Cellcom Israel
Cellcom Israel is a publicly traded converged telecom and utility provider serving Israeli households and businesses with cellular (5G/eSIM), fiber and DSL internet, IPTV, international roaming, and—since 2024—private electricity supply, sold through bundled direct-to-consumer subscriptions.
- Company typePublic
- Founded1994
- HeadquartersNetanya, Israel
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Cellcom Israel does
Cellcom Israel Ltd. is a converged telecommunications and utility provider headquartered in Netanya, Israel, founded in 1994 and publicly traded (NYSE: CEL; OTCMKTS: CELJF). The company serves Israeli residential households and business customers (SME and enterprise) across a single domestic market, delivering an integrated portfolio of cellular mobile service (5G PRO tiers, 4G/LTE, eSIM), home internet via owned fiber optic infrastructure (XGS-PON, up to 5Gbps) and DSL broadband, IPTV (Cellcom tv+ with MasterBox set-top boxes and FiberTV bundles), international roaming across 145+ countries (Cellcom Abroad), and—following 2024 electricity-market reform—private electricity supply (Cellcom Energy). Over 2 million households are connected or eligible for its fiber service.
The technology base is owned and operated network infrastructure: a 5G network, an XGS-PON fiber footprint, WiFi 7 routers (STAR+/STAR PRO) with mesh extenders and vendor-supplied AI-driven network management, eSIM provisioning, and an IPTV broadcasting platform with proprietary MasterBox low-latency live-sports delivery. Customer-facing software includes self-service web/mobile portals and apps for account management, billing, and service activation, but no public or partner developer API is documented—the platform is consumer-oriented rather than developer-extensible.
The business model is overwhelmingly subscription-recurring across cellular, internet, TV, and electricity, supplemented by hardware sales as an authorized device importer (iPhone, Samsung Galaxy, Apple wearables) and usage-based prepaid international roaming packages. Go-to-market is direct-to-consumer through an e-commerce website, retail service centers across Israel, phone, and 24/7 WhatsApp support, with bundled triple-play and quad-play (adding electricity) packages used to drive cross-sell and reduce churn. Pricing is tiered and promotional, denominated in ILS, with cellular plans from ~60–120 ILS/month and fiber/TV bundles from ~119–189 ILS/month. Reported quarterly revenue was approximately $307M (period ending March 31), implying an annual run-rate above $1.2B, against a market capitalization of roughly $1.47B and a P/E of ~21.
Cellcom Israel firmographics
Firmographics- Name
- Cellcom Israel
- Legal name
- Cellcom Israel Ltd.
- Website
- https://cellcom.co.il
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Cellcom Israel is a publicly traded converged telecom and utility provider serving Israeli households and businesses with cellular (5G/eSIM), fiber and DSL internet, IPTV, international roaming, and—since 2024—private electricity supply, sold through bundled direct-to-consumer subscriptions.
