AT&T
AT&T is a publicly traded U.S. wireless and fiber broadband carrier serving more than 100 million consumer, business, and public-safety customers across its 5G and FirstNet networks.
- Company typePublic
- Founded1877
- HeadquartersDallas, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What AT&T does
AT&T is a publicly traded U.S. telecommunications company (NYSE: T) headquartered in Dallas with a planned relocation to Plano, TX by H2 2028. Founded in 1877 as Bell Telephone Company, AT&T serves more than 100 million U.S. consumer and business customers across wireless, fiber broadband, and public-safety communications, ranking third among U.S. carriers with 120.1 million postpaid subscribers. The company operates a 5G Standalone network architecture with cloud-native core, Open RAN infrastructure, fiber-to-the-premises broadband reaching 32 million locations across 32 states (targeting 60 million by 2030), and dedicated FirstNet public-safety infrastructure serving 30,000+ agencies. Sub-brands include Cricket Wireless (prepaid), AT&T Fiber, AT&T Internet Air (5G fixed wireless), OneConnect (bundled service), and amiGO (family/kids devices).
The company's revenue model is anchored in subscription recurring streams: postpaid and prepaid wireless plans ($30-$80/line/month), AT&T Fiber residential broadband ($35-$135/month for 300 Mbps to 5 GIG), Internet Air 5G fixed wireless ($55/month), OneConnect converged bundles ($90-$225/month), FirstNet federal contracts, connected-car data plans, and enterprise IoT/Network APIs. Hardware sales of smartphones and accessories, plus dividend distributions (approximately 3.8% yield, $45B+ planned shareholder returns for 2026-2028), round out the model. Distribution spans company-owned retail stores, Cricket Wireless's 4,000+ locations, att.com e-commerce, an AI-powered self-serve mobile app, dealer/authorized retailers, enterprise field sales, and the Aduna network API marketplace.
AT&T's technology stack emphasizes AI-driven network operations, including the first AI-native RAN call (20% throughput improvement), 30 specialized telco AI models with RelationalAI, a GenAI-powered mobile app, multi-agent orchestration delivering 90% cost reduction, and partnerships with Ericsson, Intel, Cisco, Nvidia, AMD, AWS/Amazon Leo, and AST SpaceMobile. Recent strategic actions include the $5.75B Lumen Mass Markets fiber acquisition (closed Feb 2026), a $23B EchoStar spectrum acquisition (pending FCC approval), a $250B five-year infrastructure commitment, and a $2B FirstNet federal upgrade deal.
AT&T firmographics
Firmographics- Name
- AT&T
- Legal name
- AT&T Intellectual Property
- Website
- https://att.com
- Company type
- Public
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AT&T is a publicly traded U.S. wireless and fiber broadband carrier serving more than 100 million consumer, business, and public-safety customers across its 5G and FirstNet networks.
- Ownership category
- akta.pro rank
AT&T industry classification
Industry- Product category
- Wireless and Broadband Telecommunications
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)
Keywords
Where AT&T is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
AT&T business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Wireless Service Revenue: Monthly recurring subscription revenue from postpaid and prepaid wireless services including unlimited plans, device financing, and international roaming add-ons. Includes Cricket Wireless prepaid subscribers.
- Fiber Broadband Revenue: Monthly recurring revenue from AT&T Fiber residential and business internet services, ranging from 300Mbps to 5Gbps speeds. Fiber revenue grew 17% year-over-year to $8.6 billion in recent quarter.
- FirstNet Public Safety Contracts: Federal emergency network contracts with the U.S. Department of Commerce's NTIA and First Responder Network Authority. AT&T receives $2 billion deal for FirstNet upgrades while committing $1 billion in network improvements.
- Connected Car / IoT Services: Monthly data plans for connected vehicles including AT&T Connected Car at $15/month for unlimited wireless with eligible plans, and IoT connectivity services for enterprises and smart devices.
- Device Hardware Sales: Revenue from smartphone, tablet, smartwatch, and accessory sales through retail stores and e-commerce, including trade-in credit programs and device installment plans.
