Senior Resource Services

What Senior Resource Services does

Senior Resource Services Inc. is a privately held independent insurance agency founded in 1999 and headquartered in Fayetteville, North Carolina, with a regional office in Columbia, South Carolina and an additional phone-based presence in Aiken, South Carolina. The firm is purpose-built around retirement planning for seniors and Medicare beneficiaries, offering four coordinated service lines: Medicare planning (reviewing Parts A, B, C, D and supplement coverage), life insurance (including final expense and legacy planning products with living benefits), long-term care insurance (standalone or as life-policy riders), and annuities (guaranteed-income contracts sourced from A-rated carriers). All four services share a single in-home and phone-based consultation model delivered by approximately 30–35 licensed agents across the two offices.

The business is a classic commission-based independent agency: the firm does not charge clients directly for advisory services and instead earns transaction-based commissions from carriers on each policy placed. Through its core national partnership with American Senior Benefits, the agency accesses a network of over 100 insurance carriers, allowing it to position itself as a multi-carrier advisory rather than a captive producer. Go-to-market is sales-led and relationship-driven: free consultations and quote requests feed a pipeline of individual seniors who are then guided through plan selection, with annual reviews and monthly newsletters sustaining retention. Lead flow is supplemented by third-party lead vendors and agent referrals, and the firm is actively recruiting additional agents via an Onboard Training Program and Jumpstart compensation structure.

Financially, the company operates as an owner-managed private corporation with no disclosed institutional investors, parent entity, or public-market listing. The only documented capital event is a small $50,000 round from The Weld Trust in August 2023, which is more consistent with grant or community funding than growth equity. The firm carries no proprietary technology platform, app, or API surface, and its December 2024 Consumer Health Data Privacy Notice reflects regulatory housekeeping tied to Washington MHMDA rather than any technology build-out. Overall, the company is a stable, regionally focused, human-delivered insurance distribution business with modest scale and modest visible momentum.

Name

Senior Resource Services

Legal name

Senior Resource Services Inc.

Website

https://seniorresourceservices.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Resource Services Inc. is a privately held independent insurance agency in Fayetteville, NC that uses licensed agents to sell Medicare plans, life insurance, long-term care, and annuities to seniors across North and South Carolina on a commission basis.

Ownership category

akta.pro rank

Product category

Retirement Planning Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Retirement planning
• Medicare planning
• Annuity products
• Long-term care insurance
• Senior insurance services

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annuities Sales: Commissions earned from selling annuity products to retirees seeking guaranteed retirement income. The company offers products from A-rated insurance carriers through the American Senior Benefits partnership and earns commissions on each policy placed. Agents have access to over 100 insurance companies to find optimal solutions for clients.
2. Life Insurance Sales: Commissions from life insurance product sales including final expense policies, legacy planning products, and policies with living benefits such as long-term care riders. Revenue is earned through commissions from carrier partners on policies sold.
3. Long-Term Care Insurance: Commissions from long-term care insurance policies, either as standalone coverage or as riders attached to life insurance products. The company offers products from top carriers in the LTC insurance business.
4. Medicare Planning Services: Advisory and enrollment services for Medicare Advantage, Supplement, and Part D plans. Revenue is generated through commissions paid by insurance carriers for enrolled policies. The company has been specializing in Medicare planning for over a decade.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Senior Resource Services is an independent insurance agency that sells retirement-planning products to seniors, including Medicare Advantage/Supplement and Part D plans, life insurance (final expense and legacy planning), long-term care insurance, and annuities. Licensed agents conduct free in-home consultations across North Carolina and South Carolina, accessing products from over 100 A-rated insurance carriers through the American Senior Benefits partnership. The firm monetizes through carrier-paid commissions rather than client fees.

