Level Infinite

What Level Infinite does

Level Infinite is Tencent's global games publishing brand, incorporated in Singapore as Proxima Beta Pte. Ltd. and founded in 2021. The company publishes and distributes a portfolio of games developed by partner studios including TiMi Studio Group, Funcom, Fatshark, Shift Up, KRAFTON, Sharkmob, Stunlock Studios, 10 Chambers, and Digital Extremes, spanning genres including MOBA (Honor of Kings), battle royale (PUBG MOBILE), RPG shooters (Goddess of Victory: NIKKE), survival MMO (Dune: Awakening, V Rising), co-op action (Warhammer 40,000: Darktide, Warhammer: Vermintide 2), and extraction shooters (Exoborne, Den of Wolves). Distribution reaches mobile app stores (Google Play, Apple App Store), PC platforms (Steam), consoles (PlayStation, Xbox, Nintendo Switch), cloud gaming (GeForce Now, Xbox Cloud Gaming), and Xbox Game Pass. Operations span 30+ offices across 3 regions with a workforce representing 50+ nationalities, serving hundreds of millions of players globally.

The platform architecture is anchored by Level Infinite Pass, a community and account-management service with purchase tracking and rewards, plus a proprietary AI localization pipeline branded IgniteX that delivers real-time translated esports broadcasts in up to 12 languages with under 15-second latency. Esports tournaments (Honor of Kings International Championship, KPL Finals, Asian Games qualifiers) function as both marketing and product vehicles, driving measurable engagement such as 696,000+ concurrent viewers and $1M prize pools.

The business model operates as a B2C publisher earning revenue from game sales (one-time perpetual licenses for premium titles such as Dune: Awakening at $49.99-$89.99) and in-game monetization across the free-to-play portfolio, supplemented by subscription-style recurring engagement through Level Infinite Pass. Marketing is primarily community-led via creator/KOL partnerships (notably in LATAM), product-led via cross-portfolio audience discovery, and event-driven via esports. The wholly-owned subsidiary structure under Tencent enables centralized control of international publishing while maintaining a distinct global brand.

Name

Level Infinite

Legal name

Proxima Beta Pte. Ltd.

Website

https://levelinfinite.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Level Infinite is Tencent's global games publishing brand, publishing and distributing a multi-genre portfolio of partner-developed games including Honor of Kings and PUBG MOBILE to hundreds of millions of players worldwide via mobile, PC, console, and subscription channels.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industries

Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI), Cloud/Streaming Distribution Channels (Instant Play, Streaming-first Catalogs) (MPAFABAJ), PC & Console Game Distribution Platforms (BPAMAKAA), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• Global game publishing
• Mobile game distribution
• Multiplayer game publishing
• Esports broadcast localization
• Free-to-play monetization

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Game Publishing: Level Infinite publishes games from partner studios, providing publishing services including technical expertise, marketing insights, and global distribution infrastructure. Revenue derived from game sales and in-game monetization.
2. Level Infinite Pass: Community platform offering account management, purchase tracking, and rewards program for players across the publisher's game portfolio.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Level Infinite publishes and distributes games developed by partner studios worldwide, providing technical expertise, marketing insights, and global distribution infrastructure across mobile, PC, and console platforms. The portfolio spans MOBA, battle royale, RPG shooters, survival MMOs, co-op action, extraction shooters, and heist FPS genres, with revenue generated from game sales and in-game monetization. Supporting the gaming portfolio is the Level Infinite Pass community platform for account management and rewards.

Product overview

Level Infinite is Tencent's global games publishing brand operating as a platform-plus-portfolio model. The company publishes and distributes a diverse collection of games spanning multiple genres including MOBA (Honor of Kings), RPG shooters (Goddess of Victory: NIKKE), battle royale (PUBG MOBILE), survival MMOs (Dune: Awakening, V Rising), co-op action (Warhammer 40,000: Darktide, Warhammer: Vermintide 2), extraction shooters (Exoborne), and heist shooters (Den of Wolves). The portfolio also includes action-adventure titles (DAVY x JONES) and numerous other games. Supporting the gaming portfolio is the Level Infinite Pass platform for community engagement and account management. Level Infinite provides services to partner studios including technical expertise, marketing insights, and publishing support, working with developers such as TiMi Studio Group, Funcom, Fatshark, Sharkmob, Stunlock Studios, 10 Chambers, and Shift Up.