- Dividend Income: Shareholder returns through quarterly dividend distributions. Stock offers approximately 3.8% dividend yield. Company plans to return $45 billion+ to shareholders during 2026-2028.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Value 2.0 entry-level unlimited plan |
| Subscription | Monthly | Extra 2.0 mid-tier unlimited plan |
| Subscription | Monthly | Premium 2.0 unlimited plan |
| Subscription | Monthly | Elite 2.0 premium unlimited plan |
| Subscription | Monthly | OneConnect individual bundled plan |
| Subscription | Monthly | OneConnect duo bundled plan |
| Subscription | Monthly | OneConnect family bundled plan |
| Subscription | Monthly | AT&T Fiber 300Mbps |
| Subscription | Monthly | AT&T Fiber 500Mbps |
| Subscription | Monthly | AT&T Fiber 1 GIG |
| Subscription | Monthly | AT&T Fiber 5 GIG |
| Subscription | Monthly | AT&T Internet Air (5G Fixed Wireless) |
| Subscription | Pay-as-you-go | AT&T Prepaid unlimited |
| Subscription | Monthly | 55+ Bundle Plan |
| Subscription | Monthly | AT&T Connected Car |
| Subscription | Monthly | amiGO Jr. Phone (Kids) |
| Usage-based | Pay-as-you-go | Enterprise Network APIs |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
AT&T product offering
Product offeringCore offering
AT&T provides nationwide wireless 5G mobile service, residential and business fiber broadband (up to 5 GIG), 5G fixed wireless home internet (AT&T Internet Air), the FirstNet dedicated public safety broadband network, connected car/IoT connectivity, and converged wireless-plus-fiber bundled subscriptions. The company also sells smartphones, accessories, and home networking equipment through retail stores, e-commerce, the Cricket Wireless dealer network, and enterprise sales channels.
Product overview
AT&T operates as a diversified telecommunications company offering a platform-plus-services architecture. The core consumer portfolio includes AT&T Wireless (mobile wireless with Unlimited Your Way plan tiers from $30-$80/line), AT&T Fiber (residential fiber internet up to 5 GIG from $35-$95/month), and AT&T Internet Air (5G fixed wireless from $55/month). These services can be bundled through AT&T OneConnect (combined wireless and internet starting at $90/month) or AT&T 55+ Bundle (for customers 55+). AT&T also operates FirstNet and FirstNet Fusion for public safety communications. Specialized offerings include AT&T Connected Car (in-vehicle Wi-Fi), AT&T Phone (VoIP home phone), and amiGO Jr. devices for children. The company is expanding into AI-powered services including a redesigned mobile app with GenAI assistant and specialized telecom AI models.
Differentiator
Problem solved
Functional benefit
Brands
- Cricket Wireless: AT&T's prepaid wireless subsidiary offering affordable phone plans without annual contracts
- AT&T Fiber
- AT&T Internet Air
- OneConnect
- AT&T amiGO
- FirstNet
- AT&T ActiveArmor
- AT&T Turbo
Products and services
- AT&T Wireless (Unlimited Your Way 2.0 plans) Mobile wireless service offering multiple unlimited plan tiers (Value 2.0, Extra 2.0, Premium 2.0, Elite 2.0) with 5G connectivity, hotspot data, international coverage in 20-210+ destinations, and ActiveArmor security. Targets individual consumers, families, and small businesses.
- AT&T Fiber Residential and business fiber optic internet service delivering symmetric speeds from 300 Mbps to 5 GIG, with the 5 GIG tier including a Wi-Fi 7 gateway. Recognized as Ookla's fastest U.S. home internet for four consecutive years.
- AT&T Internet Air Fixed wireless home internet delivered over AT&T's 5G network, with unlimited data, self-setup, and a $55/month price point. Targets households in areas without fiber availability.
- AT&T OneConnect Bundled subscription service combining unlimited mobile connectivity with gigabit home internet into one all-in monthly bill. Tiers: Individual ($90/mo, 1 line + 1 Gig fiber), Duo ($120/mo, 2 lines + fiber), Family ($225/mo, up to 10 lines + fiber; includes tablet and watch lines).
- FirstNet Dedicated nationwide public safety broadband network providing mission-critical connectivity with priority and preemption for over 30,000 first responder agencies. Built on 3GPP and APCO P25 standards.
- FirstNet Fusion
- AT&T Connected Car
- AT&T 55+ Bundle
- AT&T amiGO Jr. Phone Carrier-designed kid's smartphone developed in partnership with Samsung, with parental controls via the amiGO app: location sharing, Safe Zones, and School Mode for screen-time management.
- AT&T Phone (VoIP home phone)
- AT&T Prepaid
- Cricket Wireless (prepaid sub-brand)
- AT&T Internet Backup
- AT&T Network API Accelerator
- AT&T AI-Powered Mobile App GenAI-powered flagship mobile application enabling customers to shop, manage connectivity services, access device controls, view usage insights, and access customer support from a single platform. Targets 100+ million U.S. families.