- Ownership category
- akta.pro rank
Cellcom Israel industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Wired Telecommunications Carriers (517111)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)
- akta.pro secondary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
Keywords
Where Cellcom Israel is headquartered
LocationHeadquarters
- HQ city
- Netanya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Cellcom Israel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Cellular Services Revenue: Monthly subscription fees from cellular services including 5G Pro plans with various data allowances, domestic/international calling packages, and roaming services for travelers abroad
- Internet Services Revenue: Subscription fees from fiber optic internet (up to 5Gbps), DSL broadband (up to 200Mbps), and bundled internet+TV packages with router rental fees
- TV Services Revenue: Subscription fees for Cellcom TV+ IPTV service including basic packages, premium channels, sports packages, and pay-per-view content. Also includes equipment rental for MasterBox converters
- Electricity Services Revenue: Subscription fees from electricity supply services as a private electricity provider, offering time-of-use discount plans for residential customers
- Device and Accessory Sales: Sales of smartphones (iPhone, Samsung Galaxy), wearables (Apple Watch), earbuds (AirPods), and accessories as official authorized importer
- International Roaming Packages: Prepaid roaming packages for Israeli travelers covering 145+ countries with data, voice, and SMS allowances for trip durations of 20-30 days
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5G Pro 1000GB - Standard 5G cellular plan with 1000GB data |
| Subscription | Monthly | 5G Pro Care 1500GB - Enhanced cellular plan with device repair service |
| Subscription | Monthly | 5G Pro Fly 5000GB - Premium cellular plan with monthly international package |
| Subscription | Monthly | Triple 1Gb - Fiber internet + TV bundle with projector option |
| Subscription | Monthly | Triple 2.5Gb - Higher speed fiber + TV bundle with screen option |
| Subscription | Monthly | Fiber 1Gb - Fiber optic internet standalone |
| Subscription | Monthly | Fiber 2.5Gb - Mid-tier fiber internet |
| Subscription | Monthly | Home Internet 100Mbps - DSL broadband |
| Subscription | Monthly | Home Internet 200Mbps - Higher speed DSL |
| Subscription | Monthly | Cellcom TV+ App - Streaming-only package |
| Subscription | Monthly | Cellcom TV+ with Converter - Full IPTV service |
| Subscription | Monthly | Cellcom Energy - Weekday Saver Plan |
| Subscription | Monthly | Cellcom Energy - Day Saver Plan |
| Subscription | Monthly | Cellcom Energy - Family Saver Plan |
| Subscription | Monthly | Cellcom Energy - Night Saver Plan |
| Usage-based | Pay-as-you-go | World Cup Package - International roaming for USA, Canada, Mexico |
| Usage-based | Pay-as-you-go | Fast Track 60GB - Premium international roaming |
| Usage-based | Pay-as-you-go | Monthly 50GB - Standard international roaming |
| One time/ perpetual license | Pay-as-you-go | Smartphone devices - iPhone, Samsung Galaxy |
| Subscription | Monthly | Norton Internet Security |
| Subscription | Monthly | Safe Network - Home network security |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Cellcom Israel product offering
Product offeringCore offering
Cellcom Israel Ltd. is an Israeli telecommunications operator providing mobile telephony (postpaid and prepaid), fixed-line services, fiber and broadband internet, pay television, and landline telephony. The company serves both residential consumers and business customers across Israel through its own cellular network, retail stores, customer service centers, and online channels.
Product overview
Cellcom Israel operates as a converged telecommunications provider offering a unified platform of services: cellular mobile plans (including 5G PRO tiers and eSIM), home internet via fiber optic (Fiber) and DSL (Home Internet), next-generation WiFi 7 routers (STAR+/STAR PRO) with mesh extenders, a television service (tv+) with streaming app and FiberTV bundles, international roaming packages (Abroad), a private electricity supply (Energy), and a self-service customer portal. The portfolio is organized around a core connectivity platform supplemented by tiered add-on modules (e.g., 5G PRO Care/Fly, STAR Mesh+) and cross-sell bundles (FiberTV, Triple packages, Mundial packages with projectors).
Differentiator
Problem solved
Functional benefit
Brands
- סלקום tv+ (Cellcom tv+): Television and streaming service offering with advanced TV interface, MasterBox converter, and extensive content library including series, movies, sports, and children's programming
- סלקום Energy (Cellcom Energy)
- סלקום חו"ל (Cellcom Abroad)
- eSIM
Products and services
- Postpaid Mobile Plans
Quantifiable outcome
- 7.5%-20% electricity cost reduction through Cellcom Energy time-of-use plans
- +5 more outcomes
Companies that use Cellcom Israel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cellcom Israel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cellcom Israel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mashk Energy (משק אנרגיה)coreCellcom Israel partnered with Mashk Energy company to become a private electricity supplier as part of electricity market reform in Israel. This partnership enables Cellcom to offer electricity services to residential customers alongside their telecommunications services, creating a bundled utility offering.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Cellcom Israel competitors and assessment
Company assessmentBroad incumbents
- AT&T: Diversified telecom with mobile, fiber, and content (DirecTV) businesses. Analogous to Cellcom on bundling mobile, broadband, and content into integrated offers for residential customers.