Product overview

Senior Resource Services Inc. is a retirement services company offering a coordinated portfolio of four core financial planning products for seniors: Medicare Planning (reviewing Part A, B, C, D, and supplement coverage), Life Insurance (coverage reviews for final expenses and legacy planning), Long Term Care (planning for nursing home costs averaging $70,000/year), and Annuities (income protection through A-rated carriers with guaranteed contracts). The company operates through a network of agents in Fayetteville, NC and Columbia, SC, with annual reviews and monthly newsletters to keep clients informed of changing plans and new options. Services are facilitated through partnership with American Senior Benefits, which provides access to hundreds of insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Planning Service that reviews clients' current Medicare benefits including Part A and Part B, Medicare Advantage plans (Part C), Part D prescription drug coverage, Medicare supplement coverage, and hearing/dental/vision coverage, with in-home reviews by representatives to customize plans fitting client budgets. For seniors and Medicare beneficiaries.
• Life Insurance Life insurance review and planning service that helps clients evaluate coverage for final expenses, income replacement for surviving spouses, family legacies, tax-free money for paying off bills and taxes, cash during retirement for unforeseen expenses, and living benefits such as long-term care riders. For seniors and retirees.
• Long Term Care Long-term care planning service that helps clients understand LTC insurance benefits, misconceptions about Medicare coverage limitations, and designs standalone insurance policies or other planning approaches to cover nursing home costs averaging $70,000 per year. For seniors and pre-retirees.
• Annuities Retirement income planning through a network of A-rated insurance companies, offering guaranteed contracts to protect savings from market fluctuations and providing proposals from top carriers to help clients safeguard their nest egg. For retirees and pre-retirees seeking guaranteed income.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• American Senior BenefitscoreStrategic or Co-development PartnerAmerican Senior Benefits is described as the company's 'national partner' and is central to their service model. Through this partnership, Senior Resource Services gains access to a network of hundreds of insurance companies ('over 100 companies to choose from') and A-rated carriers specializing in retirement income products. This partnership enables the company to offer truly tailored retirement solutions and positions them as a comprehensive retirement planning resource rather than a captive agent for a single carrier.
• Insurance CarrierscoreChannel Partner/ Reseller/ DistributorThe company works with multiple A-rated insurance carriers to provide annuity products, life insurance, and long-term care coverage to their clients. These carrier partnerships are essential to the company's ability to offer diverse product options and competitive pricing. The carriers pay commissions to Senior Resource Services for policies placed.
• Lead VendorsminorGTM or Marketing PartnerLead Vendors provide consumer leads and potential customer contact information to Senior Resource Services. These vendors supply leads that agents follow up with regarding insurance products. The company notes that consumer health data may be collected from Lead Vendors in connection with inquiries about insurance products.

Scale indicators3 records

Recent moves5 records

Expansion highlights1 record

Emerging players

• The Zebra: Digital insurance comparison platform expanding into senior and life products; comparable as a lead-generation and comparison channel competing for the same senior insurance buyer, though less Medicare-specialized today.
• QuoteWizard by LendingTree: Online insurance comparison platform (acquired by LendingTree) that drives consumer leads into carrier and agent distribution; relevant peer because of overlap in senior insurance lead generation and carrier routing, despite a broader insurance vertical.
• HealthPlanOne: Digital Medicare insurance agency focused on Medicare Advantage, Supplement, and Part D distribution via call-center agents; overlaps with the firm's primary Medicare product line and senior target customer, though delivered digitally rather than in-home.

Direct peers

• GoHealth: Public Medicare-focused insurance marketplace (NASDAQ: GOCO) using licensed agents and digital enrollment to sell Medicare Advantage, Supplement, and Part D plans; overlaps with the firm's primary Medicare Planning service line and senior buyer persona.
• eHealth: Public online health insurance marketplace (NASDAQ: EHTH) with a strong senior/Medicare segment; competes for the same Medicare Advantage, Supplement, and Part D buyers the firm serves, with comparable product breadth.
• SelectQuote: Public senior-focused insurance distributor (NYSE: SLQT) selling life, Medicare, and senior health products through both agent-led and digital channels; directly comparable in product mix (Medicare, life, annuities) and target demographic (seniors and Medicare beneficiaries).
• Bankers Life: CNO Financial subsidiary that distributes Medicare Supplement, life, and annuity products to middle-income seniors through a career-agent field force; highly comparable to the firm's agent-led, in-home distribution model and product mix.

Broad incumbents

• CNO Financial Group: Public holding company (NYSE: CNO) whose subsidiaries (Bankers Life, Colonial Penn, Washington National) sell life, supplemental health, Medicare, and annuity products to working-age and retired Americans through career agents; adjacent incumbent shaping the competitive set the firm competes with for senior-agent mindshare.
• Mutual of Omaha: Large A-rated insurance carrier with a long-standing focus on Medicare Supplement, long-term care, and retirement products; comparable because it sells many of the same carrier-side products the firm distributes, often through similar independent agent networks.
• New York Life: Major A-rated mutual insurer with a career-agent force selling life insurance, long-term care, and retirement income/annuity products; comparable in product mix (life, LTC, annuities) and the agent-led senior distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/srsncandsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Resource Services