- AT&T Telecom AI Models (with RelationalAI) 30 specialized telecom AI models developed with RelationalAI and trained on industry standards to improve network operations, addressing limitations of general-purpose AI in telecom-specific tasks.
- AT&T ActiveArmor
Quantifiable outcome
- Fiber revenue growth of 17% year-over-year to $8.6 billion
- +8 more outcomes
Companies that use AT&T
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
AT&T technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature9 records
AT&T partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ericssoncore$14 billion five-year network overhaul involving replacement of Nokia radios, implementation of open RAN, and cloud RAN adoption. Over 50% of Nokia radio swap completed. AT&T achieving first AI-native RAN call using Intel Xeon 6 SoC with Ericsson collaboration. On track to run 70% of network traffic on open-capable systems by year-end.
- IntelcoreCollaboration on AI-native RAN call using Intel Xeon 6 SoC achieving 20% throughput improvement vs legacy link adaptation. Intel is currently AT&T's preferred cloud RAN platform, though AT&T keeps options open for Nvidia, AMD, and TPUs as part of hardware-independent strategy.
- GSMAcoreAT&T and AMD serve as founding supporters of GSMA's Open Telco AI initiative at MWC26 Barcelona. AT&T releasing open telco models trained on publicly available data; AMD providing GPU compute capacity. Initiative addresses performance gap where general-purpose AI underperforms on telecom-specific tasks, as only 16% of telecom GenAI deployments applied to network operations.
- AdunaminorAT&T participates in Aduna's standardized network API coverage across U.S. market alongside T-Mobile and Verizon. API services include Number Verification and SIM Swap Detection for secure customer authentication and fraud prevention.
- AST SpaceMobilecoreSatellite connectivity partnership for direct-to-device broadband. AT&T to launch beta satellite connectivity via AST SpaceMobile partnership in 2026. BlueBird satellite array may enable broadband speeds to smartphones in dead zones. AST has $1.2 billion in revenue commitments with 50+ network operator partnerships.
- CiscocoreCommercial launch of 5G Standalone-native IoT platform integrating AT&T's nationwide 5G SA core with Cisco Mobility Services Platform (IoT Control Center and Converged Core). Provides programmable network capabilities including network slicing and application-aware performance. Cisco collaboration also on AI-driven IoT combining AT&T IoT network core with Cisco Mobility Services Platform and Nvidia-powered Cisco AI Grid.
- GigsminorSezzle BNPL company partnered with Gigs to launch unlimited 5G mobile plan operating on AT&T's network. Plan available at $29.99/month for Sezzle app users, targeting increased user engagement.
- SamsungcoreLaunch of amiGO Jr. Phone, first carrier-designed smartphone for kids built with Samsung Galaxy A16 hardware. Includes parental controls via amiGO app with location sharing, Safe Zones, and School Mode. AT&T also partners with Samsung on Galaxy S26 series satellite communication support.
- Amazon (AWS and Amazon Leo)coreMulti-faceted collaboration including: migration of AT&T workloads to AWS Outposts; strengthening fiber connectivity between AWS data centers; leveraging Amazon Leo's low Earth orbit satellite network to extend connectivity to underserved areas. Partnership showcased at MWC 2026.
Scale indicators22 records
Recent moves8 records
Expansion highlights8 records
AT&T competitors and assessment
Company assessmentDirect peers
- Verizon: Verizon is AT&T's closest direct competitor, operating wireless (146.9M postpaid subscribers) and fiber (Fios) services across overlapping U.S. markets. Both companies compete head-to-head in consumer wireless, enterprise, 5G, fiber, and spectrum auctions (e.g., C-band), with similar converged-network strategies.
- T-Mobile US: T-Mobile is AT&T's primary wireless competitor with 142.4M postpaid subscribers, leading the U.S. market on 5G marketing, prepaid (Metro by T-Mobile), and increasingly fixed wireless access. T-Mobile is majority-owned by Deutsche Telekom and competes directly with AT&T on consumer wireless pricing, postpaid share, and 5G coverage.
- Comcast (Xfinity): Comcast/Xfinity is AT&T's largest cable broadband and convergence competitor, offering home internet, mobile (via Verizon MVNO), and bundled video/phone services. It competes directly with AT&T Fiber and AT&T OneConnect bundles in overlapping geographies and is a key alternative for consumer broadband.