Differentiator

Problem solved

Functional benefit

Brands

• Level Infinite Pass: Community rewards program that allows users to manage purchases and access exclusive rewards.

Products and services

• Honor of Kings World's most-played mobile MOBA with 100 million daily players, developed by TiMi Studio Group. Players squad up with friends, choose unique heroes, and compete in team battles.
• Goddess of Victory: NIKKE Immersive sci-fi RPG shooter where players recruit and command maidens specializing in gun combat. Has reported over 45 million downloads since release.
• PUBG MOBILE Original mobile version of PUBG: BATTLEGROUNDS, co-developed by LightSpeed Studios and KRAFTON. Battle royale game with over 1 billion downloads and 50 million daily active users.
• Dune: Awakening Open world survival MMO developed by Funcom, combining survival game mechanics with large-scale multiplayer social interactions on Arrakis.
• V Rising Vampire survival game where players awaken after centuries of slumber, hunt blood to regain strength, hide from sunlight, build castles, and convert humans into loyal servants.
• Exoborne Tactical open-world extraction shooter developed by Sharkmob, set in apocalyptic U.S. transformed by extreme forces of nature where players scavenge, craft, and fight to survive.
• Warhammer 40,000: Darktide Visceral 4-player co-op action game developed by Fatshark, set in the hive city of Tertium within the Warhammer 40,000 universe.
• Warhammer: Vermintide 2 4-player co-op action game set in Warhammer Fantasy Battles world, where five heroes face combined forces of Chaos army and Skaven horde.
• Den of Wolves Co-op heist FPS developed by 10 Chambers where players operate as criminals for hire in Midway City, planning heists and executing missions.
• DAVY x JONES First-person action-adventure game developed by Parasight, featuring legendary pirate Davy Jones in a revenge-driven journey where players control the captain's headless body while guiding his autonomous skull.
• Level Infinite Pass Community platform enabling users to manage purchases, access transaction records, payment methods, and participate in the Level Infinite community rewards program.