- Comcast (Xfinity): US cable/telecom leader providing broadband, mobile (via MVNO/5G), video, and home services. Comparable to Cellcom on quad-play IPTV/broadband/mobile plus home services bundling, though Comcast is much larger.
- Vodafone Group: Global telecom incumbent with multi-country MNO operations and converging fixed-mobile bundles. Comparable to Cellcom on 5G, fiber, and TV/quad-play bundling playbooks at a global scale.
- Telefónica: Global telecom with fixed and mobile operations across multiple countries. Comparable to Cellcom on the converged operator model and bundling strategy.
- Verizon Communications: Major US telecom incumbent operating mobile, fiber (Fios), and TV services. Comparable to Cellcom on the converged cellular + fiber + TV model and premium network positioning.
- T-Mobile US: Large wireless carrier with bundled home internet and streaming offerings (including fixed wireless access). Comparable to Cellcom on 5G leadership, fixed-mobile convergence, and content bundling through TV+ style products.
Direct peers
- Partner Communications: Israel's other major mobile network operator (formerly Orange Israel) offering 4G/5G cellular, fixed broadband, and TV. Directly competes with Cellcom on 5G, postpaid plans, and quad-play bundles in the same Israeli market.
- Pelephone: Israeli mobile operator owned by Bezeq, offering cellular, TV, and fixed broadband bundles. Competes head-to-head with Cellcom in cellular, fiber, and converged quad-play offerings.
- HOT Telecommunication Systems: Israeli cable and telecom operator providing broadband, TV, fixed-line, and (post-acquisition) mobile services. Competes with Cellcom on fiber broadband, IPTV, and content/bundling in the same Israeli market.
- Bezeq Group: Israel's incumbent fixed-line operator providing broadband, landline, and international services. Bezeq is also the wholesale fixed-access provider that Cellcom's DSL and fiber offerings depend on, making it both a partner and competitor in home broadband.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cellcom Israel social profiles
Digital presenceCellcom Israel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellcom Israel leadership team
Management profileNumber of profiles
Cellcom Israel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellcom Israel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellcom Israel
What does Cellcom Israel do?
Cellcom Israel Ltd. is an Israeli telecommunications operator providing mobile telephony (postpaid and prepaid), fixed-line services, fiber and broadband internet, pay television, and landline telephony. The company serves both residential consumers and business customers across Israel through its own cellular network, retail stores, customer service centers, and online channels.
Is Cellcom Israel a public or private company?
Cellcom Israel is a public company. It is classified as public and is currently operating.
When was Cellcom Israel founded?
Cellcom Israel was founded in 1994. It employs 5,001 to 10,000 people.
Where is Cellcom Israel based?
Cellcom Israel is headquartered in Netanya, Israel, in the Middle East region.
How does Cellcom Israel make money?
Six revenue lines are on record. Cellular Services Revenue is the primary driver. The others are internet Services Revenue, TV Services Revenue, electricity Services Revenue, device and Accessory Sales and international Roaming Packages.
Who are Cellcom Israel's main competitors?
Broad incumbents on record are AT&T, Comcast (Xfinity), Vodafone Group, Telefónica, Verizon Communications and T-Mobile US. Direct peers are Partner Communications, Pelephone, HOT Telecommunication Systems and Bezeq Group.
Does Cellcom Israel have an API?
No public API is recorded for Cellcom Israel.
What industry is Cellcom Israel in?
Cellcom Israel's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAG, Fixed Wireless Access (FWA) Mobile Operators, with a secondary code of HDAIAHAB, Cloud PBX & Hosted Telephony. Its NAICS code is 517112 and its SIC code is 4812.