esports in Indonesia.
- Facepunch StudiosminorRust PC developer partnering with Level Infinite for Rust Mobile adaptation targeting Southeast Asia and Latin America players without access to high-end gaming devices.
- SharkmobcoreSwedish developer specializing in vampire battle royale genre. Partnered for Exoborne, a tactical open-world extraction shooter set in apocalyptic U.S. Sharkmob retains creative direction while Level Infinite provides publishing infrastructure.
- FuncomcoreNorwegian developer known for open-world survival games including Conan Exiles. Developing Dune: Awakening, an ambitious open-world survival MMO based on Frank Herbert's Dune franchise.
- FatsharkcoreSwedish developer of Warhammer 40,000: Darktide and Warhammer: Vermintide 2, visceral co-op action games. Level Infinite handles global publishing for their Warhammer franchise titles.
- Stunlock StudioscoreDeveloper of V Rising, a vampire survival game. Partnered for global publishing, helping bring the title to wider PC audience.
- 10 ChamberscoreSwedish developer of Den of Wolves, a co-op heist FPS set in Midway City. Level Infinite provides publishing services for this techno-thriller title.
- Inflexion GamescoreCanadian developer of Nightingale, a realm-crafting survival game. Partnered for publishing support and global distribution.
- Tequila WorksminorSpanish studio behind RiME, developing Song of Nunu: A League of Legends Story for global release.
- Secret ModeminorUK-based developer of DeathSprint 66, an action combat racing game published by Level Infinite.
- Digital ExtremescoreCanadian developer of Warframe and Soulframe franchises. Level Infinite publishes Warhammer content in partnership with Digital Extremes.
- Shift UpcoreSouth Korean developer of Goddess of Victory: NIKKE (45M+ downloads) and upcoming Project Spirits. Global publishing partnership for both titles including the 3.5 anniversary update.
- LightSpeed StudioscoreTencent Games studio co-developing PUBG MOBILE with KRAFTON. LightSpeed Studios handles mobile adaptation of the battle royale franchise.
- KRAFTONcoreSouth Korean studio and original IP holder of PUBG: BATTLEGROUNDS. Co-develops PUBG MOBILE with LightSpeed Studios for global mobile release.
- TiMi Studio GroupcoreTencent's internal studio developing Honor of Kings (260M+ MAU, 100M daily players). Level Infinite publishes TiMi's flagship MOBA globally.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Level Infinite competitors and assessment
Company assessmentDirect peers
- Supercell: Mobile-first multi-title publisher (Clash of Clans, Brawl Stars) with a portfolio approach mirroring Level Infinite's structure, though focused exclusively on mobile free-to-play.
- KRAFTON: PUBG IP holder and co-developer of PUBG MOBILE with LightSpeed Studios. Direct partner in Level Infinite's largest title and a comparable global publisher (PUBG: Battlegrounds, The Callisto Protocol).
- NetEase Games: Major Chinese game publisher with global publishing operations across multiple genres and regions. Competes with Level Infinite for both Chinese developer publishing mandates and Western player acquisition.
- Moonton: Mobile Legends: Bang Bang developer and direct competitor to Honor of Kings in the global mobile MOBA category, particularly dominant in SEA, LATAM and emerging markets.
- Perfect World Games: Chinese-headquartered publisher with growing Western publishing footprint (Tower of Fantasy, Neverwinter). Comparable in scale and origin to Level Infinite, competing for similar Western PC/console publishing slots.
- Garena (Sea Limited): Southeast Asia's leading game publisher and Free Fire battle royale operator. Overlaps directly with Level Infinite in mobile battle royale (PUBG MOBILE vs. Free Fire) and SEA market publishing.
- Riot Games: Direct competitor in the MOBA category with League of Legends and Wild Rift, the latter being Honor of Kings' primary mobile rival. Both publishers operate portfolio strategies combining first-party development with global publishing infrastructure.
- HoYoverse (miHoYo): Chinese-developed global game publisher (Genshin Impact, Honkai: Star Rail) with a comparable cross-region publishing infrastructure and global player base. Demonstrates the Chinese-to-global publishing model Level Infinite is replicating.
- Kakao Games: Korean publisher (PlayerUnknown's Productions, various MMOs) with a global publishing strategy similar to Level Infinite's, partnering with regional developers for international distribution.
Broad incumbents
- Epic Games: Operates both first-party publishing (Fortnite) and a competing distribution platform (Epic Games Store). Represents a broader incumbent whose store competes with Level Infinite's distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Level Infinite social profiles
Digital presenceLevel Infinite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Infinite leadership team
Management profileNumber of profiles
Profiles5 records
Level Infinite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Infinite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Infinite
What does Level Infinite do?
Level Infinite publishes and distributes games developed by partner studios worldwide, providing technical expertise, marketing insights, and global distribution infrastructure across mobile, PC, and console platforms. The portfolio spans MOBA, battle royale, RPG shooters, survival MMOs, co-op action, extraction shooters, and heist FPS genres, with revenue generated from game sales and in-game monetization. Supporting the gaming portfolio is the Level Infinite Pass community platform for account management and rewards.
Is Level Infinite a public or private company?
Level Infinite is a private company. It is classified as corporate owned and is currently operating.
When was Level Infinite founded?
Level Infinite was founded in 2021. It employs 1,001 to 5,000 people.
Where is Level Infinite based?
Level Infinite is headquartered in Singapore, Singapore, in the Asia region.
How does Level Infinite make money?
Two revenue lines are on record. Game Publishing is the primary driver. The others are level Infinite Pass.
Who are Level Infinite's main competitors?
Direct peers on record are Supercell, KRAFTON, NetEase Games, Moonton, Perfect World Games, Garena (Sea Limited), Riot Games, HoYoverse (miHoYo) and Kakao Games. Epic Games is listed as a broad incumbent.
Does Level Infinite have an API?
No public API is recorded for Level Infinite.
What industry is Level Infinite in?
Level Infinite's product category is Video Game Publishing. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of MPAFABAI, Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like). Its NAICS code is 5132 and its SIC code is 7372.