Quantifiable outcome

• 696,000+ concurrent viewers for Honor of Kings International Championship 2025
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• RazerminorGTM or Marketing Partner · 26 March 2026Gaming peripherals company collaboration featuring NIKKE-themed in-game skins and exclusive merchandise including Viper 'Punky Street' headset, Kraken Kitty headset, Orochi V2 Wireless Mouse. Pop-up events in Los Angeles and London.
• Tencent MalaysiacoreStrategic or Co-development Partner · 1 December 2025Expanded Malaysian office with WeChat Pay DuitNow QR integration, new gaming initiatives through Level Infinite, and cloud AI partnerships. Growing from under 100 to 500 headcount by 2026.
• MideaminorGTM or Marketing Partner · 14 November 2025Appliance brand co-branding collaboration with Honor of Kings for the 2025 International Championship in Manila, featuring Chione Inverter AC series for gamers.
• ComfeeminorGTM or Marketing Partner · 14 November 2025Partnered with 2025 Honor of Kings International Championship to promote esports in Indonesia.
• Facepunch StudiosminorStrategic or Co-development Partner · 5 January 2025Rust PC developer partnering with Level Infinite for Rust Mobile adaptation targeting Southeast Asia and Latin America players without access to high-end gaming devices.
• SharkmobcoreStrategic or Co-development Partner · 1 January 2021Swedish developer specializing in vampire battle royale genre. Partnered for Exoborne, a tactical open-world extraction shooter set in apocalyptic U.S. Sharkmob retains creative direction while Level Infinite provides publishing infrastructure.
• FuncomcoreStrategic or Co-development Partner · 1 January 2021Norwegian developer known for open-world survival games including Conan Exiles. Developing Dune: Awakening, an ambitious open-world survival MMO based on Frank Herbert's Dune franchise.
• FatsharkcoreStrategic or Co-development Partner · 1 January 2021Swedish developer of Warhammer 40,000: Darktide and Warhammer: Vermintide 2, visceral co-op action games. Level Infinite handles global publishing for their Warhammer franchise titles.
• Stunlock StudioscoreStrategic or Co-development Partner · 1 January 2021Developer of V Rising, a vampire survival game. Partnered for global publishing, helping bring the title to wider PC audience.
• 10 ChamberscoreStrategic or Co-development Partner · 1 January 2021Swedish developer of Den of Wolves, a co-op heist FPS set in Midway City. Level Infinite provides publishing services for this techno-thriller title.
• Inflexion GamescoreStrategic or Co-development Partner · 1 January 2021Canadian developer of Nightingale, a realm-crafting survival game. Partnered for publishing support and global distribution.
• Tequila WorksminorStrategic or Co-development Partner · 1 January 2021Spanish studio behind RiME, developing Song of Nunu: A League of Legends Story for global release.
• Secret ModeminorStrategic or Co-development Partner · 1 January 2021UK-based developer of DeathSprint 66, an action combat racing game published by Level Infinite.
• Digital ExtremescoreStrategic or Co-development Partner · 1 January 2021Canadian developer of Warframe and Soulframe franchises. Level Infinite publishes Warhammer content in partnership with Digital Extremes.
• Shift UpcoreStrategic or Co-development Partner · 1 January 2021South Korean developer of Goddess of Victory: NIKKE (45M+ downloads) and upcoming Project Spirits. Global publishing partnership for both titles including the 3.5 anniversary update.
• LightSpeed StudioscoreStrategic or Co-development Partner · 1 January 2021Tencent Games studio co-developing PUBG MOBILE with KRAFTON. LightSpeed Studios handles mobile adaptation of the battle royale franchise.
• KRAFTONcoreStrategic or Co-development Partner · 1 January 2021South Korean studio and original IP holder of PUBG: BATTLEGROUNDS. Co-develops PUBG MOBILE with LightSpeed Studios for global mobile release.
• TiMi Studio GroupcoreStrategic or Co-development Partner · 1 January 2021Tencent's internal studio developing Honor of Kings (260M+ MAU, 100M daily players). Level Infinite publishes TiMi's flagship MOBA globally.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Supercell: Mobile-first multi-title publisher (Clash of Clans, Brawl Stars) with a portfolio approach mirroring Level Infinite's structure, though focused exclusively on mobile free-to-play.
• KRAFTON: PUBG IP holder and co-developer of PUBG MOBILE with LightSpeed Studios. Direct partner in Level Infinite's largest title and a comparable global publisher (PUBG: Battlegrounds, The Callisto Protocol).
• NetEase Games: Major Chinese game publisher with global publishing operations across multiple genres and regions. Competes with Level Infinite for both Chinese developer publishing mandates and Western player acquisition.
• Moonton: Mobile Legends: Bang Bang developer and direct competitor to Honor of Kings in the global mobile MOBA category, particularly dominant in SEA, LATAM and emerging markets.
• Perfect World Games: Chinese-headquartered publisher with growing Western publishing footprint (Tower of Fantasy, Neverwinter). Comparable in scale and origin to Level Infinite, competing for similar Western PC/console publishing slots.
• Garena (Sea Limited): Southeast Asia's leading game publisher and Free Fire battle royale operator. Overlaps directly with Level Infinite in mobile battle royale (PUBG MOBILE vs. Free Fire) and SEA market publishing.
• Riot Games: Direct competitor in the MOBA category with League of Legends and Wild Rift, the latter being Honor of Kings' primary mobile rival. Both publishers operate portfolio strategies combining first-party development with global publishing infrastructure.
• HoYoverse (miHoYo): Chinese-developed global game publisher (Genshin Impact, Honkai: Star Rail) with a comparable cross-region publishing infrastructure and global player base. Demonstrates the Chinese-to-global publishing model Level Infinite is replicating.
• Kakao Games: Korean publisher (PlayerUnknown's Productions, various MMOs) with a global publishing strategy similar to Level Infinite's, partnering with regional developers for international distribution.

Broad incumbents

• Epic Games: Operates both first-party publishing (Fortnite) and a competing distribution platform (Epic Games Store). Represents a broader incumbent whose store competes with Level Infinite's distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LevelInfinite
• YouTubeyoutube.com/channel/UC2ckQfqpT9nwh2tiPULORWA
• Facebookfacebook.com/LVLInfinite
• Instagraminstagram.com/lvlinfinite
• LinkedInlinkedin.com/company/lvl-infinite

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level Infinite