- Charter Communications (Spectrum): Charter's Spectrum is a major cable broadband competitor to AT&T Fiber in overlapping U.S. markets, also offering Spectrum Mobile wireless via Verizon MVNO. It directly competes on home internet speed, converged bundles, and pricing for mass-market consumers.
- Lumen Technologies: Lumen was AT&T's $5.75B acquisition target (Mass Markets fiber business). Remaining Lumen enterprise/wholesale fiber operations and ongoing enterprise/government fiber services overlap with AT&T's enterprise connectivity and fiber expansion strategy in similar markets.
- Frontier Communications: Frontier is a pure-play fiber broadband operator (now being acquired by Verizon) competing with AT&T Fiber in ILEC territories across the U.S. It targets similar suburban/rural fiber markets where AT&T's OneConnect and fiber expansion plans overlap.
- Cox Communications: Cox is the third-largest U.S. cable broadband operator and a long-standing AT&T competitor in residential internet, video, and (recently) mobile wireless. It competes with AT&T Fiber in overlapping markets and is reportedly considering mobile network expansion.
Emerging players
- EchoStar / Dish Network: EchoStar (parent of Dish and Boost Mobile) is selling $23B of spectrum to AT&T while also operating as a greenfield 5G wireless competitor. It represents a niche but emerging wireless player whose spectrum assets and competitive posture materially affect AT&T's 5G capacity and competitive dynamics.
Broad incumbents
- Deutsche Telekom: Deutsche Telekom is the global parent of T-Mobile US and a major integrated telecom incumbent in Europe. It is comparable as a broad incumbent in the same industry category (integrated telecom carrier) and its T-Mobile US ownership makes it AT&T's most relevant global peer.
- Vodafone Group: Vodafone is a global integrated telecom incumbent with wireless, broadband, and enterprise services across Europe and Africa. It is comparable as a broad incumbent in telecom services (similar converged operator model), though geographically distinct from AT&T's U.S.-centric footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat8 records
Key risks7 records
Key highlights7 records
Customer concentration
AT&T social profiles
Digital presenceAT&T compliance and trust
Trust signalCompliance4 records
AT&T financial estimates
Financial estimateRevenue estimate
Valuation estimate
AT&T leadership team
Management profileNumber of profiles
Profiles12 records
AT&T subsidiaries and ownership
Company hierarchySubsidiaries3 records
AT&T funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AT&T M&A and investment
M&A and investmentM&A35 records
Investments66 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AT&T
What does AT&T do?
AT&T provides nationwide wireless 5G mobile service, residential and business fiber broadband (up to 5 GIG), 5G fixed wireless home internet (AT&T Internet Air), the FirstNet dedicated public safety broadband network, connected car/IoT connectivity, and converged wireless-plus-fiber bundled subscriptions. The company also sells smartphones, accessories, and home networking equipment through retail stores, e-commerce, the Cricket Wireless dealer network, and enterprise sales channels.
Is AT&T a public or private company?
AT&T is a public company. It is classified as public and is currently operating.
When was AT&T founded?
AT&T was founded in 1877. It employs 5,001 to 10,000 people.
Where is AT&T based?
AT&T is headquartered in Dallas, United States, in the North America region.
How does AT&T make money?
Six revenue lines are on record. Wireless Service Revenue is the primary driver. The others are fiber Broadband Revenue, firstNet Public Safety Contracts, connected Car / IoT Services, device Hardware Sales and dividend Income.
Who are AT&T's main competitors?
Direct peers on record are Verizon, T-Mobile US, Comcast (Xfinity), Charter Communications (Spectrum), Lumen Technologies, Frontier Communications and Cox Communications. EchoStar / Dish Network is listed as an emerging player. Broad incumbents are Deutsche Telekom and Vodafone Group.
Does AT&T have an API?
Yes. AT&T launched its Network API Accelerator in 2024, part of the GSMA Open Gateway initiative covering nearly 80% of the global mobile market, enabling applications to directly access connectivity, location, security and performance features through standardized developer APIs. Developer documentation is at www.att.com.
What industry is AT&T in?
AT&T's product category is Wireless and Broadband Telecommunications. Its primary akta.pro industry code is HDAIADAD, Wireless ISPs (WISPs) & Fixed Wireless Access Providers. Its NAICS code is 517112 and its SIC code is 4812.